Posts Tagged ‘Lada’

Kazakhstan April 2015: Renault Duster back up to 6th place

May 21st, 2015 No comments

Renault Duster Kazakhstan April 2015. Picture courtesy of Ilva Davidovich copyRenault Duster

* See the Top 40 All-brands and Top 202 All-models by clicking on the title *

No sign of recovery for the Kazakh market which has now been in decline for a full year: down a harsh 31% year-on-year in April to just 9.573 registrations, bringing the year-to-date total down 28% to 34.963 units. Russian manufacturer Lada maintains itself at around one third of the market at 32.7% share, a world above Kia snapping back into 2nd place at 10.6%, Renault up one spot to 8.3% and Hyundai down two to 8.2%. Below Toyota, UAZ is strong again in 6th place and 5.5% share as are GAZ (4.9%) and Volkswagen (4.5%). Chinese carmaker Geely stops 29 units off a Top 10 ranking at #11 with 198 sales and 2.1% share.

Lada Kalina Russia Kazakhstan April 2015. Picture courtesy of avtovolgograda.ruThe Kalina makes it 4 Ladas in the April Top 5 in Kazakhstan.

In the models ranking, Lada manages to place 4 models inside the Top 5 this month, with the Granta still in pole position thanks to 1.027 sales and 10.7% share, the Largus at #3, Priora at #4 and Kalina at #5. Note that due to a particularly weak month of the Hyundai Accent (#7), the Largus and Priora now respectively rank #2 and #3 so far in 2015, making the Kazakh year-to-date podium 100% Lada with the Granta in the lead. The Kia Rio has a bumper month in 2nd place overall with 8.2% of the market. Notice also the UAZ Hunter up 7 spots on March to #20, the Skoda Rapid up 12 to #22, Toyota Hilux up 27 to #25 and the VW Jetta up 77 to #33.

Previous month: Kazakhstan March 2015: Lada Largus now #3 year-to-date

One year ago: Kazakhstan April 2014: UZ-Daewoo Gentra lands in 6th place

Full April 2015 Top 40 All-brands and Top 202 All-models below.

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Categories: Kazakhstan

Latvia April 2015: VW Passat takes the lead

May 19th, 2015 No comments

VW Passat Latvia April 2015. Picture courtesy largus.frVW Passat

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Latvian new car sales continue on their very vigorous trend so far this year with April up 16% year-on-year to 1.452 registrations and the year-to-date total now up 11% on 2014 at 5.198 units after 4 months. Volkswagen is still in control of the brands ranking with 271 sales and 18.7% share while Toyota reclaims the 2nd spot it holds year-to-date off Nissan thanks to 179 units and 12.3% vs. 119 and 8.2%. Skoda is solid in 4th place and 7.2% share above Fiat, Ford and Lada up 11 spots to #7 and 4.1%. Model-wise, this month the VW Passat takes the lead thanks to the new generation selling 77 units for a 5.3% market share, with the Nissan Qashqai retreating to 2nd place at 4.8% but retaining its year-to-date pole position by far at 304 sales and 5.8% vs. 196 and 3.8% for the VW Passat at #2. The Lada Niva surges to an outstanding third place (much better than at home in Russia) thanks to 59 sales and 4.1%, the Fiat 500 is back up to #5 and the Toyota Avensis is up 18 ranks to #6.

Previous month: Latvia March 2015: Nissan Qashqai sovereign

One year ago: Latvia April 2014: VW Golf and Passat shoot up to top 2 spots

Full April 2015 Top 40 All-brands and Top 50 models below.

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Categories: Latvia

Russia April 2015: Datsun fades in market down 41%

May 14th, 2015 No comments

Nissan Terrano Russia 2014. Picture courtesy of zr.ruFirst Top 25 ranking in Russia for the Nissan Terrano, a Renault Duster rebadge.

