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Italy Full Year 2013: More detailed data now available!

August 15th, 2014 4 comments

Fiat Ducato Italy 2013The Fiat Ducato is the best-selling LCV in Italy (2014 model shown).

* See the Top 10 best-selling LCVs, rentals, private and company cars by clicking on the title! *

Better late than never! Thanks to Flavio and UNRAE I can share with you more detail about the Italian market for the Full Year 2013, with a Top 10 models ranking for LCVs, rentals, company cars and private purchases. 117,608 new Light Commercial Vehicles found a buyer in 2013, a harsh 11% drop over 2012 and the lowest annual LCV figure since 1985. The Fiat Ducato keeps the lead with a round 10% market share and in spite of sales down 14% to 11,708 units. In fact the Top 4 is unchanged on 2012 with the Fiat Doblo (-25%), Iveco Daily (-9%) and Fiat Fiorino (-8%) following. The Fiat Panda is up 14% to #5 and the Ford Transit up 3% to #6.

Audi A4 Avant Italy 2013No less than 50% of all Audi A4 registered in Italy in 2013 are rental cars.

In an overall passenger car market down 7% on 2012 to 1,304,451 registrations (the lowest annual score since 1978), rentals are down 8% to 233,559 units, sales to companies are down 6% to 238,093 and private sales down 7% to 832,799, each category roughly holding onto its market share. The Fiat Panda is king of rental cars even though its rental/total ratio is only 23%, it is followed by the Fiat 500L at a strong 38% and the Fiat 500 at 33%. Other strong rentals include the Alfa Romeo Giulietta at 36% ratio, the BMW 3 Series at 41%, Ford Focus at 39% and Audi A4 at a huge 50% of its total sales for the year…

Fiat Bravo Italy 201357% of Fiat Bravo sold in Italy in 2013 were purchased by companies.

Interestingly, the Fiat Punto is up 33% to take the lead of company cars. However keep in mind that ‘sales to companies’ include demo cars and dealership registrations, which could indicate that the stock of Punto has been piling up at Italian dealerships throughout 2013 – and this would make sense given the nameplate’s sales freefall at home. Notice also the Fiat 500 up 37% to #4, the Lancia Ypsilon up 69% to #5 and the Fiat Bravo at #9 with a massive 57% company car ratio over its total sales in the country.

Ford Fiesta Italy 2013The Ford Fiesta has a Private Sales ratio of 91% in Italy.

As far as private sales (PS) are concerned, the ranking reflects perfectly what can be seen in Italian streets. The only non-supermini in the Top 10 is the VW Golf at #8, all the rest are small cars! The Fiat Panda and Punto logically lead the way, however the Ford Fiesta nearly stole the #2 spot off the Punto this year with 30,176 private sales (-15%) vs. 30,200 (-25%). The Fiesta is at 91% PS ratio, the Citroen C3 at 89%, VW Polo at 87%, Renault Clio at 78% and Toyota Yaris at 89%.

Previous post: Italy July 2014: Fiat Punto, Renault Clio and Dacia Duster surge

Previous FY 2013 post: Italy Full Year 2013: Fiat Panda leads, 500L lands in Top 5

Full Year 2013 Top 10 LCV, rentals, private & company cars Ranking Tables below.

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Categories: Italy

Italy July 2014: Fiat Punto, Renault Clio & Dacia Duster surge

August 6th, 2014 5 comments

Dacia Duster Italy July 2014. Picture courtesy of largus.frThe Dacia Duster is among the 10 most popular vehicles in Italy for the 2nd time ever.

* See the Top 50 best-selling models and Top 45 brands by clicking on the title! *

Now updated with actuals for the Top 50 models

Up 5% year-on-year to 114,691 registrations, July is the 6th month of growth so far in 2014 in Italy, an encouraging trend that brings the year-to-date total up 4% to 877,252 units. The Top 6 best-selling models are once again completely reshuffled below a stable Fiat Panda, leader at a strong 7.8% share. Decomposing itself over the past few months to a paltry 6th place in May, the Fiat Punto is galvanised by summer: last year it shone in August, this year it’s July. The endangered Fiat is back up to 2nd place with 5,286 sales and 4.6%, its best market share since last February, and edges past the Fiat 500L in the year-to-date ranking to reclaim the #2 spot in extremis at 35,878 sales vs. 35,876… The Fiat 500 is down to a solid third place while the Fiat 500L crumbles to #6, its lowest ranking at home in over a year – since June 2013.

