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Italy 1977-1978: Fiat 127 still on top, Fiat Ritmo lands

Fiat 127 Sport Italy 1978Fiat 127 Sport

* See the Top 20 brands and most produced models by clicking on the title! *

Not much official models sales data available for this period in Italy, only that the Fiat 127 continues to lead the sales charts thanks to 237,600 sales, ahead of the Fiat 126 at 174,000 and the Fiat 128 at 93,000. However thanks to the UNRAE team, brands sales and models production data is available.

Alfa Romeo Alfasud L Italy 1977Alfa Romeo Alfasud

Notice the Fiat 131 up to #2 most produced in 1978 with 204,962 units, the Fiat Ritmo landing directly at #5 with 108,411 units and the Alfa Romeo Alfasud above 100,000 units that same year. Brand-wise, thanks to the success of the Renault 5, Renault stays very strong at 8% share in 1976, 1977 and 1978, peaking at 97,004 sales in 1978 which was at the time the highest annual volume ever for any foreign brand in Italy.

Previous post: Italy 1976: Renault 5 breaks into Top 5

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Full Year 1977 and 1978 Top 20 brands and most produced models below.

Italy 1977 – most produced models:

PosModelProduction%1976
1Fiat 127333,79523.2%1
2Fiat 128237,49116.5%2
3Fiat 126205,15214.2%4
4Fiat 131166,87111.6%3
5Alfa Romeo Alfasud98,2936.8%5
6Alfa Romeo Alfetta73,5735.1%7
7Fiat 13272,6785.0%9
8Autobianchi A11269,9744.9%6
9Lancia Beta56,4633.9%8
10Innocenti Mini38,1202.6%n/a
11Fiat X1/918,4501.3%11
12Fiat 12414,0081.0%12
13Alfa Romeo Giulia11,6880.8%10
14Lancia Coupe8,4690.6%n/a
15Alfa Romeo Giulietta7,3900.5%n/a
16Alfa Romeo 13007,2810.5%n/a
17Fiat 9006,2430.4%18
18Lancia Gamma4,0120.3%19
19Alfa Romeo 20003,5660.2%15
20Autobianchi Bianchina2,7300.2%13

Italy 1977 – brands:

PosBrandSales%1976
1Fiat594,42948.8%1
2Renault97,0048.0%2
3Alfa Romeo80,3046.6%3
4Ford70,5915.8%8
5Citroen66,0145.4%5
6Autobianchi54,6354.5%6
7Simca52,7144.3%4
8Opel40,3793.3%7
9VW38,2513.1%9
10Lancia25,6012.1%10
11Peugeot24,9212.0%11
12Nuova Innocenti20,8241.7%12
13BMW15,7611.3%13
14Mercedes11,8691.0%14
15Volvo3,2730.3%16
16Audi3,1970.3%15
17Austin2,8870.2%n/a
18Skoda2,5780.2%17
19Zaz2,0350.2%n/a
20Vauxhall-Bedford1,8750.2%20

Italy 1978 – most produced models:

PosModelProduction%1977
1Fiat 127361,28623.9%1
2Fiat 131204,96213.6%4
3Fiat 126167,53511.1%3
4Fiat 128135,0128.9%2
5Fiat Ritmo108,4117.2% –
6Alfa Romeo Alfasud105,9537.0%5
7Fiat 13293,3896.2%7
8Autobianchi A11289,4365.9%8
9Alfa Romeo Giulietta58,0663.8%15
10Alfa Romeo Alfetta51,5043.4%6
11Lancia Beta42,8002.8%9
12Innocenti Mini40,7192.7%10
13Fiat X1/919,2401.3%11
14Fiat 12416,0791.1%12
15Lancia Gamma6,3990.4%18
16Fiat 9004,4480.3%17
17Lancia Coupe3,2630.2%14
18Fiat Campagnola2,8440.2%21

Italy 1978 brands:

PosBrandSales%1977
1Fiat549,91446.0%1
2Renault96,0438.0%2
3Alfa Romeo87,0377.3%3
4Citroen65,0145.4%5
5Ford64,0645.4%4
6Autobianchi61,7675.2%6
7Opel48,9834.1%8
8Simca47,4624.0%7
9VW41,6133.5%9
10Nuova Innocenti27,9842.3%12
11Peugeot24,0102.0%11
12Lancia22,0001.8%10
13BMW17,9301.5%13
14Mercedes9,9510.8%14
15Volvo4,0490.3%15
16Austin3,1010.3%17
17Seat3,0100.3%21
18Audi3,0050.3%16
19Skoda2,7440.2%18
20Vauxhall-Bedford2,4300.2%20

Source: ANFIA, many thanks to the UNRAE team for opening up your archives!

This Post Has 4 Comments
  1. My pleasure Matt.
    I just read in a Italian magazine called Quattroruote from January 1978.
    In the seventies and eighties Italians cars were quite popular all over the world. Alfa romeo had assembly plants in South Africa were assembled the 1750/2000 berlina, Giulia super, Giulia Coupé bertone, Alfasud, called Alfa Export there, Alfetta berlina and Giulietta. In malasya Alfa had an assembly plant too with 3 models, the giulia super, Alfasud hatch and Alfetta. Lancia assembled the Beta Coupé and HPE in South Africa, Spain and Thailand in small numbers and Fiat had assembly and production plants in South Africa, Egypt, Thailand, Tanzania, Malasya, Argentina, Brazil, Lybia, Morocco…

    1. Great thanks Miguel.
      Any more data from that period in Italy? I am updating my Historical posts for Italy so anything you have at all, even if it’s a random monthly ranking or not a year-end ranking, please send it my way!!!
      Thank you very much for your continued support.
      Matt

  2. I had the information that in 1977 the Fiat 127 was the best selling car in Italy followed by the Fiat 128, Fiat 131 Mirafiori, Fiat 126, Alfa Romeo Alfasud, Alfa Romeo Alfetta, Fiat 132, Autobianchi A112, Ford Fiesta MKI and Innocenti Mini Mille.

    1. Hi Miguel,
      Thank you very much for this info! I will write a post about it shortly. Could you let me know what the source of the data is please?
      Thank you
      Matt

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