Italy August 2017: Fiat Tipo hits record share in market up 15.8%

The Fiat Tipo hits a record 3.9% share just as the Fiat Panda is at its lowest in 5 years.

* See the Top 45 brands and Top 50 models by clicking on the title *

The Italian new car market leaps up 15.7% in August to 84.104 registrations, the highest result for the month since 2009. The Italian market has now been in positive for 43 of the past 45 months (only May 2014 and April 2017 showed a decline). However this month the growth is entirely artificial: company sales are up a whopping 50.2% to 21.331 and 25.4% share vs. 19.5% a year ago and rental sales are up 41.8% to 13.492 and 16% vs. 13.1% in August 2016. Short term rentals are even up 76% to 3.194. In contrast, private sales only edge up 0.6% to 49.281 and 58.6% share, tumbling down from 67.4% in August 2016. Year-to-date, Italian sales are up 8.8% to 1.375.637 but private sales are actually down 1.2% to 773.502 and 56.2% share vs 62% over the same period in 2016. Company sales are up 35.7% to 282.680 and 20.5% share vs. 16.5% in 2016 and rental sales are up 17.4% to 319.445 and 23.2% share vs. 21.5% a year ago…

The Ford Kuga is up 64% year-on-year in August. Picture allaguida.it

Fiat remains of course the preferred brand in Italy but trails the market at +13%, resulting in a weaker 19.9% market share compared to the 21.4% it commands year-to-date. Volkswagen (+12%) is back in 2nd place above Renault up a whopping 42% to #3 and Ford up just 8% to #4. Peugeot (+20%), Citroen (+32%), Toyota (+35%), Audi (+39%) and Nissan (+50%) all post spectacular gains within the Top 10. Below, notice Mercedes (+22%), Jeep (+23%), Seat (+26%), Alfa Romeo (+36%), Suzuki (+36%), Volvo (+37%), DS (up an unusual 55%) and Mahindra (+180%). Dacia (-1%) and Kia (-7%) are the only Top 20 brands in negative while further down, Lexus (-30%), Ssangyong (-31%) and Infiniti (-34%) struggle.

The Audi Q2 hits a record 34th place in August. 

Model-wise, the Fiat Panda remains unsurprisingly on top, but with sales only edging up 2% year-on-year, it slumps to its lowest market share in over five years (since July 2012) at 5.6%. The Fiat Tipo for its part gains 50% to 3.9% share – a record for this new generation – and returns to the 2nd place for the third time ever after last May and June. The Tipo is now only 634 sales below the Lancia Ypsilon in the race for the #2 spot YTD. The Renault Clio shoots up 92% to cement its #1 foreigner title at #4, distancing the Fiat 500L (+21%) and Fiat 500 (+26%) while the Citroen C3 (+69%) stays at #7. Excellent performances of the VW Tiguan (+47%), Nissan Qashqai (+38%) and Ford Kuga (+64%), The Toyota C-HR (#27) dominates recent launches (<12 months) just as the Audi Q2 jumps 16 spots on July to hit a best-ever #34. Notice also the Audi Q5 up 169% to #39 and the Renault Megane up 104% to #47.

Previous post: Photo Report: The cars of Ventimiglia, northern Italy

Previous month: Italy July 2017: Fiat 500 and Punto on podium

One year ago: Italy July 2016: Hatchback lifts Fiat Tipo to 7th place

Full August 2017 Top 45 brands and Top 50 models below.

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Photo Report: The cars of Ventimiglia, Northern Italy

Fiat Panda x 2 in Ventimiglia, Italy – August 2017

It’s been two years since our last Photo Report in Ventimiglia, at the border with France northwest of the country, so it’s time for our traditional update. You can also see the 2013 Photo Report here. See also our 2016 Photo Report on driving a Panda in Sardinia here. If last time the car parc seemed immobile compared to two years prior because of a particularly weak Italian market over the period, this year the differences are blatant and the renewed dynamism of Italian car sales shows. In 2017, it’s like all drivers of the small town on the Italian “Riviera” had given each other the word: Panda. It’s a total invasion I witnessed in the streets of Ventimiglia, the nameplate finally justifying its continued domination of the market – it has now been the local best-sellers for five straight years and is headed towards a 6th consecutive one in 2017. All Panda generations are well represented in the streets but the latest one clearly coming on top.