Renault Clio Italy July 2014. Picture courtesy of automobile-magazine.frThe Renault Clio reaches a decade-high in Italy this month.

The Renault Clio impresses and nearly doubles its sales year-on-year to climb to a fantastic 4th place with 3,808 units and 3.3% share, by far the most popular foreign model in the country above the VW Golf (#7) and Ford Fiesta (#8). This is only the third time in the past decade that the Clio ranks this high in Italy (with May 2003 and December 2012)! Last great performer in the Top 10 is the Dacia Duster, up a gigantic 304% on July 2013 to break into the monthly Top 10 for only the second time ever after July 2011 at #10 with 2,744 sales and 2.4%, breaking both its monthly volume and market share! This performance boosts Dacia up 134% to 7th brand in the country with 5,051 units and 4.4% share!

Peugeot 2008 Italy July 2014. Picture courtesy of quattroruote.itThe Peugeot 2008 is now regular around the 15th place in Italy.

Further down, its an SUV invasion this month in Italy. Both the Peugeot 2008 (#14) and Renault Captur (#15) turn the pressure up and deliver scores a notch higher than their year-to-date levels, the Opel Mokka is up a further two spots on June to #19, the Kia Sportage is up 12 to #22, its 2nd best ranking ever here and the Hyundai ix35 is up one to #25. Brand-wise, Fiat holds itself above 21% share, the Top 6 is identical to the year-to-date ranking with Volkswagen and Ford on the podium followed by Renault, Opel and Peugeot; Hyundai and Kia are both up 19%, Suzuki is up 38%, Seat up 25%, Volvo up 21%, Porsche up 57% and Maserati up 806%.

Previous post: Italy June 2014: Now with Top 160 best-selling models!

Previous month: Italy June 2014: Fiat Nuova 500 up to #2 for only the 2nd time ever

One year ago: Italy July 2013: Fiat 500L above 500 for the second time

Full July 2014 Top 50 models and Top 45 brands Ranking Tables below.

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Categories: Italy

Italy June 2014: Now with Top 160 best-selling models!

July 31st, 2014 No comments

Ford Ecosport Italy June 2014. Picture courtesy of autoexpress.co.ukFirst Top 100 ranking for the Ford Ecosport in Italy.

* See the Top 160 best-selling models by clicking on the title! Thanks Paolo *

As is the tradition on BSCB we now have access to more detailed data for Italy. A few adjustments inside the Top 50 first now that final figures are available: the Dacia Sandero ranks at a nice #15 spot thanks to 1,786 sales and the Seat Leon is up a further 15 spots on May to #40 at 872 units and 0.7% vs. 0.4% year-to-date. Further down, notice the Mini boosted by the new model and up 32 ranks on last month to #58, the Mercedes GLA down 14 spots to #72, the BMW 4 Series up 24 to #76, the Dacia Logan up to #86, the Ford Ecosport breaking into the Italian Top 100 for the very first time at #95 and the Porsche Macan down 16 to #112. Finally we welcome two all-models in the ranking this month: the BMW X4 at #130 and the Peugeot 108 at #155.

Previous post: Italy June 2014: Fiat Nuova 500 up to #2 for only the 2nd time ever

Previous month: Italy May 2014: Now with Top 170 best-selling models!

One year ago: Italy June 2013: Renault Clio best-selling foreigner at #5

Full June 2014 Top 160 models Ranking Table below.

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Categories: Italy

Italy June 2014: Fiat Nuova 500 up to #2 for only 2nd time ever

July 2nd, 2014 3 comments

Fiat 500 Italy June 2014. Picture courtesy of automobile-magazine.frFiat Nuova 500 with the original model.

