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Germany Full Year 2014: VW Golf celebrates 39 years in top spot Audi A3, VW Tiguan and Skoda Octavia at all-time high

January 17th, 2015 No comments

Audi A3 Germany 2014. Picture courtesy of largus.frThe Audi A3 ranks at a best-ever 4th place at home in 2014.

* See the Top 50 brands and Top 353 All-models by clicking on the title *

The German new car market is reassuringly back in positive territory in 2014, up 3% year-on-year to get back above the symbolic 3 million annual unit-mark at 3,036,773, however still among the lowest volumes in the past 25 years. Volkswagen is almost immobile atop the brands ranking with 656,494 sales and 21.6% share, while Mercedes is the only one of the 3 local premium brands to lose ground over 2013 despite a flurry of new launches: down 2% to 272,566 units and 9% to be compared with +3% to 259,459 and 8.5% at Audi and +3% to 237,748 and 7.8% at BMW. Mass-market brands Opel and Ford are growing faster this year: both gain 6% but remain in 5th and 6th position respectively.

Renault Captur Germany 2014. Picture courtesy of largus.frRenault is the most popular ‘true’ foreign marque in Germany (excluding Skoda).

Skoda (+9%) and Seat (+12%) sign the best percentage improvements in the Top 10 while Renault reclaims the title of best-selling foreign brand off Hyundai thanks to sales up 6% to 105,322. Further down, great performers this year in Germany include – in order of sales – Nissan (+14%), Mazda (+17%), Volvo (+16%), Porsche (+17%), Mitsubishi (+14%), Land Rover (+18%), Jeep (+48%), Maserati (+194%), Ssangyong (+50%) and Infiniti (+48%) while Tesla lands at #38 with 817 sales and BMW’s performance division Alpina gains 74%.

VW Golf Germany 2014. Picture courtesy of largus.frThe VW Golf is even more dominant this year than in 2013.

As the years pass, the VW Golf continues to strengthen its grip on the German models charts, as if it was still possible to dominate more blatantly. Helped by the arrival of the Sportsvan variant still counted as part of the Golf nameplate, Volkswagen’s best-seller is up 4% to 255,044 sales and 8.4% share. That’s exactly 3.5 times the sales of any other nameplate in the market (vs. 3.4 in 2013 and 2.7 in 2012). The Golf celebrates 34 years in a row at #1 in Germany, (no interruption since 1981!) with the nameplate holding the #1 spot at home for 39 of the past 40 years. Who is responsible for ruining a perfect 4-0? the Mercedes W123 which was #1 in 1980. Note the Golf reign is much longer than that of the Beetle, #1 from 1946 to 1973.

VW Tiguan Germany 2014. Picture courtesy of autobild.deFirst annual Top 5 ranking for the VW Tiguan in Germany.

Volkswagen returns to monopolising the podium this year after being interrupted by the BMW 3 Series in 2013: the Passat remains #2 with 2.4% of the market and the Polo is up one spot to #3. The Audi A3 gains 7% to deliver the nameplate’s best-ever ranking in Germany at #4 and 65,199 sales while the VW Tiguan achieves exactly the same at #5 and 61,947 units, also up 7%. That both nameplates are at their highest-ever levels while going relatively under the radar in 2014 is testimony of their new status as regulars in the Top 5. This also means the VAG Group monopolises the Top 5 for the first time in history in Germany.

Skoda Octavia Germany 2014. Picture courtesy of largus.frThe Skoda Octavia cracks the annual German Top 10 for the first time.

The Mercedes C-Class (+15%) and Opel Corsa (+11%) also lodge fantastic years but 2015 will be even better for both models with a new generation now in full swing. A third nameplate breaks records in the Top 10 this year in Germany, and here to we have become accustomed to see it at this level so it’s a slight surprise to discover it is the very first annual Top 10 ranking in Germany for the Skoda Octavia, up 6% on 2013 to #9 with 52,620 deliveries. Amazingly, the Octavia is only the third foreign nameplate in the last 75 years to manage an annual Top 10 ranking in Germany, along with the Skoda Fabia (#5 in 2009) and Renault 4 (#5 in 1970).

