Europe Full Year 2016: Discover the Top 385 models and Top 60 brands

Over 20.000 Jaguar F-Pace found a new home across Europe in 2016. 

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See the complete Full Year 2016 article here

Final data for the Full Year 2016 is now available for Europe 29 countries – Russia and Turkey excluded. We now have access to the complete brands ranking and the Top 385 models. 23 new nameplates have made their apparition in the European sales charts this year, and now is the time to pick out the winners from the losers. At the top of the ladder we find the Seat Ateca at #156. Seat’s first SUV fills a gaping hole in the brand’s lineup and will climb up much further up throughout 2017, potentially inside the FY2017 Top 50. The Jaguar F-Pace is the true revelation of the year, landing directly at #163 with an incredible 20.222 sales, the brand’s 2nd best-seller across the continent below the XE at 24.477. The F-Pace has allowed Jaguar to leap up 70% in 2016 and will be Jaguar’s best-seller here in 2017. The Suzuki Baleno is on the newcomer’s podium at #181 with 14.389 sales, but its success has been eclipsed by the arrival of the Ignis (#273) in November.

The Kia Niro has found its market in Europe. 

The Ford Ka+ (#199) and Alfa Romeo Giulia (#200) are the only other two all-new models in the 2016 European Top 200, with five-digit volumes. The Ka+ is slowly imposing itself in small car-thirsty markets such as Italy, while the Giulia’s main focus in 2017 will be North America where its format is more tuned in with local customer tastes. Breaking the mould of bland hybrid sedans, the Kia Niro has created its own niche and been met with success so far in Europe: it ranks #213 in 2016, well ahead of the Hyundai Ioniq at #240. The Toyota C-HR only needed two months of sales to leap up to #220 and will definitely crack the Top 50 in 2017. The Mercedes SLC (#223), Fiat 124 Spider (#243), Tesla Model X (#244), Maserati Levante (#254) and Bentley Bentayga (#284) all impress, with the Volvo S90/V90 (#246) struggling to convince at home in Sweden.

Previous post: Europe Full Year 2016: Volkswagen flat, Renault up in strongest market in 9 years

Previous year (prel): Europe Full Year 2015: Market up a snappy 9% to 14.2 million units

Previous year (final): Europe Full Year 2015: Discover the Top 355 models and All-brands

Two years ago (prel): Europe Full Year 2014: Sales up for the first time in 7 years

Two years ago (final): Europe Full Year 2014: Discover the Top 360 All-models and All-brands

Full Year 2016 Top 60 brands and Top 385 models vs. Full Year 2015 figures below.

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Europe December 2016: Discover the Top 345 models and Top 56 brands

The Suzuki Ignis is up to #171 in Europe in December. 

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See the complete December 2016 article here

Final figures for December in Europe are now available – 29 countries excluding Turkey and Russia. The entire Top 20 brands is confirmed, and we now have access to complete models data. The Seat Ateca is down two spots on November to #71, but the Toyota C-HR gains 59 ranks on its very first appearance in the European charts last month to #79 with 4.774 sales, the Ford Ka+ is down 15 to #128, the Jaguar F-Pace down 16 to #139, the Alfa Romeo Giulia down 6 to #155 and the Kia Niro down 3 to #160. Launched last month, the Suzuki Ignis is up 78 spots to #171 with 1.378 sales, already outselling the Baleno (#178), Suzuki’s other recent launch. Further down, the Tesla Model X is up 47 racks on November to #188, the Maserati Levante is up 15 to #210. New for this year, the twins Peugeot Traveller and Citroen Spacetourer have managed to both slide into the European Top 250, with the Fia Talento and Toyota Proace in tow.

Previous post: Europe December 2016: Renault places Clio, Captur & Mégane in Top 7

Previous month: Europe November 2016: Discover the Top 340 models and Top 57 brands

One year ago: Europe December 2015: Peugeot 308 up to #3 thanks to Dutch score

Full December 2016 Top 56 All-brands and Top 345 models below.

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Europe Full Year 2016: VW flat, Renault up in highest market in 9 years

Renault Captur Europe 2016. Picture courtesy largus.frRenault is up 13.5% to 2nd place and the Captor signs its first annual Top 10. 

