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Posts Tagged ‘Lada’

Russia March 2015: Only SUV sales resist in market down 43%

April 11th, 2015 No comments

UAZ Patriot Russia March 2015UAZ Patriot sales are up 2% on March 2014.

* See the Top 25 best-selling models and Top 55 All-brands by clicking on the title *

The precarious state of the Russian new car market is reaching new lows in March: down 42.5% year-on-year to just 139,850 registrations, bringing the first quarter total to 383,691 units, down 36% on 2014. The  economic sanctions imposed on the country as a result of the Ukrainian crisis and a galloping inflation stuck at 17% both in February and March have combined to knock the market out of air. Faced with the prospect of losing money with each car sold in the country, a string of manufacturers are trimming their presence in Russia, some in very significant ways: Nissan (-51% in March) has suspended production in in St Petersburg plant for the entire second half of the month, Volkswagen (-57%) will do so for two weeks in May, PSA/Peugeot-Citroen (-79%) will halt the production of the Citroen C4 and Peugeot 408 from April 27 to July 7 and Mitsubishi (-68%) will stop production of the Outlander and Pajero Sport from April 27 to May 12.

Opel Russia March 2015. Picture courtesy zr.ruSunset: General Motors will stop selling the Opel brand in Russia by the end of 2015.

Most significantly of all, General Motors announced it will abandon local production by the end of 2015, with the Opel brand (-78% in March) exiting Russia and Chevrolet (-74%) reducing its lineup to “iconic” U.S.-built models such as the Corvette, Camaro and Tahoe. Reversely, Ford (-73%) has reiterated its focus on Russia and just kick started the St Petersburg production of the all-new Mondeo, one of 4 new models to be launched in the country by the American manufacturer in 2015. In this nightmarish context, the top selling brands are also among the ones that resist the best, confirming a trend towards ‘back to basics’ and ‘back to trusted’ that we have observed over the past few months that the declines have deteriorated. Local fare Lada is down ‘only’ 26% to a very strong 19.6% share, Hyundai is down 15% to 9.9%, Kia down 32% to 8.7%, Toyota is up two ranks on February and down 34% year-on-year to #4.

Datsun mi-DO Russia March 2015. Picture courtesy zr.ruThanks to the arrival of the mi-DO, Datsun is now the #11 brand in Russia.

The list of manufacturers receiving good news in March in Russia is thin: Datsun reaches the best ranking since its reintroduction as a low-cost brand, up to #11 with 3,502 sales and 2.5% share thanks to the gearing up of the mi-DO hatchback (989 units) while the on-DO sedan is still very strong at #14 and 2,513 deliveries. Mercedes only drops 3% on March 2015, resulting in a much-improved market share of 2.9%, Lexus is up 29% to 2,521 sales and Porsche up 27% to 520. Over in the models ranking, the Lada Granta sends a strong message with sales down just 4% to 12,438 units and 8.9% share. Only the Hyundai Solaris (8,593) and Kia Rio (7,176) manage to sell more than 1/3 of the Granta figure – all other nameplates are under 3% market share this month…

Nissan X-Trail Russia March 2015. Picture courtesy zr.ruThe Nissan X-Trail (+29%) replaces the Qashqai inside the Russian Top 25 in March.

Another very clear trend at play in Russia is the regain in interest towards SUVs: not all display good behaviour (the Renault Duster is down 58% for example), but the only non-new nameplates to lodge year-on-year gains in the Top 25 in March are all SUVs: the valiant Lada 4×4 (aka Niva) is up 6% to 5th place, the Nissan X-Trail is up 29% to #16 vs. #27 over FY2014 thanks to the new model, the Toyota Land Cruiser 200 makes a very impressive appearance at #21 thanks to sales up 9% on March 2014 and the UAZ Patriot is up 2% to #23.

Previous month: Russia February 2015: Market worsens down to -38%

One year ago: Russia March 2014: Mitsubishi Outlander breaks into Top 10

Full March 2015 Top 25 models and Top 55 All-brands below.