* See the Top 55 All-brands and Top 25 models by clicking on the title *

The Russian market is stuck in hell: -41.5% year-on-year in April to 132.456 registrations, the lowest April score in over a decade, even below April 2009 in the midst of the global recession. Year-to-date figures are now down 38% on 2014 to 516.135 deliveries, however local organisation AEB rather optimistically foresees a “flattening of the negative trend in the coming months.” Once again local manufacturer Lada fares slightly better than the market at -37% in April and -29% year-to-date, resulting in an improved 17.3% market share. Koreans Kia down 22% to 10.5% share and Hyundai down 14% to 10.3% are the real winners in these troubled times, cementing their spots on the podium and keeping Renault (-41%), Toyota (-54%), Nissan (-47%) and Volkswagen (-44%) at a comfortable distance.

Datsun on-DO Russia October 2014. Picture courtesy of zr.ruPeaking out: Datsun.

Hero of the past 6 months, recently relaunched low-cost brand Datsun shows worrying signs of peaking out this month: down to #16 overall with 2.508 sales and 1.9% share, its lowest volume since October which was its first full month in market and lowest share since December. The Datsun on-DO, after cracking the Top 10 in December (#10) and January (#7) is now down to #21 with 1.622 sales and 1.2% share, its weakest performance since October. Is the honeymoon between Datsun and Russian car buyers coming to an end? The brand’s April scores still make for an impressive performance taken in isolation in the current depressed Russian context, but the signs of eroded sales frenzy are undeniable.

Honda CR-V Russia April 2015. Picture courtesy zr.ruNo splash: Honda sales are down 84% year-on-year in Russia this month.

Still running against the tide are luxury brands in Russia: Mercedes is down just 9% at #11, Lexus is up 5% at #17 with 2.200 registrations whereas it ranked #27 over the Full Year 2014 and Porsche is up 12% to 537 sales and #27 (#39 in 2014). Also, SUV specialist UAZ benefits from the current SUV craze and sees its sales decline by just 3% at #12 with the Patriot progressing further to #20 in the models ranking. At the other end of the scale, Chevrolet, soon to be dismantled in Russia, is down 64% but back up to #8 overall thanks to the Niva, Opel which will be discontinued here at the end of 2015 is down 59%, Citroen down 70%, Chery down 72%, Suzuki down 75%, Peugeot down 76%, Subaru down 79% and Honda down 84%.

Skoda Rapid Russia April 2015. Picture courtesy zr.ruBrand’s best-seller: the Skoda Rapid.

The Lada Granta (-21%) maintains itself at a very high market share (7.8%) as do the Hyundai Solaris down just 8% to 6.8% and the Kia Rio down 13% to 5.9%. Despite sales down 40%, the Renault Duster climbs back to #4 and #1 SUV in Russia, also leaping up to #5 in 2015. The VW Polo (-38%) is back up 5 ranks to #5, the Chevrolet Niva up 8 to #9, the Toyota Camry is down just 23% at #12 while the Skoda Rapid celebrates one year in Russia by hitting its best ranking so far at #13. The tail end of the Top 25 is once again crowded with SUVs: the Kia Sportage (#16), Toyota RAV4 (#17), Hyundai ix35 (#18), UAZ Patriot (#20), Mazda CX-5 (#22) and the Nissan Terrano earning its first Top 25 ranking at #24 with 1.272 sales and 1% share.

Previous post: Russia 1st Quarter 2015: Datsun oblivious to devastated market

Previous month: Russia March 2015: Only SUV sales resist in market down 43%

One year ago: Russia April 2014: Nissan Almera breaks records again

Full April 2015 Top 55 All-brands and Top 25 models below.

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Categories: Russia

Russia 1st Quarter 2015: Datsun oblivious to devastated market

May 2nd, 2015 No comments

Datsun on-DO Russia March 2015. Picture courtesy of zr.ruThe Datsun on-DO is an instant blockbuster in troubled Russia.

* See the Top 55 All-brands and Top 25 models by clicking on the title *

Catastrophic results for the Russian new car market, crumbling down over the effects of galloping inflation triggered by economic sanctions over the Ukrainian crisis. Despite scrappage schemes implemented by the government, first quarter sales are in freefall: down 36% from 602.523 units a year ago to just 383.691 this year. Lada takes advantage of the situation somewhat, declining ‘only’ 25% to 68.544 deliveries which bumps its market share almost 3 points to 17.9% compared to 15.2% over the same period in 2014. Renault and Nissan (both down 41%) step aside to give way to Korean Hyundai (-4%) and Kia (-15%) up to #2 and #3 respectively.

