Israel Full Year 2015: Kia most popular brand, Picanto reclaims lead

Kia Picanto Israel 2015. Picture courtesy cartube.co.ilThe Kia Picanto reclaims the Israeli top spot in 2015. Picture cartube.co.il

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Thanks to www.cartube.co.il

It’s time for the Full Year 2015 Reports, and the first cab off the rank is Israel, a market up a solid 6% year-on-year in 2015 to 254.748 registrations. Thanks to sales up a stunning 28%, Korean manufacturer Kia overtakes sister brand Hyundai (-0.4%) to lead the Israeli carmaker ranking at 13.2% share vs. 12.3% for Hyundai and 11.5% for Toyota (+7%). Mitsubishi (+28%) outpaces both Skoda (+13%) and Suzuki (-11%) to rank 6th overall. Nissan is up 21% to #8, Volkswagen is up 3 spots to break into the Top 10 despite sales up “just” 4%, and Seat (+22%), Subaru (+76%) and Peugeot (+42%) all post spectacular gains. At the other end of the scale, Chevrolet (-42%) and Ford (-75%) crumble down. Dacia spends its first full year in the Israeli market at a cool #22 and 1% share. Luxury German manufacturers Audi (+30%), Mercedes (+29%) and BMW (+40%) all improve significantly faster than the market.

Ford Focus Israel 2015Leader in 2012, the Ford Focus sold just three units in Israel in 2015…

As we detailed in the August 2015 post, the Israeli new car market is particularly influenced by fleet sales that are estimated to account for roughly 50% of the entire market, this ratio climbing to 60-70% in the C segment. The arrival of the new generation nameplate can mean its direct competitors see their sales brake to an almost complete halt as fleet orders ruthlessly shift to the new offer. It is this unique market behaviour – and not a sudden change of taste by private buyers – that explains the steep declines of such manufacturers as Chevrolet – handicapped by the Cruze (-36%), Trax (-36%), Spark (-59%) and Sonic (-61%) – and Ford which sees the Focus go from 4.855 sales in 2014 to just three in 2015 in the absence of new generation launch.

Suzuki SX4 Israel 2015. Picture courtesy cartube.co.ilThe new model pushes the Suzuki SX4 up 83%. Picture cartube.co.il

After conceding to the Toyota Corolla in 2014, the Kia Picanto reclaims the Israeli models lead it held back in 2013 to make it two wins in the past three years, thanks to sales up 20% to 12.699 vs. -11% and 11.129 for the Corolla. The Sportage is the 2nd Kia on the podium, improving its sales 3-fold on 2014 to gain 16 spots and knock the Mazda3 down to #4. Other impressive gainers in the Top 20 include the Suzuki SX4 (+83%), Mitsubishi Outlander and Attrage (both at +30%), Toyota Yaris (+53%) and Subaru Impreza (+83%). The Nissan Almera is the only all-new model for 2015 to break into the annual Top 50 at #46.

Previous month: Israel November 2015: Kia Picanto and Sportage on top

Previous year: Israel Full Year 2014: Toyota Corolla takes the lead

Two years ago: Israel Full Year 2013: Kia Picanto best-seller for the first time

Full Year 2015 Top 45 All-brands and Top 310 All-models vs. Full Year 2014 figures below.

Full December 2015 Top 40 All-brands and Top 195 All-models below.

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Israel November 2015: Kia Picanto and Sportage on top

Kia Sportage Israel November 2015MG350 Israel November 2015. Picture courtesy of msc.wcdn.co.ilThe Kia Sportage and MG 350 are the heroes of the month in Israel.

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Thanks to www.cartube.co.il we have the monthly sales results for Israel. The market is up 7% year-on-year to 21.005 registrations, lifting the year-to-date total to 244.955 units, also up 7% on 2014. With sales up 33% on November 2014 and 29% year-to-date, Kia sails away in the brands ranking at 14.7% share vs. 10.9% for the #2, Toyota, and even places the Picanto (1.222 sales) and Sportage (913) atop the models ranking. Hyundai (-27%) is relegated to third position this month but remains 2nd year-to-date. Nissan (+52%), Volkswagen (+35%) and Subaru (+95%) take off. Model-wise, the Seat Ibiza shoots up 47 spots on October to #6, the Nissan Micra is up 13 to #7, the MG 350 is up 43 to a spectacular 12th place and the Hyundai Tucson is up 25 to already break into the Israeli Top 20 for its 2nd month on sale in the country.