Seat Leon Germany 2014. Picture courtesy of largus.frThe Seat Leon has been breaking German sales records all year. 

Further down, the Opel Astra is down 8% to #14, stepping out of the Top 10 for the first time in the nameplate’s 23 year-career, but in the same segment the Seat Leon is another model evolving at all-time high levels: up a very solid 30% on record figures in 2013 to a best-ever #18 and 40,251 sales, breaking its monthly ranking record in May (#13) and October (#12). The Fiat 500 is the only ‘true’ foreigner in the Top 30 at #27 (excluding Skoda and Seat nameplates), followed by the Nissan Qashqai, Renault Clio (+19%) and Hyundai i30.

BMW 4er Germany 2014. Picture courtesy of autobild.de16,513 BMW 4 Series found a buyer in Germany in 2014.

Other great performers in Germany in 2014 include the Opel Mokka up 41% to #28, the Ford Kuga up 38% and 18 spots to #30, Opel Insignia up 32% and 17 ranks to return inside the Top 50 at #39 and the Skoda Rapid up 157% to finish its first full year at #46. The BMW 4 Series is at a very high 16,513 registrations, the Mercedes GLA ranks #62, the BMW X5 is up 118% to #72 and the BMW 2 Series sells 9,005 units. The Mercedes V-Class is the best-selling all-new entrant at #106 followed by the Porsche Macan at #117, Ford Transit Connect at #147 and BMW X4 at #148.

Previous post: Germany December 2014: Mercedes C-Class up 80% to 2nd place

One year ago: Germany Full Year 2013: VW Golf marks 38 years in pole position

Two years ago: Germany Full Year 2012: Mercedes B-Class and VW Tiguan break records

Full Year 2014 Top 50 brands and Top 353 models vs. Full 2013 figures below.

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Categories: Germany

Germany December 2014: Mercedes C-Class up 80% to 2nd place

January 17th, 2015 No comments

Mercedes C-Class Germany December 2014. Picture courtesy of largus,frMercedes C-Class

* See the Top 50 brands and Top 330 All-models by clicking on the title *

New car sales in Germany are up a very robust 7% year-on-year in December to 229,700 registrations, bringing the final 2014 tally above 3 million units. Below Volkswagen up 1% to 21.6% share, both Mercedes (+16%) and BMW (+17%) lodge outstanding results and hold 8.8% and 8.7% share respectively, leaving Audi (+6%) a fair bit behind at 7.6%. The rest of the Top 10 brands are identical to November with Ford impressive at +11% and Skoda surprisingly down 14%.   Seat confirms it has now reached blockbuster level in Germany with sales up 20% year-on-year at #10, Nissan is up 15% to #11, Citroen up 33%, Mini up 36%, Volvo up 52%, Jeep up 94% and Smart up 115% thanks to the arrival of the Forfour up 40 spots to #66 this month.

VW Passat Germany December 2014. Picture courtesy of largus.frVW Passat

Below the VW Golf falling back to more normal levels at 8.5% share, the Mercedes C-Class lodges another very impressive month thanks to the much improved new generation: up 80% year-on-year to snap the 2nd place off the VW Passat itself up 25% as the new model spreads across dealerships. It is the first time since June 2011 that the C-Class ranks that high at home. Boosted by discounts before its facelift, the BMW 1 Series is up 22% on December 2013 and 8 spots on November to #4, with the VW Tiguan (+34%), VW Touran (+51%) and Seat Leon (+32%) also very impressive.

BMW 2 Series Active Tourer Germany December 2014. Picture courtesy of largus.frBMW 2 Series Active Tourer

If we consider Skoda and Seat as part of Volkswagen, there is only one foreign nameplate in the German December Top 30: the Fiat 500 at #29, and its sales are in fact the addition of the 500 and 500L. The Renault Clio (#32) and Nissan Qashqai (#33) follow. The BMW 2 Series benefits from the addition of the Active Tourer in its monthly tally to jump 18 ranks on November and break into the monthly Top 50 at home for the first time, landing directly at #34. Notice also the Volvo XC60 up 88% to #44, the Mercedes V-Class up 11 spots to #58 and the Jeep Renegade up 13 to #103.