Hyundai Solaris Russia March 2015. Picture courtesy zr.ruThe Solaris helps Hyundai up to #2 brand overall so far in 2015.

The manufacturers hardest hit by the crisis literally implode: Honda (-87%), Opel, Peugeot (-80%), Citroen, Chery (-78%), Suzuki (-75%), Chevrolet (-72%), Ford (-71%) and a couple of other Chinese carmakers like Geely (-62%) and Great Wall (-67%) are only but a shadow of themselves. The situation is so serious that General Motors has decided to abandon local production and pull the Opel brand out of Russia altogether, and most of Chevrolet models sold here. Ford is the notable exception, confirming it will endeavour to withstand the Russian storm with 4 new launches for the year, starting with the all-new Mondeo last month.

Mercedes C-Class Russia March 2015. Picture courtesy zr.ruMercedes is now among the Top 10 best-selling brands in Russia.

In this context and as is often the case in periods of deep crisis, luxury carmakers are faring the best: Porsche even posts and insolent 54% year-on-year gain at 1.095 sales thanks to the Macan, Lexus is up 19% thanks to the NX and jumps inside the Top 20 vs. #31 a year ago, Mercedes is up 9% to crack the Russian Top 10 at #9 compared to #16 last year and BMW is down just 3% to lift its market share from 1.4% to 2.2%.

Porsche Cayenne Macan Russia March 2015Porsche sales are up 54% year-on-year in Russia so far in 2015.

The big brand story in Russia over the period is however the stunning success of Nissan’s newly relaunched Datsun brand. Met with a lukewarm welcome in other parts of the world it was reintroduced (India, Indonesia and South Africa), Datsun is off to a tremendously successful start in the largest country in the world. Thanks to models tailored to this market and not sold anywhere else, Datsun is up to #12 over Q1 2015 with 9.339 sales, within throwing distance of Chevrolet (9.748) and Mitsubishi (9.793) meaning a FY2015 Top 10 ranking is absolutely feasible. The on-DO, a bardge-engineered Lada Granta, is already among Russia’s 10 most popular nameplates with 8.061 deliveries.

Lada Granta Russia March 2015The Lada Granta now accounts for 8% of Russia sales.

Speaking of which, despite being challenged by the Hyundai Solaris – #1 in January, the Lada Granta sees its market share fly up to 8% from 5.4% a year ago thanks to sales down just 5% over the period. The Hyundai Solaris (-2%) and Kia Rio (-12%) also see their market share improve drastically, resulting in a very clear consolidation atop the models charts: the Top 3 hold a 19.3% share in 2015 vs. 13.1% a year ago.

Lada 4x4 Russia March 2015Still valiant: the Lada 4×4 is up from #15 last year to #4 in 2015.

The Lada 4×4 is reborn from its ashes: tough times call for budget, sturdy SUVs, and its sales are astoundingly up 16%, jumping from #15 over Q1 2014 to #4 overall this year. This trend also applies to the UAZ Patriot, making a remarkable entrance inside the Top 25 and seeing its market share improve by 1/3. The Renault Logan benefits from the launch of the new generation and gains 6 spots year-on-year to land at #5, the Toyota Camry is up 12 ranks to #12, the Hyundai ix35 up 3 to #13 and the Skoda Rapid is the second all-new nameplate in the Top 20 with the on-DO at #17. The tail end of the Top 25 is SUV territory, with the Mitsubishi ASX, Kia Sportage, Mazda CX-5 and Nissan Qashqai all improving their ranking year-on-year.

Previous post: Russia March 2015: Only SUV sales resist in market down 43%

Full Q1 2015 Top 55 All-brands and Top 25 models vs. Full Q1 2014 figures below.

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Categories: Russia

Kazakhstan March 2015: Lada Largus now #3 year-to-date

April 24th, 2015 No comments

UAZ Patriot Kazakhstan March 2015bUAZ now holds 5.1% of the Kazakh market vs. 2.8% in FY2014.