Fiat 500 in Ventimiglia, Italy – August 2017 Fiat Tipo in Ventimiglia, Italy – August 2017 

The Fiat 500, overwhelmingly dominant at the time of my two previous Photo Reports, takes a step back in line with its receding towards the second half of the Italian Top 10 over the past couple of years. It is still the second most common vehicle in town though. My main element of curiosity coming here was to check the popularity of the new Fiat Tipo which has managed to climb up to 2nd place for a couple of months in 2017, currently stands at a stunning third position in the 2017 YTD ranking and totally obliterates the Station Wagon ranking. And the proof is in the pudding: I did spot five Tipos in a little more than one hour spent in town, two sedans, two station wagons and just one hatch. I would have expected the hatch to be more prevalent. Granted, the sample is tiny.

Renault Clio in Ventimiglia, Italy – August 2017 

Lancia Ypsilon x2 in Ventimiglia, Italy – August 2017

Also very frequent in Ventimiglia this year are the Renault Clio – logical, it will be the best-selling foreigner in the country for the 4th straight year in 2017,  the Lancia Ypsilon – but less so than the two previous times I was here, the Renault Twingo, and a surprisingly high number of Dacia Duster.

Fiat Panda Cross in Ventimiglia, Italy – August 2017Fiat Tipo SW in Ventimiglia, Italy – August 2017
Smart Forfour and Fortwo in Ventimiglia, Italy – August 2017A valiant 1989 Fiat Uno surviving in Ventimiglia.

Italy July 2017: Fiat 500 and Punto on podium

The Fiat 500 is up 111% to 2nd place at home this month. 

* See the Top 40 All-brands and Top 50 models by clicking on the title *

The Italian new car market is up 5.7% year-on-year in July to 146.563 registrations, leading to a year-to-date tally up 8.3% to 1.290.744 units. It is a clear slowdown of the market gains Italy has shown over the past three months, and the culprit is private sales, down 1.8% nationwide and hit hardest in South Italy (-6.8%). The overall market owes its growth to company sales up a whopping 25.7% and rental sales up 8.7%, driven by short term rentals. Over the first seven months of the year, private sales lose 5.5 percentage points to 56.1% share.

After falling to the bottom of the Top 20 in recent months, the Fiat Punto is back on the podium.

Fiat continues to dominate the brands ranking head-and-shoulders but gains just 0.5% this month to 20.1% share. Ford (+9%) gains two spots on June to #2 and is with Fiat the only carmaker to post a five-digit sales figure in July. Volkswagen (-3%) remains in third place, Peugeot impresses with a 32% year-on-year improvement in 4th position, overtaking Opel (+11%) to now rank 5th year-to-date. Renault (-8%), #2 in June, is down to #5 this month. Toyota surges 37% to #7, Dacia continues to gallop ahead at +31%, up two spots on last month to #8, Citroen is up 27%, Nissan up 19%, Kia up 10%, Jeep and Alfa Romeo up 27%, Suzuki up 39% Porsche up 50% and Maserati up 99%.

The Citroen C3 is now threatening the Renault Clio for the title of best-selling foreigner. 

Model-wise, the Fiat Panda stays comfortably on top despite a 14% drop, but the hero of the month is the Fiat 500 up a formidable 111% year-on-year to land in 2nd place. This is only the fourth time – the second time this year – in the decade-long career of the “Nuova 500” that it ranks as high as #2 after September 2008June 2014. and last January. The ageing Fiat Punto (+5%) is showing great form this month, climbing onto the podium for the first time in a year and after falling as low as #19 last April. The Lancia Ypsilon is back up four spots on June to #4 but drops 5% and the Fiat Tipo is down three but up 13% to #5. Still the best-selling foreigner, the Renault Clio loses 14% and is now threatened by the Citroen C3 boosted up 116% by the new generation.

The Alfa Romeo Stelvio breaks into the Italian Top 50 for the first time this month. 

Last month the Dacia Sandero broke into the Italian Top 10 for the very first time, and in July it reiterates this feat thanks to deliveries up 29% lifting it to #10 once again. The Toyota Yaris (+14%) and Peugeot 208 (+15%) also shine close to the Top 10. Further down, the Nissan Qashqai (+21%), Dacia Duster (+34%) and Opel Mokka (+23%) make themselves noticed while the Peugeot 3008 is up 11-fold on the previous generation to #22, its highest ranking yet in Italy. The Alfa Romeo Stelvio breaks into its home Top 50 for the very first time at #42.

