Puerto Rico (USA) January 2017: Toyota Tacoma #2 as SUVs surge

The Toyota Tacoma ranks #2 in Puerto Rico this month.

* See the Top 50 best-selling models by clicking on the title *

Today we can share with you monthly data for Puerto Rico, another market dominated by Japanese manufacturer Toyota, which holds the first four spots in January as it did over the Full Year 2016 with the Yaris, Tacoma, Corolla and RAV4 in the lead. The main trends to note this month in Puerto Rico are the particular strength of the SUV and pick-up segments. This month in Puerto Rico there are five SUVs in the Top 10: below the RAV4 at #4 (-1 spot on FY16) we find the Hyundai Tucson at #5, the Nissan Rogue at #6 (+6), Kia Soul at #7 (+4) and Toyota Highlander at #10 (+6%). But the most notable move is the Toyota Tacoma gaining two spots on its FY16 ranking to an overall 2nd place. A Tacoma win by the end of the year would make Puerto Rico the second U.S. state/territory to crown this nameplate alongside Hawaii.

Previous post: Puerto Rico (USA) Full Year 2016: Toyota Yaris outpaces Corolla to #1

Full January 2017 Top 50 models ranking below.