* See the Top 40 All-brands and Top 188 All-models by clicking on the title *

A year ago one of the fastest-growing new vehicle markets in the world, Kazkahstan is stuck in negative territory this year with March sales down a worrying 34% on a year ago to 8,369 deliveries and 1st quarter registrations down 26% to 25,390. Bizarrely, Lada holds double the market share here than it does at home in Russia at 36.8% thanks to 3,080 sales in March above Hyundai (12%), Kia (8%) and Renault (7%) while Toyota drops to 5th place at 5.7%. Thanks to solid performances of the Bukhanka (#13), Patriot (#16), Patriot Pickup (#21) and Hunter (#27), Russian manufacturer UAZ is up to #6 overall with 5.1% share (#11 and 2.8% in FY14). The Chinese presence in Kazakhstan is restricted to the Geely brand ranking at a very satisfying 12th place with 127 sales and 1.5% share in March vs. #14 over FY2014.

Lada Largus Kazakhstan April 2014. Picture courtesy of zr.ruFirst Top 5 ranking for the Lada Largus in Kazakhstan and worldwide.

The models ranking is exceptionally stable this month in Kazakhstan: the entire Top 7 best-sellers are identical to February and to the year-to-date charts as well now that the Lada Largus has overtaken the FY2014 winner the Lada Priora for #3 at 2,255 sales and 8.9% so far in 2015 vs. 2,199 and 8.7%. The Lada Granta is gearing towards snapping the overall annual pole position in a 2nd country in the world after Russia, holding 10.4% of the market in March and 11.8% year-to-date. Notice also the Lada 4×4 up 6 spots to #8 making it 5 Ladas in the Top 8, the Renault Sandero up 8 to #12, Geely Emgrand X7 at #23 and the Nissan Teana and Geely Emgrand EC7 both up 19 ranks on February to #33 and #46 respectively.

Previous month: Kazakhstan February 2015: Lada Granta and Hyundai Accent on top

One year ago: Kazakhstan March 2014: Kia Rio and Nissan Qashqai in Top 5

Full March 2015 Top 40 All-brands and Top 188 All-models below.

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Categories: Kazakhstan

Bulgaria March 2015: Dacia Dokker leads, Lada Niva in Top 10

April 14th, 2015 No comments

Dacia Dokker Bulgaria March 2015. Picture courtesy of largus.frDacia Dokker

* See the Top 30 All-brands and Top 170 All-models by clicking on the title *

The Bulgarian new car market is up an estimated 14% year-on-year in March to 2,694 registrations, bringing the first quarter total to an estimated 6,489 units, up 8% on 2014. The Renault Group places its two brands atop both the March and first quarter sales charts: Dacia leads with 351 units and 13% ahead of Renault at 336 and 12.5% in March, 766 and 749 respectively over the first 3 months of 2015. Toyota rounds up the podium at 9.7% followed by Ford at 9.1% and Skoda at 7.3%. Local manufacturer Great Wall is stuck at a paltry 18th spot with just 35 sales, down 57% over Q1 2015…

Renault Captur Bulgaria March 2015. Picture courtesy of largus.frThe Renault Captur is #4 in Bulgaria in March.

In the models ranking, the Dacia Dokker has now well and truly grabbed the reins of the sales charts with 222 sales and 8.2% share in March, almost double any other nameplate on sale in the country. The Renault Clio IV is up to 2nd place with 118 units, just above the Ford Fiesta at 110 and the Renault Captur at 106. Excellent performance of the Toyota Auris at #7, Lada Niva at #9 and Renault Fluence at #11. As a reminder Bulgarian sales data is always to be taken with a pinch of salt as a large portion of new car sales in the country never make it to local roads but are re-exported elsewhere in the EU. See here for more on this phenomenon.

Previous month: Bulgaria February 2015: 3 Dacias in Top 4

One year ago: Bulgaria March 2014: Renault Clio and Nissan Qashqai on top

Full March 2015 Top 30 All-brands and Top 170 All-models below.

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Categories: Bulgaria

Russia March 2015: Only SUV sales resist in market down 43%

April 11th, 2015 No comments

UAZ Patriot Russia March 2015UAZ Patriot sales are up 2% on March 2014.