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Categories: Russia

Kazakhstan February 2015: Lada Granta & Hyundai Accent on top

March 30th, 2015 1 comment

Lada Granta Kazakhstan February 2015The Lada Granta cements its newly acquired leadership of the Kazakh market.

* See the Top 40 All-brands and Top 189 All-models by clicking on the title *

New car sales in Kazakhstan are down 15% year-on-year to 9,226 registrations, a clear improvement on the -29% of January which brings the year-to-date total to 17,021 units, down 21% on 2014. Lada astoundingly manages to deliver a market share more than double that it holds at home in Russia with 39.1% in February (vs. 18.4%) and 36.7% year-to-date (vs. 16.9%). Hyundai (15.6%) and Kia (9.1%) are strong but Toyota (5.2%) is down two spots on January to #4. Geely is up to #11, Kamaz up to #13 and Infiniti remains at #19. Model-wise, Lada places 3 nameplates inside the Top 4 this month: the Granta holds a spectacular 13.1% share in pole position, with the Largus (9.9% and #3) and Priora (9.5% and #4) also impressive. The Hyundai Accent flies up to 12% share thanks to 1,103 sales, the Hyundai Elantra is up to #10, the UAZ Bukhanka up to #11 and the UAZ Patriot up to #13 vs. #49 in 2014.

Previous month: Kazakhstan January 2015: Podium 100% Lada

One year ago: Kazakhstan February 2014: Complete change of guard atop the ranking!

Full February 2015 Top 40 All-brands and Top 189 All-models below.

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Categories: Kazakhstan

Ukraine Full Year 2014: Toyota and Geely on top, market down 54%

March 24th, 2015 1 comment

Geely Emgrand EC7 Ukraine 2014The Geely Emgrand 7 misses out on the models #1 spot for 207 sales.

* NOW UPDATED with the Top 389 All-models ranking – Click on title to see *

Impacted full-frontal by the Crimea crisis, Ukrainian new car sales plunge 54% year-on-year in 2014 to just 97,020 registrations. In a turbulent year, the brands ranking is turned on its head, with the Top 4 most popular in reverse order compared to 2013. Toyota is the main beneficiary in 2014, up 3 spots to top all brands sold in Ukraine thanks to sales down ‘just’ 33% to 10,296 for a 10.6% market share vs. 7.2% a year ago. Chinese manufacturer Geely is going from strength to strength in Ukraine, up to a fantastic (and world-best) 2nd place overall in 2014 with 9,365 units sold and 9.7% share vs. 7.7% in 2013. Local carmaker ZAZ (-55%) rounds up the podium above Hyundai (-69%), Volkswagen (-58%) and Renault (-54%).

Toyota Corolla Ukraine 2014. Picture courtesy autocentre.uaToyota is the most popular carmaker in Ukraine in 2014.

A handful of other marques frankly outperform the market ithis year, led by Mazda (-7%), Daewoo (-22%), Subaru (-22%), Suzuki (-24%), Audi (-35%) and BMW (-37%). Reversely, others fall flat: Fiat (-64%), Chevrolet (-68%), BYD (-68%), Kia (-71%), Lada (-72%) and Opel (-84%). In addition to Geely, there are 7 Chinese manufacturers inside Ukraine’s Top 40 this year: Chery (#26), Great Wall (#30), BYD (#31), MG (#32), JAC (#33), Lifan (#38), and FAW (#40). Notice also Iranians Saipa at #44 and Iran-Khodro at #53.

ZAZ Sens Ukraine 2014. Picture courtesy of zr.ruThe ZAZ Sens remains the best-selling nameplate in Ukraine this year, but just.

Model-wise, the locally-produced ZAZ Sens tops the charts for the second year running, following the market closely at -56%, but the hero of the year is without a doubt the Geely Emgrand 7, up 7 spots on 2013 to a fantastic 2nd place with 3% market share, even holding the overall pole position up until October… Other great performers this year include the Renault Logan up two ranks to #3, the Geely MK is up 20 to #5, the Toyota Corolla up 10 to #7 and the Toyota RAV4 up 11 to #9.

Previous year: Ukraine 2013: ZAZ Sens new leader, Geely CK up to #3

Two years ago: Ukraine 2012: Skoda Octavia and Kia Rio shine

Full Year 2014 Top 60 All-brands and Top 389 All-models vs. 2013 figures below.