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Check out 45 years worth of European Historical Data here

Despite the disruption caused by the Brexit vote, the European new car marks a third consecutive year of gains in 2016 at +6.5% to 15.141.326 registrations, the highest annual volume on the continent since 2007. Like in 2015, 27 of the 29 markets covered post a year-on-year increase, the two exceptions being the Netherlands (-14.9%) and Switzerland (-2.1%). The big 5 markets are all in positive: Germany (+4.5%) is at its strongest since 2009, the UK (+2.3%) posts a second all-time record in a row, France (+5%) at its highest since 2011, Italy (+16.1%) at its highest since 2010 and Spain (+10.8%) at its highest since 2008. Best performing countries are Hungary (+24.9%), Croatia (+23.4%), Cyprus (+20.4%), Latvia (+18.8%) and Lithuania (+18.8%). The most striking mega-trend in Europe is the ever-growing success of the SUV segment with sales up by a gigantic 21.4% to 3.880.618 units and 25.6% market share whereas subcompacts, once ultra-dominant on the continent, are up just 2.7% to 3.213.813 sales and see their market share thaw to 21.2%.

VW Golf Alltrack Europe 2016. Picture courtesy mullersvarld.seThe VW Golf is the best-selling vehicle in Europe for the 9th consecutive year.

Group-wise, the Volkswagen Group defied forecasts in the midst of its emissions scandal with sales up 3.3% to 24% market share vs. 24.8% a year ago. It is followed by Renault-Nissan at 13.8%, PSA Peugeot-Citroen at 9,74%, Ford at 6.98%, BMW Group at 6.81%, FCA at 6.57%, General Motors at 6.56%, Daimler at 6.285, Hyundai-Kia at 6.29% and Toyota at 4.26%. In the brands ranking, Volkswagen is down 0.7% and the only carmaker in the Top 10 in negative to lose almost one percentage point of market share at 11.3% while Renault (+13.5%) overtakes Ford (+1.8%) to snap the 2nd place with 1.1 million registrations. Opel (+6.1%) and Peugeot (+1.6%) round out the Top 5 like last year.

mercedes-e-class-europe-2016For the first time since 2010, Audi isn’t the #1 luxury brand in Europe, Mercedes is.

Big change this year in the luxury ranking: thanks to sales shooting up 14.2% to 845.178, Mercedes historically overtakes both Audi up “just” 8.8% to 830.364 and BMW up 10.2% to 820.505 to take the lead. It is the first time since 2010 that Audi isn’t the #1 premium brand in Europe. Fiat (+12.4%) and Skoda (+9.5%) close out the Top 10 but both outpace the market. Kia (+13.2%), Dacia (+11.3%), Mazda (+12.6%) and Mini (+15.3%) also post double-digit gains inside the Top 20. Among smaller-volume brands, the SUV boom shows: Land Rover (+18.8%), Jeep (+19.8%), Honda (+21.8%) thanks to the HR-V, Ssangyong (+35%) thanks to the Tivoli, Bentley (+38.9%) thanks to the Bentayga, Jaguar (+70.1%) thanks to the F-Pace and XE and Infiniti (+151.9%) thanks to the Q30 and QX30 post the largest increases in the Top 50. Abarth (+41.5%) and Lada (+109.7%) are the exceptions.

Renault Clio Europe 2016The Renault Clio hits its highest ever European annual ranking at #2. 

There are no surprises atop the European models ranking: the VW Golf is #1 the 9th year in a row and the 29th time in the past 34 years starting in 1983, and extending a stretch of 81 consecutive months in the European pole position – that’s almost seven years: : the last time it did not rank #1 in Europe was in March 2010 when the Ford Fiesta led the way. The Golf has now held the #1 spot during 98 out of the past 100 months. However it drops a heavy 7.3% – the largest decline in the Top 10 – to fall below 500.000 units. The Renault Clio (+4%) gains one spot on 2015 to climb to 2nd place overall, its highest ever ranking in Europe, also hit in 2006, as does the VW Polo (+3.3%). Both superminis overtake the Ford Fiesta (-4%) as the Opel Corsa (-1.3%) remains 5th.

vauxhall-astra-europe-2016The Opel/Vauxhall Astra is up to 6th place, its highest since 2011. 

