* See the Top 75 All-brands ranking by clicking on the title *
In 1965, the Finnish new car market posts its very first six-digit annual volume at 100.146 units, up 22% year-on-year. Volkswagen soars 72% to hit its highest ever share in Finland at 17.2%, becoming the most popular carmaker in the country for the first time. Ford (+11%) is knocked down to #2 and Opel (+65%) overtakes Fiat (+16%) to #3. Moskvitsh (+27%) manages to outpace the market and remain at #5 overall but the big surprise is in 6th place: Datsun shoots up 143% and 8 spots on 1964 to become the first Japanese manufacturer to break into the annual Finnish Top 10. Meanwhile Isuzu (up 70-fold) and Toyota (up 42-fold) both break into the Top 20 for the first time. Notice also Neckar posting its first Top 10 finish and Triumph and Vauxhall both inside the Top 15.
After a record year, new car sales in Finland fall back to earth in 1966 with registrations down a steep 21.6% to 78.520. Volkswagen (-18%) falls slower than the market to easily retain the leadership ahead of Ford (-26%), Opel (-20%), Fiat (-20%), Moskvitsh up an impressive 1%, and Datsun (-21%) in a Top 6 unchanged on the year prior. Toyota surges 129% to join Datsun in the Top 10 as the 2nd Japanese marque to have ever managed that feat so far. Volvo (-14%) and Renault (-12%) return to the Top 10 with Neckar (-32%) stuck at #10. Isuzu (+23%) gains three spots to #15 and Audi makes its first appearance at #32.
Finnish new car sales post a second double-digit decline in a row in 1967 at -16.6% to 65.472 units. Volkswagen is the best-selling carmaker for the third year running and doing better than the market again (-14%) results in a third record share in a row at 18.6%. Ford (-11%) also resists at 14.8% above Fiat (-14%) at 8.5%. Despite a dreadful 30% drop, Moskvitsh is up one spot to #4. Toyota (+38%) blindsides Datsun (-11%) to become the first Japanese carmaker to break into the annual Top 5 in Finland. Mazda is up 47 spots to make it four Japanese brands in the Top 25 along with Isuzu (#13).
Previous post: Finland 1963-1964: Ford, Volkswagen and Fiat on top
Full Year 1965, 1966 and 1967 Top 75 All-brands rankings below.