Iran Full Year 2015: Exclusive production and imports figures available

Tehran celebration April 2015. Picture courtesy hinudstantimes.comStreet celebrations after the April 2015 nuclear deal. Picture hindustantimes.com

* Click on the title to see the Top 10 most produced cars, pickups, imports & brands *

Thanks to a partnership with CE Auto newsletter, we can now share with you exclusive detail on the Iranian new car market, as at crossroads now that economic sanctions that were handicapping the country are progressively being lifted. First let’s start by noting that the period covered in this report is the one closest to the calendar year 2015, which is not how the Persian calendar works. The Persian year 1394 started on 21 March 2015 and ended on 20 March 2016, so to get closest to calendar year 2015 figures we have to take into account the last 3 months of the Persian year 1393 and the first 9 months of the Persian year 1394 (the period studied is, in Persian terms, 10/1393 to 09/1394). Also, this update combines production figures for local manufacturers with exclusive import sales data obtained with Iranian customs.

Peugeot Pars Iran 2015. Picture courtesy persiankhodro.comThe Iranian market is headed for years of growth after the lift of economic sanctions.

Overall, the Iranian new light vehicle market has gone back above the million annual units (1.024.708) with 962.737 locally produced units and 61.971 imports. Brand-wise, even though the company hasn’t launched any new models yet since it announced last August its intention to invest in full Iranian production of new models, Peugeot is once again the #1 brand in the country with 342.796 units, or one in three vehicles sold in Iran in 2015. This despite an ageing lineup composed of the 29 year-old Pars (#2) and 405 (#3) adding up to over 237.000 sales and the most popular design in the country for the 2nd consecutive year, and the 18-year old 206 ranking #4 overall with over 100.000 deliveries.

Saipa Pride Iran 2015Saipa Pride in Tehran. Picture courtesy Blondinrikard Fröberg

Local manufacturer Saipa follows in 2nd place with 28.7% share, mainly thanks to the Pride Nasim and Saba, itself a rebadged 1986 Kia Pride sold in hatch and sedan variants. The more recent Tiba follows at a distance in 6th place while the 151, a Pride pickup sold a little more than 15.000 units last year. Iran Khodro, the second main Iranian carmaker, ranks third overall with just under 15% market share. The Samand sedan continues to be its best-seller with close to 85.000 units, a far cry above the Dena (#9) and Runna (#10). All Iran Khodro passenger cars are based on Peugeot platforms.

JAC J5 Iran 2015. Picture courtesy afsaneh17.irThe JAC J5 is the most popular Chinese model in Iran at #8 overall.

Renault comes in 4th place with 4% share and 92% of its local sales come from a rebadged first generation Dacia Logan sold under the name Tondar 90. The next striking observation as far as local Iranian production is concerned is the fast gearing up of Chinese carmakers, all operating through local joint-ventures. JAC is the most prolific so far with 30.475 units in 2015, followed closely by Chery at 29.915, then Lifan (15.217), Brilliance (5.187), Great Wall (3.900), FAW (2.600), Dongfeng (2.000), Haima and Zotye (both under 200).

Saipa Zotye Z300 Ian 2015. Picture courtesy Khodrokade.irZotye Z300 sporting a Saipa logo for the Iranian market.

The JAC J5 is the most popular Chinese model in Iran, ranking at an outstanding 8th place overall with 17.139 sales, had of the JAC S5 at #11 (13.316) and Chery MVM315 aka Fulwin at #12 (11.352). The Lifan X60 (8.660) and X50 (3.529) have also made their mark very fast in Iran, as for the Great Wall Voleex C30 (3.156 units produced in 2015) it has found a backup market now that its popularity is a thing of the past at home in China. The FAW Besturn B50, Brilliance H330 and H230, Haima S7 and Zotye Z300 are also produced locally as well as a 5-model Chery lineup to which was added the Tiggo 5 in October.

Iran Khodro Arisun. Picture courtesy clipo.irThe Iran Khodro Arisun replaced the Bardo in Iran this year.