* See the Top 50 best-selling models and Top 44 brands by clicking on the title! *

New car sales in Italy are up an encouraging 4% year-on-year in June to a still very weak 128,270 registrations, bringing the year-to-date total to 761,842 units, up 3% on 2013. This is the 5th month of year-on-year gain so far this year. After a crazy month of May, the Italian models ranking is back to ‘some kind’ of normalcy in June. I said ‘some kind’, because below the Fiat Panda, perennial leader at 8,661 sales and 6.8% share, the Fiat Nuova 500 is up to #2 at home for only the 2nd time in its 7 year-career (the first one was in September 2008) thanks to 5,662 units and 4.4%, which earns it back the year-to-date 4th spot it held over the Full Year 2013.

Renault Clio Italy June 2014. Picture courtesy of largus.frThe Renault Clio is the most popular foreign model in Italy so far this year.

As a result the Fiat 500L is knocked down to a still very impressive third position with 5,052 sales and 3.9%, chiselling away at the Fiat Punto year-to-date, itself back from a hellish 6th spot in May to #4 this month at 4,919 units and 3.8%. The Renault Clio is once again the most popular foreign model at #5 with 4,508 sales and 3.3%, passing the Lancia Ypsilon down 3 spots on May to #6. Further down, the Opel Corsa is up 6 ranks to #10, the Renault Captur (#14) and Peugeot 2008 (#15) make waves once again while the Dacia Duster is up a further two spots to #16, the VW Up holds itself within the Top 20 at #19 and the Renault Scénic is up 6 to #30.

Previous post: Italy May 2014: Now with Top 170 best-selling models!

Previous month: Italy May 2014: Fiat 500L #2 again, Punto down to #6

One year ago: Italy June 2013: Renault Clio best-selling foreigner at #5

Full June 2014 Top 50 models and Top 44 brands Ranking Tables below.

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Categories: Italy

Italy May 2014: Now with the Top 170 best-selling models!

June 27th, 2014 No comments

Mercedes GLA Italy May 2014. Picture courtesy of autobild.deMercedes GLA

* See the Top 170 best-selling models by clicking on the title! Thanks Paolo *

As is now the tradition on BSCB I can now give you more detail on the Italian models ranking for the month. But first a few changes atop the sales charts: the Opel Mokka actually performs better than expected at a record #15 with 1,974 sales and 1.5%, only 4 units below the Peugeot 2008. The Mercedes GLA stays at an excellent #58 spot with 613 units, the new generation Jeep Cherokee breaks into the Top 100 at #82 with 319 units while both the Porsche Macan (#96) and BMW 4 Series (#100) keep their place among the country’s 100 favourite vehicles. The Ford Ecosport is up 9 ranks to #134 and the Maserati Ghibli down 8 to #145.

Previous post: Italy May 2014: Fiat 500L #2 again, Punto down to #6

Previous month: Italy April 2014: Now with Top 170 best-selling models

One year ago: Italy May 2013: Top 5 All-Italian for the first time in 16 years

Full May 2014 Top 170 models Ranking Table below.

Read more…

Categories: Italy

Italy May 2014: Fiat 500L #2 again, now 3rd most successful nameplate in last decade – Punto down to #6!

June 4th, 2014 5 comments

Fiat 500L Italy May 2014. Picture courtesy of largus.frFiat 500L

* See the Top 50 best-selling models and Top 44 brands by clicking on the title! *

New car sales in Italy are back into negative in May at -4% to 132,555 registrations, bringing the year-to-date total to 633,065 units, still up 3% on 2013. Below the Fiat Panda faithful to its pole postion at 10,273 sales and 7.7% share, there is a LOT of significant events in the Top 6. Firstly the Fiat 500L manages a third consecutive month in 2nd place, making it only the third nameplate to have ranked #2 at least 3 times in the past decade along with the Fiat Panda and Punto. Nameplates managing a single #2 ranking over that period are the Toyota Yaris in December 2007, the Fiat 500 in September 2008 and the Ford Fiesta in March 2010.