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Categories: Ukraine

Russia February 2015: Market worsens down to -38%

March 11th, 2015 No comments

Lada 4x4 Urban Russia February 2015. Picture courtesy zr.ruBack to basics: the Lada 4×4 bucks the trend, up 20% year-on-year in February.

* See the Top 53 All-brands and Top 25 models by clicking on the title *

The Russian new car market situation is rapidly escalating to become catastrophic: -38% year-on-year in February to just 128,298 registrations which brings the year-to-date total to 243,826 units, down 32% on 2014. Russia is facing an unprecedented mix of economic sanctions due to the Ukrainian crisis, a 50% devaluation of the ruble against the dollar in the past 6 months and inflation rising from 9% in December 2014 to 17% in February 2015, with Moscow shopkeepers now repricing goods daily. Forecasts for the Russian market to drop 27% over the Full Year 2014 are now starting to appear a little optimistic. Manufacturers active in the country are starting to take drastic measures in accordance with the situation: for example Opel will idle its local factory for two months starting at the end of March.

Lada Largus Russia February 2015. Picture courtesy of zr.ruLada places 3 models inside its home Top 5 for the first time in two years.

Both the lower and the higher end of the market are benefitting from these troubled times: new car buyers are downgrading, and the wealthier end of the population is rushing to buy premium brands before prices increase further. Lastly and similarly to Western Europe, SUVs are less hit than other segments. More affordable, national manufacturer Lada is doing slightly better than the market at -24% to 23,629 sales in February. The Granta reclaims the top spot it had lost to the Hyundai Solaris in January thanks to 10,583 deliveries (-6%), the 4×4 (aka Niva) is up an impressive 20% to #4: Russian buyers are going back to basics and crown the 38 year-old vehicle as the best-selling SUV in the country this month, the Largus is back up 15 spots on January to #5 and the Priora is back up 9 to #8. This means there are 3 Ladas in the Top 5 for the first time in two years.

BMW X4 Russia February 2015. Picture courtesy zr.ruBMW sales in Russia are up 57% on a year ago in February.

Korean carmakers Hyundai (-5%) and Kia (-6%), while in negative territory, frankly outperform the market in 2nd and 3rd place respectively with 10.3% and 9.8% share. The next four manufacturers implode: Nissan (-45%), Renault (-46%), Toyota (-40%) and Volkswagen (-49%) all fall faster than the market, but Skoda at #8 fares much better at -12%. Rounding up the Top 10 are two big surprises: not only are Mercedes and BMW not down year-on-year, they are significantly up: at +18% and +57% respectively despite 20% price hikes at the start of 2015. In fact Lexus (+11%) and Porsche (+119%) are the only two other manufacturers up inside the Top 40.

Datsun mi-DO Russia February 2015. Picture courtesy zr.ruDatsun mi-DO

Out of the 6 brands launched in Russia over the past 12 months, once again Datsun is the only one really making a mark this month, although it is down two spots on January to #14 with 2,904 sales and 2.3% share, despite the arrival of the mi-DO hatchback (289 sales). The on-DO slips out of the Top 10, down 5 ranks to a still extremely impressive 13th place with 2,615 deliveries and 2% share. The next best-selling new coming brand is Chinese Brilliance at #40 and just 0.1% market share… Not good times to break ground in Russia at the moment, granted.

Hyundai ix35 Russia February 2015. Picture courtesy zr.ruFirst Russian Top 10 ranking for the Hyundai ix35

In the models ranking, the Toyota Camry is up 3 spots on last month to reach #9, the Hyundai ix35 breaks into the Russian Top 10 for the very first time (previous best: #12 last June), and in a clear demonstration of the trend towards ever more SUVs on Russian roads, the last 5 spots of the Top 25 all belong to this segment: the Nissan Juke is up to #20 and earns a spot in the year-to-date Top 25, and is followed by the Nissan Qashqai, Mitsubishi ASX, Mazda CX-5, Toyota RAV4 and the Kia Sorento up 171% year-on-year to 1,329 sales.