Previous month: Israel October 2015: Kia Picanto overtakes Toyota Corolla to #1 year-to-date

One year ago: Israel November 2014: Seat Ibiza and Mitsubishi Attrage superstars

Full November 2015 Top 40 All-brands and Top 227 All-models below.

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Israel October 2015: Kia Picanto overtakes Toyota Corolla to #1 YTD

Kia Picanto Israel August 2015. Picture courtesy cartube.co.ilThe Kia Picanto is now #1 in Israel in 2015.

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Thanks to www.cartube.co.il, we can go through the Israeli new car market in detail for October when sales are up a very dynamic 19% year-on-year to 20.390 registrations, lifting the year-to-date total to 223.950 units, up 7% on the same period in 2014. Thanks to sales up a stunning 35%, Hyundai climbs back to the brands pole position with 14% share, but remains below sister brand Kia year-to-date at 27.982 units vs. 29.368. Toyota (+9%) is down one spot on last month to #3, Skoda (+57%) is up three to #4 and Mitsubishi (+37%) down three to #6. Notice also Nissan (+61%), Subaru (+57%), Peugeot (+48%), Fiat (+58%) and Audi (+175%) all displaying impressive gains, while Dacia breaks into the Israeli Top 20 for the third time since it launched in January.

Hyundai i10 Israel October 2015Hyundai i10

In the models ranking, a momentous shift occurs in pole position: thanks to another outstanding month at 1.096 sales and 5.4% share, the Kia Picanto overtakes the Toyota Corolla to snap the #1 year-to-date spot at 11.032 units vs. 10.740. The Hyundai i10 soars 23 spots on September to land in 2nd place overall, the Kia Sportage is faithful to the third place it holds year-to-date (+208%), the Suzuki SX4 is back up 3 ranks to #5 above the Mitsubishi Outlander and Mazda3. Notice also the Skoda Fabia up 6 spots to #11, the Hyundai i20 up 27 to #12 and the all-new Suzuki Vitara landing at #29.

Previous month: Israel September 2015: Kia Picanto 15 units off year-to-date lead

One year ago: Israel October 2014: Mitsubishi Attrage back in Top 10

Full October 2015 Top 42 All-brands and Top 230 All-models below.

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Israel September 2015: Kia Picanto 15 units off year-to-date top spot

Kia Picanto Israel September 2015. Picture courtesy cartube.co.ilKia Picanto

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The Israeli new car market is down a harsh 20% year-on-year in September to 14.927 registrations, however the year-to-date total is still in positive territory at 203.560 units, up 6% on 2014. Kia cements its newfound leadership in the brands ranking with 2.237 sales and 15% share (+1%) vs. just 1.086 and 7.3% (-56%) for sister brand Hyundai, while Toyota remains #2 at 13.9% and Mitsubishi is up 39% year-on-year to round up the podium. Peugeot is up a mammoth 258% to 10th place, Subaru is up 64% to #12, Citroen up 116% to #14 and BMW up 28% to #18. At the other end of the scale, Renault is down 53%, Suzuki down 68% and Chevrolet down 62%. Over in the models ranking, thanks to another very solid month (+17%), the Kia Picanto is now irresistibly close to the year-to-date pole position at 9.936 sales vs. 9.951 for the Toyota Corolla, #2 this month. The Kia Sportage ranks third both this month and year-to-date (+206%) while the Mitsubishi Outlander is up 38 spots to #4, the Mitsubishi Space Star is up 28 to #13 and the VW Passat is up 23 to #21.

Previous month: Israel August 2015: Kia now #1 year-to-date, Picanto and Sportage on top

One year ago: Israel September 2014: Nissan Micra and Renault Fluence up

Full September 2015 Top 40 All-brands and Top 222 All-models below.

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Israel August 2015: Kia now #1 year-to-date, Picanto & Sportage on top

Kia Picanto Israel August 2015. Picture courtesy cartube.co.ilThe Kia Picanto is the best-selling car in Israel this month.

