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India Full Year 1991: Maruti Omnivan up to #2 in declining market

The Maruti Omnivan is up to #2 in India for the first time.

* See the Top 9 All-brands and Top 20 All-models by clicking on the title *

New vehicle sales in India register their very first year-on-year drop since we started following this market in 1985 at -8.7% to 234.263. Brand leader Maruti does a little better at -5%, posting a third consecutive year above 100.000 annual sales and seeing its share improve to 44.7% vs. 43% in 1990. Premier (-13%) and Mahindra (-14%) both fall faster than the market, resulting in shares thawing by almost one percentage point but remain on the podium. Tata soars 29% to hit a best-ever 9.3% share, overtaking Hindustan (-26%) and Force Motors (-13%) in the process.

The Premier NE118 hits record ranking, volume and share in 1991.

The Maruti 800 (-4%) also fares better than its “home” market at -4% to an improved 28.6% share, while the Maruti Omnivan (-5%) overtakes the Premier Padmini (-22%) to end the year at an all-time high 2nd place. The Mahindra Jeep (-10%) stays 4th while the Tata 407/608/609 (+28%) continues its ascent, up one spot to break into the Top 5 for the first time, knocking the Hindustan Ambassador down to #6. In 7th place, the Premier NE118, in fact a rebadged Seat 124 produced locally under license, is up a whopping 25% to reach what would end up being both a record ranking, volume (9.808) and share (4.2%), helping Premier hold onto the #2 brand spot.

Previous year: India 1990: Maruti 800 on top, Tata 407 shoots up 65%

Full Year 1991 Top 9 All-brands and Top 20 All-models below.

India Full Year 1991 – brands:

PosBrand1991%/901990%Pos
1MARUTI104,67944.7%-5%110,17743.0%1
2PREMIER36,01615.4%-13%41,45116.2%2
3MAHINDRA31,53213.5%-14%36,68014.3%3
4TATA21,7089.3%29%16,8296.6%6
5HINDUSTAN19,4138.3%-26%26,31310.3%4
6FORCE MOTORS13,4875.8%-13%15,5036.0%5
7EICHER MOTOR4,3891.9%-9%4,8301.9%7
8DAEWOO2,7691.2%-27%3,8091.5%8
9SIPANI /ROVER2700.1%-71%9240.4%9

India Full Year 1991 – models:

PosBrandModel1991%/901990%Pos
1MARUTI80067,03628.6%-4%69,78427.2%1
2MARUTIOMNIVAN31,52013.5%-5%33,05912.9%3
3PREMIERPADMINI26,20811.2%-22%33,60813.1%2
4MAHINDRADIESEL JEEP25,69411.0%-10%28,63911.2%4
5TATA407/608/60920,3118.7%28%15,8196.2%6
6HINDUSTANAMBASSADOR16,1426.9%-27%22,0148.6%5
7PREMIERNE1189,8084.2%25%7,8433.1%8
8FORCEMATADOR/TRAV.8,0633.4%-13%9,2683.6%7
9MARUTIGYPSY JEEP6,1232.6%-17%7,3342.9%9
10FORCETRAX5,4242.3%-13%6,2352.4%10
11EICHER MOTOREICHER4,3891.9%-9%4,8301.9%12
12MAHINDRAFJ/XJ3,1131.3%-38%5,0032.0%11
13DAEWOODYNA2,7691.2%-27%3,8091.5%13
14MAHINDRACABSTAR2,7251.2%-10%3,0381.2%15
15HINDUSTANCONTESSA2,4251.0%-32%3,5461.4%14
16TATATATA 2071,2960.6%28%1,0100.4%16
17HINDUSTANTREKKER8460.4%12%7530.3%18
18SIPANI /ROVERMONTANA2700.1%-71%9240.4%17
19TATAESTATE/SIERRA1010.1%new00.0% –

Source: Manufacturers

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