Puerto Rico (USA) January 2017: Toyota Tacoma #2 as SUVs surge

The Toyota Tacoma ranks #2 in Puerto Rico this month.

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Today we can share with you monthly data for Puerto Rico, another market dominated by Japanese manufacturer Toyota, which holds the first four spots in January as it did over the Full Year 2016 with the Yaris, Tacoma, Corolla and RAV4 in the lead. The main trends to note this month in Puerto Rico are the particular strength of the SUV and pick-up segments. This month in Puerto Rico there are five SUVs in the Top 10: below the RAV4 at #4 (-1 spot on FY16) we find the Hyundai Tucson at #5, the Nissan Rogue at #6 (+6), Kia Soul at #7 (+4) and Toyota Highlander at #10 (+6%). But the most notable move is the Toyota Tacoma gaining two spots on its FY16 ranking to an overall 2nd place. A Tacoma win by the end of the year would make Puerto Rico the second U.S. state/territory to crown this nameplate alongside Hawaii.

Previous post: Puerto Rico (USA) Full Year 2016: Toyota Yaris outpaces Corolla to #1

Full January 2017 Top 50 models ranking below.

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Puerto Rico (USA) Full Year 2016: Toyota Yaris outpaces Corolla to #1

The Toyota Yaris is the best-selling car in Puerto Rico in 2016. 

* See the Top 30 All-brands and Top 260 All-models by clicking on the title *

Consult over 25 years of Puerto Rico Historical Data here

Puerto Rico is an unincorporated state of the United States, and as such new car registrations data is not accounted for in the U.S. updates. Thankfully we have been able to follow this market for the past 25 years. In 2016, Puerto Rican sales end two years of decline (-12% in 2014 and -7% in 2015) with a 5% rise to 88.183 units. Toyota follows the market at +6% to 26.4% share, exactly double the #2 carmaker, Hyundai surging 25% to 13.2%. Kia (+2%), Nissan (+11%), Chrysler (+9%) and Ford (-6%) complete a Top 6 unchanged on 2015. Honda (+10%), Maserati(+58%), Volvo (+127%) and Jaguar (+174%) post the biggest year-on-year gains in the rest of the ranking wheres Scion (-12%), Fiat (-19%), General Motors (-22%), Mazda (-23%), Volkswagen (-27%) and Smart (-37%) suffer.

The Toyota Tacoma is up 54% to #4, making the Top Four 100% Toyota. 

In the models ranking, the Toyota Yaris is lifted up 44% by its new generation sedan – a rebadged Mazda2 – and takes a pole position it hadn’t held it Puerto Rico since 2012. The Yaris ends three consecutive years of reign of the Toyota Corolla, down 36% to #2. Below, an army of light trucks are catching up fast: the Toyota RAV4 is up 33%, the Toyota Tacoma is up 54% and the Hyundai Tucson up 52%, but the Hyundai Elantra tops them all with a stunning 84% gain. Although part of the United States, American models have never done well in Puerto Rico. The Jeep Wrangler, up 28% to #9, is the only one in the Top 18, with the Jeep Grand Cherokee (#19), Patriot (#20) and Ram Pickup (#21) in tow. Notice also the Jeep Renegade up 77% to #23, the Honda HR-V up 156% to #26, the Toyota Corolla iM – the new name for the Scion iM – landing at #48 and the Mercedes GLC shooting up to #53.

Previous post: Puerto Rico (USA) June 2016: Toyota Yaris takes off to 10.3% share

Previous year: Puerto Rico (USA) Full Year 2015: Toyota Corolla leads, Tacoma up

Two years ago: Puerto Rico (USA) Full Year 2014: Toyota Corolla leads, Mitsubishi Mirage #3

Full Year 2016 Top 30 All-brands and Top 260 All-models vs. Full Year 2015 figures below.

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Puerto Rico (USA) June 2016: Toyota Yaris takes off to 10.3% share

Toyota Yaris Sedan Puerto Rico June 2016The new sedan variant lifts the Toyota Yaris to #1 in Puerto Rico.