Boosted by the new generation, the Opel Astra soars 31% to snap a last-minute 6th place off the Peugeot 208 (+8.8%), its first annual Top 10 ranking since 2013 and its highest year-end position since 2011. The Nissan Qashqai is down one spot to #8 but remains the best-selling SUV on the continent while the Skoda Octavia is back up 2 spots to #9, its highest annual European ranking also hit in 2014. Rare feat: we have a newcomer in the year-end Top 10 in Europe: the Renault Captur, up a very impressive 11.5% to snap the 10th spot overall with 217.105 sales, knocking the Ford Focus out. The Captur peaked at #6 in December. Notice also the VW Tiguan uo 21.8% to #18 but inside the Top 10 from August onwards. The battle for the title of #1 SUV in Europe will be tight in 2017 between the Qashqai, Captur and Tiguan. BSCB predicts the Tiguan will win.

Previous post: Europe December 2016: Renault places Clio, Captur & Mégane in Top 7

Previous year (prel): Europe Full Year 2015: Market up a snappy 9% to 14.2 million units

Previous year (final): Europe Full Year 2015: Discover the Top 355 models and All-brands

Two years ago (prel): Europe Full Year 2014: Sales up for the first time in 7 years

Two years ago (final): Europe Full Year 2014: Discover the Top 360 All-models and All-brands

Full Year 2016 Top 50 brands and models vs. Full Year 2015 figures below.

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Europe December 2016: Renault places Clio, Captur & Megane in Top 7

renault-clio-europe-december-2016-picture-courtesy-largus-frThe Renault Clio “teases” the VW Golf for the European pole position in December. 

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New car sales across Europe (29 countries, excluding Russia and Turkey) are up 3.2% in December to 1.193.286 units. Volkswagen dips 0.3% to an already weak December 2015 in the wake of the emissions scandal and its advantage over the #2 brand thaws to just over 20.000 sales as Renault shoots up 15.5% to 112.953, distancing Ford (-4.8%) and Opel (+1.9%). Mercedes (+15.7%) confirms it is the new European king of luxury, remaining at a stunning 5th place above BMW (-1.5%), Peugeot (-14.7%) and Audi (+19.7%). Fiat (+12%) and Skoda (+14.5%) both post double-digit gains to close out the Top 10. Further down, Kia (+10.4%), Suzuki (+22.5%), Smart (+25.2%), Alfa Romeo (+42.9%), Jaguar (+43.7%), Abarth (+50.5%), Porsche (+64.7%), Infiniti (+158%) and Maserati (+191.4%) post the largest year-on-year increases among the Top 40 brands.

Renault Megane Europe December 2016. Picture courtesy largus.frFirst European Top 10 ranking in four years for the Renault Mégane.

The top of the models ranking is an illustration of Renault’s particularly strong show of force this month. The VW Golf remains in the lead of course but drops 6.4% to 37.488 sales, that’s less than 5.500 more than the Renault Clio up 11.6% to 32.018. In fact, the 10.000 unit-advantage the Clio has over both the Ford Fiesta and VW Polo this month enables the French small car to snap a last minute annual 2nd place (detailed in a separate update). The Opel Astra (+31.3%) holds onto the 5th spot for the third straight month, while the Renault Captur (+14.7%) and Mégane (+92.7%) make it three Renaults in the Top 7 for the first time ever in Europe. That’s one more than Volkswagen, as the Tiguan surges 55.9% to #8. This is the Mégane’s first European Top 10 ranking since December 2012 and its best monthly position since June 2012. Notice also the Citroen C3 up 30.8%, the Audi A4 up 50.7% and the Mercedes E-Class up 44.7%.

Previous post: Europe November 2016: Discover the Top 340 models and Top 57 brands

Previous month: Europe November 2016: Renault up 18%, Captur best-selling SUV

One year ago: Europe December 2015: Peugeot 308 up to #3 thanks to Dutch score

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Europe November 2016: Discover the Top 340 models and Top 57 brands

toyota-c-hr-europe-november-2016The Toyota C-HR has landed in Europe.

