Germany July 2017: Mercedes at highest share this decade, VW at -13%

Mercedes surges 18% to 10.6% market share at home in July. 

* See the Top 48 All-brands and Top 328 All-models by clicking on the title *

The German new car market edges up by a meagre 1.5% year-on-year in July to 283.080 registrations, leading to the year-to-date tally up 2.8% to 2.070.106 units. Market leader Volkswagen however plunges 13% to 17.5% share, one percentage point below its YTD level. The hero of the month is once again Mercedes, surging 18% on July 2016 to 10.6% market share. This is the fourth time Mercedes crosses the symbolic 10% market share milestone in the past 12 months (10.1% in January 2017, 10.3% in November 2016 and 10.1% in August 2016) but also this decade according to BSCB files. Mercedes may have reached higher market shares when the Mercedes Strich 8 topped the annual ranking in 1974 and when the Mercedes W123 did so in 1980, but it is reasonable to state that Mercedes is enjoying its highest market shares in 40 years at home…

The last time Mercedes may have enjoyed higher market shares at home was in the early eighties.

Audi (+0.3%) remains in third place while BMW (+7%) is back up one spot to the 4th place it holds YTD. Ford (-6%) and Opel (+3%) follow ahead of Skoda (-1%), Renault (+11%) and Seat (+10%) being the only other manufacturers enjoying a double-digit year-on-year gain in the Top 10. In the Top 20, Toyota (+11%), Citroen (+13%), Dacia (+17%), Kia (+19%), Peugeot (+23%) and Mitsubishi (+54%) do the same, while among smaller brands Land Rover (+28%), Lamborghini (+52%), Aston Martin (+64%), Alfa Romeo (+76%), Tesla (+102%), Bentley (+106%) and Cadillac (+210%) are among the most dynamic.

The Mercedes E-Class is up 52% in July.

The VW Golf remains of course in the models’ pole position but drops a heavy 11% to 5.8% share. If Volkswagen still monopolises the YTD Top 4, it is far from being the case this month: the Passat is down 18% to #3, the Polo down 12% to #5 and the new gen Tiguan’s honeymoon period has now ended: it is down 22% to #9 in July. For its part, Mercedes justifies its historical performance by placing the C-Class (+21%) in 2nd place overall, the E-Class up 52% to #8 and the GLC up 60% to #19, the nameplate’s first time inside the German Top 20. Audi also shines, placing the A4 (-12%) at #4 and the A3 (+7%) at #6. The BMW 5 Series continues to be boosted by the new generation: up 73% to #10. Other great performers include the Opel Mokka (+60%), the Renault Captur (+84% and best-selling foreigner if we consider Skoda and Seat to be German), the Dacia Sandero up 29% and the Mitsubishi Space Star up 138%. The Audi Q2 (#48) leads recent launches above the Toyota C-HR (#73), Opel Crossland X (#82) and Skoda Kodiaq (#90).

Previous post: Germany First Half 2017: Mercedes up, Volkswagen down but trusts Top 4

Previous month: Germany June 2017: Renault and Seat shine in market down 3.5%

One year ago: Germany July 2016: Audi A4 and VW Tiguan step up

Full July 2017 Top 48 All-brands and Top 328 All-models below.

This content is for members only.
Log In Register

Germany First Half 2017: Mercedes up, VW down but trusts Top 4

The new E-Class (+32%) helps Mercedes up 7% to #2 brand at home so far this year. 

* See the Top 48 brands, Top 354 models and Top 30 private sales by clicking on the title *

Now updated with Private Sales data

The German new car market slows down its growth in 2017: after gaining 7% in the First Half 2016, it now improves by just 3.1% to 1.787.026. The market was down 3 out of 6 months: in February, April and June. No surprise atop the brands ranking: Volkswagen remains master in command however has seen its market share thaw drastically – more than 3 percentage points – over the past two years (i.e. since the start of the emissions scandal): from 21.7% in H1 2015 to 20% in H1 2016 to 18.6% halfway through 2017. This due to a 4% sales decline, which is four times the decline it posted a year ago (-1%). Paradoxically, the models ranking has never been so utterly dominated by VW as we’ll see further down. Mercedes has taken the advantage over Audi in the premium race thanks to a 7% improvement vs. -3% for the VW Group brand. BMW (-3%) remains in 4th place but is now threatened by Ford (+4%) which has just overtaken Opel (-1%). Skoda (+2%) remains at #7.