The local pickup market is a new addition on BSCB and a fascinating one at that. See the first report here. The Zamyad Z24, a 1970 Nissan Junior, continues to be produced in Iran and tops the production chart at 23.889 units, snapping the lead away from the now discontinued Iran Khodro Bardo (23.700) which was based on the 1967 Paykan. In May 2015, Iran Khodro launched its replacement the Arisun, itself based on the… 1987 Peugeot 405. After posting two months above 2.000 units (May and August), the Arisun has alarmingly fallen below 1.000 units during 3 of the last 4 months of the year, a far cry from the 9.324 units of Bardo spit out during its 2nd-last month… It wouldn’t be completely surprising if Iran Khodro decided to resume Bardo production in the coming months.

Hyundai Santa Fe Iran March 2015. Picture courtesy bartarinha.irOver 40% of all vehicles imported into Iran are branded Hyundai.

Onto exclusive imports data, where Korean manufacturer Hyundai dominates head and shoulders with 41.4% share and 25.668 sales. In fact the Santa Fe, the best-selling import with 10.219 deliveries, sells more than any other imported brand. Toyota follows at 13% share ahead of Kia (11.9%), BMW (4.2%), Renault (4.2%) and Changan (4%). Among other Chinese, Geely places 7th, MG 8th, BAIC 10th, Brilliance 15th and Foton 16th.

BMW X4 Iran 2015The BMW X4 is the best-selling luxury vehicle in Iran in 2015. 

Looking at imported models in detail, below the Santa Fe Hyundai also places the ix35, Elantra, i20 and Sonata in the Top 10 while Toyota has the Corolla and RAV4 and Kia the Sportage and Optima. The Changan CS35 cracks the Top 10 while BMW and Mercedes manage to sell over 1.000 of their X4 SUV and E-Class sedan respectively, the two leaders in the luxury segment.

Tehran street scene NinaraTehran street scene. Picture courtesy ninara

Previous post (imports): Iran 1st Half 2015: Exclusive imports data now available

Previous post (local): Iran July 2015: Full production figures now available

Previous post (strategy): STRATEGY: What future for new car sales in Iran?

Full Year 2015 Top 10 local cars, pickups, Top 10 imports and Top 10 local/foreign brands below.

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Iran November 2014: Iran Khodro Dena finally lands?

Iran Khodro Dena Iran November 2014Iran Khodro Dena

* See the Top 8 most produced models by clicking on the title. Thanks OD *

As is the tradition on BSCB, I can share with you local Iranian production figures as sales data remains unavailable. For now this is a pretty accurate picture of what cars are the most popular in the country as imports are relatively limited, however this situation may change if and when economic sanctions against Iran relax, and then it will be time for sales data to be published hopefully. November 2014 is roughly equivalent to Aban, the 8th month of the year 1393 in the Persian calendar, however this month we only have access to the YTD figures. These confirm the trends we have observed this year but there is one novelty: the Iran Khodro Dena. Unveiled in April 2011, it seems to finally have hit production lines in Iran with 630 units reported over the period. Some promo pictures showing the car in display in the street (above) have also started to appear online which would seem to indicate the Dena finally is available for sale in the country. The production figures show the market has bounced back in Iran, with the Peugeot 206 back up 240% to 4th place with 64,752 units and the Saipa Tiba up 153% to #6 and 55,626 units. The Saipa Pride, still leader at 162,402 units but up just 20%, Iran Khodro Runna (+44%) and Renault Tondar 90 (aka Dacia Logan first generation, +42%) lose market share.

Previous month: Iran October 2014: Saipa Tiba at highest, production up 61%

One year ago: Iran November 2013: Peugeot 406 new best-seller?

Full Dey-Aban 8 months 1393 Top 8 models Ranking Table below.

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Iran October 2014: Saipa Tiba at highest, production up 61%

Saipa Tiba Iran October 2014Saipa Tiba hachback

* See the Top 8 most produced models by clicking on the title. Thanks OD *

After a one-month hiatus, Iran is back on BSCB with local production figures up a whopping 61% year-on-year in Mehr, the 7th month of the year 1393 in the Persian calendar, roughly equivalent to October 2014. The Saipa Pride is finally returning to its traditional head-and-shoulders domination with just under 30,000 units produced over the period, up 64% year-0n-year. Could this be because of the launch of a redesigned version called the Saipa 234? I am investigating this as I am writing these lines.