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The Israeli new car market is up 16% in August on a low basis a year ago to 21.240 registrations, lifting the year-to-date total to 188.633 units, up 9% on 2014. We witness a momentous change of guard in the brands ranking: thanks to sales up 17% to 3.023 and 14.2% share, Kia takes the year-to-date lead at 24.371 units and 12.9% (+31%), overtaking sister company Hyundai (down to #3 this month) at 24.039 and 12.7% (+3%), Toyota is up 25% in 2nd place, Mitsubishi up 27% at #5, Nissan up 130% to #7, Volkswagen up 27% to #8 and Peugeot up a whopping 244% to #9 vs. #15 year-to-date. Notice also Citroen (+156%), Subaru (+110%), Audi (+63%) and Fiat (+60%).

Mitsubishi Attrage Israel August 2015. Picture courtesy auto.co.ilMitsubishi Attrage

Like in July, the two best-selling models in Israel are Kias this month, albeit in a different order: the Picanto is the most popular at 1.199 units and 5.6% above the Sportage at 971 and 4.6% with the Toyota Corolla rounding up the podium at 946 sales and 4.5%. Year-to-date, the Corolla (9.188) is now threatened on its throne by the Picanto (9.048) while the Sportage is up a spectacular 221% year-on-year to 8.008 deliveries. The Mitsubishi Attrage surges 11 spots on July to #4 overall with 764 sales, mostly to rental companies.

Peugeot 301 Israel August 2015. Picture courtesy gear.co.ilPeugeot 301

Notice also the Nissan Micra up to #7 vs. #14 year-to-date, the Peugeot 301 up 23 ranks to #14 and 405 sales (here too mostly rentals) vs. 48 YTD (+111%), the VW Golf up to #18 vs. #40 and the Subaru XV up 29 spots to #24. Among recent launches, the Citroen C4 Cactus is up 19 ranks to #48, the Fiat 500X is up 60 spots to break into the Top 50 for the first time at #49 and the Dacia Lodgy is up 92 to #58.

Highest private sales ratios by segment – Israel January to August 2015:

sales-1-8-2015Source: Yediot/ynet.co.il – Udi Atzion

Finally, thanks to our correspondent in Israel at www.cartube.co.il we can now understand the specificities of the Israeli new car market and the “sudden death” of a few nameplates such as the Ford Focus. Fleet sales are estimated to account for roughly 50% of the entire market, this ratio climbing to 60-70% in the C segment. Above we can see most crossovers have a healthy private sales ratio, led by the Citroen C4 Cactus (92%), Toyota RAV4 (90%) and Nissan Juke (90%), with the VW Polo (96%) and Suzuki Swift (95%) leading the a-b segments. On the contrary in the c segment private sales are clearly weaker with only the VW Golf (92%), Seat Leon (70%) and Honda Civic (67%) above the symbolic 50% mark. The Hyundai i25 (15%), Opel Astra (10%), Peugeot 301 (7%) and Mitsubishi Attrage (5%) are almost fleet-only.

Previous month: Israel July 2015: Sportage and Picanto on top, lift Kia to #1 brand

One year ago: Israel August 2014: Hyundai i10 in Top 5, Mitsubishi Attrage in Top 10

Full August 2015 Top 40 All-brands and Top 236 All-models below.

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Israel July 2015: Sportage and Picanto on top, lift Kia to #1 brand

Kia Sportage Israel July 2015The Kia Sportage posts a fourth consecutive month atop the Israeli sales charts.

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New car sales in Israel are up 27% on a low base in July 2014 to 23.486 registrations, bringing the year-to-date total to 167.393 units, up 9% on 2014. Nothing seems to stop Kia this year: after topping the brands ranking in March and April, it does so again this month, and with a large margin with sales up 62% year-on-year to 3.527 and 15% share, vs. 2.818 and 12% (+28%) for Toyota and 2.800 and 11.9% (-1%) for Hyundai. The Sportage is the best-selling model in the country for the 4th consecutive time thanks to 1.338 sales and 5.7% share and the Picanto is up one spot to overtake the Toyota Corolla and make it a Kia 1-2 at 1.113 units and 4.7%. Hyundai is still #1 year-to-date but just: at 21.861 sales and 13.1% (+4%) vs. 21.348 and 12.8% (+33%) for Kia.

