Home > Europe > Europe July 2013: Ford Focus at highest in almost a year

Europe July 2013: Ford Focus at highest in almost a year

Ford Focus Europe July 2013. Picture courtesy of autobild.deFord Focus

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For only the second time in the last 2 years with last April, new car sales in Europe gain ground year-on-year: up 5% in July to 1,023,086 registrations, however the year-to-date total is still down 5% on 2012 at 7,487,561 units. 4 of the 5 biggest markets in the region are up: Germany is up 2%, the UK up 13%, France up 1% and Spain up 16% while Italy is down 2%. No surprises atop the models ranking: the VW Golf celebrates 40 consecutive months in the European pole position and even increases the distance that separates it from all its pursuers thanks to sales up 15% year-on-year to 37,661 units. Its year-to-date total is now in positive as well at 274,984 sales, up 1% on 2012.

BMW 3 Series Europe July 2013. Picture courtesy of autobild.deThe BMW 3 Series is up 48% year-on-year in July.

For the first time since last August, Volkswagen does a 1-2 this month, with the Polo up one spot on June to land in 2nd place at 23,704 units. It is still #4 year-to-date however. The Ford Fiesta is up 2 to #3 with 22,580 sales and passes the Renault Clio again year-to-date to reclaim the 2nd spot at 176,364 units vs. 176,168 for the Clio, down 2 to #4 this month but up 29% on July 2012. The Ford Focus is back inside the European Top 5 for the first time since last August, up 2 ranks on last month and 13% year-on-year to #5 and 19,106 sales. Notice also the BMW 3 Series up 48% on July 2012 to #10 at 16,652 units.

Previous month: Europe June 2013: Renault Clio now #2 year-to-date

One year ago: Europe July 2012: Peugeot 208 in Top 10 for the first time at #5

Full July 2013 Top 10 Ranking Table below.

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Categories: Europe
  1. Steam
    August 22nd, 2013 at 21:34 | #1

    Market-share of import cars in Germany:

    2013 (july): 36,6 %
    2013 YTD: 37,0 %
    2012: 37,0 %
    2011: 36,5 %
    2000: 33,8 %
    1999: 33,7 %

    source: auto, motor & sport statistics based on KBA-data

  2. Steam
    August 22nd, 2013 at 18:48 | #2

    Bryan :

    roman :@Bryan Skoda is best-selling fereign brand in Germany.

    Skoda is totally owned by VW as well as SEAT. A Skoda is a imported VW as well as a VW Polo, for example.
    Renault is really the best-selling non-german car brand in Germany.

    Bryan :@Steam
    Steam, don’t forget that today there are so many more brands and models out there than a 15 years ago. Mini, a strong Skoda, a strong SEAT, Qashqai, Dacia, Yaris, a strong Mazda, Hyundai, KIA, Chevrolet, etc etc.. So for me the result of Renault sales in Germany is not so bad.
    The only brand that nowadays is really weaker than a 10 years ago is GM-Opel. All the others are stronger.
    I think that it’s very good for Renault to be in Top 10 in such a great and competitive market like Germany.
    Best Regards

    Actually the market-share of Hyundai is 3,4 % YTD and the market-share of Renault is 3,3 %.

    Source: http://www.kba.de/cln_031/nn_330190/SharedDocs/Publikationen/PM/2013/pm__23__13__fahrzeugzulassungen__07__2013__pdf,templateId=raw,property=publicationFile.pdf/pm_23_13_fahrzeugzulassungen_07_2013_pdf.pdf

  3. tengil
    August 22nd, 2013 at 05:37 | #3

    @steam and roman
    i share your opinions too, that skoda has to be considered as the strongest foreign brand in germany, for the reason steam mentioned.

  4. JP
    August 22nd, 2013 at 02:14 | #4

    Sales of the Clio probably include serie III and IV, when the 208 does not include sales of the 207 it replaces. The Clio III and the 207 are still being sold.

  5. Bryan
    August 22nd, 2013 at 01:00 | #5

    Steam :

    Bryan :

    Steam :In 1999 the market-share of Renault was in Germany around 6,8 % (without Dacia!) if I remember well. Nowadays it is just a little bit more than half of it. The rise of Skoda, Dacia, Hyundai und Kia had it’s effects on Renault-sales.

    And don’t forget SEAT!
    But that has nothing to do with Renaut itself.
    Germans are more and more nationalists in terms of cars, and for me that’s normal, look what happened to GM/Opel for example.

    In this blog I shared data which show, that in Germany the market-share of foreign brands is rising, so I would not say Germans are getting nationalistic more and more. The trouble with Renault is just due to the cannibalization by Dacia and rising korean brands.
    Renault did a huge mistake not offering attractive SUV-models. And they were going to a weak period concerning the Renault-design.
    Opel did the same mistake: They missed the SUV-trend. Further on they are still suffering from some reliability-problems in the nineties.

    In my opinion the problem with GM/Opel is completly different. GM/Opel has had severe competitiveness problems since the nineties. The European GM subsidiary suffers losses continuously since the last 10 years. It’s a real serious problem, and obviously Germans prefer to buy VWs instead of cars from a bankrupt semi-American company.

    Cheers ;)

  6. Bryan
    August 21st, 2013 at 20:59 | #6

    @Steam

    Steam, don’t forget that today there are so many more brands and models out there than a 15 years ago. Mini, a strong Skoda, a strong SEAT, Qashqai, Dacia, Yaris, a strong Mazda, Hyundai, KIA, Chevrolet, etc etc.. So for me the result of Renault sales in Germany is not so bad.