Saipa 234 Iran October 2014c Saipa 234 Iran October 2014a Saipa 234 Iran October 2014 interiorSaipa unveiled the 234 sedan in March – a replacement for the Pride?

The Peugeot Pars (+37%) and 405 (+59%) lose market share but both clock up 10,000+ units while the Peugeot 206 is up almost 4-fold to 9,899 units – definitely back to life. The Saipa Tiba continues to break its production record month after month, this time lifting it to 8,951 units, potentially thanks to the addition of a hatchback version, while the Iran Khodro Runna is stuck at a low 2,666 units, even going backwards year-on-year (-6%). Renault confirms it has stepped out of the country with the Tondar 90 (aka Dacia Logan) down 49%.

Saipa S300 Iran October 2014a Saipa S300 Iran October 2014cSaipa S300

Saipa Renault Sandero Iran October 2014Saipa Renault Sandero

Saipa also unveiled the S300 (a rebadged Zotye Z300) and an Iranian production variant of the (previous generation) Renault Sandero, however these two models have not appeared in the production charts yet.

Previous post: Iran August 2014: Saipa Tiba above Iran Khodro Samand

One year ago: Iran October 2013: Lifan X60 lands in Top 10, Gonow G5 arrives

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Iran November 2013: Peugeot 405 new best-seller?

Peugeot Pars Iran Aban 1392Peugeot Pars

* See the Top 20 most produced models by clicking on the title! *

As is the tradition on BSCB, I can share with you local Iranian production figures as sales data remains unavailable. For now this is a pretty accurate picture of what cars are the most popular in the country as imports are limited, however this situation may change if and when economic sanctions against Iran relax. November 2013 is roughly equivalent to Aban, the 8th month of the year 1392 in the Persian calendar. After gaining 20% year-on-year in September and dropping by 5% last month, Iranian production is back into recession at -16% in November to 50,689 units, bringing the year-to-date total after 8 months to 361,097 units, down 30% on the Persian year 1391 which was already down 46% on 1390.

Lifan X60 Iran November 2013. Picture courtesy of zr.ruLifan X60

Plus we may also be witnessing a historical change of lead in the models ranking… This month ‘eternal’ leader the Saipa Pride is produced at 15,389 units, down 32% year-on-year, while the Peugeot Pars, illustrating the return back in grace of Peugeot in the country, is up 111% to 11,145 units, its third consecutive month above 10,000 units whereas this had not happened in the last 3 years… The Peugeot 405 for its part is up 11% to 5,608 sales. Now when we take into account the Pars is only a slightly modified version of the 405, it is fair to say that the Peugeot 405 “family” has been produced at 16,753 units and is therefore the most popular model in the country for the first time in years.

JAC J3 Iran November 2013JAC J3

In the meantime, more and more Chinese models are populating the ranking: the Lifan X60 which made its very first appearance in the Iranian ranking at #10 last month is up a further two spots to #8 and 1,022 units, followed by the Lifan 620 also up 2 to #9 and 646, while the Gonow Aoseed G5 is up one to #19. We welcome the JAC J3 at #15 with 61 units and the J5 at #20 with 4. Finally, Renault has all but stopped its operations in Iran, with the Tondar 90 (aka Dacia Logan) down 93% to #15.

Previous month: Iran October 2013: Lifan X60 lands in Top 10, Gonow G5 arrives

One year ago: Iran November 2012: Renault Tondar 90 and Lifan 620 shine

Full November 2013 Top 20 models Ranking Table below.

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Iran August 2013: Renault withdraws, Peugeot Pars up 32%

Peugeot Pars Iran August 2013Peugeot Pars production is up 32% this month in Iran.

* See the Top 12 most produced models by clicking on the title! *

As is the tradition on BSCB, Iranian monthly data reflects production, not sales but it actually gives a relatively close picture of the most popular cars in the country given the high import duties. In the Persian calendar, August 2013 is roughly equivalent to the 5th month of the Persian year 1392, Mordad. While Iranian production had slowed down its freefall last month at -31%, it is back to a harsh -39% in August to just 34,969 units, with its decline further impacted by the withdrawal of Renault from the country – the Tondar 90 aka Logan is down 85% year-on-year and the Megane down 87%. Plus either Chery production stopped this month or the data wasn’t communicated.

Saipa Tiba Iran August 2013Saipa Tiba production is up 40% year-on-year.