Previous post: Italy First Half 2017: Fiat Tipo lands in third place, teases Ypsilon for #2

Previous month: Italy June 2017: Dacia Sandero breaks into Top 10, market up 12.9%

One year ago: Italy July 2016: Hatchback lifts Fiat Tipo to 7th place

Full July 2017 Top 40 All-brands and Top 50 models below.

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Italy First Half 2017: Fiat Tipo lands in 3rd place, teases Ypsilon for #2

The Fiat Tipo ranks third at home so far in 2017. Picture quattroruote.it

* See the Top 44 brands and Top 50 models by clicking on the title *

The Italian new car market signs a seventh consecutive positive half-year at +8.9% over the First Half of 2017 to 1.136.331 units. Out of the past 43 months, 41 have been in positive – the exceptions being May 2014 and April 2017, indicating Italian new car sales are well and truly recovered. However this dynamic increase has everything to do with artificial channels: while private sales are down 1.5% year-on-year, rental sales soar 17.1% with short-term rentals up 15.5% and long-term up 18.4%, while business sales do even better at +36% to gain 4 percentage points of market share. In terms of segment, SUV sales soar up 19.8% over the period, by far the best-performing category.

The Citroen C3 (+82%) is back inside Italy’s Top 10 over the period. Picture quattroruote.it 

Homegrown market leader Fiat adds over 23.000 sales compared to the same period a year ago, that’s a market-beating 11% gain to 21.7% share. In a Top 7 unchanged year-on-year, Volkswagen holds strong in 2nd place but trails the market at +6%, ahead of Ford (+10%) and Renault (+11%), Opel (+9%) and Peugeot (+7%). Toyota (+18%) and Citroen (+27%) are the best performing carmakers inside the Top 10. Below, Dacia (+15%), Alfa Romeo (+32%), Suzuki (+45%), Skoda (+24%), Seat (+16%) and Jaguar (+40%) all shine. Among smaller manufacturers, Maserati (+110%), Infiniti (+60%) and Aston Martin (+82%) make themselves noticed.

Italian Opel Mokka sales are up 34% so far in 2017. 

Over in the models ranking, the Fiat Panda is comfortably headed towards a 6th consecutive annual win depicts trailing the market growth at +4% to 7.7% share. That’s 2.3 times the level of the #2, the Lancia Ypsilon starting to crumble at -6% and falling to #8 in June. Less than 500 sales below is the performer of the year so far: the Fiat Tipo up 159% year-on-year to third place overall but ranking 2nd during three of the past four months. All Tipo body-types are now in cruising mode, with the station wagon topping its segment by far at 11.606 sales vs. 6.533 for the #2, the Renault Megane. The Renault Clio (+12%) and Fiat 500 (+17%) both overtaking the Fiat 500L (-9%) while the Ford Fiesta is up three spots to #7 thanks to deliveries up 11%.

The Toyota C-HR lands directly inside the Italian Top 30. Picture quattroruote.it 

Boosted by the new generation, the Citroen C3 is up 82% to break into the year-to-date Top 10 at #10, while the Fiat Punto (-18%) and VW Golf (-20%) both fall apart and exit the Top 10. The Opel Mokka (+34%), Dacia Sandero (+33%) and VW Tiguan (+254%) all benefit from new generations or facelift to improve their raking, and the Toyota C-HR is the most popular newcomer by far, landing directly at #28 with just under 1% market share. Other notable improvements include the Ford Kuga up 41%, the Renault Megane up 118%, Peugeot 3008 up 304% and the Alfa Romeo Giulia up 461% to edge into the Top 50 at #50.

Previous post: Italy June 2017: Dacia Sandero breaks into Top 10, market up 12.9%

One year ago: Italy First Half 2016: Fiat tightens grip on home market up 19%

Full H1 2017 Top 40 brands and Top 50 models vs. Full H1 2016 figures below.