Previous month: Russia January 2015: Hyundai Solaris hits #1 in market down 24%

One year ago: Russia February 2014: Renault Duster and Nissan Almera impress

Full February 2015 Top 53 All-brands and Top 25 models Ranking Tables below.

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Categories: Russia

Kazakhstan January 2015: Podium 100% Lada

March 10th, 2015 No comments

Lada Granta Kazakhstan January 2015The Lada Granta holds 11.7% of the Kazakh market in January.

* See the Top 37 All-brands and Top 163 All-models by clicking on the title *

It’s a very rough start of 2015 in Kazakhstan with sales down 29% on a year ago in January to just 7,753 registrations, and there are two clear winners this month: Lada with 34.1% share (7 percentage points above its FY2014 level) and Toyota at 15.2%, both manufacturers together representing no less than just under half of the total market for the month…

Toyota Land Cruiser Kazakhstan January 2015. Picture courtesy auto.lafa.kzThe Toyota Land Cruiser is up to #9 this month in Kazakhstan.

It shows in the models ranking: Lada monopolises the podium with the Granta at a record 11.7% share followed by the Priora at 8.7% and the Largus at 7.8%, all well above their respective FY 2014 levels. Below the Hyundai Accent, Kia Rio and Lada Kalina, Toyota places 3 models in the Top 9: the Camry at #7 and 4%, the Land Cruiser Prado at #8 and 3% and the Land Cruiser 200 at #9 and 2.6%. Notice also the Toyota Corolla at #17, the Toyota Fortuner at #19, Nissan X-Trail at #22, Lexus LX at #24 and the Infiniti QX making its appearance at #38, the brand landing in the Kazakh ranking for the first time.

Previous post: Kazakhstan Full Year 2014: Lada Granta catches up on Priora

Full January 2015 Top 37 All-brands and Top 163 All-models below.

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Categories: Kazakhstan

Kazakhstan Full Year 2014: Lada Granta catches up on Priora

March 9th, 2015 1 comment

Lada Granta Kazakhstan 2014Lada Granta sales are up 22% to #2 overall in 2014 in Kazakhstan.

* UPDATED – See the Top 253 All-models and Top 41 All-brands *

The Kazakh new car market has gone from being the fastest growing in the world to full-on recession in the space of one year: 2014. After gaining 26% during the first quarter and 1% during Q2, new car sales in the country dropped 4% in Q3 and a worrying 16% in Q4, resulting in 2014 being down 1% year-on-year at 163,561 registrations. The culprit? Russia. The depreciation of the Russian ruble and an open borders policy in place since July have made grey Russian imports very profitable, resulting in a total of roughly 220,000 new cars imported from Russia into Kazakhstan so far this year. Add to this 50,000 imports from other countries and a local production of 32,000 and you obtain 302,000 deliveries, almost double the official figures. meaning almost half of the Kazakh new car market is now ‘grey’.

Peugeot 301 Kazakhstan 2014. Picture courtesy kolesa.kzA large Police order of 301 helped Peugeot grow its sales 5-fold in Kazakhstan in 2014.

Brand-wise, despite sales down 21% Lada keeps the lead with 27.7% share, above Kia (+49%), Hyundai (+14%) and Toyota (+3%). Imported from neighbouring Uzbekistan, UZ-Daewoo drops 17% and 4 spots to #6, Renault is up a gargantuan 66% to #7, Volkswagen up 57% to #12, Peugeot up 372% to #16 and Geely lands directly at #14 with 2,182 sales.

UZ Daewoo Gentra Kazakhstan 2014. Picture courtesy uzdaewoo.kzThe UZ-Daewoo Gentra is the most successful all-new model in 2014.

The Lada Priora is the best-selling nameplate in the country for the 4th year running but drops 24% while the Lada Granta is catching up at +22% and will overtake the Priora in 2015 if both models evolve at the same rate. Benefiting from the fall of grace of the Lada Samara (-84%), UZ-Daewoo Nexia (-57%) and Lada 4×4 (-56%), the Hyundai Accent (+25%), Kia Rio (+120%) and Lada Largus (+97%) all improve their rankings markedly while the UZ-Daewoo Gentra lands directly at #7 for its first year in market.