The Tiguan makes it four VWs in the Top 4. Picture 

It’s further down that we witness larger year-on-year gains. Renault soars 16% to 4% share and Seat is up 11% to 3%, both holding onto their rankings at #8 and #10 respectively. Just outside the Top 10, Fiat (+25%) and Toyota (+27%) excel, with Dacia (+27%) equalling Toyota for the biggest jump in the Top 25. Dacia’s performance is all the more remarkable that its range has only seen a few minor facelifts in the past year. Mitsubishi (+19%), Suzuki (+24%) and Jaguar (+24%) also make themselves noticed in the Top 30, but none can match Alfa Romeo (+66%) propped up by the Giulia and Stelvio. Below, Tesla (+144%), Lexus (+64%), Lada (+63%), Maserati (+52%), Bentley (+67%), Chevrolet (+67%) and Cadillac (+80%) are among the most dynamic.

Dacia German sales are up 27% year-on-year halfway through 2017. Picture 

Model-wise, the VW Golf loses one full percentage point of market share to just 6.4% due to sales down 12% to its lowest H1 volume this decade. Yet this is still almost three times the sales of the #2, the VW Polo up one spot on a year ago thanks to deliveries up 6%. The VW Tiguan is boosted up 37% by the new generation to snap the third spot overall, only one unit above the VW Passat down 15% and two ranks to #4. This means Volkswagen monopolises the Top 4 halfway through 2017 and were it to hold this order until the end of the year, it would be the first time in history it happens. The Mercedes C-Class (+8%), Opel Astra (-2%), Audi A4 (-2%) and Skoda Octavia (-3%) hold on their positions from a year ago, while the Mercedes E-Class shoots up 32% and 14 spots to break into the Top 10 at #9. The biggest decline near the top is the works of the Audi A3, down 22% and 8 ranks to #12.

The Audi Q2 is the most popular new nameplate in Germany over the period. 

Further down, notice the BMW X1 up 27% and 7 spots to #28, the Mercedes GLC up 23% and 8 ranks to #30 and the Dacia Sandero up 32% and 16 spots to #42. The Audi Q2 is the most popular recent launch (<12 months), directly inviting itself inside the German Top 50 at #45, and is followed by the Toyota C-HR at #84, the Skoda Kodiaq at #100 and the Suzuki Ignis at #119. Only ranked at #173 for now, the Opel Crossland X only has two months of sales under its sleeve and already shot up to #70 in June. To also be singled out among facelifts or slightly less recent launches are the Renault Megane up 51% to #46, the Seat Ateca up to #59, the Citroen C3 up 94% to #69 and the Fiat Tipo up 462% to #74.

The Mitsubishi Space Star misses out on a Private Sales Top 10 by just 118 units. It ranks #51 overall. Picture

Private sales:

Exclusive to BSCB, we can also share with you the best-selling cars with private buyers over H1 2017. This ranking is always very different to the overall one, as private sales (PS) only represent 34.6% of overall German sales over the period, or a meagre 618.311 units. Medium and large sedans such as the VW Passat (only 6.3% PS ratio) tend to primarily sell to businesses, notably as long-term leases. Some brands such as Opel have almost gone completely out of favour with private buyers: the Opel Astra, #6 overall, only ranks 33rd with private buyers halfway through 2017, down an abysmal 41%. If the VW Golf, Polo and Tiguan are the favourites with private buyers as they are overall, the Golf is down an even harsher 19%, with only 26% of its sales going to private buyers. Below, the ranking differs completely. The Mercedes C-Class is up 6 spots on last year to #4, the Dacia Sandero is up 10 to #8, the Ford Kuga up 11 to #9, the Mitsubishi Space Star up 8 to #11 and the Opel Mokka, going against the brand’s trend, is up 16 to #12. The Audi Q2 and Seat Ateca land directly inside the Top 30.