Previous month: Germany November 2014: Mercedes C-Class on podium

One year ago: Germany December 2013: VW Up inside Top 10 for the first time

Full December 2014 Top 50 brands and Top 330 All-models below.

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Categories: Germany

Germany Private Sales Full Year 2014: Mercedes C-Class up to #4

January 17th, 2015 No comments

Mercedes C Class Germany 2014. Picture courtesy of largus.frMercedes C-Class

* See the Top 100 best-selling models by clicking on the title *

As an appetiser for overall German new car registrations, I give you German Private Sales data for 2014. Germany characterises itself by an exceptionally low Private Sales (PS) ratio: 36.2% this year, and the situation is getting worse as this is almost two percentage points below the 2013 level (37.9%). This is to be compared with France where the 2014 PS ratio of 52.2% is the lowest ever there. As a result, even as the overall German market gains 3% year-on-year, Private Sales are actually down in volume as well at -2% to 1,099,312 units. Before we go into the sales charts in detail, a methodology note: are counted as Private Sales the cars sold to private buyers. Demo cars, rental cars and long-term leases are not counted as private – this is pretty standard across the industry.

Dacia Sandero Germany 2014. Picture courtesy of autozeitung.deThe Dacia Sandero achieves the highest PS ratio in the Top 100 (89.9%).

Volkswagen monopolises the podium with the Golf the most popular nameplate with private buyers once again at 73,708 sales above the VW Polo (36,844) and Tiguan (32,212) in the same order as last year. The Mercedes C-Class jumps 6 spots to land in 4th place with a PS of 37.6% – above the national average. The BMW 1 Series (PS: 44.5%) is up two ranks to #5, whereas the Mercedes B-Class (60.9%), Skoda Fabia (53.7%) and Mercedes A-Class (55.7%) all lose ground. Further down, notice the Dacia Sandero (89.9%) up to #13, the Seat Leon (37.6%) up to #15, Opel Mokka (52.8%) up to #19, Nissan Qashqai up to #22 and the Dacia Duster (84.3%) up to #23.

Previous month: Germany Private Sales November 2014: Opel Mokka shines

One year ago: Germany Private Sales Full Year 2013: Mercedes A-Class up 67%

Two years ago: Germany Private Sales Full Year 2012: Toyota Yaris and VW Up shine

Full Year 2014 Top 100 models vs. Full 2013 figures below.

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Categories: Germany

Germany November 2014: Mercedes C-Class on podium

December 25th, 2014 No comments

Mercedes C Class Germany November 2014. Picture courtesy of autobild.deThe Mercedes C-Class is now leader year-to-date in its segment at home.

* UPDATED See the Top 332 best-selling models and Top 50 brands by clicking on the title *

New car sales in Germany are down a disappointing 2% year-on-year in November to 250,082 registrations: the road to recovery still has a few chicanes ahead. Year-to-date, German sales are up 3% on 2013 to 2,807,073 units. In the brands ranking, if Volkswagen at #1 (-3%) and Audi at #3 (-4%) roughly follow the market, Mercedes at #2 (+1%), BMW at #4 (+2%) and Opel at #5 (+1%) buck the trend and post positive results. Ford (-9%), Kia (-11%), Toyota (-12%) and Peugeot (-20%) suffer while Subaru (+63%), Jeep (+53%), Mitsubishi (+44%), Porsche (+35%) and Volvo (+14%) are in great shape. Boosted by the new Sportsvan variant still counted within the nameplate’s sales, the VW Golf remains at stratospheric heights atop the models ranking with 9.9% share above the VW Polo up a solid 9% to 3.1% in 2nd place.

Opel Mokka Germany November 2014. Picture courtesy of autobild.deThe Opel Mokka breaks its ranking, volume and market share records at home this month…

The Mercedes C-Class is up a splendid 55% on November 2013 to climb onto the German podium for first time since June 2012 and only the second time in the past 3 years at #3 with 6,883 sales. It overtakes its archenemy the BMW 3 Series year-to-date at #6 and 54,708 sales vs. 51,978. The 3 Series is hit full frontal by the success of the new generation C-Class: it is down a very painful 36% year-on-year to a paltry 15th place, its lowest Germany ranking since July 2012. Despite sales down 25% YOY, the Skoda Octavia is back inside the Top 10 most popular nameplates in Germany at #9.