Previous month: Kazakhstan November 2014: Kia Rio and Uz-Daewoo Nexia shine

Previous year: Kazakhstan Full Year 2013: Lada Priora tops world’s fastest growing market

Two years ago: Kazakhstan Full Year 2012: Lada Priora and Samara on top

Full Year 2014 Top 253 All-models and Top 41 All-brands vs. Full Year 2013 figures below.

Full December 2014 Top 25 models below.

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Categories: Kazakhstan

Belarus Full Year 2014: VW Polo and Renault Sandero on top

March 2nd, 2015 No comments

Renault Sandero Stepway Belarus 2014. Picture courtesy zr.ruThe Stepway variant accounts for 80% of Renault Sandero sales in Belarus.

* See the Top 150 best-selling models and Top 36 All-brands by clicking on the title *

New light vehicle sales in Belarus are up 3% year-on-year in 2014 to reach an all-time record 29,552 registrations – including LCV. Thanks to the success of the Sandero (+15% to #2), Duster (#5) and Logan (#7), Renault flamboyantly takes the lead of the brands ranking with sales up by a majestic 25% to 4,500 units and 15.2%. The French manufacturer bypasses Volkswagen, down 7% to 3,632 sales and 12.3%, while Kia (+1%) and GAZ (+24%) both overtake Lada, down 31% to #5. Nissan more than doubles its sales to land in 6th place with 6.3% share.

Geely SC7 Belarus 2014. Picture courtesy auto.onliner.byThe locally-assembled Geely SC7 is up to #4 in Belarus in 2014.

But the big story in the Belorussian brand ranking this year is the arrival of Geely in 7th place with 1,841 sales and 6.2% share, up 352% on 2013 with a 3-model range now that the Chinese manufacturer has geared up its local assembly through a joint-venture with the Belorussian government. This is a very encouraging result for Geely, placing it above blockbuster brands such as Skoda (#8), Toyota (#9), Hyundai (#11) and Peugeot (#12). The SC7 sedan jumps up to a brilliant 4th place overall in the models ranking with 1,238 sales and 4.2% while the Emgrand X7 SUV lands at #15 and 1.5% and the LC-Cross ranks #36.

Zotye Z300 Belarus January 2015. Picture courtesy auto.onliner.byZotye Z300

The VW Polo remains the best-selling nameplate in the country with an improved 7.6% share thanks to sales up 11% – interestingly the Polo is only available as a sedan in Belarus. The Renault Sandero holds onto its 2nd place (80% of customers opt for the Stepway variant), while the Kia Rio is up one spot to round up the podium. The Nissan Almera shoots up to #6, the Lada Largus is up 33% to #11, the Nissan Qashqai up to #14 and the Citroen C4 is up to #21. Finally let’s notice a couple of additional Chinese models pointing their bonnet in the Belorussian ranking this year: the Great Wall M4 at #58, Zotye Z300 at #69 and the MG 3 Xross at #123.

One year ago: Belarus Full Year 2013: VW Polo takes lead, two Renaults on podium

Two years ago: Belarus Full Year 2012: Lada Priora now in pole position

Full Year 2014 Top 150 models vs. Full Year 2013 Top 25 figures and Top 36 All-brands below.

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Categories: Belarus

Russia January 2015: Hyundai Solaris hits #1 in market down 24%

February 10th, 2015 No comments

Hyundai Solaris Russia January 2015. Picture courtesy zr.ru2nd shock in 3 months: the Hyundai Solaris is the best-selling car in Russia in January.

* See the Top 25 best-selling models and Top 53 All-brands by clicking on the title *

Russian customers ‘rushed’ to purchase 2014 models in December (+2%) to avoid the inflation-induced price increase in January. Result: the Russian market is down a very painful 24% year-on-year this month to just 115,390 registrations. And we have a 2nd shock in 3 months in the models ranking: last November, the Kia Rio made history by topping the sales charts, making it the first time since 1970 that a Lada was not in the monthly pole position at home in Russia. This month it’s the turn of the Hyundai Solaris thanks to sales up 18% in a market down 24% to 8,217 units for a 7.1% market share vs. 4.6% a year ago. The Solaris came very close to achieving this very feat in the past: it was 744 units away from the top spot in December 2011 and 700 sales off last November.