Previous post: Germany June 2017: Renault and Seat shine in market down 3.5%

One year ago: Germany First Half 2016: Volkswagen down 1% in market up 7%

Full H1 2017 Top 48 brands, Top 354 models and Top 30 private sales vs. Full H1 2016 figures below.

This content is for 1 Year members only.
Log In Register

Germany June 2017: Renault and Seat shine in market down 3.5%

The 5 Series is up 46% to become BMW’s best-seller at home this month. 

* See the Top 48 brands and Top 324 models by clicking on the title *

Whereas all other large European markets record a year-on-year gain, German new car sales are down 3.5% in June to 327.693 registrations. The year-to-date tally remains however in positive halfway through the year at +3.1% to 1.787.026 units.  Strikingly, the Top 7 best-selling manufacturers all lodge a negative result this month. Leader Volkswagen falls faster than the market at -5% to 18.5% share, as is the case for Audi (-9%), Opel (-9%), BMW (-18%) and Ford (-9%). Mercedes (-1%) and Skoda (-3%) manage meagre share gains thanks to restrained declines. Renault (+22%) and Seat (+19%) are the heroes of the Top 10 while beyond, Toyota (+23%), Peugeot (+14%) and Mitsubishi (+32%) are the only other Top 20 carmakers able to post a double-digit gains this month. Improvements are more frequent among smaller brands, with Tesla (+46%), Lada (+82%), Lexus (+31%), Maserati (+45%), Chevrolet (+184%), Bentley (+54%), Aston Martin (+46%) and Lotus (+58%) all excelling, none selling more than 400 units however.

The Opel Crossland X is up to #70 in June. 

Over in the models ranking, the VW Golf holds dearly onto the top spot but drops another 10% to 6.1% share. The VW Polo climbs up one spot on May and 17% on a year ago on the back of discounts on the outgoing generation and lands in 2nd place above the VW Passat (-7%) and Mercedes C-Class (-3%). One year after launch, the new generation still boosts VW Tiguan sales up 23% at #5. The Skoda Fabia is up three ranks on last month to #6, distancing the Opel Astra, down a surprisingly harsh 19% and the Skoda Octavia down 11% despite its recent facelift. The Seat Leon is down 1% year-on-year but climbs to #12. Just renewed, the Mercedes E-Class (+24%) and BMW 5 Series (+46%), now the brand’s best-seller, gain significant ground, just as the Mercedes GLC (+30%), Seat Ibiza (+83%) and Mitsubishi Space Star (+77%) also do. The Audi Q2 (#55) is the most popular recent launch ahead of the Opel Crossland X up 93 spots on May to #70, the Skoda Kodiaq (#81) and Toyota C-HR (#89).

Previous month: Germany May 2017: YTD Top 4 now 100% Volkswagen

One year ago: Germany June 2016: Opel Astra snaps first podium in over 4 years

Full June 2017 Top 48 brands and Top 324 models below.

This content is for members only.
Log In Register

Germany May 2017: YTD Top 4 now 100% Volkswagen

The VW Tiguan is up 114% year-on-year in May. Picture

* See the Top 48 brands and Top 325 models by clicking on the title *

After dropping 8% in April, the German new car market rebounds back up 13% in May to 323.952 registrations, lifting the year-to-date tally up 5% to 1.459.333 units. Market leader Volkswagen slightly trails the overall growth at +9% but remains in negative year-to-date at -4%. Mercedes posts a very satisfying 25% gain to remain firmly in 2nd place at 9.7% share, followed by Audi (+1%) and BMW (+7%) both losing share year-on-year. Ford (+23%) and Fiat (+36%) are the other two great gainers inside the Top 10, while below let’s single out Toyota (+38%), Dacia (+49%), Mitsubishi (+29%) and Suzuki (+27%). Among smaller brands, Alfa Romeo (+47%), Tesla (+508%), Lexus (+129%) and Maserati (+119%) shine.

The Opel Crossland X makes its first appearance the German ranking this month. 