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Italy June 2017: Dacia Sandero breaks into Top 10, market up 12.9%

The Dacia Sandero breaks into the Italian Top 10 for the first time in June. Picture quattroruote.it

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The Italian new car market is up a very robust 12.9% year-on-year in June to 187.642 units, lifting the year-to-date tally up 8.9% to 1.136.331 registrations. Market leaders Fiat (+16%) and Renault (+14%) brilliantly improve their share of Italian sales while Volkswagen (+6%) marks a pause in third place. Ford is dynamic at +18% but remains below its year-to-date level. The bottom of the Top 10 only has brands with double-digit gains: Citroen (+55%), Nissan (+36%), Dacia (+35%) and Toyota (+19%) all shine. Further down, Audi (+27%), Alfa Romeo (+23%), Suzuki (+41%), Skoda (+54%), Seat (+26%) and Porsche (+31%) all impress.

Revival: the Fiat Punto is back up to 5th place in June. Picture quattroruote.it

In the models ranking, Fiat monopolises the Top 4 with the Panda (+3%), Tipo (+186%), 500L (-17%) and the surprise of the month, the Punto back up 13 spots on May to 5th place with sales up 21% year-on-year. The Renault Clio (-0.2%) remains the most popular foreigner and the only one in the Top 8: it is followed this month by the Fiat 500X (+24%), 500 (+11%) and Lancia Ypsilon in rare difficulty at -18% and #8 vs. #2 year-to-date.

The Alfa Romeo Giulia breaks its ranking record in June to #38. 

The Ford Fiesta is very solid at +20% but the big news in the Italian Top 10 this month is the arrival of the Dacia Sandero for the first time at #10 thanks to sales more than doubling year-on-year at +102%. The Citroen C3 (+121%), VW Tiguan (+155%), Renault Megane (+113%) and Nissan Micra (+96%) also post spectacular gains inside the Top 30 while below, the Peugeot 3008 (+462%) and Renault Scenic (+223%) are boosted by their new model and the Alfa Romeo Giulia breaks its ranking record for the 2nd month in a row, lifting it to #38.

Previous month: Italy May 2017: Fiat Tipo settles in 2nd place

One year ago: Italy June 2016: Renault up 58% to keep Volkswagen at bay

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Italy May 2017: Fiat Tipo settles in 2nd place

The Fiat Tipo is the 2nd best-selling car in Italy in May. Picture motorverso.com

* See the Top 45 brands and Top 50 models by clicking on the title *

Italian new car sales are up 8.2% in May to 204.113, the first time above 200.000 for May since 2008. This leads to a year-to-date total up 8.1% to 948.051. This result is spruced up by company sales shooting up 40.9% year-on-year to 20.4% share, an increase of 5 percentage points compared to May 2016. Year-to-date, company sales are up 36.8% to 18.6% share vs. 14.6% a year ago. Private sales lag way behind the market growth at just +0.7% and see their share go from 58.3% in May last year to 54.4% now. This is in fact a better performance than year-to-date where private sales are down 1.3% to 539.710 or 56.6% of the market, a 5.1 percentage point drop. Rental sales also fall behind the market at +4.4% to 25.2% share but are up 13.1% year-to-date to 236.706 units or 25% share.

Brand-wise, market leader Fiat beats the market with a 11% gain to hold a 22.4% share vs. 21.8% so far this year, Volkswagen reclaims the #2 spot it holds year-to-date thanks to sales following the market at +8% but Renault drops 3% to third place. Impressively, the next five carmakers post double-digit gains: Ford (+10%), Peugeot (+14%), Opel (+11%) and most strikingly Toyota (+25%) and Citroen (+43%). Dacia also bounces up 36% to make a rare appearance inside the Italian Top 10 in 10th position. Notice also Alfa Romeo (+32%), Suzuki (+38%), Porsche (+23%), Jaguar (+29%), Maserati (+73%) and Lamborghini (+90%) all posting generous gains.

No surprise atop the models ranking: the Fiat Panda reigns supreme at 7.3% share, almost double any other nameplate in market. It’s in second place that we have a confirmation: the Fiat Tipo gains one spot on April and posts a third consecutive podium finish, having now reached its cruising sales rhythm. It ranks #3 year-to-date vs. #14 in FY2016 and totally dominates the station wagon ranking with 9.294 sales vs. 4.922 for the Audi A4 and 4.648 for the Renault Megane. The Fiat 500 is also in great shape this month with a 58% surge to third place while the Renault Clio remains the most popular foreigner at #4 ahead of two struggling nameplates: the Fiat 500L and Lancia Ypsilon, both down 27%. Notice also the Citroen C3 taking off at +92%, the Dacia Sandero up 64% to #14, the VW Tiguan up 205% to #21 and the Peugeot 3008 up 529% to #28.