Datsun on-DO Russia November 2014. Picture courtesy of zr.ruThe Datsun on-DO has cannibalised the Lada Granta off the #1 spot.

That the Lada Granta is beaten once can be a freak event. Twice in three months is looking like a pattern could be shaping, helped by a two coincidental elements. Firstly, the Solaris is enjoying the benefits of its first facelift since the nameplate launched in 2010. Secondly, the Lada Granta has been significantly cannibalised by its low(er)-cost rebadge and Togliatti assembly plant colleague the Datsun on-DO. After cracking the monthly Russian Top 10 for the first time in December, the on-DO is far from plateauing and up to an even more astounding 7th place in January with 2,933 sales and a record 2.5% market share, a 32% improvement on last month. The Renault Logan, albeit in extremely good shape thanks to the new generation at #4 and 2.9%, is now at arm’s length for the on-DO, singling Russia out as the most successful Datsun relaunch in the world so far, and by a country mile.

Kia Sorento Russia January 2015First ever Russian Top 25 ranking for the Kia Sorento…

Although these two elements have played a critical role in the arrival of the Hyundai Solaris atop the Russian sales charts this month, there is a longer term trend at play: reversely to Lada whose market share has been continually sinking at home in the past decade, Hyundai and Kia have built a reputation for reliable vehicles specifically adapted to Russian conditions. This from the ground up, banking on success in the countryside rather than the Western part of the country. I could see this clearly during my 2014 Trans-Siberian trip where both the Solaris and the Rio were regularly among the Top 3 best-sellers in absolutely every corner of the country, from Tatarstan to far-East Siberia and Lake Baïkal.

Nissan Sentra Russia December 2014. Picture courtesy of zr.ru… and for the Nissan Sentra.

A particularly weak month brings lots of movement in the rest of the models ranking: the Nissan Almera is back up 7 spots on December to return to the #10 ranking it held a year ago in January 2014, the Renault Sandero is down 23% but up 10 ranks on last month to #11, the Toyota Camry up 38% to #12, Hyundai ix35 up 9 spots on December to #13, the Skoda Octavia up 17 to #33, Skoda Rapid up 16 to #34 and Mitsubishi ASX down 3 to #23. The Kia Sorento up a fantastic 426% on January 2014 thanks to the new model to #21 and the Nissan Sentra up 19 spots on December to #24 both break into the Russian monthly Top 25 for the very first time.

Mercedes C-Class Russia January 2015. Picture courtesy zr.ruMercedes sales are up 17% year-on-year to #10 overall.

Brand-wise, Lada at 15.2% (-26%) is now far from dominant at home with Hyundai up to 11.1% share thanks to sales up 15% and Kia up to 9.8% with deliveries up 1% year-on-year. Renault (-32%), Volkswagen (-28%) and Mitsubishi (-32%) plummet, but Skoda (+8%) and Mercedes (+17%) power through to #8 and #10 respectively. Solely thanks to the on-DO, Datsun is up to #12, selling more than marques like Mazda and Ford, and almost 3 times as much as Opel.

Previous post: Russia Full Year 2014: Now with Top 434 All-models ranking

Original FY2014 post: Russia Full Year 2014: Lada Granta survives foreign push

Previous month: Russia December 2014: Datsun on-DO breaks into Top 10

One year ago: Russia January 2014: Duster on podium, Nissan Almera #10

Full January 2015 Top 25 models and Top 53 All-brands below.

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Categories: Russia

Russia Full Year 2014: Lada Granta survives foreign push

January 16th, 2015 No comments

Kia Rio Russia 2014. Picture courtesy of zr.ruThe Kia Rio outsold the Lada Granta to rank #1 in November.