Model-wise, below the VW Golf down 3% it’s a podium 100% Volkswagen with the Passat at #2 with sales up 19% after dropping 31% in April and the Polo up 16%. The Mercedes C-Class drops two spots on April to #4 but gains 23% and the VW Tiguan rounds up the Top 5 with deliveries up 114%. The result: the year-to-date Top 4 is now 100% Volkswagen for the first time in history with the Golf, Polo, Tiguan and Passat dominating the ranking so far this year. The Mercedes E-Class is up 49% to 6th place, the Fiat Ducato continues to excel (+28%) thanks to camper-van sales ahead of Summer, the Ford Fiesta is up 29% to #17, the Opel Mokka up 35% to #21 and the Mercedes GLC up 79% to #24. Among recent launches, the Audi Q2 is down 14 spots on last month to #53, the Skoda Kodiaq is up 24 to #65 and the Seat Ateca down 5 to #67. This month we welcome in the German sales charts the Opel Crossland X (#163) and Grandland X (#236).

Previous month: Germany April 2017: VW, Mercedes, Audi struggle in market down 8%

One year ago: Germany May 2016: Volkswagen only brand down in Top 35, Audi up 28%

Full May 2017 Top 48 brands and Top 325 models below.

This content is for members only.
Log In Register

Germany April 2017: VW, Mercedes, Audi struggle in market down 8%

The VW Arteon makes its first appearance in the German sales charts.

* See the Top 48 brands and Top 322 models by clicking on the title *

Handicapped by less selling days than last year, German new car sales are down 8% in April to 290.697 units but the year-to-date total is still in positive territory at +2.5% and 1.135.381. The Top 8 marques all lose ground vs. April 2016, led by Volkswagen (-12%), Mercedes (-10%) and Audi (-10%) while Ford takes advantage from a slimmer 7% decline to overtake BMW and Opel, both down 14%. Skoda (-9%) and Renault (-4%) complete the Top 8 with Fiat the only Top 10 brand to gain ground year-on-year at +25%. Further down, Toyota (+12%), Dacia (+21%), Jeep (+22%), Land Rover (+23%), Suzuki (+43%), Tesla (+129%) and Alfa Romeo (+153%) are among the most dynamic.

In the models ranking, below the VW Golf down a harsh 15%, the Mercedes C-Class jumps 3 spots on March to land in 2nd position overall with deliveries up 2%. The VW Tiguan continues to benefit from the launch of the new generation with sales up 40% to #3. Volkswagen also places the Passat (-31%) and Polo (-18%) inside the Top 5 and despite deep drops. The hero of the month is the Fiat Ducato up 15% to a stunning 10th place: these are camper-van sales in preparation for the summer season. Among recent launches, the Audi Q2 is down 6 spots on last month to #39, the Seat Ateca is down 3 to #62 and the Toyota C-HR up 7 to #69. Finally, this month we welcome the VW Arteon – replacing the VW CC – in the German sales charts at #209.

Previous month: Germany March 2017: Opel, Renault up, largest Q1 volume this decade

One year ago: Germany April 2016: Market up 8%, Volkswagen up 3%

Full April 2017 Top 48 brands and Top 322 models below.

This content is for members only.
Log In Register

Germany March 2017: Opel, Renault up, highest Q1 volume this decade

Opel sales are up 18% year-on-year in March. Picture 

* See the Top 48 brands and Top 321 models by clicking on the title *

It’s a very dynamic March for new car sales in Germany with volumes up 11% year-on-year to 359.683 units, lifting the first quarter total up 844.684 sales, up 7% on the same period in 2016 and the largest Q1 volume since 2009 (868.090) when scrappage schemes sent the market up 24% over the Full Year. Market leader Volkswagen struggles to keep up with the market’s fast pace with a timid 1% year-on-year improvement. Yet VW is still selling over double the amount as the next best-seller, Mercedes in great shape at +14% while just below, Audi (-2%) and BMW (+6%) both lose market share compared to a year ago.

Renault sales are up 39% in March and the new generation Koleos has landed.