The Saipa Pride continues to be by far the most popular vehicle in the country in spite of a year-on-year 41% drop to 11,799 units. Only 3 models increase their production year-on-year: the Peugeot Pars, impressive at +32% to #2 and 5,953 units, the Saipa Tiba up 40% to #6 and 2,290 units and the Iran Khodro Runna up 728% to #7 and 2,061 units, understandable for the latter two as they are relatively recent launches.

Previous month: Iran August 2013: Saipa Pride and Peugeot Pars stay afloat

One year ago: Iran August 2012: Saipa Pride below 20,000 units, IKCO Runna #9

Full August 2013 Top 12 models Ranking Table below.

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Iran June 2013: Peugeot Pars up 6% in market down 36%

Peugeot Pars Iran Khordad 1392Peugeot Pars

* See the Top 15 most produced models by clicking on the title! *

As always the Iranian monthly models ranking reflects production (not sales) but is a pretty accurate representation of the most popular cars in the country as high import duties limit sales of other vehicles. In the Persian calendar, June 2013 roughly corresponds  to the third month of the Persian year 1392, Khordad. New car production continues its freefall in Iran, at 47,146 units, it is down 36% on Khordad 1391 which was already down 47% compared to the year before… Year-to-date after 3 months, production is down a horrendous 52% year-on-year to 105,781 units.

Peugeot Pars Iran Khordad 1392bPeugeot Pars

The Saipa Pride is back above 20,000 monthly units for the first time so far in 1392 to 20,834, however down 18% on last year. In second place we find the only model in the Top 5 to to enjoy a year-on-year: the Peugeot Pars, basically a 1987 Peugeot 405, is up 9% to 6,336 units and is now also #2 year-to-date at 11,709 units. The Iran Khodro Samand is back up 5 spots on last month to round up the podium at 3,279 units, down 68% year-on-year, and is followed by the Peugeot 405 (-74%) and Renault Tondar 90 (aka Dacia Logan at -55%).

Saipa Tiba Iran Khordad 1392Saipa Tiba

Because at the same time last year they were either still kick-starting their production or had it interrupted, both the Saipa Tiba at #6 and 2,829 units (+131%) and the Iran Khodro Runna at #7 and 1,987 (+3386%) post impressive year-on-year growths, however they remain far from their best monthly volumes. Notice also the Chery MVM315 (aka Fulwin 2) at +434% year-on-year, however the Khordad 1392 production figure is estimated and will be confirmed next month.

Previous month: Iran May 2013: Saipa Tiba up to best-ever 5th place

One year ago: Iran June 2012: Great Wall Voleex C30 makes its first appearance

Full June 2013/Khordad 1392 Top 15 Production Ranking Table below.

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Iran April 2013: Chery MVM315 up to 4th place

Chery MVM315 Iran April 2013Chery MVM315

* See the Top 15 most produced local models by clicking on the title! *

As is the tradition for Iran only production data is available, however this is a good indication of car sales in the country as high import duties limit sales of imported vehicles. April 2013 roughly corresponds to Farvardin, the first month of the year 1392 in the Persian calendar. Traditionally the weakest month of the year, this year Farvardin production data tests new lows: down a horrendous 60% year-on-year to just 22,513 units, only a few units more than the sales of the Saipa Pride one year ago…now down 53% to just under 10,000 units at 9,998 – the first time the Pride falls below 10,000 monthly units produced since the creation of BestSellingCarsBlog.

Being a very weak month, the models ranking is a lot more volatile: we have the Renault Tondar 90 (aka Dacia Logan) up to a brilliant 2nd place thanks to 2,204 units produced (-57%) followed by the Peugeot 405 at 1,653 (-77%). Exceptional performance of the Chery MVM315 (aka Fulwin 2/Bonus) up to #4 with 1,627 units, while the Chery MVM350 (aka A5) is up to #5 at 1,095 units (+61%). The Saipa Tiba is up 96% year-on-year to #7 and we welcome a new model in the ranking, the Saipa X100 which is a combination of the Saipa 111, 131, 132 and 141 at #11 with 430 sales.

Previous month: Iran March 2013: Iran Khodro Runna continues to progress

One year ago: Iran April 2012: Peugeot withdraws, Renault wins

Full Farvardin 1392/April 2013 Top 15 Ranking Table below.

