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Italy 1st Half 2015: SUV craze energises market up 15%

July 9th, 2015 No comments

Fiat 500X Italy June 2015The Fiat 500X is one of seven SUVs in the Italian Top 20 vs. just 3 a year ago.

* See the Top 45 brands and Top 50 models by clicking on the title *

After seven consecutive years of decline ended in 2014 with a shy 3% improvement, the Italian new car market returns to dynamic growth with sales up 15% or 114.000 units over the First Half of 2015 to 872.951 registrations. Fiat flies slightly under the market at +13%, resulting in a reduced 20.9% market share (21.3% a year ago) while Volkswagen drops to 7.6% due to sales up just 8%. The entire Top 7 brands are unchanged vs. last year with Ford, Renault (+19%), Opel (+18%) and Peugeot (+17%) all registering similarly above average year-on-year gains whereas Toyota is up just 10% at #7. Nissan shoots up 23% and 3 spots to #8, while Dacia (+30%), Kia (+26%), Jeep (+269%), Smart (+49%), Seat (+31%), Porsche (+33%), Mitsubishi (+47%) and Lexus (+108%) all out-perform the market by a wide margin.

Fiat Panda Italy June 2015The Fiat Panda now sells double any other nameplate at home.

In the models ranking, the Fiat Panda is comfortably headed towards a 4th consecutive year at #1, even outpacing the market with sales up 19% to 66.229 units, now accounting for more than double the sales of any other nameplate: the Fiat 500L follows at 32.394 above the Lancia Ypsilon (+2) at 31.751, the Fiat Punto at 31.185 and the Fiat 500 at 26.808. The Renault Clio (+11%) remains the most popular foreigner  ahead of the Ford Fiesta (+13%), VW Golf (+2%), VW Polo (+16%) and Toyota Yaris (+10%).

Jeep Renegade Italy June 2015. Picture courtesy of largus.frThe Jeep Renegade redefines Jeep’s success in Italy (#18).

Even though they are absent from the YTD Top 10 for now, the most significant long-term trend at play in Italy this year is the intensifying of the SUV/crossover shift. From just 3 a year ago, the number of SUV/crossovers inside the Italian Top 20 shoots up to 7 in 2015 so far. The Nissan Qashqai (#12) and Opel Mokka at +69% (#14) lead the way year-to-date but will be soon overtaken by the all-new Fiat 500X, which broke into the monthly Top 10 in April (#10) and has led the SUV/crossover charge for the past 3 months. The Renault Captur (#16), Jeep Renegade (#18), Dacia Duster at +40% (#19) and Peugeot 2008 (#20) complete the picture, but let’s not count out the Kia Sportage at +41% (#24) and Ford Ecosport (#36).

Mini Italy June 2015Mini Hatch sales are up 3-fold on 2014 in Italy.

Other nameplates making themselves noticed in Italy over the First Half of 2015 include the Peugeot 308 doubling its sales year-on-year to land at #23 with 9.795 units, the Toyota Aygo up 56% to #28 thanks to its new generation, the Hyundai i20 up 147% to #35, the Mini up 3-fold to #38 thanks to the new 5-door variant, the Renault Twingo up 91% to #39 and Mercedes C-Class up 91% to #46. Finally, let’s notice the all-new Citroen C4 Cactus (#52) and BMW 2 Series Active Tourer (#56) stopping short off a Top 50 ranking for now.

Previous month: Italy June 2015: Citroen C4 Cactus and BMW 2 Series Active Tourer up

Q1 2015 update: Italy 1st Quarter 2015: Jeep Renegade & Fiat 500X shine in recovering market

FY 2014 update: Italy Full Year 2014: Podium 100% Fiat for 2nd time in 15 years

One year ago: Italy June 2014: Fiat Nuova 500 up to #2 for only the 2nd time ever

Full H1 2015 Top 45 brands and Top 50 models vs. Full H1 2014 figures below.

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Categories: Italy

Italy June 2015: Citroen C4 Cactus & BMW 2 Series Active Tourer up

July 7th, 2015 1 comment

Citroen C4 Cactus Italy June 2015. Picture courtesy quattroruote.itThe Citroen C4 Cactus breaks into the Italian Top 30 for the first time in June.