Seat (+13%), Ford (+16%), Opel (+18%) and Renault (+39%) are the other carmakers posting double-digit gains inside the Top 10. Below, the list of high performing carmakers is long: Volvo (+22%), Peugeot (+25%), Mitsubishi (+27%), Fiat (+37%), Toyota (+37%), Citroen (+44%) and Dacia (+51%) post the largest improvements inside the Top 20, while among smaller brands, Jeep (+30%), Land Rover (+35%), Alfa Romeo (+90% thanks to the Giulia and the arrival of the Stelvio), Jaguar (+91%), Lotus (+144%), Tesla (+151%) and Bentley (+153%) are some of the best performers.

The Q2 is Audi’s best-selling crossover in March.

Model-wise, below the VW Golf in difficulty at -9%, the VW Polo rallies back up 39% year-on-year and four spots on last month to snap the 2nd position it now also holds year-to-date, but the VW Passat tubes down 43% to 4.471 and from #2 in February to #18 this month. The Opel Astra nudges up one spot to #3 thanks to sales up 19%, ahead of the VW Tiguan (+26%) and Mercedes C-Class (+18%) both also beating the market growth. Further down, notice the Ford Kuga (+35%), VW Touran (+41%), Mercedes E Class (+56%) and Renault Megane (+166% thanks to the new generation) all posting spectacular gains. The Audi Q2 is now Audi’s best-selling crossover at #33 ahead of the Q3 at #43 (-17%) and the Q5 at #65 (-26%). This month we welcome three new nameplates in the German sales charts: the Alfa Romeo Stelvio (#211), Subaru Outback (#251) and the new generation Renault Koleos  (#272).

Previous month: Germany February 2017: Audi snaps 10% share of falling market

One year ago: Germany March 2016: Volkswagen down, Audi up in flat market

Full March 2017 Top 48 brands and Top 321 models below.

This content is for members only.
Log In Register

Germany February 2017: Audi snaps 10% share of falling market

Audi snaps 10% of the German new car market in February for only the second time this decade.

* See the Top 50 brands and Top 325 models by clicking on the title *

German new car sales mark a pause in February at – 3% year-on-year to 243.602 registrations, yet thanks to a 5.5% improvement in January, the year-to-date tally is still in the black at +3.5% to 485.001 units. Market leader Volkswagen tumbles down 19% on an already weak February 2016 figure to 17.5% share vs. 19% year-to-date, and if last month Mercedes was the premium leader and crossed the 10% market share milestone for the third time in the past six months, this time it’s the turn of Audi. The Ingolstadt carmaker is up 4% to a round 10% share in February.

Alfa Romeo sales are up 83% thanks to the Giulia. 

This is only the second time Audi reaches a two-figure market share this decade – and potentially ever – along with January 2016. In the premium race, Audi comfortably distances Mercedes down 2% year-on-year at 8.9% while BMW sinks to #6 overall and 7.3% with deliveries down 9%, overtaken by mass-market Opel (-6%) and Ford (+1%). Year-to-date though, Mercedes remains above Audi for just 92 sales (46.137 vs. 46.045), both manufacturers commanding a 9.5% share of their home market.

Cadillac lodges the largest year-on-year improvement in market at +135% this month.

Renault lodges the largest year-on-year improvement in the Top 10 at +16% to 8.769 sales and 3.6% share. Further down Kia (+16%), Fiat (+18%), Toyota (+24%), Dacia (+30%) and Suzuki (+56%) are the best performers among the 20 most popular marques in Germany. As far as smaller brands are concerned, Jaguar (+36%), Ssangyong (+49%), Lada (+70%), Alfa Romeo (+83%), Maserati (+120%), Tesla (+122%) and Cadillac (+135%) make themselves noticed.

 The Audi Q2 leaps up to a record 35th place in February at home.

Over in the models ranking, the VW Golf falls flat at -22% but remains by far the best-selling vehicle in the country with 15.028 sales vs. 5.225 (-27%) for the VW Passat at #2 and 5.093 (+1%) for the VW Tiguan at #3, the latter having seemingly ended its new generation honeymoon period. The Opel Astra (-5%) and Skoda Octavia (-9%) round up the Top 5, knocking the VW Polo (-20%) down to #6. Illustrating its record February share, Audi places the A4 at #8 (+19%), the A3 at #9 (-19%), the A6 at #13 (+7%), the Q5 at #22 (+84%), the A1 at #36 (-22%), the Q3 at #38 (-30%) and the A5 at #45 (-27%). But the real winner is the Q2, slicing its record ranking in more than half from #80 last month to an all-time high #35 in February thanks tho 1.840 sales.