Fiat Punto Europe 1995The good times are over for the Fiat Punto (1993 model pictured)

If we go back a further two years up to June 2002 when BSCB started following monthly rankings in Italy, only the Fiat Seicento delivers a better score than the Fiat 500L, ranking #2 five times: in January, February, April, May and August 2003. The Toyota Yaris was in 2nd place twice in June 2003 and December 2007 as was the Ford Fiesta in March 2003 and March 2010 while the Ford Focus (June 2002), Opel Corsa (December 2002) and Fiat 500 (September 2008) only did it once.

Renault Clio Italy May 2014. Picture courtesy of automobile-magazine.frEven the Renault Clio is above the Fiat Punto this month…

The Lancia Ypsilon is up two spots on April to rank third for the 7th time in the past 12 months with 5,175 sales and 3.9%. Nothing exceptional here, it outsells the Fiat Punto for the first time in the Ypsilon’s 18 year-history! But wait there’s more: at #5 with 4,402 units and 3.3%, the Renault Clio also overcomes the Punto this month, of course for the first time since the two models started selling alongside each other in November 1993. The Punto continues its descent into hell indeed: after dropping below 4% share for the very first time in March (3.7%) and to 4th place again for the first time and a new low of 3.6% share last month, it now sinks to a new lowest-ever 3.2% share…

Opel Mokka Italy May 2014First Italian Top 20 ranking for the Opel Mokka this month.

Reversely, a good list of models do extremely well this month: the Peugeot 2008 is back up 6 spots on April to #15, the Ford C-Max up 4 to #16, Dacia Duster up 10 to #17, the Opel Mokka breaks into the Italian Top 20 for the first time at #18, the Renault Mégane is up an impressive 32 ranks to #30 vs #56 year-to-date, the Renault Scénic up a further 7 to #35, the BMW X1 up 23 to #37 and the Peugeot 3008 holding itself inside the Top 50 at #47.

Previous post: Italy April 2014: Now with Top 170 best-selling models

Previous month: Italy April 2014: Fiat 500L confirms #2 spot, passes Punto year-to-date

One year ago: Italy May 2013: Top 5 All-Italian for the first time in 16 years

Full May 2014 Top 50 models and Top 44 brands Ranking Tables below.

Read more…

Categories: Italy

Italy April 2014: Now with Top 170 best-selling models

May 28th, 2014 No comments

Jeep CherokeeItalian flair? Under Fiat supervision, the new Jeep Cherokee is up to #120 in Italy.

* See the Top 170 best-selling models by clicking on the title! Thanks Paolo *

Thanks to Paolo and Quattroruote, I can now share with you much more detail about the Italian models sales charts for March. Beyond the Top 50 we already covered, the Mercedes GLA shines: up 52 spots on March to a splendid 58th place with 541 sales and 0.5% share, the Peugeot 508 is up 29 ranks to #65, Kia Carens up 18 to #72, Seat Ibiza up 27 to #75, Citroen DS3 up 15 to #77, BMW 4 Series up 16 to reclaim a spot in the Top 100 at #96 and the Ford Galaxy enjoying an impressive second wind, up 38 spots on March to #104.

Ford Ecosport Italy April 2014. Picture courtesy of largus.frFord Ecosport

A few new models point their bonnet among the 170 most popular vehicles in Italy this month. Most impressive of all is the Porsche Macan, landing directly inside the Top 100 for its very first month of sales at #90 with 257 units finding a buyer. This makes the Macan Porsche’s best-seller in Italy already! The all-new Jeep Cherokee enables the nameplate to make a comeback in the ranking at #120 with 145 sales while the Ecosport makes its first appearance in the Top 150 at #143 with 94 units. Finally, let’s notice the Maserati Ghibli still very solid at #137 with 101 sales.