* See the Top 25 best-selling models and Top 63 All-brands by clicking on the title *

There is now a Top 434 All-models ranking available here

Economic sanctions on the back of the Ukraine situation coupled with rising inflation have resulted in a second consecutive year in negative for the Russian new car market, down 10% in 2014 to 2,491,404 registrations and hitting its lowest level since 2010 (1.91 million units). Scrappage schemes helped stabilised the market which returned to year-on-year growth in December. 2015 may not be as gloomy as most analysts predict. Lada logically dominates the brands ranking as it has been the case in Russia since 1970, however its sales dropped faster than the market at -15% to 387,307 units, resulting in the brand’s lowest-ever annual market share at home: 15.5%. Kia (-1%) overtakes Renault (-7%) to claim the second spot overall with 195,691 units, Hyundai (-1%) remains 4th while Nissan (+11%) is up 3 spots to #5, Toyota (+5%) is up two to #6 and Mitsubishi (+2%) is up 3 to #10. Volkswagen (-18%), Opel (-20%), Chevrolet (-28%) and Ford (-38%) crash down. In the premium race, Mercedes (+11%) is now 15,000 units above BMW (-18%) and Audi (-6%).

Datsun Russia 2014. Picture courtesy of zr.ruDatsun is the success story of the year in Russia.

No less than 6 new manufacturers launched in Russia in 2014 despite the depressed context. Winner by far is Datsun, relaunched as Renault-Nissan’s low-cost brand (Dacia does not exist in Russia). While it had mixed results in India, Datsun hits the bull’s eye in Russia, securing 11,414 sales in just four months and placing its sole model the on-DO inside the December Top 10. Absolute success for the brand so far. The other newcomers are far below, led by ChangAn at #45 with 1,144 sales ahead of Acura (1,106), Brilliance (955), JAC (424) and Alfa Romeo making a discreet return in Russia with just 96 units sold this year.

ChangAn CS35 Russia 2014ChangAn is the most successful Chinese launch this year in Russia.

This brings the number of Chinese manufacturers present in Russia to 12, but despite a late return to form in December, it has been a tough year for China. Lifan leads the charge once again, up 3 spots on 2013 to #21 in spite of sales down 14% to 23,619 units. Geely (-31%) follows at #28 just above Chery (-9%) while Great Wall (-25%) is distanced at #32. FAW (-55%) at #44, BAW (-28%) at #47 and Haima (+152%) at #48 lodge minuscule sales figures.

Lada Granta Russia 2014. Picture courtesy of zr.ruLada Granta

In the models ranking, the Lada Granta remains the best-seller for the second year in a row, roughly following the market at -8% to 152,810 sales and 6.1% share despite the addition of a liftback variant. In a 45-year first, it was outsold by the Kia Rio in November, the first time a foreign model ranks #1 in Russia since the Lada brand was created in the late sixties. A sign of things to come? The Rio finishes the year at #3 like in 2013 with sales up 4% to 3.8% share, below the Hyundai Solaris up 1% to 4.6% share. With the Datsun on-DO being a cheaper rebadged Granta and new versions of the Solaris and Rio hitting Russian dealerships in 2015, the Granta might have a few reasons to fear for its pole position this year…

Renault Logan Russia 2014. Picture courtesy of zr.ruRenault Logan sales are up 19% in 2014 in Russia.

Below the Renault Duster at #4 again, the Lada Kalina (-3%) and Largus both improve their rankings to #5 and #6, while the Renault Logan takes full advantage of its new generation to slice its 2013 ranking in two to 7th place with sales up 19%. Notice also the Nissan Almera cracking the annual Top 10 for its first full year of sales, the Skoda Octavia up 158% to #15, the Hyundai ix35 up 8 spots to #16, Mitsubishi Outlander up 5 to #22 and the Mazda CX-5 up 12 to #25. Disaster stroke for the Ford Focus crumbling down 59% and 15 ranks to a paltry #23.

Previous post: Russia December 2014: Datsun on-DO breaks into Top 10

Previous year: Russia Full Year 2013: Lada Granta celebrates first year at #1

Two years ago: Russia Full Year 2012: Lada Priora #1, Granta 4,800 sales below

Full Year 2014 Top 25 models and Top 63 All-brands vs. Full 2013 figures below.