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The new light vehicle market in Puerto Rico is up 1.4% year-on-year over the First Half of 2016 to 40.263 units. Being an unincorporated state of the United States, Puerto Rican sales figures aren’t included in the monthly U.S. totals and analysis. Toyota evolves like the market with deliveries up 1% to 10.702 and a stable 26.6% share. Hyundai shoots up 31% to 13.9% share ahead of Kia at 9.6% (+4%), Nissan at 9.5% (-4%) and FCA at 9.1% (+13%). In the models ranking, the Toyota Yaris shoots up to 4.149 sales and 10.3% share thanks the arrival of the new generation sedan – a rebadged Mazda2 sedan marketed in the U.S. until August as the Scion iA – which accounts for 87% of the nameplate’s sales in Puerto Rico so far in 2016. The Toyota Corolla, leader in 2015, is knocked down to #2 with less than half the Yaris volume at 1.814 and 4.5%. Excellent performance of the Hyundai Tucson up 6 spot on its FY15 ranking to #3, the Toyota RAV4 up 1 to #4 and the Hyundai Elantra up 9 to #5. The Toyota Tacoma (+2) and Jeep Wrangler (+1) also progress in the Top 10.

Previous post: Puerto Rico (USA) Full Year 2015: Toyota Corolla leads, Tacoma up

Full H1 2016 Top 225 All-models and Top 30 All-brands below.

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Puerto Rico (USA) Full Year 2015: Toyota Corolla leads, Tacoma up

Toyota Tacoma Puerto Rico 2015. Picture courtesy caranddriver.comThe Toyota Tacoma is up 20% to #8 overall in Puerto Rico. 

* See the Top 30 All-brands and Top 260 models by clicking on the title *

Being an unincorporated state of the United States, Puerto Rican new car sales data is not accounted for in the U.S. updates. For the second year in a row, the Puerto Rican new car market is down at – 7% to 83.668 registrations after dropping 12% in 2013. The particularity of this market is the weakness of American carmakers and the strength of Asian manufacturers: Toyota is master in command here with 26.3% share above Hyundai (11.1%), Kia (10.4%) both overtaking Nissan (9.4%). FCA Fiat Chrysler Automobiles ranks 5th above Ford (#6) while General Motors is down an abysmal 28% to a paltry 10th place overall just above Mercedes (+32%), BMW (+8%) and Lexus (+49%) all going against the grain and posting year-on-year gains.

Kia Soul Puerto Rico 2015The Kia Soul ranks at an excellent 10th place in Puerto Rico in 2015. 

Model-wise, the Toyota Corolla celebrates there consecutive years on top despite sales down 16% to 7.159, followed by the Toyota Yaris (-13%) and Hyundai Accent (-11%). The Kia Rio (-5%) and Toyota RAV4 (-7%) gain share and overstep the Mitsubishi Mirage which tumbles down 45% to #6. The Toyota Tacoma (+20%), Hyundai Tucson (+78%) and Kia Soul (+36%) all break into a Top 10 which is now 100% Asia: the Jeep Wrangler is down 26% to #11. With the Jeep Grand Cherokee at #18, it’s the only U.S. nameplate in the Puerto Rican Top 20 this year. Notice also the Nissan Murano up 114 spots to #37 and the Jeep Renegade landing directly at #40. Finally, the Ram pickup managed to snap the #1 US pickup crown off the Ford F-Series thanks to sales up 3% to 838 vs. 718 (-37%).

One year ago: Puerto Rico (USA) Full Year 2014: Toyota Corolla leads, Mitsubishi Mirage #3

Two years ago: Puerto Rico (USA) Full Year 2013: Toyota Corolla takes the lead

Full Year 2015 Top 30 All-brands and Top 260 models vs. Full 2014 data below.

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Puerto Rico (USA): 1990-2016 Historical Data available

Toyota RAV4 Puerto Rico. Picture courtesy of motortrend.comToyota dominates the Puerto Rican sales charts.

Historical Data covering the past 25 years is now available.

Puerto Rico (USA) 1990-2008: All Makes data available. Contact us here for more details

Puerto Rico (USA) 2009-2011: All Makes and Brands data available. Contact us here for more details

Puerto Rico (USA) 2012: Toyota Yaris and Corolla on top

Puerto Rico (USA) 2013: Toyota Corolla takes the lead

Puerto Rico (USA) 2014: Toyota Corolla leads, Mitsubishi Mirage #3

Puerto Rico (USA) 2015: Toyota Corolla leads, Tacoma up

Puerto Rico (USA) 2016: Toyota Yaris outpaces Corolla to #1

Puerto Rico (USA) Full Year 2014: Corolla leads, Mirage #3

Toyota Corolla Puerto Rico 2014.  Picture courtesy of motortrend.comThe Toyota Corolla leads the Puerto Rican sales charts for the 2nd straight year.