Previous post: Italy March-April 2017: Fiat Tipo steps up

One year ago: Italy May 2016: Crossovers continue to lift market up 28%

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Italy March-April 2017: Fiat Tipo steps up

The Fiat Tipo ranks #2 in March and #3 in April. 

* March: See the Top 45 brands and Top 180 models by clicking on the title *

* April: See the Top 45 brands and Top 50 models by clicking on the title *

In March, Italian new car sales are up 18% year-on-year to 226.163 units, lifting the year-to-date tally up 12% to 582.465. The three top-selling brands outpace the market growth: Fiat is up 20% to 22.3% share, Ford also gains 20% to 7.5% and Renault is up 36% to 7.3%. The entire Top 10 posts double-digit gains with Opel (+26%), Citroen (+25%) and Toyota (+24%) the most dynamic. Further down, notice Nissan (+27%), Jeep (+27%), Alfa Romeo (+46%), Skoda (+48%), Suzuki (+56%) and Jaguar (+81%).

Model-wise, the big event this month is the frank 2nd position of the Fiat Tipo now that all formats are in cruising sales mode with a stunning 259% year-on-year gain, earning a 4th place in the year-to-date ranking whereas it ranked 8th a month ago. The Tipo station wagon is by far the best-seller in its segment at 2.434 units, selling over double the amount of the #2, the Renault Megane. The Fiat Panda (+10%) is basically undisturbed in pole position, the Land Ypsilon follows the market at +17% in third place and the Fiat 500 climbs to 4th overall despite a 10% drop. Among recent launches, notice the Alfa Romeo Stelvio up 35 spots on February to #103 and the Land Rover Discovery reappearing at #137 with the new generation of the nameplate kicking in.

The Citroen C3 ranks 7th in Italy in April. Picture quattroruote.it 

In April, sales contract by 4.6% to 160.359 units, meaning the year-to-date tally is now up by 8% at 743.321. Market leader Fiat follows the market at -6% to 21% share while Renault (+14%) and Volkswagen (-12%) overtake Ford (-4%) to rank 2nd and 3rd respectively. Citroen (+10%) is the only double-digit gainer inside the Top 10. Beyond, Alfa Romeo (+47%) benefits from the gearing up of the Stelvio stopping just short of a Top 60 ranking this month, and Maserati (+105%) does so thanks to the Levante.

In the models ranking, the Fiat Panda stumbles 15% but remains by far in pole position, selling more than double the amount of the Lancia Ypsilon, back to #2 despite a 16% drop. The Fiat Tipo shines once again in third place with sales up 80% year-on-year and now also ranks third year-to-date above the Renault Clio and Fiat 500, down to #5 despite a dynamic 19% improvement this month. The Citroen C3 is boosted up 74% by the new generation, the Dacia Sandero is up 37% to #15, the VW Tiguan up 221% to #18, the Ford Kuga up 68% to #25 and the Peugeot 3008 up 413% to #27, all thanks to facelifts or new generations. Among recent launches, the Toyota C-HR has stabilised towards the end of the Top 40 (#37 this month) while the Audi Q2 is up 8 spots on March to #45.

Previous post: Italy February 2017: Market up 6.2%, Suzuki Ignis breaks into Top 50

One year ago (March): Italy March 2016: Recovery continues with volumes up 17%

One year ago (April): Italy April 2016: Fiat Tipo up to #13 in market up 12%

Full March Top 45 brands and Top 180 models below.

Full April Top 45 brands and Top 50 models below.

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Italy February 2017: Market up 6.2%, Suzuki Ignis breaks into Top 50

The Suzuki Ignis has struck a chord with Italian buyers: #42 this month.