* UPDATED with actuals for the Top 45 All-brands and Top 50 models *

The Italian market posts a 13th consecutive month of year-on-year gains in June and the 6th month in a row of double-digit gains at +14% to 146.682 registrations, bringing the year-to-date total to 872.951 units, up 15% on 2014. However there are a couple of signs that this period of strong growth may soon be coming to an end: while private sales surge 27% due to particularly aggressive promotions by manufacturers in June, rental sales are down 1% with short-term rentals down 13% and company sales down 7%, showing the market has exhausted the need for new cars. To see prolonged growth, the government will need to both boost company sales by changing the tax structure and help maintain dynamic private sales with incentives. In the brands ranking, Fiat (20.7%), Volkswagen (7.7%) and Ford (7.1%) are faithful to their year-to-date placing, Opel overtakes Renault to #4, Lancia gains 22% at #8, Nissan is up 23%, Kia up 35%, Smart up 66%, Land Rover up 72% and Jeep up 310%.

BMW 2er Active Tourer Italy June 2015. Picture courtesy autozeitung.deThe BMW 2 Series Active Tourer is up to #42.

Model-wise, the Top 3 best-sellers all frankly outpace the market, signalling a slight consolidation of the market: the Fiat Panda is up 21% to 7.1% share, the Fiat Punto up 18% to 3.9% and the Lancia Ypsilon up 36% to 3.8%. With the Fiat 500L at #4 (-3%) and the 500 at #5 (-29%), the Top 5 is 100% Italian as it is year-to-date. The Ford Fiesta is the best-selling foreigner at #6 while the Toyota Yaris (+31%) and VW Polo (+54%) also deliver spectacular gains. The Fiat 500X remains outside the Top 10 – just – at #11, its platform twin the Jeep Renegade is back up two spots to #17 and the Dacia Duster (+20%), Renault Captur (+27%), Opel Mokka (+41%) and Kia Sportage (+46%) all confirm the fast-growing appetite of Italian consumers for small SUVs.

Ford Ecosport Italy June 2015. Picture courtesy autocar.co.ukFord Ecosport

A handful of other nameplates also make themselves noticed this month in Italy: just as the all-new Giulia was revealed worldwide along with (some say) extravagant sales volume goals, the Alfa Romeo Giulietta gains a splendid 34% to rank #16, the Audi A3 is up a brilliant 33% to #20, the Peugeot 308 up 83% to #22 thanks to the new generation now in full throttle, the Ford Focus is up 57% and the Ford Ecosport is up 5-fold to #31 and 1.231 sales, Italy being the only large European market where the Ecosport is starting to truly make its mark. Two nameplates launched less than a year ago break their ranking record in Italy this month: the Citroen C4 Cactus is up 32 spots on May to #29 and the BMW 2 Series Active Tourer is up 28 to #42.

Previous post: Italy May 2015: Now available with Top 175 best-selling models

Previous month: Italy May 2015: Fiat Punto up 30%, Fiat 500X recedes outside Top 10

One year ago: Italy June 2014: Fiat Nuova 500 up to #2 for only the 2nd time ever

Full June 2015 Top 45 All-brands and Top 50 models below.

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Categories: Italy

Italy May 2015: Now available with Top 175 best-selling models

July 1st, 2015 No comments

Ssangyong Tivoli Italy May 2015. Picture courtesy motorionline.comCan the Ssangyong Tivoli convince SUV-craving Italian buyers?

* See the Top 170 best-selling models by clicking on the title *

As is the tradition just before the new month’s data comes out we can update Italy with a much more detailed ranking. First things first, a few modifications in the May Top 50 originally published, with confirmed numbers now available. The Peugeot 308 ranks #23, the Dacia Sandero is #25, the Hyundai i20 #31, the Mini is up almost 4-fold year-on-year to #35 whereas the Mini Countryman slips out of the Top 50 at #51 with sales down 40% year-on-year. Outside the Top 50, the Citroen C4 Cactus is up 11 spots on April to #61, the Suzuki Vitara up 10 to #71, the Land Rover Discovery Sport down 3 to #82, and we welcome three new nameplates inside the Italian Top 175 this month: the Mazda CX-3 at #128, the Jaguar XE at #146 and the Ssangyong Tivoli at #175.

Previous post: Italy May 2015: Fiat Punto up 30%, Fiat 500X recedes outside Top 10

Previous month: Italy April 2015: Now with the Top 170 best-selling models

One year ago: Italy May 2014: Now with Top 170 best-selling models

Full May 2015 Top 175 models Ranking Table below.