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Categories: Russia

Russia December 2014: Datsun on-DO breaks into Top 10

January 16th, 2015 No comments

Datsun on-DO Russia December 2014. Picture courtesy of zr.ruThe on-DO is the first Datsun to crack the Top 10 anywhere in the world.

* See the Top 25 best-selling models and Top 54 All-brands by clicking on the title *

A flicker of hope: just as analysts predict the Russian new car market will be down 25% in 2015 (I disagree), new registrations are up year-on-year in December and for only the second time in the past 22 months at +2% to 270,653 deliveries. However 2014 ends on a harsh -10% drop to 2.49 million units. Let’s get straight to the big event of the month: the Datsun on-DO continues its incredible run, up 27% on November to 5,104 sales and #10, earning Datsun its very first monthly Top 10 since its relaunch as a low-cost brand early in 2014. This is great news for Datsun as its other main launch in India hasn’t been met with the expected success: the GO frankly disappointed there with a personal best of #22 in April. In Indonesia, the GO+ peaked at #11 in September and October while in South Africa the GO is up to #20 so far.

Chevrolet Niva Russia December 2014. Picture courtesy of zr.ruChevrolet Niva

Chevrolet Niva 2015 Concept Russia December 20142015 Chevrolet Niva Concept

After being toppled by the Kia Rio in a shock move that saw a foreign model crowned in the Russian monthly sales charts for the first time since 1969, the Lada Granta reclaims its due title in November with 13,405 sales (+4%) vs. 9,502 (+8%) for the Hyundai Solaris and 9,298 (+34%) for the Kia Rio. Just below the Renault Duster (-18%), excellent performance of the Chevrolet Niva up to #5 with 6,489 sales, simply its best monthly ranking since BSCB started following monthly Russian charts in 2010. This is potentially the consequence of both the scrappage scheme in place at the moment, making the Niva even cheaper than usual, and heavy discounting in the wake of the arrival of the new generation (pictured above) in 2015.

VW Jetta Russia December 2014VW Jetta

Below, the Lada 4×4 is up an incredible 98% on December 2013 to #13 (also the result of scrappage schemes), the Mitsubishi Outlander up 49% to #15, the VW Jetta up 144% to break into the Russian Top 20 for the first time at #19, the Mitsubishi ASX up to a best-ever #20, Mazda CX-5 up 49% to #24 and the Opel Mokka up 148% to #25, the nameplate’s third ever appearance inside the Russian Top 25.

Mazda CX-5 Russia December 2014. Picture courtesy of zr.ruMazda CX-5 – Mazda sales are up 61% year-on-year in December.

In the brands ranking, Lada is down a further 9% year-on-year to drop to 13% share, the brand’s lowest-ever level. Reversely, the next 6 best-selling manufacturers all gain ground: Kia is up 26% to #2, Nissan up 15% to #3, Renault up 2% to #4, Toyota up 19% to #5, Hyundai up 8% to #6 and Volkswagen up 2% to #7. Chevrolet tumbles down 28% in 8th position just above Mitsubishi lodging the largest YOY increase in the Top 10 at +51% to #9. Notice also Mazda up 61% to #13, Datsun passing Mercedes to #16 and now just below Skoda (!), Subaru up 59% to #24 and Infiniti (+69%) back above Lexus (+1).

Lifan Celliya Russia December 2014. Picture courtesy of zr.ruLifan Cellyia – Lifan breaks all its monthly Russian records in December.

Chinese manufacturers had taken a beating this year, but in December they seem to have flamboyantly recovered, potentially helped by the scrappage schemes making their low prices even lower. Lifan is up 21% year-on-year and 9 spots on November to #18 with 3,866 sales and 1.4% share, astoundingly hitting its best-ever ranking, volume and market share this month. Chery is up 39% and 10 ranks to #21, Geely up 5 spots on last month to #23 and Brilliance is up 129% on November to a best-ever #40 and 305 sales.

Previous month: Russia November 2014: Shock: Kia Rio first foreign model #1

One year ago: Russia December 2013: Lada Kalina #3 in market back in positive

Full December 2014 Top 25 models and Top 54 All-brands below.

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Categories: Russia