Opel Astra Germany November 2014. Picture courtesy of autobild.de…even outselling the Opel Astra for the first time.

The Opel Mokka surges by an astounding 182% year-on-year to reach its best-ever ranking (#17), volume (3,373) and market share (1.3%) at home. For the very first time, it outsells its stablemate the Opel Astra, down 26% to #21 and 3,113 units. In fact, this is only the second time the Astra nameplate – once upon a time the Golf’s biggest threat for the overall Germany pole position –  sinks outside the monthly Top 20 this year and ever after January (#25). More bad news for the Astra: this month it is outsold by the Seat Leon for only the second time in history after last August, meaning it is outsold by all its Volkswagen Group competitors: the Golf, Audi A3, Skoda Octavia and Seat Leon.

Renault Captur Germany November 2014First Top 50 ranking in Germany for the Renault Captur

Notice also the BMW X1 up 92% YOY to #19, the Hyundai i20 up 51% to #29, Renault Twingo up 26% to #32 and Hyundai i10 up 20 spots on October to #34. The Renault Captur breaks into the German Top 50 for the first time at #49 and the BMW 2 Series is boosted by the Active Tourer MPV variant up to a best-ever #52 with 1,395 sales. As always, German car buyers are faithful to their home brands: if we exclude Skoda and Seat, 100% owned by Volkswagen, there are only two true foreigners in the Top 30: the Fiat 500 at #27 and Hyundai i20 at #29.

Suzuki Celerio Germany November 2014. Picture courtesy of autobild.deSuzuki Celerio

Among recent launches, the Smart Forfour takes off, gaining 181 spots on October to #106 with 546 sales, the Jeep Renegade is up a further 22% and 18 spots on last month to #116, the Peugeot 108 is up 27% and 20 ranks to #118, the Nissan Pulsar up 14% and 11 spots to #121, the Suzuki Celerio up 134 ranks to #155 and the Lexus NX300h up 5 to #207. We welcome one all-new entrant in the German sales charts this month: the Lexus RC F landing at #261 with 14 units sold.

Previous month: Germany October 2014: VW Polo and Mercedes C-Class shine

One year ago: Germany November 2013: VW Golf hits highest share in 4 years

Full November 2014 Top 310 models and Top 50 brands Ranking Tables below.

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Categories: Germany

Germany Private Sales November 2014: Opel Mokka shines

December 25th, 2014 No comments

Opel Mokka Germany November 2014. Picture courtesy of largus.frOpel Mokka

* See the Top 50 best-selling models by clicking on the title *

81.777 new cars were purchased by private buyers in Germany in November, a 32.7% Private Sales (PS) ratio, frankly below the year-to-date level of 36.4%. The podium is back to its year-to-date 100% Volkswagen self with the Golf in the lead at 28.9% PS ratio, above the Polo (48.6%) and the Tiguan (45%), all PS ratio being lower than their YTD levels. The Mercedes C-Class is up one further spot to step into 4th place and now ranks 5th year-to-date despite a low 33.3% November PS ratio. It is followed by the A-Class (55.6%) while the Opel Mokka is up 9 spots on October to a fantastic 7th place with 1,423 sales even though its PS ratio (42.2%) is over 10 percentage points below its YTD level (54.4%). The Mokka was purchased privately more than twice as often any other Opel: the Corsa is #30 at 658 deliveries and the Astra #45 at 532. Finally, the Seat Leon leads ‘foreigners’ at #11 ahead of the Skoda Octavia (#12), Seat Ibiza (#13), Nissan Qashqai (#16), Skoda Yeti (#17), Fabia (#19), Dacia Sandero (#22) and Duster (#23).

Previous month: Germany Private Sales October 2014: One true foreigner in Top 20

One year ago: Germany Private Sales November 2013: VW Tiguan in third place

Full November 2014 Top 50 models Ranking Table below.

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Categories: Germany

Germany October 2014: VW Polo and Mercedes C-Class shine

November 8th, 2014 No comments

Mercedes C Class Germany October 2014The Mercedes C-Class is the 5th most popular nameplate in Germany this month.