The Lada Vesta makes its entrance onto the German market this month. 

Inside the Top 50, the greatest performers include the Mercedes E-Class up 24%, the Nissan Qashqai up 25%, Renault Captur up 57% and Toyota Yaris up 60%. Among recent launches, let’s single out the Toyota C-HR up 19 spots on January to #88, the Suzuki Ignis up 30 to #108, the Skoda Kodiaq up 102 to #125, the Alfa Romeo Giulia up 36 to #154 and the Fiat Talento up 24 to #214. We welcome one newcomer in the German sales charts in February: the Lada Vesta landing at #241 with 54 sales.

Previous month: Germany January 2016: Mercedes above 10%, BMW X1 up to record #7

One year ago: Germany February 2016: Volkswagen continues to lose share

Full February 2017 Top 50 brands and Top 315 models below.

This content is for members only.
Log In Register

Germany January 2017: Mercedes above 10%, BMW X1 up to record #7

The BMW X1 smashes its ranking record at home from #19 to #7. 

* See the Top 50 All-brands and Top 315 All-models by clicking on the title *

German new car sales are up 5.5% to 241.399 units in January thanks to two extra selling days compared to January 2016. Market leader Volkswagen follows the market at +5% to 20.5% share but Mercedes quadruples the market growth rate at +20% to 24.372 deliveries, crossing the symbolic 10% market share barrier for the second time in the past three months (10.3% in November 2016) and the third time in the past six months (10.1% in August 2016). Audi is stable at -0.3% to 9% share but BMW shoots up 19% to 8.4% share. Opel (+4%) and Ford (+6%) remain a fair distance away, followed by Skoda (+28%), Renault (+26%), Hyundai (+14%) and Seat (+11%). Outside the Top 10, Volvo (+11%), Mitsubishi (+14%), Mini (+15%), Smart (+18%), Peugeot (+22%), Suzuki (+22%), Dacia (+23%), Fiat (+25%), Toyota (+30%), Lada (+72%), Jaguar (+76%), Aston Martin (+87%), Cadillac (+90%), Maserati (+109%), Lexus (+148%), Bentley (+169%) and Tesla (+287%) are among the best performing manufacturers.

Mercedes E-Class sales are up 80% year-on-year in Germany in January. 

Model-wise, the VW Golf drops 13% to just 5.9% share vs. 7% over the Full Year 2016, with Volkswagen monopolising the Top 4 for the second time in the past 12 months alongside with last October. The VW Passat is up 12% to #2, the VW Tiguan up 51% to #3 and the Polo up 1% to #4, distancing the Mercedes C-Class up a robust 24% to #5 and the Opel Astra up 7% to #6. But the main headline in Germany this month is the stunning 7th place of the BMW X1 up 177% year-on-year to 5.120 sales, smashing its previous ranking record of #19 established back in November 2014. The X1 is BMW’s best-seller in Germany for the first time this month, accounting for 25% of the brand’s sales and well ahead the 2 Series (#11), 1 Series (#17) and 3 Series (#24). Even more impressive – and rare for luxury models: the success of the X1 is reliant on its popularity with private buyers: it shot from #50 to #13 in the private sales models ranking in 2016.

The Seat Ateca hits a best-ever 41st place this month in Germany. 

Other strong performers near the top of the models charts include the Audi A4 (+35%), Skoda Octavia (+31%), Skoda Fabia (+45%), Mercedes E-Class (+80%), Audi Q5 (+117%), Ford Fiesta (+63%), Mercedes GLC (+29%), Opel Mokka (+37%) and Dacia Sandero (+32%). The Seat Ateca leaps up 14 spots on December to a record #41, overtaking the Hyundai Tucson (#45) as the best-selling recent launch in Germany (<12 months). The Fiat Tipo at #57 (+16), Audi Q2 at #80 (+9), Toyota C-HR at #107 (-9) and Ford Edge at #112 (+10) follow. Further down, the Suzuki Ignis is up 28 spots on last month to #138, the Jaguar F-Pace also up 28 to #149 and the Kia Niro up 24 to #169. This month we welcome the Skoda Kodiaq at #227 with 66 sales.