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Final figures for Europe 29 markets (Turkey and Russia excluded) are now available, settling for a 4.9% year-on-year gain to 1.176.026 units which lifts the year-to-date tally up 6.6% to 13.835.067. Outside the already familiar Top 50 best-selling models, notice the Toyota RAV4 up 129% to #67, the Seat Ateca up 11 spots on October to #69, the Ford Ka+ down 5 ranks to #113 vs. #211 year-to-date and the Jaguar F-Pace down 3 to #123 vs. #164 so far this year.

suzuki-ignis-europe-novembet-2016-picture-courtesy-red-live-itSuzuki Ignis

We welcome two all-new nameplates in the European sales charts in November: firstly, the Toyota C-HR lands at #138 with over 2.300 sales. This means the C-HR is already outselling the Honda HR-V (1.999) while the Mazda CX-3 (3.961) remains at a fair distance for now, but this will change very soon as the C-HR gears up at the start of 2017.

skoda-kodiaq-europe-november-2016Skoda Kodiaq

The Suzuki Ignis for its part points its bonnet at a much more discreet #249 with just above 200 deliveries so far. Other improving recent launches (<12 months) include – in sales order – the Alfa Romeo Giulia (+8), Kia Niro (+3), Hyundai Ioniq (+4), Infiniti Q30 (+6), Maserati Levante (+8), Tesla Model X (+5), Skoda Kodiaq (+19) and Infiniti QX30 (+14).

Previous post: Europe November 2016: Renault up 18%, Captur best-selling SUV

One year ago: Europe November 2015: Now with Top 340 All-models and All-brands

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Europe November 2016: Renault up 18%, Captur best-selling SUV

renault-captur-europe-november-2016-picture-courtesy-largus-frThe Renault Captur is the most popular SUV in Europe in November. 

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The European new car market (29 countries, Turkey and Russia excluded) remains dynamic in November at +5% to 1.184.140 registrations, with year-to-date sales up 6.8% to 13.937.339, the largest YTD gain since 2007. The Seasonally Adjusted Annual Sales Rate (SAAR) hits 15.1 million in November. All Top 5 markets are up, with Spain (+13%) and France (+8%) leading the way followed by Italy (+5%), the UK (+3%) and Germany (+1.5%). 26 out of 29 markets are up, only the Netherlands (-21%), Ireland (-20%) and Switzerland (-0.4%) in decline.

peugeot-3008-europe-november-2016-picture-courtesy-largus-frThe new model boosts Peugeot 3008 sales up 83% across Europe…

Volkswagen remains the most popular brand in the region by far, despite sales down 0.9%. It is followed by Renault up a fantastic 18.5% on November 2015, Ford (-0.5%) and Opel (-0.3%). Another outstanding performance from Mercedes up two spots on last month and 12% year-on-year to 5th place overall with 70.095 sales. BMW does even better at +13% and 68.511 units. Both luxury brands overtake Peugeot (-1.5%) but Audi isn’t as lucky: up 6% to #8. Skoda (+9%), Toyota (+9%), Hyundai (+11%), Dacia (+8%), Seat (+25%), Suzuki (+22%) and Mini (+17%) also impress in the Top 20. Further down, Bentley (+53%), Jaguar (+57%), Infiniti (+181%) and Rolls Royce (+106%) soar.

Renault Megane Europe November 2016. Picture courtesy largus.fr…while for the Renault Mégane the gain is 98%.

Model-wise, the VW Golf drops 8% but keeps a 10.000-unit advantage over the Renault Clio up a stunning 21% year-on-year and two spots on October to #2, reclaiming the #3 spot year-to-date. The VW Polo (+6%) and Ford Fiesta (+5%) follow, ahead of the Opel Astra up 35%. The Renault Captur surges 20% to #9 and becomes the best-selling SUV on the continent, outpacing the VW Tiguan at #10 (+55%) and the Nissan Qashqai at #11 (+8%). All planets are aligning for Renault: the Mégane is up 98% to #15 and the Kadjar is up 18% to #33. Notice also the Dacia Duster up 26%, the Citroen C3 up 18%, Audi A4 up 44%, Hyundai Tucson up 32%, Kia Sportage up 24%, Peugeot 3008 up 83% and BMW X1 up 68%.