Previous post: Italy April 2014: Fiat 500L confirms #2 spot, passes Punto year-to-date

Previous month: Italy March 2014: Now with the Top 160 best-selling models

One year ago: Italy April 2013: Citroen C3 Picasso and VW Up! at highest ever

Full April 2014 Top 170 models Ranking Table below.

Read more…

Categories: Italy

Lancia reduced to one model and banished to Italy!

May 27th, 2014 18 comments

1985 Lancia Delta S4Harsh landing for Lancia… (1985 Lancia Delta S4 pictured)

According to Automotive News, Lancia has seen its last days outside of Italy. Fiat Chrysler CEO Sergio Marchionne will reduce the brand to just the Ypsilon that will be sold only in Italy. ”Marchionne is performing Lancia’s final requiem,” said Gianluca Spina, dean of Milan Polytechnic’s business school. “It’s a rational decision for a global carmaker. The brand has no appeal outside Italy.” To end losses in Europe and boost profit globally, Marchionne is expanding the range of upscale Alfa Romeo and Maserati models and rolling out Jeep vehicles worldwide. Even with 55 billion euros ($75 billion) budgeted for investments in the five-year plan, there wasn’t money available to overhaul Lancia, which lacks name recognition outside Europe.

1964 Lancia Flaminia Super Sport1964 Lancia Flaminia Super Sport

Lancia was founded in 1906 by Fiat racecar driver Vincenzo Lancia and once produced curvy roadsters such as the Aurelia Spider that appeared with Bardot in the 1956 film “And God Created Woman.” In the fifties and sixties, its luxurious coupés such as the Flaminia (picture above) and Flavia went head-to-head with Jaguar and Maserati, no less! However, after being acquired by Fiat in 1969, Lancia models veered between sporty hatchbacks like the Delta and big-box sedans such as the Thema. An attempt to renew with its glamourous past by hiring actor Richard Gere and singer Carla Bruni to promote the brand in recent years  has fallen on deaf ears.

1985 Autobianchi Y101985 Autobianchi/Lancia Y10 

From 1985 to 1995, Fiat sold the small Y10 under the Autobianchi brand in Italy, France and Japan but under the Lancia brand elsewhere, contributing to a increasingly diluted brand image. Autobianchi was killed in 1989 but survived until 1995 in Italy after a 40 year history, at which point the Y10 became the Lancia Ypsilon, arguably bringing the brand down market.

2012 Lancia Flavia2012 Lancia Flavia. Rebadging Chryslers was a bad idea indeed.

The linkup with Chrysler provided Lancia with a (slim?) chance to widen its appeal. The merger of the two brands began in 2011, when Marchionne pulled the U.S. nameplate from continental Europe in favor of Lancia, which sold re-badged versions of the Chrysler 300 sedan, 200 convertible and Voyager minivan, respectively called Thema, Flavia and Voyager. Chrysler only survived in the UK where the Delta and Ypsilon were sold under that brand. Confusing? Indeed.

Lancia Ypsilon Italy August 20132011 Lancia Ypsilon in Ventimiglia, August 2013

All in all, Lancia’s decline is the result of an inconsistent strategy that hesitated between upscale and mass-market segments over the years. Lancia sales in Europe dropped 20% in 2013 to just 75,000 units, 76% of which in Italy alone, and sales outside Europe are non-existent. By 2016, Lancia will consist of just the 12,650 euro Ypsilon subcompact as sales of the Delta will end this year and all re-badges next year. The Italian carmaker intends to invest in restyling the Ypsilon next year as the model has been one of the top sellers in Italy over the past decade.

Si a Lancia No a Marchionne Facebook pageSi a Lancia No a Marchionne Facebook page

Lancia’s demise has angered fans. More than 3,000 of the so-called Lancisti signed an online petition to save the brand, a Facebook page titled “Yes to Lancia, No to Marchionne” received almost 9,000 likes, while on Twitter “Occupy Lancia” sends messages to Fiat such as “Lancia will end Delta production: shame on you.”

Lancia Delta Italy June 2012The 2008 Lancia Delta never convinced, even in Italy.