Skoda Fabia Israel July 2015The new Fabia helps push Skoda up to #4 brand in Israel.

Other great performers in Israel this month include (in sales order) Skoda up two spots to #4, Mitsubishi (+55%), Nissan (+84%), Volkswagen (+44%), Peugeot (+90%), Subaru (+68%), Citroen (+60%), Opel (+40%), Mercedes (+105%), Audi (+49%), BMW (+62%) and Lexus (+99%). A long list indeed! Back to the models ranking where the Toyota Corolla remains in the year-to-date lead despite sales down 12% to 8.242 units. The Hyundai i35 (aka Elantra) and i10 round up the Top 5, while the Nissan Micra is up 10 spots on June to #8, the Toyota Yaris up 7 to #9, the Toyota Auris up 42 to #11, the Kia Forte up 16 to #13 and the Skoda Fabia up 10 to #14.

Previous month: Israel June 2015: Toyota Corolla catches up to Kia Sportage

One year ago: Israel July 2014: Toyota Corolla back to #1, Suzuki SX4 up

Full July 2015 Top 40 All-brands and Top 233 All-models below.

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Israel June 2015: Toyota Corolla catches up to Kia Sportage

Kia Sportage Israel June 2015The Kia Sportage is #1 in Israel for the third consecutive month.

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Robust result for Israeli new car sales in June, up 10% year-on-year to 25.467 units which brings the year-to-date tally halfway through 2015 to 143.907 registrations, up 6% on 2014. Hyundai remains the most popular manufacturer in the country, evolving like the market at +10% to 3.614 units and 14.2%, ahead of Kia at 12.9% (+15%) and Toyota at 9.5% (+3%). Mitsubishi (+66%) and Suzuki (+55%) lodge spectacular gains and both overtake Skoda (+10%) while Mazda is down 24% to 7th place. Notice also Mercedes (+69%), Seat (+72%), Peugeot (+84%), Lexus (+85%) and Subaru (+102%) all frankly outperforming the market this month.

Mitsubishi Attrage Israel June 2015. Picture courtesy of motortrivia.comThe Mitsubishi Attrage ranks 6th in Israel this month (Thai model shown)

The Kia Sportage is the best-selling vehicle in Israel for the third month running thanks to 1.256 sales for a strong 4.9% market share, however it remains #3 year-to-date (5.699 units, +250% on 2014) and this month its advantage over the #2, the Toyota Corolla, is a mere 16 units. The Corolla still reigns supreme so far in 2015 despite sales down 12% year-on-year to 7.302 in six months. The Kia Picanto (#3 in June, #2 year-to-date) makes it two Kias on the Israeli podium. Other great June performers include the Mazda3 back up 4 spots on last month to #4, the Mitsubishi Attrage up 26 to #6, Mitsubishi Outlander up 7 to #7, Peugeot 301 up 155 to #17 and the Mitsubishi Lancer up 49 to #19.

Previous month: Israel May 2015: Kia Sportage repeats pole position

One year ago: Israel June 2014: Kia Picanto ends 10 months of Toyota Corolla domination

Full June 2015 Top 40 All-brands and Top 240 All-models below.

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Israel May 2015: Kia Sportage repeats pole position

Kia Sportage Israel May 2015. Picture courtesy cartube.co.ilKia Sportage is the favourite choice of Israeli customers again. Picture www.cartube.co.il

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New car sales in Israel retract by 4% year-on-year in May to 20.763 registrations but are still up 5% year-to-date at 118.437 units. The brands ranking returns to its 2015 order: Hyundai is back to #1 despite sales down 12% on May 2014 to 3.239 (15.6% share). Kia is #2, up 42% to 2.999 units (14.4%) thanks to the Sportage accounting for 45% of the brand’s sales in Israel this month and repeating the pole position it scored in April. Year-to-date, the Sportage quadruples its sales vs. 2014 at 4.443 and now ranks #3 overall, making it 2 Kias on the podium with the Picanto.