Previous post: Europe October 2016: Discover the Top 340 models and Top 55 brands

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One year ago: Europe November 2015: Market shoots up 13.5%, Volkswagen up 3%

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Europe October 2016: Discover the Top 340 models and Top 55 brands

Renault Megane Europe October 2016The new model pushes Renault Megane sales up 42% across Europe. 

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Final October data for Europe 29 countries is now available, with the overall score almost 9.ooo units below preliminary figures at 1.132.112 delivers for a 0.9% year-on-year drop. The year-to-date tally remains however in frank positive territory at +6.8% to 12.682.782 sales or over 800.000 additional sales compared to the same period a year ago. There are a few changes atop the brands ranking now that sales figures have been confirmed. Renault (-2%) manages to recapture the 2nd spot year-to-date off Ford (-6%) at 889.068 vs. 888.974. It will be a photo finish for the final annual ranking next month. Peugeot for its part (-4%) advances to #5 for the month, overtaking Audi (+1%) at 66.446 vs. 66.180 sales and in a slew of bad news for Audi, Mercedes retains the #6 overall spot at #1 luxury year-to-date at 703.950 vs. 702.769. Another photo finish for next month…

peugeot-3008-europe-october-2016The Peugeot 3008 is back inside the European Top 50 thanks to the new generation. 

Beyond the Top 10, Hyundai (+5%), Kia (+7%), Seat (+13%) and Mini (+20%) post very dynamic gains among high-volume brands, while on the opposite Mitsubishi (-20%), Citroen (-9%), Volvo (-8%) and Mazda (-6%) struggle. Smaller but impressive performers include Alfa Romeo (+22%) thanks to the Giulia, Lancia (+23%), Jaguar (+78%) thanks to the F-Pace and XE, Infiniti (+61%) thanks to the Q30 and Maserati (+46%) thanks to the Levante. Chinese MG surges 62% with the GS SUV but remains extremely discreet at 257 sales. DS (-28%), Tesla (-25%), Ferrari (-28%), Aston Martin (-36%) and Lotus (-40%) are in difficulty this month.

Hyundai Ioniq Europe October 2016-picture-courtesy-autoexpress-co-ukThe Hyundai Ioniq is already level with the Toyota Prius in Europe.

In the models aisle, the only change in the Top 20 compared to preliminary figures is the Peugeot 2008 (now #16) and Skoda Fabia (#17) exchanging positions. The Renault Clio ranks 4th year-to-date below the Ford Fiesta at 252.882 (+0.3%) vs. 253.180 (-6%) which is the reverse order vs. preliminary data. Below, the Renault Mégane is up 7 spots on September and 42% year-on-year to #22 vs. #32 YTD, the Hyundai Tucson is up 52% to #23, the Audi A4 and Kia Sportage both up 24%, the BMW X1 up 137%, VW Touran up 67% and Peugeot 3008 up 52% on October 2015 and 45 ranks on last month to rally back into the Top 50 thanks to the new model. The Fiat Tipo (#60) and Seat Ateca (#80) are the only two recently launched nameplates (<12 months) inside the Top 100 with the Ford Ka+ (#108) catching up and gaining 64 ranks on September while the Hyundai Ioniq is up 72 to #175 and only 60 units below the Toyota Prius. We welcome the Skoda Kodiaq at #285.