* See the Top 310 best-selling models and Top 50 brands by clicking on the title! *

The German new car market is up 3% year-on-year in October to 275,320 registrations, bringing the year-to-date total to 2,556,991 units, also up 3% on 2013. Boosted by the new Sportsvan variant (separate data unavailable), the VW Golf remains at extremely high levels this month, just under 10% share thanks to 27,306 sales compared to 8.3% YTD. Now that the refreshed model is well established in dealerships, the VW Polo is up 24% year-on-year to reach the #2 spot for the first time in 8 months and overtakes the Audi A3 to rank #3 YTD. The VW Passat, in changeover period, is down 4% to #3 but remains #2 YTD. The Mercedes C-Class is up 20% to claim a Top 5 spot for the first time since last April and the third month this year so far, while the Opel Corsa is still in runout mode at +32% in 6th place.

Seat Leon Germany October 2014. Picture courtesy of largus.frThe Seat Leon reaches its highest ever ranking in Germany this month.

Just outside the Top 10, the Skoda Octavia is down 19% to #11 and now threatened by the Seat Leon for the title of best-selling foreigner (although both brands are owned by Volkswagen): the Leon breaks its German ranking record once again at an exceptional 12th position with 4,266 sales and 1.5%, up 36% YOY and its second best volume/share below the 4,328 and 1.6% reached last May. The Renault Twingo confirms its new generation has struck a chord with German consumers at #27 and 2,568 sales (+91%), the Hyundai i30 is one of only 6 foreigners in the Top 30, the Opel Mokka is up 62% to #32, the Renault Clio up 28% to #33, Skoda Rapid up 137% to a best-ever #37 and the Peugeot 308 doubling its sales year-on-year to #57.

Jeep Renegade Germany October 2014. Picture courtesy of autobild.de2nd month in market and already Jeep’s best-seller in Germany: the Renegade.

Among recent newcomers, the Mercedes V-Class is up 37% on September to #61, the Porsche Macan up 44% to #96 and still the brand’s best-seller by far above the Cayenne (#115) and 911 (#116), the Nissan Pulsar up 77% to #130, Jeep Renegade up 404% to #134 and already the brand’s best-seller in Germany, the Peugeot 108 up 40% to #138, the Ford Transit Courier up 30% to #142 and the Lexus NX up 33% to #212, here too the brand’s best-seller in the country.

Previous month: Germany September 2014: New Renault Twingo strikes a chord

One year ago: Germany October 2013: Audi A3 and Skoda Octavia impress again

Full October 2014 Top 310 models and Top 50 brands Ranking Tables below.

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Categories: Germany

Germany Private Sales October 2014: One true foreigner in Top20

November 8th, 2014 No comments

Dacia Sandero Germany October 2014. Picture courtesy of Auto Motor und SportThe Dacia Sandero is the only true foreigner in the German Private Sales Top 20 this month.

* See the Top 100 best-selling models by clicking on the title! *

As is now the tradition on BSCB, I give you the German Private Sales rankings as an appetiser for overall German data. German Private Sales (PS) data is always a little controversial, as the definition of a private sale isn’t 100% accurate. Are counted as private the cars sold to private buyers, not the ones actually used by private buyers. Long-term leases for example are counted as non-private, and it explains the fact that as cars become more expensive, their PS ratio tends to drop: a lot of them are on a long-term lease, so used privately but not counted as a private sale. In October there were 95,811 new Private Sales in Germany, a 34.8% PS ratio, a notch below the year-to-date ratio of 36.8%.

Toyota Aygo Germany October 2014. Picture courtesy of autobild.deToyota Aygo

This month German private buyers are buying into what can be considered national brands more so than usual. Taking into account Seat and Skoda are 100% owned by Volkswagen and Ford’s German subsidiary is considered by local buyers as a national brand, the only true foreigner in the Top 20 is the Dacia Sandero at #19. The VW Golf (29% PS ratio) and Polo (62.4%) top the ranking, followed by the Audi A3 (36.9%) up 5 spots on September to #3 and the VW Tiguan (48.3%) back up 14 ranks to #4. Notice also the excellent performances of the Mercedes A-Class up to #6, Toyota Aygo up to #22 vs. #73 YTD and Mitsubishi Space Star at #29 vs. #65.