* See the Top 30 All-carmakers and Top 245 All-models by clicking on the title *

Not a good year for new light vehicle sales in Puerto Rico: down a harsh 12% year-on-year to just 90,338 registrations. Being an unincorporated state of the United States, Puerto Rican car sales are not accounted for in the monthly and annual US updates. The particularity of this market is the weakness of American carmakers and the strength of Asian manufacturers. Case in point: Toyota keeps the lead of the brands ranking, even improving its market share to a huge 26.7% thanks to sales down ‘just’ 6% to 24,093 units. Nissan (-15%), Hyundai (-13%) and Kia (-18%) follow while the #1 US carmaker, Chrysler, ranks 5th with 9.2% share. Mitsubishi (+6%) and Mazda (+17%) are the only two manufacturers in the Top 10 to increase their sales vs. 2013.

Mitsubishi Mirage Puerto Rico 2014. Picture courtesy of motortrend.comMitsubishi Mirage

The Toyota Corolla is the best-selling nameplate here for the 2nd year running, jumping to 9.4% market share thanks to sales up 1% to 8,490. In 2nd place, the Toyota Yaris does even better, up 7% to 6.9% but the best performer on the podium (and in the Top 40) is the Mitsubishi Mirage, up 120% to #3 and 4.9% share for its first full year in market. The Jeep Wrangler consolidates its position as best-selling Yankee, up 11% to #7 and one of only 3 US nameplates in the Top 20 alongside the Ford Fiesta (#16) and Jeep Grand Cherokee (#17). Other great performers include the Nissan Rogue (+67%) and Toyota Highlander (+80%).

Previous year: Puerto Rico (USA) Full Year 2013: Toyota Corolla takes the lead

Two years ago: Puerto Rico Full Year 2012: Toyota Yaris and Corolla on top

Full Year 2014 Top 30 All-carmakers and Top 245 All-models vs. Full 2013 figures below.

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Puerto Rico (USA) June 2014: Hyundai Accent on podium

Hyundai Accent Puerto Rico June 2014Hyundai Accent

* See the Top 192 All-models and Top 30 brands by clicking on the title! Thanks Roberto *

No sign of improvement for new car sales in Puerto Rico and the U.S. Virgin Islands (USVI) in June: down 16% on June 2013 to 7,916 registrations, which is the the harshest year-on-year decline since BSCB started following Puerto Rico sales monthly (September 2012). The year-to-date total now stands at 45,552 units, down 8% on 2013. 25 of the 30 most popular vehicles here are Asian, led as usual by the Toyota Corolla (8.4% share) and Yaris (6.9%). This month the Hyundai Accent is up to third place and the Kia Rio up to #4, both overtaking the Mitsubishi Mirage which however remains #3 year-to-date. The Jeep Wrangler is the only US model in the Top 10 (#9), and is joined in the Top 30 by the Ford Escape (#13), F-Series (#16), Fiesta (#18) and Jeep Grand Cherokee (#27). Notice also the Nissan Versa up to #6 vs. #12 year-to-date, the Hyundai Sonata up to #17 vs. #35 and the Kia Sedona up to #23 vs. #64.

Previous post: Puerto Rico (USA) April 2014: Market down 14.5%

One year ago: Puerto Rico (USA) June 2013: Kia places Rio and Forte in Top 5

Full June 2014 Top 192 All-models and Top 30 brands Ranking Tables below.

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Puerto Rico (USA) April 2014: Market down 14.5%

Mazda CX-5 Puerto Rico April 2014. Picture courtesy of fblife.comMazda bucks the trend at +64%…

* NOW UPDATED with the Top 188 best-selling models! Thanks Roberto *

In April, only 6,545 new light vehicles were sold in Puerto Rico and the U.S. Virgin Islands (USVI), down 14.5% on April 2013. It is the sharpest year-on-year decline since BSCB started following Puerto Rico sales monthly (September 2012) and the weakest April result since 2010 (6,174). GUIA President José Ordeix said the local auto industry continues to show a worrisome sustained sales contraction, adding that 2014 could be as low as 2011 when the industry sold 93,687 units. The local auto industry posted a sustained slide in sales in December, January and February before rebounding 6% in March. Bad weather and concerns over the island’s economy were to blame for buyers staying away from auto dealers during the first months of the year. Year-to-date sales as of April amounted to 30,306 units, a 6% decrease on 2013.