* Now updated with the Top 45 All-brands and Top 175 models – click on title to see *

The Italian new car market gains 6.2% in February to 183.777 registrations, which means the year-to-date total is now up 8.1% on the same period last year at 355.656 units. Once again though, this growth can be labelled as artificial.  Italian sales are pushed up by business sales up 43.9% to 33.700 units and 18.2% market share as well as rental sales up 6.3% to 45.555 and 24.6% share. Long-term rentals do the heavy work with a 21.1% gain to 24.445 while short-term rentals are down 6.8% to 21.110. Private sales are actually down 2.5% to 105.778 and 57.2% share vs. 60% year-to-date and 62.1% a year ago in February 2016. A caveat to this analysis is the fact that long-term leases can intersect with both private sales and business sales.

The Renault Clio signs the largest year-on-year gain in the Top 10. Picture by quattroruote.it 

Brand-wise, the entire Top 10 remains unchanged on January, with Fiat remaining largely in command at home, following the market at +6% to 38.896 deliveries and 21.2% share. It distances Volkswagen (+7%), Ford (+2%), Renault (+5%), Peugeot (+3%) and Opel (+3%). Toyota (+15%) and Citroen (+17%) deliver the biggest year-on-year gains in the Top 10. Further down, let’s single out Kia (+12%). Nissan (+12%), Skoda (+21%), Alfa Romeo (+23%), Honda (+33%), Seat (+34%) and Suzuki (+83%). Among smaller brands, Maserati (+122%), Infiniti (+130%) and Jaguar (+154%) shine, all boosted by their new SUV lineup.

 The VW Tiguan is up 5-fold on the previous generation a year ago.

Over in the models aisle, the Fiat Panda edges past the market growth at +8% to comfortably retain the pole position at home with 15.997 units. It distances the Lancia Ypsilon (+6%) back to its long-term 2nd place and the Fiat 500L (+8%), this month the leader of the 500 series as the Fiat 500 drops back down to #5 from #2 in January and the 500X is up 7 spots on last month to #7. The Renault Clio (+23%) signs the largest year-on-year increase in the Top 10. Outside, the Hyundai i10 (+43%), Nissan Qashqai (+43%), Ford Kuga (+44%), Citroen C3 (+54%) and Fiat Tipo (+79%) impress, but none as much as the VW Tiguan, up 5-fold or 379% on its January 2016 score thanks to the new generation.

The Toyota C-HR leads hybrid sales in Italy for the second month running.

Among recent launches, the Toyota C-HR is up one spot on January to #28, the Suzuki Ignis is up 18 spots to break into the Top 50 for the first time at #42 and the Audi Q2 repeats at #46. Looking into the segment rankings in more detail the Fiat Tipo remains the best-selling station wagon in Italy with 1.069 ahead of the Audi A4 (1.024), Ford Focus (938) and Skoda Octavia (821). It also leads year-to-date at 2.664 units above the Audi A4 (1.849), Peugeot 308 (1.779) and Ford Focus (1.670). The Toyota C-HR once again leads the hybrid sales charts with 1.599 units or 93% of its total sales, distancing the Toyota Yaris (1.153), Auris (868), RAV4 (495) and Kia Niro (310). Year-to-date, the C-HR adds up to 3.141 above the Yaris (2.384), Auris (1.368) and RAV4 (930).

Previous month: Italy January 2017: Fiat 500 up to 2nd place, Toyota and Citroen shine

One year ago: Italy February 2016: Entire Fiat 500 family fits within Top 5 for 1st time

Full February 2017 Top 45 All-brands and Top 175 models below.

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Italy January 2017: Fiat 500 up to 2nd place, Toyota and Citroen shine

The Fiat 500 ranks #2 at home for only the third time in its decade-long career. 

* NOW UPDATED with actuals for the Top 45 All-brands and Top 180 models – see title *

The December 2016 and Full Year 2016 articles have now been updated with Top 230 models.

Helped by two extra selling days compared to January 2016, new car sales in Italy jump up 10% to 171.556 registrations, the highest score for the month since 2010 and the 32nd consecutive month of year-on-year gains. Adjusted for the same number of selling days, the market is in fact down 0.6%. Private sales are up just 4.7% to 108.685 for a 62.9% share vs. 65.9% a year ago, rental sales are in line with the market at +9.4% to 35.335 (short-term rentals -10.8%, long-term +24.5%) but it’s business sales, spruced up by tax breaks, that pull the Italian market up this month at +33.2% to 28.647, going from 13.6% share in January 2016 to 16.6% now. Sedans and hatchbacks surprisingly outpace the market with a 11.8% gain to 96.545 sales but once again crossovers are the most dynamic with a 19.2% surge to 34.885 units and 20.2% share vs. 18.6% a year ago.