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Iran March 2013: Iran Khodro Runna continues to improve

Iran Khodro Runna Iran March 2013Iran Khodro Runna – with a Paykan in the background

* See the Top 19 most produced models by clicking on the title! *

Iran uses the Persian calendar in which March 2013 roughly corresponds to Bahman, the last month of the year 1391. Over that period 71,028 new vehicles were produced in the country, a 34% year-on-year drop, to be compared with -37% in February, -45% in January and -53% in December, confirming the situation could slowly be getting back to normal for the Iranian new car market. The Saipa Pride remains far above the rest of the cars produced in the country but it is dropping 41% year-on-year to 21,844 units, finishing the year 1391 at 276,992 units, down 55% on 1390. The Iran Khodro Samand is also faring worse than average this month at -31% to 10,675 units, but is down a more clement 21% over the full year 1391 to 110,479 units.

The Peugeot Pars remains at a solid third position this month thanks to 8,105 units produced, down only 7% year-on-year and above the 5th place it holds over the Full Year. The Peugeot 405 is down 60% at #4 this month and down 40% at #3 this year while the Renault Tondar 90 (aka Dacia Logan) is down an ok 22% at #5 this month vs. -14% and #4 over the Full Year. In the meantime, the Iran Khodro Runna continues to improve its production rate month after month, reaching a record 3,650 units in March, double its score of 4 months ago.

Previous month: Iran February 2013: Peugeot Pars and Lifan 620 shine

One year ago: Iran March 2012: Last good showing for Peugeot

Full March 2013 Top 19 Ranking Table below.

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Iran December 2012: Iran Khodro Runna #6, now incl Chery cars!

Chery MVM315

* See the Top 17 most produced models by clicking on the title! Many thanks to Omid *

December 2012 corresponds roughly to the month of Azar in the year 1391 of the Persian calendar, and over the period only 60,869 vehicles were produced, a 53% year-on-year drop and bringing the year-to-date total to 579,097 units after 9 months, down 46% year-on-year. Given this is not the end of the Persian year there won’t be a Full Year summary article (yet) for Iran – we’ll have to wait until early April. Very mixed fortunes once again within the models ranking this month: the Saipa Pride is still #1 but drops below 20,000 monthly units for the third time in the last 5 months at 19,287, down 65% year-on-year.

Iran Khodro Runna

The Iran Khodro Samand is back up to #2 with 9,561 units, down just 17%, and is followed by the Peugeot 405 at 8,217 units (-50%), Peugeot Pars at 7,702 (only -1%!) and the Renault Tondar 90 (aka Dacia Logan) at 6,710, down 20%. The Iran Khodro Runna continues to gear up: it is at +46% and up one spot on November at #6 to break the 2,000 monthly units milestone for the first time at 2,628. Reversely the Saipa Tiba is down 47% year-on-year to 1,852 units at #7.

Chery MVM530

Finally, thanks to a tip from Omid, the Iranian ranking now includes all Chery models produced locally by Modiran. The all-new for 1391 Chery MVM315 aka Fulwin 2/Bonus ranks #8 with 1,627 units, while the MVM530 aka Chery A5 is #9 at 1,095 units, the MVMX33 aka Chery Tiggo is #10 with 636 units and the MVM110 aka Chery QQ is #12 at 403 units.

Previous month: Iran November 2012: Renault Tondar 90 and Lifan 620 shine

One year ago: Iran December 2011: Peugeot 206 back in 2nd place

Full Azar 1391 / December 2012 Top 17 Ranking Table below.

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World November 2012 Roundup: When Hyundai cracked Brazil

Hyundai HB20

* See the full article by clicking on the title! *

Now that most November data is in, it’s time for our much anticipated World roundup. If last month the focus was on China, Japan and Austria, in November all spotlights are on Brazil. Following the same trajectory as in Russia and India where it now regularly places a locally-produced model on the podium, Hyundai launched the HB (for Hyundai Brazil) range with the HB20 hatchback aimed directly at the VW Gol and Fiat Palio, the HB20X crossover just unveiled at the Sao Paolo Motor Show and a HB20 sedan due to launch in Q1 2013. All HB models will be produced at Hyundai’s new plant in Piracicaba in the Sao Paulo state. With its new plant, Hyundai aims at going from #9 and 2.6% share in 2012 to #4 with 10% of the Brazilian market as early as by the end of 2013, passing Toyota, Nissan, Honda, Renault and Ford in the process!