First appearance of the Skoda Kodiaq in the German sales charts. 

Previous post: Germany Full Year 2016: Volkswagen down, Mercedes up in strongest market this decade

One year ago: Germany January 2016: Volkswagen caught up by emissions scandal?

Full January 2017 Top 50 All-brands and Top 315 All-models below.

This content is for members only.
Log In Register

Germany: Nameplates Records now updated with 2016 data

VW Golf IIIThe VW Golf sold 414,132 units in Germany in 1992 – a record year.

* Click on the title for the Top 40 best-selling nameplates & Top 40 foreign nameplates *

We can now share with you an updated ranking of the the best-selling nameplates in Germany, ranked based on their record year in volume since data collection began in 1946. Only three nameplates managed to deliver at least one year above 300.000 sales over the entire period: the VW Golf, Beetle and Opel Astra, and only six were above 200.000: adding the Opel Kadett, VW Passat and Mercedes W123. One foreign model managed to crack the 100,000 annual unit-barrier: the Skoda Fabia.

Check out 70 years worth of German Historical data here

The VW Beetle’s record year was 1961 with 348,929 sales

Among foreign models, the Renault 19 is #2 with a record 97.262 units in 1991 but it never managed to break into the annual German Top 10, peaking at #11 in 1992. The legendary Renault 4 is #3 and was the best-selling import in Germany for a whopping 14 consecutive years between 1967 and 1980, peaking at 84.900 sales in 1970 for an estimated 5th place overall that year. This is estimated to the be the highest annual ranking ever hit by a foreign nameplate in Germany, equalled by the Skoda Fabia in 2009.

The Renault 4 was the best-selling import in Germany without interruption from 1967 to 1980 

Peugeot is also very well represented with the 206 holding the record for the brand’s highest single model annual sales volume at 63.426 units in 2003 (#12), ahead of the 205 (61.220 in 91) and 207 (58.222 in 09). Fiat’s highest seller is the Punto with 60.197 units in 1995. The Toyota Corolla leads all Japanese models with a high of 52.870 in 1991, followed by the Mazda 323 and 626.

Skoda Octavia Germany 2015. Picture courtesy autobild.deThe Skoda Octavia beats its annual volume record in Germany in 2016. 

Records beaten in 2016 include the Skoda Octavia’s volume (58.683) and the Seat Leon once again improving to 46.010 sales and #16 ranking.

Top 40 best-selling nameplates and Top 40 foreigners below.

This content is for 1 Year members only.
Log In Register

Germany Full Year 2016: VW down, Mercedes up, strongest market this decade

mercedes-e-class-germany-2016Mercedes hit an all-time high 10.3% share in Germany in November. 

* See the Top 50 brands, Top 380 models and Top 30 private sales by clicking on the title *

Check out 70 years worth of German Historical data here

The German new car market posts a third consecutive year of gains in 2016 at +4.5% to 3.351.607 units, its highest volume in seven years – since scrappage scheme-boosted 2009 (3.807.175). Low fuel prices and low interest rates have help fuelled this year’s dynamism in Germany, but most local analysts predict a slow-down of the growth in 2017 to around 2%, mainly thanks to sales incentives that have shot up by 25% since 2010. Traditionally desperately stable, the German brands ranking rises to new heights in 2016 with the Top 16 best-selling manufacturers unchanged on 2015. Market leader Volkswagen drops 4% and almost two percentage points of market share to 19.6%, one of only two carmakers in The Top 20 to lose volume year-on-year with Hyundai (-1%).

Renault Megane Germany 2016. Picture courtesy autobild.deFrench carmaker Renault is the biggest gainer in the Top 20 at +14%. 