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Categories: Italy

Italy May 2015: Fiat Punto up 30%, Fiat 500X recedes outside Top 10

June 3rd, 2015 No comments

Fiat Punto Evo India 2014. Picture courtesy of zigwheels.comItalian customers still can’t get the facelifted Fiat Punto available in India since August 2014.

* See the Top 45 All-brands and Top 50 models by clicking on the title *

The Italian new car market is all smiles, posting a fifth consecutive month of double-digit year-on-year gains in May at +10% to 147.087 registrations, however after +11% in January+13% in February+15% in March and +24% in April the pace is decelerating. The year-to-date total stands at 729.309 units, up 15% and almost 100.000 sales over the same period a year ago (633.762). Both Fiat (+13%) and Volkswagen (+17%) outpace the market atop the brands ranking, while Ford (+5%) and Renault (-2%) lose market share. Opel (+10%), Peugeot (+14%) and Mercedes (+13%) also shine inside the Top 10 whereas Toyota (-6%) and Lancia (-8%) disappoint. Further down, Dacia (+26%), Kia (+37%), Smart (+76%) and Jeep (+185%) impress.

Ford Ecosport Italy May 2015. Picture courtesy of largus.frFord Ecosport

In the models ranking, below the Fiat Panda very regular at high levels (7.6% share), the Fiat Punto confirms it is enjoying a significant regain of form with sales up 30% on May 2014 in 2nd place for the 2nd month running – yet the facelift available in India since August 2014 still hasn’t reached Italian shores… The Fiat 500L (-10%) is back up to #3 above the Lancia Ypsilon and Fiat 500 (-9%) while the Fiat 500X recedes outside the Top 10 at #14 and third best-selling crossover this month below the Nissan Qashqai (#12) and Opel Mokka (#13). The Renault Clio is threatened for the title of most popular foreigner by the VW Golf at 4.256 sales vs. 4.226, the Kia Sportage is up 43% to #23, the Peugeot 308 up 66% to #25 (60% of its 2015 sales are station wagons), the VW Passat up 40% to #31 and the Ford Ecosport back up 32 ranks to #34.

Previous post: Italy April 2015: Now with the Top 170 best-selling models

Previous month: Italy April 2015: Fiat 500X in Top 10

One year ago: Italy May 2014: Fiat 500L #2 again, Punto down to #6

Full May 2015 Top 45 All-brands and Top 50 models below.

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Categories: Italy

Italy April 2015: Now with Top 170 best-selling models

May 30th, 2015 No comments

First Italian Top 100 ranking for the new Suzuki Vitara.

See the Top 170 best-selling models by clicking on the title *

As is the tradition on BSCB, we can now share with you more detail about the best-selling nameplates in Italy, starting with official splits for the Mini and Mini Countryman, the latter reclaiming its supremacy at #43 vs. #50. Outside the familiar Top 50, notice the Citroen C4 Cactus down 15 spots on March to #72, the Land Rover Discovery Sport up a further 4 to a record #7, the Suzuki Vitara up 66 ranks to break into the Italian Top 100 for the first time at #81 along with the Suzuki Celerio up 43 to #85, the BMW 4 Series up 65% year-on-year to #83, the Skoda Fabia up 107% to #90 and the Ford Mondeo up 167% to #106.

Previous post: Italy April 2015: Fiat 500X in Top 10

Previous month: Italy March 2015: Now with Top 180 best-selling models

One year ago: Italy April 2014: Now with Top 170 best-selling models

Full April 2015 Top 170 models Ranking Table below.

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Categories: Italy

Italy April 2015: Fiat 500X in Top 10

May 7th, 2015 No comments

Fiat 500X Italy April 2015The Fiat 500X is now among Italy’s 10 most popular nameplates.

* See the Top 44 All-brands and Top 50 models by clicking on the title *

The sky is getting clearer and clearer for the Italian car market, seeing is year-on-year growth accelerate once again in April: from +11% in January to +13% in February and +15% in March to +24% this month at 149.054 registrations, bringing the year-to-date total to 581.365 units, up 16% on 2014. Even more encouraging is the 28% year-on-year gain of private sales, outsmarting the market at last, returning to levels of 3 years ago at 90.467 sales and gaining two percentage share points on April 2014 at 60.2%. However local association UNRAE points out that this surge in private sales was triggered by particularly aggressive promotions during April and is not sustainable in the long term without government help in the form of tax reductions or scrappage schemes.

