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India Full Year 1992: Mahindra Jeep climbs to 2nd place, market down again

The Mahindra Jeep is the 2nd best-selling vehicle in India in 1992.

* See the Top 9 All-brands and Top 20 All-models by clicking on the title *

The Indian new vehicle market posts a second consecutive year-on-year decline, however slowing down its fall to -1.5% at 230.638 units. Brand leader Maruti (+2%) ignores the negative context to score a new share record at 46.3%, eclipsing its previous best of 45.8% established in 1989. This year sees a drastic change in the brands ranking: Mahindra (+20%), Tata (+15%) and Hindustan (+13%) all lodge stunning double-digit gains and overtake embattled Premier, freefalling 42% to just 9.1% share vs. 15.4% a year ago.

Over in the models ranking, the Maruti 800 (-5%) enjoys an 8th consecutive year on top but sees its share drop one percentage point to 27.6%, now less than double the #2, the Mahindra Jeep (+28%) at 14.2%. The Maruti Omnivan (-4%) is knocked down one spot to #3 while the Tata 407/608/609 (-2%) is up one to #4. The Hindustan Ambassador (+17%) gets an unexpected double-digit lift enabling it to outsell its archenemy the equally antic Premier Padmini (-51%) for the first time since at least 1985. We welcome in the charts for 1992 the new Maruti Zen (#11), a rebadged Suzuki Cervo Mode also marketed as the Suzuki Alto in Europe, and Maruti 1000 (#13), a rebadged Suzuki Cultus/Swift sedan.

Previous year: India 1991: Maruti Omnivan up to #2 in declining market

Full Year 1992 Top 9 All-brands and Top 20 All-models below.

India Full Year 1992 – brands:

PosBrand1992%/911991%Pos
1MARUTI106,72946.3%2%104,67944.7%1
2MAHINDRA37,80216.4%20%31,53213.5%3
3TATA25,01710.8%15%21,7089.3%4
4HINDUSTAN21,9249.5%13%19,4138.3%5
5PREMIER20,8879.1%-42%36,01615.4%2
6FORCE MOTORS13,3015.8%-1%13,4875.8%6
7EICHER MOTOR3,1401.4%-28%4,3891.9%7
8DAEWOO1,8380.8%-34%2,7691.2%8
9SIPANI /ROVER00.0%-100%2700.1%9

India Full Year 1992 – models:

PosBrandModel1992%/911991%Pos
1MARUTI80063,68427.6%-5%67,03628.6%1
2MAHINDRADIESEL JEEP32,84514.2%28%25,69411.0%4
3MARUTIOMNIVAN30,19413.1%-4%31,52013.5%2
4TATA407/608/60919,9058.6%-2%20,3118.7%5
5HINDUSTANAMBASSADOR18,9078.2%17%16,1426.9%6
6PREMIERPADMINI12,9515.6%-51%26,20811.2%3
7FORCEMATADOR/TRAV.7,9523.4%-1%8,0633.4%8
8PREMIERNE1187,9363.4%-19%9,8084.2%7
9FORCETRAX5,3492.3%-1%5,4242.3%10
10MARUTIGYPSY JEEP5,0562.2%-17%6,1232.6%9
11MARUTIZEN4,2211.8%new00.0% –
12TATAESTATE/SIERRA3,8411.7%3703%1010.0%19
13MARUTI10003,5741.5%new00.0% –
14MAHINDRAFJ/XJ3,1741.4%2%3,1131.3%12
15EICHER MOTOREICHER3,1401.4%-28%4,3891.9%11
16HINDUSTANCONTESSA2,0230.9%-17%2,4251.0%15
17DAEWOODYNA1,8380.8%-34%2,7691.2%13
18MAHINDRACABSTAR1,7830.8%-35%2,7251.2%14
19TATATATA 2071,2710.6%-2%1,2960.6%16
20HINDUSTANTREKKER9940.4%17%8460.4%17

Source: Manufacturers

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