Previous post: Europe October 2016: Opel Astra and VW Tiguan shine in market down

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One year ago: Europe October 2015: Now with Top 340 models and All-brands

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Europe October 2016: Opel Astra and VW Tiguan shine in market down

old-new-vauxhall-astra-europe-october-2016-picture-courtesy-autoexpress-co-ukOld and new Vauxhall Astra 

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The European new car market marks a pause in October with sales down 0.5% to 1.140.978 registrations across 29 markets (Russia and Turkey excluded), indicating the strong growth of the past five years may have come to a peak. To keep things in perspective, this is still the second highest October score since 2009. Three of the top five markets registering a year-on-year gain: Italy (+10%), Spain (+3%), UK (+1.4%) while France (-4%) and Germany (-6%) decline. The best performing markets are Croatia (+18%), Cyprus (+12%), Slovakia (+11%), Czech Republic (+11%), Poland (+11%) and Lithuania (+11%), while the most affected are the Netherlands (-23%), Ireland (-12%), Norway (-9.5%) and Switzerland (-9%). As is the case in almost the entire world, SUVs continue to be the engine of growth in Europe with a splendid 12% gain to 302.851 registrations with compact (C-SUV) up 22.5% and midsize SUVs (D-SUV) up 20.1%.

vw-tiguan-europe-october-2016-picture-courtesy-autovideo-netThe VW Tiguan ranks at a stunning 7th place and is the best-selling SUV in Europe.

Market leader Volkswagen bears the steepest fall in the Top 10 at -8% to 130.553 sales, meaning its YTD score is now in negative as well at -0.7%, the only brand in the Top 10 to lose ground so far in 2016. Renault (-2%) and Ford (-4%) complete a 100% declining podium ahead of Opel (+2%). In the luxury race, Audi (+2%) recuperates the #1 luxury spot it lost to Mercedes (+7%) last month while BMW gains 3%. Fiat (+2%) and Skoda (+5%) are also in positive while outside the Top 10, Maserati (+47%), Infiniti (+67%) and Jaguar (+76%) post the largest gains. The VW Golf, although still the #1 nameplate across the continent by a large margin, accelerates its fall at -21% in anticipation of the 2017 model. The Ford Fiesta is up 7.5% in 2nd place ahead of the VW Polo (-10%) and Renault Clio (-3%) but the heroes of the month are the Opel Astra up 56% to 5th place and the VW Tiguan up 52.5% to sign a third consecutive month inside the European Top 10 at #7, an impressive feat as before last August the Tiguan had never broken into the Top 10.

Previous post: Europe September 2016: Discover the Top 340 models and Top 52 brands

Previous month: Europe September 2016: Mercedes overtakes Audi YTD to #1 premium

One year ago: Europe October 2015: VW limits fall to 0.2%, Peugeot 308 at #8

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Europe September 2016: Discover the Top 340 models and Top 52 brands

Range Rover Evoque Europe September 2016Range Rover Evoque sales are up 143% year-on-year in September

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Final data for Europe in September is now available, coming just a tad below the preliminary figures at 1.489.343 sales across 29 countries, up 6.9% year-on-year and leading to a year-to-date tally up 7.6% to 11.550.668. The Top 10 brands order is 100% confirmed, with the two main year-to-date shifts also confirmed: Ford (813.755) is now above Renault (812.338) for 2nd place and Mercedes (638.033) bypasses Audi (636.589) for the #1 luxury spot, albeit with an higher-than-previous 1.444 sales advantage. Outside the Top 10, Dacia (+16.7%), Kia (+17.2%), Mini (+21.3%), Alfa Romeo (+39.3%), Jaguar (+45.5%), Land Rover (+52%), Infiniti (+144.4%) and Tesla (+207.4%) are among the biggest gainers. Citroen (-10%), Subaru (-11.5%) and DS (-15.5%) struggle.

tesla-model-x-europe-september-2016-picture-courtesy-dn-noThe Tesla Model X makes its official entrance inside the European sales charts.

Model-wise, the entire Top 10 is confirmed, with the VW Golf (-14.7%), Ford Fiesta (-7.7%), VW Polo (+10.4%), Opel Corsa (-1.6%) and Renault Clio (+7.5%) in the lead. The only change in the Top 20 is the Renault Captur now ranking above the Skoda Octavia at #11. The Mercedes A-Class is up 31.4% to #24, the Hyundai Tucson up 122.2% to #27, the Renault Mégane up 64.2% to #29 thanks to the new generation, the Ford Kuga up 50% to #30, the Kia Sportage up 35.1% to #32, the Renault Kadjar up 91% to #34 and the Hyundai i20 up 28.4% to #40. The BMW X1 (+835%), Mercedes GLC (+193%) and Range Rover Evoque (+143%) all take off and fit within the Top 65.

toyota-proace-europe-september-2016The Toyota Proace lands at #260. 