Subaru Impreza Israel May 2015

Toyota is down 3% to 2.459 (11.8%), placing the Corolla in 2nd place but #1 year-to-date at 6.062 deliveries and Skoda remains in 4th place thanks to sales up a splendid 34% and the Octavia strong again in 5th place. Further down, Nissan is up 26% to #8 with the Almera jumping to a best-ever #19 for its 5th month in market, Subaru surges 163% to #9 lifted by the Impreza (#11) and XV (#35) and BMW is up 72% at #20 with the X5 breaking into the Top 100 in May. Reversely, Suzuki (-27%), Renault (-34%), Mazda (-41%), Honda (-45%) and most dramatically Ford (-82%) fall apart.

Previous month: Israel April 2015: Kia Sportage leaps to pole position

One year ago: Israel May 2014: Toyota Corolla leads, Hyundai i10 and i35 on podium

Full May 2015 Top 40 All-brands and Top 237 All-models below.

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Israel April 2015: Kia Sportage leaps to pole position

Kia Sportage Israel April 2015The Kia Sportage is the best-selling car in Israel in April.

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The Israeli new car market is down 4% year-on-year in April to 17.674 registrations, bringing the year-to-date total to 97.674 units, up 8% on 2014. Thanks to sales up a booming 37% on a year ago, Kia manages to post its 2nd consecutive month as #1 brand in the country with 2.560 units, just above Toyota at 2.503 and 14.2% while Hyundai sinks to third place overall at 2.059 sales and 11.6%, still however in the lead year-to-date (12.5%) as it was over the FY2014. Skoda jumps 19% year-on-year and 4 spots on March to #4, Seat is up 28% at #10, Subaru up 88% at #12, Audi up 43% at #16, BMW up 89% to #20 and Lexus up 84% to #23  while Dacia ranks 22nd for its 5th month in market with 187 sales and 1.1% share. Model-wise, thanks to 966 sales and 5.5% share, the Kia Sportage takes the lead of the charts for the first time, outpacing both the Toyota Corolla (940) and Kia Picanto (866) that led the ranking last month. The Mazda3 is back up 3 spots on March to #4, the Toyota Yaris up 7 to #6 and the Toyota RAV4 up 25 to #19.

Previous month: Israel March 2015: Kia #1, places Picanto two units below Corolla

One year ago: Israel April 2014: Toyota Corolla and Kia Picanto reign

Full April 2015 Top 40 All-brands and Top 240 All-models below.

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Israel March 2015: Kia #1, places Picanto 2 units below Corolla

Kia Picanto Israel March 2015. Picture courtesy of carsforum.co.ilKia is the most popular manufacturer in Israel in March.

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New car sales in Israel are up 2% year-on-year in March to 24,520 units, bringing the first quarter total to a round 80,000 deliveries, up 10.5% on 2014. Kia is up a beautiful 34% on March 2014 to edge past sister company Hyundai and claim the #1 brand spot with 3,262 sales and 13.3% share vs. 3,114 and 12.7% (-14%) for Hyundai, however still #1 year-to-date at 12.7% (+10%) vs. 11.2% (+27%) for Kia. Toyota ranks third in both rankings, while Suzuki jumps 3 spots on February to #4 and 6.5% (+17%), overtaking Mazda (-5%). Nissan (+31%) is up 9 ranks to #6, with Mitsubishi (+29%), Mercedes (+50%), Renault (+53%), BMW (+76%), Seat (+87%), Subaru (+113%) other impressive gainers in the Top 20. Newcomer Dacia is down two spots on last month to #22. The Toyota Corolla remains the best-selling nameplate in the country, but only thanks to 2 more units than the Kia Picanto this month: 1,410 vs. 1,408. Talk about a close call. The Corolla is also just a bit ahead over the first quarter at 4,028 sales vs. 4,010. Excellent month for the Kia Sportage up 4 spots to third place, the Suzuki SX4 up 46 to #6 and Nissan Juke up 59 to #17.

Previous month: Israel February 2015: Toyota Corolla back to #1, Mitsubishi Attrage up to #2

One year ago: Israel March 2014: Toyota Corolla #1, Ford Focus back on podium

Full March 2015 Top 39 All-brands and Top 234 All-models below.

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