Renault Clio Italy April 2015. Picture courtesy of automobile-magazine.frRenault Clio

Local behemoth Fiat evolves very similarly to the market at +22%, thus holding onto a strong 21.8% market share, Volkswagen underperforms at #2 and 7.7% (+18%) and Renault soars 71% year-on-year to land in 3rd place with 7.2% share. Peugeot (+32%), Dacia (+62%), Smart (+67%), Seat (+72%), Volvo (+78%), Subaru (+85%), Lexus (+161%) and of course Jeep (+254%) also shine. Model-wise, the Fiat Panda continues to gain market share in pole position (+33%), the Fiat Punto enjoys a sudden regain of form (+29%) hitting #2, its best ranking so far in 2015, the Renault Clio (+83%) outsells both the Fiat 500 (-5%) and 500L (-21%) at #4, the latter two seemingly impacted by the tremendous success of the Fiat 500X, now inside the Top 10 at #10 with 3.256 units sold while the Jeep Renegade stabilises at #16 with 2.233 deliveries.

Previous post: Italy 1st Quarter 2015: Jeep Renegade & Fiat 500X shine in recovering market

Previous month: Italy March 2015: Now with Top 180 best-selling models

Original March post: Italy March 2015: Fiat 500X now inside Top 20

One year ago: Italy April 2014: Fiat 500L confirms #2 spot, passes Punto year-to-date

Full April 2015 Top 44 All-brands and Top 50 models below.

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Categories: Italy

Italy 1st Quarter 2015: Jeep Renegade and Fiat 500X superstars in recovering market

May 6th, 2015 No comments

Fiat 500X Jeep Renegade Italy March 2015. Picture courtesy motorbox.comThe Fiat 500X & Jeep Renegade both land inside the Italian Top 20 over the period.

* See the Top 180 best-selling models and Top 46 brands by clicking on the title *

After putting an end to 7 connective years of decline in 2014 with a shy 4% improvement, 2015 starts in a much more encouraging way: the Italian new car market is up 14% to 431,568 registrations. And even if this surge has a lot to do with sales to rental companies and dealerships – making it very artificial as it is the case in France, the growth rate makes Italy the fastest improving market among the Top 10 worldwide. Local fare Fiat is up a solid 11%, enabling to evolve roughly at the same market share level as a year ago (20.7%) and the rest of the Top 4 manufacturers is unchanged on Q1 2014: Volkswagen (+1%), Ford (+24%) and Renault (+26%) follow. Opel (+28%) overtakes Peugeot (+14%) to slip inside the Top 5, while Nissan (+32%) is up 3 spots to break into the Top 10 at #8. Notice also Dacia and Smart up 31%, Seat up 49%, Mitsubishi up 62%, Porsche up 63%, Lexus up 127% and Jeep up 4-fold.

Fiat Panda Italy March 2015The Fiat Panda is more than ever the dominant nameplate at home.

The Fiat Panda reinforces its leadership in the models ranking thanks to sales improving faster than the market at +17%, leading to a 7.6% market share. Below, the Fiat 500L (4%) and Lancia Ypsilon (3.6%) benefit from the crumbling down of the Fiat Punto (-16%) to take 2nd and 3rd spots respectively. The Fiat 500 rounds up the Top 5, while the Renault Clio and Ford Fiesta overtake the VW Golf and Polo to top the foreign models ranking. Italian car buyers are (even) more fond of small SUVs than the rest of Europe, and 2015 has increased this bias even further. The Opel Mokka more than doubles its sales year-on-year to reach #14, the Renault Captur is up 47% to #16, the Dacia Duster up 61% to #17 and the Kia Sportage up 38% to #22.

Opel Mokka Italy March 2015. Picture courtesy of autobild.deOpel Mokka sales are up 111% year-on-year in Italy.

But the big event occurring over the start of 2015 is that landing of two locally produced twin baby SUVs inside the Top 20. The Jeep Renegade takes the brand to unheard-of heights and has become the first Jeep to crack the monthly Italian Top 50, Top 20 and Top 10 (last December)… It ranks #18 in Q1 2015 with 6,035 sales and 1.4% and may have peaked out now that the Fiat 500X is gearing up: breaking into the Top 20 for the first time in March at #19, also earning a #19 ranking over Q1 2015. Simply because it is Fiat-branded, the 500X should be outselling the Renegade for the remainder of their respective careers, and a long-term Top 10 spot for the 500X would mean all three 500 declinations (500, 500L and 500X) are among Italy’s 10 most popular nameplates.