Reducing a carmaker to a single vehicle line in a single country is a veiled death sentence, as even ultra-luxury brands such as Lamborghini and Rolls-Royce have multiple models. But putting Lancia on life support rather than shutting it down outright helps Fiat keep its options open until other models hit the market to fill the gap, according to Ian Fletcher, an analyst with IHS in London. “It looks like a tactical short-term move, Marchionne may wait for Alfa Romeo’s strategy to yield its first results before killing the Lancia brand.”

Categories: Italy, World

Italy April 2014: Fiat 500L confirms #2 spot, passes Punto ytd

May 7th, 2014 4 comments

Fiat 500L Italy April 2014. Picture courtesy of largus.frThe Fiat 500L is up to #2 in 2014 at home in Italy.

* NOW UPDATED with actuals for the Top 50 best-selling models & Top 45 All-brands! *

The Italian new car market is up a very shy 2% year-on-year in April to 119,803 registrations, bringing the year-to-date total to 499,720 units, up 5% on 2013. Below the Fiat Panda faithful to its pole position, the Fiat 500L confirms the 2nd spot it grabbed for the first time ever last month, thanks to 5,885 sales and 4.9% share. It even passes the Fiat Punto year-to-date to also rank #2 so far in 2014 at 21,442 units vs. 21,372.

Fiat Punto Italy April 2014The Fiat Punto is slowly but surely slipping down the Italian sales charts.

More bad news for the Punto, soon to be killed as a nameplate and replaced by a 5-door version of the 500: overtaken by the Fiat 500 itself in April, it drops to #4 for the first time in the nameplate’s 20 year history, meanwhile hitting (like last month) its worst share yet at 3.6%. Not that there is anything surprising about it, but these are historical times in the Italian sales charts: the death of a best-selling nameplate, like the Uno back in 1994. Perhaps the Punto will be reborn as ‘retro-chic’ in 2043 to celebrate its 50th anniversary? Just saying…

Hyundai i10 Italy April 2014Hyundai i10

Further down the ranking, the Nissan Qashqai is up one further spot on March to #9, the VW Up seems to slowly gel with Italian carbuyers: spending a 2nd consecutive month inside the Top 20 and reaching its best-ever ranking to-date at #17 (also reached in June 2013), while the Hyundai i10 is up a beautiful 13 spots to #19, the BMW 1 Series up 17 to #34, Peugeot 308 up 15 to #41, Renault Scénic up 17 to #42, VW Passat up 18 to #43 and Peugeot 3008 up 22 to #49. Finally the Porsche Macan blasts onto the Italian sales charts with 257 sales or 58% of the brand’s total, pushing it up 122% year-on-year.

Previous post: Italy March 2014: Now with the Top 160 best-selling models

Previous month: Italy March 2014: Fiat 500L up to #2, above Punto for the first time

One year ago: Italy April 2013: Citroen C3 Picasso and VW Up! at highest ever

Full April 2014 Top 50 models and Top 45 All-brands Ranking Table below.

Read more…

Categories: Italy

Italy March 2014: Now with the Top 160 best-selling models

April 30th, 2014 1 comment

Skoda Yeti Italy March 2014. Picture courtesy of largus.frSkoda Yeti

* See the Top 160 best-selling models by clicking on title! Thanks Paolo *

Thanks to Paolo and Quattroruote, I can now share with you much more detail about the Italian models sales charts for March. Beyond the Top 50 we already covered, let’s salute the performances of the Opel Adam up 17 spots on February to #52, Skoda Yeti up 51 to #70, Mercedes C-Class up 37 to #72 and Volvo V60 up 32 to #75. The Mercedes GLA lands directly at #110 thanks to 204 sales while the Maserati Ghibli is down 4 spots to #141 with a still very impressive 104 sales.

Previous post: Italy March 2014: Fiat 500L up to #2, above Punto for the first time

Previous month: Italy February 2014: Now with Top 160 best-selling models!

One year ago: Italy March 2013: Fiat 500L up to #4, outsells 500!

Full March 2014 Top 160 models Ranking Table below.

Read more…

Categories: Italy