* See the Top 25 best-selling models and Top 55 All-brands by clicking on the title *

The precarious state of the Russian new car market is reaching new lows in March: down 42.5% year-on-year to just 139,850 registrations, bringing the first quarter total to 383,691 units, down 36% on 2014. The  economic sanctions imposed on the country as a result of the Ukrainian crisis and a galloping inflation stuck at 17% both in February and March have combined to knock the market out of air. Faced with the prospect of losing money with each car sold in the country, a string of manufacturers are trimming their presence in Russia, some in very significant ways: Nissan (-51% in March) has suspended production in in St Petersburg plant for the entire second half of the month, Volkswagen (-57%) will do so for two weeks in May, PSA/Peugeot-Citroen (-79%) will halt the production of the Citroen C4 and Peugeot 408 from April 27 to July 7 and Mitsubishi (-68%) will stop production of the Outlander and Pajero Sport from April 27 to May 12.

Opel Russia March 2015. Picture courtesy zr.ruSunset: General Motors will stop selling the Opel brand in Russia by the end of 2015.

Most significantly of all, General Motors announced it will abandon local production by the end of 2015, with the Opel brand (-78% in March) exiting Russia and Chevrolet (-74%) reducing its lineup to “iconic” U.S.-built models such as the Corvette, Camaro and Tahoe. Reversely, Ford (-73%) has reiterated its focus on Russia and just kick started the St Petersburg production of the all-new Mondeo, one of 4 new models to be launched in the country by the American manufacturer in 2015. In this nightmarish context, the top selling brands are also among the ones that resist the best, confirming a trend towards ‘back to basics’ and ‘back to trusted’ that we have observed over the past few months that the declines have deteriorated. Local fare Lada is down ‘only’ 26% to a very strong 19.6% share, Hyundai is down 15% to 9.9%, Kia down 32% to 8.7%, Toyota is up two ranks on February and down 34% year-on-year to #4.

Datsun mi-DO Russia March 2015. Picture courtesy zr.ruThanks to the arrival of the mi-DO, Datsun is now the #11 brand in Russia.

The list of manufacturers receiving good news in March in Russia is thin: Datsun reaches the best ranking since its reintroduction as a low-cost brand, up to #11 with 3,502 sales and 2.5% share thanks to the gearing up of the mi-DO hatchback (989 units) while the on-DO sedan is still very strong at #14 and 2,513 deliveries. Mercedes only drops 3% on March 2015, resulting in a much-improved market share of 2.9%, Lexus is up 29% to 2,521 sales and Porsche up 27% to 520. Over in the models ranking, the Lada Granta sends a strong message with sales down just 4% to 12,438 units and 8.9% share. Only the Hyundai Solaris (8,593) and Kia Rio (7,176) manage to sell more than 1/3 of the Granta figure – all other nameplates are under 3% market share this month…

Nissan X-Trail Russia March 2015. Picture courtesy zr.ruThe Nissan X-Trail (+29%) replaces the Qashqai inside the Russian Top 25 in March.

Another very clear trend at play in Russia is the regain in interest towards SUVs: not all display good behaviour (the Renault Duster is down 58% for example), but the only non-new nameplates to lodge year-on-year gains in the Top 25 in March are all SUVs: the valiant Lada 4×4 (aka Niva) is up 6% to 5th place, the Nissan X-Trail is up 29% to #16 vs. #27 over FY2014 thanks to the new model, the Toyota Land Cruiser 200 makes a very impressive appearance at #21 thanks to sales up 9% on March 2014 and the UAZ Patriot is up 2% to #23.

Previous month: Russia February 2015: Market worsens down to -38%

One year ago: Russia March 2014: Mitsubishi Outlander breaks into Top 10

Full March 2015 Top 25 models and Top 55 All-brands below.

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Categories: Russia

Kazakhstan February 2015: Lada Granta & Hyundai Accent on top

March 30th, 2015 1 comment

Lada Granta Kazakhstan February 2015The Lada Granta cements its newly acquired leadership of the Kazakh market.