The Fiat Tipo is the most popular recent launch (<12 months) despite falling 23 ranks on August to #81. Just below, it’s an extremely impressive performance by the Jaguar F-Pace up 40 spots on last month to #116, the best-selling Jaguar on the continent and now representing 42.2% of the brand’s sales (25.2% year-to-date). The Seat Ateca is also flexing its muscles, gaining 55 ranks to #119, ahead of the Suzuki Baleno (#152), Kia Niro (#155), Ford Ka+ (#172) and Alfa Romeo Giulia (#173). This month we welcome the Tesla Model X (#181) and Toyota Proace (#260) in the European sales charts.

Previous post: Europe September 2016: Mercedes overtakes Audi YTD to #1 premium

Previous month: Europe August 2016: VW Tiguan breaks into Top 10 for the first time

One year ago: Europe September 2015: Now with Top 350 All-models and All-brands

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Europe September 2016: Mercedes overtakes Audi YTD to #1 premium

mercedes-c-class-uk-september-2016-picture-courtesy-autoexpress-co-ukMercedes now outsells Audi YTD and the C-Class snaps its very first Top 10 ranking.

* See the Top 10 best-selling brands and Top 20 models by clicking on the title *

The European new car market posts its best September score in a decade, up 7.1% to 1.495.815 deliveries across 29 countries. Year-to-date, sales are up 7.7% to 11.609.595 units, the highest level after 9 months since 2008. 16 markets record double-digit gains and just 3 post declines (Greece, the Netherlands and Ireland). The best performing markets are Romania (+63%), Hungary (+31%), Latvia (+29%), Cyprus (+21%), Poland (+20%), Slovakia (+19%) and Italy (+17%). Keep in mind September is always heavily weighted towards the UK market at an all-time high 469.696 or 31% of the entire European market. According to JATO Dynamics, SUV sales cross the 400.000 monthly units-barrier for the first time in history, boasting a 26.9% market share vs. 23.3% a year ago.

VW Tiguan Europe September 2016The VW Tiguan spends a 2nd consecutive month (and ever) inside the European Top 10.

In the brands ranking, market leaders Volkswagen (+3.5%), Ford (-1%) and Opel (+4.2%) are all losing market share compared to September 2015. Reversely, Renault surges 19.4% to 97.147 sales thanks to strong Mégane and Kadjar deliveries but drops to #3 year-to-date below Opel. The best performance of the month is without any doubt delivered by Mercedes up 17.8% to 91.572 units, frankly outpacing rival premium manufacturers BMW (+11.3%) and Audi (+8.7%). The big news is Mercedes overtaking Audi year-to-date to snap the premium crown at 638.968 sales (+14.5%) vs. 638.639 (+8.2%). This is the first time since 2010 that Audi isn’t the #1 premium brand YTD in Europe. In the Top 10, Fiat (+10.3%) and Skoda (+9.9%) outpace the market.

Audi A4 Europe September 2016Audi drops to #3 premium brand despite A3 sales up 18% and A4 units up 34%. 

The VW Golf remains the best-selling models across the continent despite a harsh 15% drop on the back of double-digit declines in Germany, the UK and France, the three largest European markets. Lifted by the UK, the Ford Fiesta is up one spot on August to #2 but down 7% year-on-year above the VW Polo up 11% and now #2 year-to-date, outpacing the Renault Clio (+7%). After breaking inside the European Top 10 for the first time ever in August, the VW Tiguan makes it two consecutive months at #9 thanks to deliveries boosted up 47% year-on-year by the new generation. It however drops to #2 SUV below the Nissan Qashqai (#6). It’s the turn of the Mercedes C-Class to snap its very first Top 10 European ranking at #10 (+12%), riding on the new Coupe variant. This month 41% of C-Class were sold in the UK where it ranks #10 and 32% in Germany where it ranks #4.

Previous month: Europe August 2016: VW Tiguan breaks into Top 10 for the first time

One year ago: Europe September 2015: Nissan Qashqai shines in UK-led month

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