The Hyundai HB20 is produced in Hyundai’s new Piracicaba plant in Brazil

What seemed like wishful thinking only a few weeks back is now turning into reality. For its first full month of sales, the Hyundai HB20 breaks into the monthly Top 10 for the first time for a Hyundai in Brazil at #9 with 8,077 sales. Hyundai has received 50,000 orders for the model and believe it will sell 26,000 by end-2012, leaving a waiting list of 24,000 into the new year. The HB20 single-handedly pushed Hyundai up to #6 carmaker in Brazil in November at 4.7% share… While we are at it, the other big event in November in Brazil is the Chevrolet Onix already up to #11 with 7,409 sales. If you are a regular reader of BSCB you will already know that the Onix is up to #6 in at mid-December

Fiat 500L

The 2nd big event on the world car sales scene in November is the Fiat 500L breaking into the Top 10 in its native Italy at #9 with 2,115 sales and 2% share only a couple of months after launch. Let’s not get ahead of ourselves (yet), but it could be a case of the ‘right car at the right time’ for the Italian car manufacturer. Fiat’s previous incursion into the mini MPV segment, the Fiat Idea, never ranked better than #11 at home in June 2005, a position the 500L has already beaten. Fiat announced the 500L will go on sale in over 100 countries worldwide, pretty much everywhere the 500 is on sale right now including the USA and Brazil which could become its biggest market in the world if produced locally…

The Honda CR-V is the best-selling Japanese model in China this month

We can’t really go too far in our World Roundup without stopping in China, where events are 3-fold this month:

1. The Japanese manufacturers see their decline ease compared to September and October, with Toyota at -25%, Honda at -29% and Mazda at -30%. Japanese models are quietly back up the ranking with 6 of them in the Top 40 vs. just one last month: the Honda CR-V (#24), Nissan Sylphy (#29), Toyota Camry (#31), Corolla EX (#35), Corolla (#37) and Nissan Teana (#39).

BYD F3 Surui

2. Chinese brands are doing better at home, grabbing 35.1% of the overall market, their highest penetration rate in 20 years! For the first time since last May, the Chery QQ is the best-selling local thanks to the new model at #14 with 16,670 sales, its highest ranking since April 2011 and its strongest monthly volume since… January 2010!  Expect the trend to continue with the new gen BYD F3 gearing up (it cracked the 10,000 monthly units mark this month), and low-cost models like the Venucia R50/D50 (up a massive 67 ranks to #46) getting more and more successful…

38,362 Ford Focus found a buyer in China in November

3. Exceptional, outstanding, out-of-this-world, hard to appreciate the performance of the Ford Focus in China at its correct measure: it is the #1 passenger car for the 4th month in a row and the 5th time in the last 6 months, smashing its volume record again at 38,362 sales, which could even be the highest monthly volume ever recorded for a Passenger Car in China.(Note the Focus also managed to take the lead in the UK for only the 4th time in the last 3 years after May 2010Jan 2011 and Feb 2012). While we’re at it, let’s notice the VW Lavida also lodging a record month at 31,397 units.

VW Up! Picture by Borsen.dk, all rights reserved.

Third big event and it’s a brand one, Volkswagen continues to kick arse, monopolising the models ranking podium in 2 countries outside of Germany and with the Up! reaching unheard of volumes in Denmark… To see the rest of the article just click on ‘Read more’ below.

Previous World Roundups:

World October 2012 Roundup: China, Japan and Austria in focus

World September 2012 Roundup: Ford Focus shines in China

World August 2012 Roundup: Subaru XV topples almighty Golf in Switzerland

World July 2012 Roundup: Geely CK writes history in Ukraine

World June 2012 Roundup: Hyundai Santa Fe and Ford Focus shine

World May 2012 Roundup: GM and Toyota Etios make headlines

World April 2012 Roundup: Maruti Swift and Mazda CX-5 impress

World March 2012 Roundup: Toyota Prius breaks a leg

See the Full World November 2012 Roundup article below.

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