Mitsubishi ASX Puerto Rico April 2014…as does Mitsubishi at +57%

Most major automotive brands were hit, including Smart (-40%), Mini (-39%), Mercedes (-26%), Volkswagen (-26%), Ford (-25%), Acura (-24%), Toyota (-21%), Honda (-19%), Lexus (-18%), Nissan (-17%), Land Rover (-17%), Kia (-16%), Audi (-16%), Chrysler (-13%), Hyundai (-12%) and General Motors (-10%). Carmakers bucking the trend were Mazda (+64%) and Mitsubishi (+57%). In the models ranking, the Top 4 best-sellers are identical to the year-to-date ranking with the Toyota Corolla, Yaris, Mitsubishi Mirage and Hyundai Accent leading the way. The Toyota RAV4 is solid at #5, the Mitsubishi Lancer climbs back to #12 vs. #21 year-to-date but #7 in 2013 and the Ford F-Series is up to #14.

Previous post: Puerto Rico (USA) February 2014: Mitsubishi Mirage confirms podium spot

Full April 2014 Top 188 models Ranking Table below.

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Puerto Rico (USA) February 2014: Mitsubishi Mirage confirms podium spot

Mitsubishi Mirage Puerto Rico February 2014. Picture courtesy of caradvice.com.auMitsubishi Mirage (Australian model shown)

* See the Top 193 All-models ranking by clicking on the title! Thanks Roberto *

New car sales in Puerto Rico are down a disappointing 9% year-on-year in February to 7,166 registrations, bringing the year-to-date total to 14,628 units, down 8% on 2013. The Top 6 best-sellers remain unchanged vs. January: the Toyota Corolla continues to evolve at stratospheric heights, selling 694 units for a 9.7% market share, above the Toyota Yaris at 579 sales and 8.1%. The Mitsubishi Mirage confirms its third position and improves its market share to a very impressive 6.6% thanks to 471 units sold. The Nissan Rogue also impresses again at 317 sales and 4.4%. Notice also the Toyota Highlander breaking into the Top 10 at #10 and the Hyundai Veloster up 16 spots to a world-best 17th place.

Previous month: Puerto Rico (USA) January 2014: Mitsubishi Mirage and Nissan Rogue amaze

One year ago: Puerto Rico (USA) February 2013: Corolla and Lancer on top

Full February 2014 Top 193 All-models Ranking Table below.

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Puerto Rico (USA) January 2014: Mirage and Rogue amaze

Mitsubishi Mirage Puerto Rico January 2014. Picture courtesy of motortrend.comThe Mitsubishi Mirage is the third best-selling vehicle in Puerto Rico in January.

* See the Top 193 All-models ranking by clicking on the title! Thanks Roberto *

New car sales in Puerto Rico start the year in negative at 7,464 registrations, down 6% on January 2013. Below the Toyota Corolla at 10.3% share and the Toyota Yaris at 6.8%, both above their Full Year 2013 levels, we have a big surprise in the Puerto Rican models ranking this month: the Mitsubishi Mirage is up 9 spots on its FY2013 ranking to simply round up the podium thanks to 365 sales and 4.9%! But wait there’s more: boosted by the new model, the Nissan Rogue is up 12 ranks on 2013 to land in 4th place at 323 units and 4.3%, relegating the Hyundai Accent at #5, the Toyota RAV4 at #6 and the Kia Rio at #7.

2014 Nissan RogueNissan Rogue

As usual American models are very weak in Puerto Rico, however this month we find 6 of them inside the Top 20 vs. just 3 over the Full Year 2013. They are led by the Jeep Wrangler at #9, the Ford Fiesta at #10, Jeep Grand Cherokee at #15, Ford F-Series at #18, Ford Escape at #19 and the Ford Econoline at #20. Notice also the Infiniti Q50 at #75 and Mercedes CLA at #76.

Previous post: Puerto Rico (USA) Full Year 2013: Toyota Corolla takes the lead

One year ago:  Puerto Rico (USA) January 2013: Mitsubishi Lancer and Toyota Tacoma up

Full February 2014 Top 193 All-models Ranking Table below.

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