* See the Top 40 All-brands and Top 189 All-models by clicking on the title *

New car sales in Kazakhstan are down 15% year-on-year to 9,226 registrations, a clear improvement on the -29% of January which brings the year-to-date total to 17,021 units, down 21% on 2014. Lada astoundingly manages to deliver a market share more than double that it holds at home in Russia with 39.1% in February (vs. 18.4%) and 36.7% year-to-date (vs. 16.9%). Hyundai (15.6%) and Kia (9.1%) are strong but Toyota (5.2%) is down two spots on January to #4. Geely is up to #11, Kamaz up to #13 and Infiniti remains at #19. Model-wise, Lada places 3 nameplates inside the Top 4 this month: the Granta holds a spectacular 13.1% share in pole position, with the Largus (9.9% and #3) and Priora (9.5% and #4) also impressive. The Hyundai Accent flies up to 12% share thanks to 1,103 sales, the Hyundai Elantra is up to #10, the UAZ Bukhanka up to #11 and the UAZ Patriot up to #13 vs. #49 in 2014.

Previous month: Kazakhstan January 2015: Podium 100% Lada

One year ago: Kazakhstan February 2014: Complete change of guard atop the ranking!

Full February 2015 Top 40 All-brands and Top 189 All-models below.

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Categories: Kazakhstan

Ukraine Full Year 2014: Toyota and Geely on top, market down 54%

March 24th, 2015 1 comment

Geely Emgrand EC7 Ukraine 2014The Geely Emgrand 7 misses out on the models #1 spot for 207 sales.

* NOW UPDATED with the Top 389 All-models ranking – Click on title to see *

Impacted full-frontal by the Crimea crisis, Ukrainian new car sales plunge 54% year-on-year in 2014 to just 97,020 registrations. In a turbulent year, the brands ranking is turned on its head, with the Top 4 most popular in reverse order compared to 2013. Toyota is the main beneficiary in 2014, up 3 spots to top all brands sold in Ukraine thanks to sales down ‘just’ 33% to 10,296 for a 10.6% market share vs. 7.2% a year ago. Chinese manufacturer Geely is going from strength to strength in Ukraine, up to a fantastic (and world-best) 2nd place overall in 2014 with 9,365 units sold and 9.7% share vs. 7.7% in 2013. Local carmaker ZAZ (-55%) rounds up the podium above Hyundai (-69%), Volkswagen (-58%) and Renault (-54%).

Toyota Corolla Ukraine 2014. Picture courtesy autocentre.uaToyota is the most popular carmaker in Ukraine in 2014.

A handful of other marques frankly outperform the market ithis year, led by Mazda (-7%), Daewoo (-22%), Subaru (-22%), Suzuki (-24%), Audi (-35%) and BMW (-37%). Reversely, others fall flat: Fiat (-64%), Chevrolet (-68%), BYD (-68%), Kia (-71%), Lada (-72%) and Opel (-84%). In addition to Geely, there are 7 Chinese manufacturers inside Ukraine’s Top 40 this year: Chery (#26), Great Wall (#30), BYD (#31), MG (#32), JAC (#33), Lifan (#38), and FAW (#40). Notice also Iranians Saipa at #44 and Iran-Khodro at #53.

ZAZ Sens Ukraine 2014. Picture courtesy of zr.ruThe ZAZ Sens remains the best-selling nameplate in Ukraine this year, but just.

Model-wise, the locally-produced ZAZ Sens tops the charts for the second year running, following the market closely at -56%, but the hero of the year is without a doubt the Geely Emgrand 7, up 7 spots on 2013 to a fantastic 2nd place with 3% market share, even holding the overall pole position up until October… Other great performers this year include the Renault Logan up two ranks to #3, the Geely MK is up 20 to #5, the Toyota Corolla up 10 to #7 and the Toyota RAV4 up 11 to #9.

Previous year: Ukraine 2013: ZAZ Sens new leader, Geely CK up to #3

Two years ago: Ukraine 2012: Skoda Octavia and Kia Rio shine

Full Year 2014 Top 60 All-brands and Top 389 All-models vs. 2013 figures below.

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Categories: Ukraine

Russia February 2015: Market worsens down to -38%

March 11th, 2015 No comments

Lada 4x4 Urban Russia February 2015. Picture courtesy zr.ruBack to basics: the Lada 4×4 bucks the trend, up 20% year-on-year in February.