Previous post: Italy March 2015: Now with Top 180 best-selling models

Original March post: Italy March 2015: Fiat 500X now inside Top 20

One year ago: Italy March 2014: Now with the Top 160 best-selling models

Full Q1 2015 Top 180 models and Top 46 brands vs. Full Q1 2014 figures below.

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Categories: Italy

Italy March 2015: Now with Top 180 best-selling models

May 4th, 2015 No comments

Mini Italy March 2015. Picture courtesy automoto.itThanks to the 5-door variant, the Mini hatch now outsells the countryman in Italy.

* See the Top 180 best-selling models by clicking on the title *

As is the tradition on BSCB, just before April figures come through we can give you a more detailed models ranking for Italy. The first change is official splits for the Mini Hatch and Mini Countryman showing a momentous shift: once heavily skewed towards the Countryman model, Mini sales are now roughly even between the two nameplates, with the Hatch narrowly outselling the Countryman for the first time in years this month at 1.131 units (#38) vs. 1.092 (#40). The other surprise is the very fast progression of the Land Rover Discovery Sport, now in its third month in market and already cracking the Top 100 at #83 with 465 sales.

Previous post: Italy March 2015: Fiat 500X now inside Top 20

One year ago: Italy March 2014: Now with the Top 160 best-selling models

Full March 2015 Top 180 models ranking below.

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Italy March 2015: Fiat 500X now inside Top 20

April 9th, 2015 No comments

Fiat 500X Italy March 2015. Picture courtesy largus.frThe Fiat 500X now ranks 19th at home in Italy.

* NOW UPDATED with Top 50 models actuals and Top 45 All-brands *

New car sales in Italy accelerate their growth in March: up 15% to 162,369 registrations after +13% in February and +11% in January. The year-to-date total now stands at 431,568 units, up 14% on 2014. Brand-wise, Fiat improves slightly faster than the market at +16% resulting in a strong 21.3% share, while Ford (+23%) and Opel (+26%) are frankly catching up on Volkswagen (+1%), now fragile #2. Other big gainers include Peugeot (+23%), Kia (+27%), Smart (+34%), Dacia (+43%), Seat (+96%), Porsche (+71%), Lexus (+170%) and Jeep (+250%) thanks to the Renegade, back up two spots on February to #16.

Ford C-Max Italy March 2015Ford C-Max

The Fiat Panda impresses with sales up 40% on March 2014 to 13,359 units and 8.3% share for a very comfortable pole position, four percentage points above its closest rival the Fiat 500L down 1% to 7,002 sales and 4.3%. The Top 5 is 100% Italian once again with the Lancia Ypsilon at #3, the Fiat 500 at #4 and the Fiat Punto dropping below 3% market share for the first time in the nameplate’s 22 year-career at a miserable 2.9%. The Renault Clio remains the best-selling foreigner at #6, the Opel Corsa is up 57% to #9 thanks to the new model, the Opel Mokka is up 101% to #14, the Dacia Duster up 115% to #17, Ford C-Max up 46% to #20, the Peugeot 308 up 145% to #23 and the Mercedes C-Class up 136% to #40. Finally, notice the Fiat 500X breaking into its home Top 20 for the first time at #19 with 2,149 sales and 1.3% share.

Previous post: Italy February 2015: Now with the Top 175 best-selling models

Previous month: Italy February 2015: Opel Mokka and Smart Forfour break records

One year ago: Italy March 2014: Fiat 500L up to #2, above Punto for the first time

Full March 2015 Top 45 All-brands and Top 50 models below.

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Categories: Italy

Italy February 2015: Now with Top 175 best-selling models

April 9th, 2015 No comments

Land Rover Discovery Sport Italy February 2015Land Rover Discovery Sport

* See the Top 175 best-selling models by clicking on the title *

After a couple months hiatus, the detailed Italian models ranking returns to BSCB – with one month delay, we are exploring February figures now. Beyond the familiar Top 50, the Citroen C4 Cactus points its bonnet at #54 with 703 sales, the Nissan Pulsar is up to a record #80 with 422 units, the Land Rover Discovery Sport is up to #127, the Kia Sorento up to #134 and the Suzuki Vitara lands at #150 with 79 deliveries for its first month in market. The complete Top 175 is available below.

Previous post: Italy February 2015: Opel Mokka and Smart Forfour break records

One year ago: Italy March 2014: Now with the Top 160 best-selling models

Full February 2015 Top 175 models Ranking Table below.

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Categories: Italy