The Fiat Tipo is the best-selling station wagon in Italy. 

Brand-wise, the leading trio outpaces the overall market and add up to 36.9% share: Fiat is up 15% to 21.8%, Volkswagen up 12% to 7.7% and Ford up 14% to 7.4%. Renault has “period start fatigue”: down to #4 with 5.8% share, ahead of Peugeot (+17%) and Opel (+14%). Toyota (+30%) and Citroen (+26%) post the largest gains in the Top 10 while Audi (-1%) remains the luxury king at #10 above BMW at #12 (+13%) and Mercedes at #15 (-9%). Dacia soars 25% to a splendid 11th place, Alfa Romeo is up 28%, Suzuki up 35%, Honda up 61%, Jaguar up 110% and Maserati up 160% thanks to the Levante accounting for 72% of the brand’s January sales. Infiniti is up a whopping 560%, overtaking Lexus (+13%) for the third time ever after last May and July and while Lexus outsold Infiniti 5 to 1 in December…

The new model earns the Citroen C3 its first Top 10 ranking in four years

In the models ranking, the Fiat Panda (+12%) further widens the gap with the next most popular nameplate in Italy, now selling 2.4 times more than the #2 model. That ranking is held by a reinvigorated Fiat 500 up 35%, and as strange as it sounds this is only the third time in a decade-long career that the Nuova 500 manages to rank #2 after September 2008 and June 2014. The Lancia Ypsilon (+4%) is knocked down to #3 above the Renault Clio (+22%). The Fiat Tipo (+235%) soars back up to 5th place, with its station wagon variant accounting for 35% of its January sales and by far the best-seller in its segment (1.591) ahead of the Peugeot 308 (993) and Audi A4 (823).

The Toyota C-HR breaks into the Italian Top 30. 

The new generation boosts the Citroen C3 up 75%, allowing it to return inside the Top 10 for the first time in four years (January 2013). Further down, the VW Tiguan is up 349% to #16, the Dacia Sandero up 48% to #18, the Opel Mokka up 42% to #20 and the Peugeot 2008 is up 34% to #21. The big news in the Top 50 is the thunderous arrival of the Toyota C-HR at #29, already leading the hybrid sales charts (1.536) ahead of the Yaris (1.226), Auris (496), RAV4 (432) and fellow newcomer Suzuki Ignis (189). Two additional recent launches break into the Italian Top 50 for the very first time this month: the Audi Q2 at #46 (+24 spots on December) and the Ford Ka+ at #47 (+19). Other great January performers include the BMW X1 up 44% to #38, the Ford Kuga up 45% to #33, Opel Astra up 53% to #35 and the Peugeot 3008 up 246% to #37 thanks to the new generation.

First Top 50 ranking in Italy for the Ford Ka+

Previous post: Italy Full Year 2016: Six Italian models in Top 7 for the first time in 32 years

Previous month: Italy December 2016: Renault Clio stays on podium in market up 13%

One year ago: Italy January 2016: Fiat 500 back on podium, Punto out of Top 10

Full January 2017 Top 45 All-brands and Top 180 models below.

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Italy Full Year 2016: 6 Italian models in Top 7 for first time in 32 years

Lancia Ypsilon Italy February 2016Unique survivor of the Lancia lineup, the Ypsilon surprises and gains 18% in 2016.

* NOW UPDATED with actuals for the Top 50 brands and Top 230 models – see title *

Consult 60 years of Italian Historical Data here

Originally slated for a 7% growth by UNRAE, 2016 ends on a much higher note, even replicating 2015’s growth rate at +16% to lodge a second consecutive year of double-digit gains at 1.824.968 registrations. This is the highest annual volume since 2010 (1.961.559) and marks an additional 465.000 annual sales in two years. As UNRAE notes, the great health of the Italian car market contrasts with many other durable goods segments, and that’s because it has been lifted by two significant measures throughout the course of the year. Over the first half, manufacturers competed with particularly aggressive commercial actions that led to a boost in private sales. In the second half of the year however, two tax reduction measures by the government, the Superammortamento and New Sabatini, favoured sales to businesses. As a result, looking at the Italian car market by channel in 2016, business sales are by far the most dynamic at +28% to 340.193 units for a 18.4% market share vs. 16.7% a year ago. Rental sales are up 17% (long term +18%, short term +14%) to 366.983 and 19.8% share vs. 19.7% in 2015. Finally private sales, although quite strong at +13% to 1.141.217, see their market share drop from 63.5% last year to 61.8% in 2016, their lowest ever level.

fiat-panda-italy-2016-picture-courtesy-quattroruote-itThe Fiat Panda has now dominated the Italian sales charts for five consecutive years. 