* See the Top 53 All-brands and Top 25 models by clicking on the title *

The Russian new car market situation is rapidly escalating to become catastrophic: -38% year-on-year in February to just 128,298 registrations which brings the year-to-date total to 243,826 units, down 32% on 2014. Russia is facing an unprecedented mix of economic sanctions due to the Ukrainian crisis, a 50% devaluation of the ruble against the dollar in the past 6 months and inflation rising from 9% in December 2014 to 17% in February 2015, with Moscow shopkeepers now repricing goods daily. Forecasts for the Russian market to drop 27% over the Full Year 2014 are now starting to appear a little optimistic. Manufacturers active in the country are starting to take drastic measures in accordance with the situation: for example Opel will idle its local factory for two months starting at the end of March.

Lada Largus Russia February 2015. Picture courtesy of zr.ruLada places 3 models inside its home Top 5 for the first time in two years.

Both the lower and the higher end of the market are benefitting from these troubled times: new car buyers are downgrading, and the wealthier end of the population is rushing to buy premium brands before prices increase further. Lastly and similarly to Western Europe, SUVs are less hit than other segments. More affordable, national manufacturer Lada is doing slightly better than the market at -24% to 23,629 sales in February. The Granta reclaims the top spot it had lost to the Hyundai Solaris in January thanks to 10,583 deliveries (-6%), the 4×4 (aka Niva) is up an impressive 20% to #4: Russian buyers are going back to basics and crown the 38 year-old vehicle as the best-selling SUV in the country this month, the Largus is back up 15 spots on January to #5 and the Priora is back up 9 to #8. This means there are 3 Ladas in the Top 5 for the first time in two years.

BMW X4 Russia February 2015. Picture courtesy zr.ruBMW sales in Russia are up 57% on a year ago in February.

Korean carmakers Hyundai (-5%) and Kia (-6%), while in negative territory, frankly outperform the market in 2nd and 3rd place respectively with 10.3% and 9.8% share. The next four manufacturers implode: Nissan (-45%), Renault (-46%), Toyota (-40%) and Volkswagen (-49%) all fall faster than the market, but Skoda at #8 fares much better at -12%. Rounding up the Top 10 are two big surprises: not only are Mercedes and BMW not down year-on-year, they are significantly up: at +18% and +57% respectively despite 20% price hikes at the start of 2015. In fact Lexus (+11%) and Porsche (+119%) are the only two other manufacturers up inside the Top 40.

Datsun mi-DO Russia February 2015. Picture courtesy zr.ruDatsun mi-DO

Out of the 6 brands launched in Russia over the past 12 months, once again Datsun is the only one really making a mark this month, although it is down two spots on January to #14 with 2,904 sales and 2.3% share, despite the arrival of the mi-DO hatchback (289 sales). The on-DO slips out of the Top 10, down 5 ranks to a still extremely impressive 13th place with 2,615 deliveries and 2% share. The next best-selling new coming brand is Chinese Brilliance at #40 and just 0.1% market share… Not good times to break ground in Russia at the moment, granted.

Hyundai ix35 Russia February 2015. Picture courtesy zr.ruFirst Russian Top 10 ranking for the Hyundai ix35

In the models ranking, the Toyota Camry is up 3 spots on last month to reach #9, the Hyundai ix35 breaks into the Russian Top 10 for the very first time (previous best: #12 last June), and in a clear demonstration of the trend towards ever more SUVs on Russian roads, the last 5 spots of the Top 25 all belong to this segment: the Nissan Juke is up to #20 and earns a spot in the year-to-date Top 25, and is followed by the Nissan Qashqai, Mitsubishi ASX, Mazda CX-5, Toyota RAV4 and the Kia Sorento up 171% year-on-year to 1,329 sales.

Previous month: Russia January 2015: Hyundai Solaris hits #1 in market down 24%

One year ago: Russia February 2014: Renault Duster and Nissan Almera impress

Full February 2015 Top 53 All-brands and Top 25 models Ranking Tables below.

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Categories: Russia