    The only brand that nowadays is really weaker than a 10 years ago is GM-Opel. All the others are stronger.

    I think that it’s very good for Renault to be in Top 10 in such a great and competitive market like Germany.

    Best Regards ;)

  7. Steam
    August 21st, 2013 at 20:52 | #7

    Bryan :

    Steam :In 1999 the market-share of Renault was in Germany around 6,8 % (without Dacia!) if I remember well. Nowadays it is just a little bit more than half of it. The rise of Skoda, Dacia, Hyundai und Kia had it’s effects on Renault-sales.

    And don’t forget SEAT!
    But that has nothing to do with Renaut itself.
    Germans are more and more nationalists in terms of cars, and for me that’s normal, look what happened to GM/Opel for example.

    In this blog I shared data which show, that in Germany the market-share of foreign brands is rising, so I would not say Germans are getting nationalistic more and more. The trouble with Renault is just due to the cannibalization by Dacia and rising korean brands.

    Renault did a huge mistake not offering attractive SUV-models. And they were going to a weak period concerning the Renault-design.

    Opel did the same mistake: They missed the SUV-trend. Further on they are still suffering from some reliability-problems in the nineties.

  8. Steam
    August 21st, 2013 at 20:37 | #8

    1999 Renault was with four models in german top-22: Twingo, Clio, Scenic and Megane. Laguna was 34th, Kangoo 40th and Espace 62nd. That’s a little bit different compared to nowadays.

  9. Bryan
    August 21st, 2013 at 20:37 | #9

    Steam :
    In 1999 the market-share of Renault was in Germany around 6,8 % (without Dacia!) if I remember well. Nowadays it is just a little bit more than half of it. The rise of Skoda, Dacia, Hyundai und Kia had it’s effects on Renault-sales.

    And don’t forget SEAT!

    But that has nothing to do with Renaut itself.

    Germans are more and more nationalists in terms of cars, and for me that’s normal, look what happened to GM/Opel for example.

  10. Steam
    August 21st, 2013 at 20:32 | #10

    Matt, is there a chance for detailed european charts including ranks beyond the top-ten?

    • matgasnier
      August 21st, 2013 at 23:57 | #11

      Hi Steam,
      Trying but struggling a little on this one am afraid. If anyone reading this has access to a models ranking for Europe beyond the Top 10 please get in touch or contact me at matt@bestsellingcarsblog.com Thanks!

  11. Bryan
    August 21st, 2013 at 20:31 | #12

    roman :
    @Bryan
    Skoda is best-selling fereign brand in Germany.

    Skoda is totally owned by VW as well as SEAT. A Skoda is a imported VW as well as a VW Polo, for example.

    Renault is really the best-selling non-german car brand in Germany.

  12. Steam
    August 21st, 2013 at 20:30 | #13

    In 1999 the market-share of Renault was in Germany around 6,8 % (without Dacia!) if I remember well. Nowadays it is just a little bit more than half of it. The rise of Skoda, Dacia, Hyundai und Kia had it’s effects on Renault-sales.

  13. Steam
    August 21st, 2013 at 20:13 | #14

    Well – some fellows here regard Skoda as a german brand because it is owned by Volkswagen. Anyway I do not agree to this.

    Since 2013 the german “Kraftfahr-Bundesamt” separates sales of Renault and Dacia so Skoda is the strongest foreign brand. Before there always was a tough race between Skoda and Renault/Dacia. ;)

    The original data by the Kraftfahr-Bundesamt for july:

    http://www.kba.de/cln_031/nn_124384/SharedDocs/Publikationen/PM/2013/pm__23__13__fahrzeugzulassungen__07__2013__pdf,templateId=raw,property=publicationFile.pdf/pm_23_13_fahrzeugzulassungen_07_2013_pdf.pdf

  14. roman
    August 21st, 2013 at 18:54 | #15

    @Bryan
    Skoda is best-selling fereign brand in Germany.

  15. Bryan
    August 21st, 2013 at 02:11 | #16

    Rick, Renault is the best-selling foreign brand in Germany, i don’t think they ignore Renault. It’s really strange that in Germany for example, the Megane and the Scenic sell double than the Clio, this is maybe due to the waiting list of Clio IV.

  16. Ian
    August 21st, 2013 at 01:42 | #17

    I agree the Clio deserves to be huge in the UK, there seems to more appearing on the roads, we do like the 208, it is No. 9 best seller so far this year, The UK is Ford’s biggest market in Europe and BMW’s second biggest after Germany.

  17. Blaž
    August 20th, 2013 at 22:18 | #18

    Bigest problem for Renault is UK market. If Clio would be there in top 10 it would be on 2. place in Europe (Clio)now that is not going to happen. Second problem for Renault is Megane. Seales were poor this year.

  18. Rick
    August 20th, 2013 at 22:00 | #19

    The UK market is THE big differentiator, EU saleswise:

    a. that market is huge.
    b. that market grows month after month, 17 in a row now.
    c. UK-ians consume Fords and BMW’s like there is no tomorrow.
    d. if the (very good;) Clio and (outstanding;) 208 wouldn’t be neglected by Germans & Brits both would pass Polo, Fiesta en Focus to land at #2 and #3.

    Why – different from the past – the Clio and 208 are ignored in Teutonia and the (fine;) miss Clio beaten in England – can’t tell. Wish I could.

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