The Top 7 best-selling brands remain unchanged on the 2015 oder, with both leaders Fiat (21.1% share) and Volkswagen (7.6%) gaining 17% year-on-year, a rate only slightly higher than the market. Ford (+14%) lags behind but remains in third place, resisting Renault up a very vigorous 25% to 118.283 sales and 6.5% share, and distancing Opel (+7%), Peugeot (+11%) and Toyota (+9%). Lancia (+17%) takes advantage of Nissan’s drop (-4%) to gain one spot to 38, Mercedes surges 20% to break into the Top 10 at #9, overtaking Audi (+17%) at the last minute to snap the luxury crown. BMW (+20%) also shines in the luxury aisle, while further down Skoda (+28%), Jeep (+35%), Mazda (+48%), Ferrari (+49%), Maserati (+51%), Ssangyong (+59%), Honda (+98%), Jaguar (+198%) and Infiniti (+393%) all deliver spectacular gains. Along with Nissan, Mahindra (-12%) and DS (-20%) are the only other Top 40 manufacturers to see their volumes drop year-on-year.

Italy 2016 – monthly sales by channel:

italy-2016-12-by-channel

In the models ranking, the Fiat Panda lodges a fifth consecutive annual win, evolving exactly like the market at +16% to 147.275 sales for an identical 8.1% market share. This is the Panda’s highest annual volume since 2009 (171.887). An indication of the implacable domination of the Panda, it outsells all carmakers bar Fiat, with Volkswagen coming the closest at 139.057. See our Photo Report on driving a Panda in Sardinia here. Unique survivor of the Lancia lineup and logically headed towards the annihilation of the brand (like before it Autobianchi), the Ypsilon has found its place within the Fiat offer as an equally posh but larger Fiat 500. It surprises in 2016 with sales up by a robust 18% to 65.655, comfortably ranking in 2nd position. It also has to thank the demise of the Fiat Punto: -22% to #7. The Fiat 500L (+6%) loses share but accesses the podium at #3, lifted by string sales to rental companies. It is followed by the Renault Clio, the best-selling foreign nameplate for the third year in a row and hitting its highest ever annual ranking in Italy at #4 (also reached in 1992).

fiat-500x-italy-2016-picture-courtesy-quattroruote-itThe Fiat 500X brilliantly breaks into the annual Top 5 in 2016. 

The Fiat 500X jumps 42% to break into its home Top 5 with 46.233 sales, distancing the Fiat 500 up just 11% despite a facelift. This means there are five Fiats and six Italian models among the 2016 Top 7 best-sellers. This is the heaviest presence of homemade nameplates inside the Top 7 annual charts in 32 years (since 1984!). The Ford Fiesta (+8%), VW Polo (+19%) and VW Golf (+9%) round up the Top 10. Below the Peugeot 208 (+22%) and Jeep Renegade (+49%), the most popular newcomer in 2016 is the Fiat Tipo, resurrecting a nameplate originally launched in 1988. It lands at #14 for its first full year of sales but peaked at #3 in Augustthe first time the Tipo nameplate appeared on the Italian podium since 1991 and will be aiming at a Top 10 ranking in 2017, strong with sedan, hatch and station wagon, the latter topping its segment in both November and December. The Hyundai Tucson (#22), VW Tiguan (#31), Renault Kadjar (#32), Audi A4 (#35), Kia Rio (#42) and BMW X1 (#45) also improve spectacularly compared to 2015.

Previous post: Italy December 2016: Renault Clio stays on podium in market up 13%

Previous year: Italy Full Year 2015: Fiat Panda leads, 500X and Jeep Renegade superstars

Two years ago: Italy Full Year 2014: Podium 100% Fiat for 2nd time in 15 years

Full Year 2016 Top 50 All-brands and Top 230 models vs. Full Year 2015 figures below.

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