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Finland 1968-1969: Ford reclaims lead, VW, Fiat and Toyota follow

Ford is back to the top of the Finnish brands ranking.

* See the Top 65 All-brands ranking by clicking on the title *

The freefalls continues in Finland with new car sales plunging another 26.6% to 48.087 units in 1968, that’s less than half the amount of the record six-digit figure hit just three years ago in 1965. Thanks to sales resisting very well at +0.4%, Ford reclaims the brands lead it last held in 1964 with over 20% share, a new record for the carmaker in Finland. Volkswagen (-45%) drops to #2 with Fiat (-19%) remaining at #3. Toyota (-14%) overtakes Moskvitsh (-22%) to step up one spot to a record 4th place. Datsun (-17%) for its part is back up to #6, with Vauxhall (+104%) up seven spots to break into the Top 10 for the first time at #7. Opel (-44%) and Volvo (-32%) are hit hard.

1969 is the year of the recovery with sales up a whopping 74.8% to 84.036. Ford (+54%) holds onto the lead but sees its share thaw to 17.8%, while Volkswagen (+53%) loses almost two percentage points of share to 12.2%. Fiat (+88%) on the other hand bets the market at crosses the symbolic 10% share mark, while both Toyota (+120%) and Opel (+202%) post spectacular gains, ranking 4th and 5th respectively. Datsun (+76%) remains in 6th place, Moskvitsh (+37%) drops two ranks to #7, with Sunbeam (+397%), Audi (+273%), Mazda (+198%) and Saab (+173%) also impressive in the Top 20.

Previous post: Finland 1965-1967: Volkswagen best-seller, Datsun and Toyota in Top 10

Full Year 1968 and 1968 Top 65 All-brands rankings below.

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