Reversely Mercedes outpaces the market with a splendid 9% gain to 311.286 sales and 9.3% share, even reaching an all-time high 10.3% of its home market in November. Its cements its domination of the luxury segment, with Audi (+8%) and BMW (+5%) with lodging weaker gains. Below, Opel (+6%) and Ford (+7%) gain marginal market share while Skoda (+3%) loses a smidgen. Renault (+14%) is the biggest gainer in the Top 20 and takes a comfortable advantage over Hyundai to remain in 9th position. Only Mini and Volvo (both at +11%) deliver double-dgit gains in the Top 20, with Fiat, Toyota, Mazda and Kia (+9%) coming close. Further down, Honda (+20%), Land Rover (+25%), Ssangyong (+37%), Lexus (+46%), Maserati (+51%), Alfa Romeo (+53%), Bentley (+73%), Jaguar (+75%) and Infiniti (+108%) all set the German sales charts on fire thanks to new offerings, almost uniquely SUVs.

VW Golf Germany 2016The VW Golf is #1 in Germany for the 36th consecutive year (no interruption since 1980).

The VW Golf is the best-selling model at home for the 36th year in a row and a total of 41 times: every year since 1975 apart from one interruption in 1980 by the Mercedes W123. For reference, the VW Beetle ‘only’ topped the Germany market for 29 consecutive years from 1946 to 1973. In fact, despite a harsh 13% decline, it now sells 2.92 times as much as the #2, the VW Passat itself down 17% vs. 2.78 times in 2015. The VW Polo (+3%) rounds up a podium 100% Volkswagen like last year and the Mercedes C-Class (-1%) remains in 4th place. Thanks to the new model the Opel Astra jumps 16% and 3 spots to return inside the annual Top 5 for the first time since 2012. The VW Tiguan, also lifted by a new generation, reaches a new all-time high for the nameplate at 63.979 sales, peaking at #2 from August to October.

Opel Astra Germany 2016. Picture courtesy autobild.deThe Opel Astra returns inside the annual German Top 5. 

The Audi A4 (+17%), VW Touran (+42%), Skoda Fabia (+11%), Mini (+11%) and Mercedes E-Class (+15%) also post double-digit gains inside the Top 20 while the BMW 2 Series soars another 12% to become the brand’s best-seller at home at #12 above the 1 Series (#15) and 3 Series (#18). The Seat Leon breaks its volume and ranking records thanks to deliveries up 9% to 46.010, lifting it to #16 overall. Other impressive performers indulge the BMW X1 up 73% thanks to the new model, the Mercedes GLC up 59% over the GLK, the Hyundai Tucson landing at #37 and the Skoda Superb up 55%. Among newcomers, notice also the Seat Ateca at #119, the Fiat Tipo at #127and the Ford Edge at #176. The Audi Q2 (#193) and Toyota C-HR (#216) have promising starts, respectively ranking #89 and #98 in December.

VW Tiguan Germany 2016The VW Tiguan posts a new annual volume record in 2016 and ranked #2 three times. 

Looking at the best-selling nameplates with private buyers, the podium is here again 100% Volkswagen but the Golf (28.8% private ratio) leads ahead of the Polo (56%) and Tiguan (45.7%) this time. The Skoda Fabia and BMW 1 Series complete a Top 5 unchanged on 2015 while the Mini impresses with private sales up 15% to land in 6th position overall. The BMW 2 Series is up 12% to #8, the Mercedes A-Class up 9% to #9, the Opel Astra up 17 s[pots to #12, the BMW X1 up 155% to #13, the Fiat Ducato up 18% to #14 thanks to RVs, the Dacia Sandero remains at an impressive 16th spot and the Hyundai i10 and i20 both gain 36% to rank within the Top 30.

Previous month: Germany November 2016: Mercedes hits high point at 10.3% share

Previous year: Germany Full Year 2015: VW Golf celebrates 40 years in pole position

Two years ago: Germany Full Year 2014: Audi A3, VW Tiguan & Skoda Octavia at all-time high

Full Year and December 2016 Top 50 brands, Top 380 models and Top 30 private sales below.

This content is for 1 Year members only.
Log In Register