Previous month: Germany Private Sales September 2014: BMW X1 shoots up

One year ago: Germany Private Sales October 2013: Mercedes A-Class on podium

Full October 2014 Top 100 models Ranking Table below.

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Categories: Germany

Germany September 2014: New Renault Twingo strikes a chord

October 14th, 2014 10 comments

Renault Twingo VW-Kaefer Germany September 2014. Picture courtesy of autobild.deRenault Twingo and first generation VW Beetle

* See the Top 311 best-selling models and Top 50 brands by clicking on the title! *

New car sales in Germany are up an encouraging 5% year-on-year in September to 260.062 registrations, bringing the year-to-date total to 2.281.671 units, up 3% on 2013. Brand-wise, Volkswagen outperforms the market with sales up 9% on September 2013 to 54,939 units for a 21.1% market share, ahead of Mercedes (-1%), Audi (+10%) and BMW (+2%). Mass brands Opel and Ford (both at +3%) continue to lose market share and are threatened by Skoda up to 6.2% share this month. Hyundai impresses just under 4% share thanks to 10.228 sales, Renault is up 12%, Seat up 19%, Mazda up 29%, Mitsubishi up 36%, Jeep up 50% and Maserati up 265%.

VW Golf Sportsvan Germany September 2014. Picture courtesy of automibile-magazine.frThe Sportsvan lifts the VW Golf nameplate to its best market share in 5 years.

Boosted by strong sales of the Sportsvan variant (separate data isn’t available), the VW Golf jumps above 10% share for the second time in the past 10 months at 10.6% and 27,575 units, up a gigantic 37% year-on-year. This is the Golf nameplate’s strongest market share at home in almost 5 years: since November 2009 when it hit 11.6%. The Audi A3 also does exceptionally well: up 3 spots on August and 24% year-on-year to land in 2nd place with 6,382 sales, dislodging the VW Passat while the Opel Corsa remains at a better-than-usual 4th spot thank to cut-throat prices on the outgoing generation. The VW Polo (+40%), Mercedes C-Class (+19%) and BMW 1 Series (+22%) follow and all shine.

Seat Leon Germany September 2014. Picture courtesy of largus.frSeat Leon

Yet another outstanding month for the Seat Leon up 40% year-on-year to #14 with 3,676 sales even though it is back below the Opel Astra (#11). This is the Leon’s 2nd best ranking ever in Germany below the #13 it reached last May. The Mini, helped by the third generation now widely available, is up 5 ranks on last month and 19% year-on-year to #17, the Fiat 500 is up 3 spots to #23 and Renault can finally report excellent news in Germany with the thunderous arrival of the Renault Twingo, lifted by the new model, inside the Top 25 at #25 and 2,623 sales, up 176% year-on-year. The local press even linked it with the first generation VW Beetle as they both sport their engine in the boot. That will definitely not hurt sales of the mini Renault nameplate which has been struggling in Germany since its original launch over 20 years ago.

BMW 2 Series Active Tourer Germany September 2014. Picture courtesy of autobild.deThe Active Tourer boosts the BMW 2 Series up to #59.

Further down, let’s salute Hyundai placing no less than 3 models inside the Top 35: the i30 at #28, i10 at #31 and ix35 at #35, the Opel Mokka up 63% to #29, Mazda CX-5 up 12 ranks on August to #37, the Skoda Rapid up 9 to an all-time high #38 (also hit last December), the Ford Mondeo up 34 to #54, the BMW 2 Series breaking its ranking record at home for the third straight month at #59 with 1,300 units thanks to the arrival of the Active Tourer (separate data not available), the Porsche Macan still the brand’s best-seller at home at #110, BMW X4 up 19 spots to #111 and the Ford Ecosport up 17 to #125.

Mercedes AMG GT Germany September 2014First appearance of the Mercedes AMG GT in the German rankings.

Finally, in September we welcome an unusually high number of newcomers in the models ranking: five. They are led by the Ford Transit Courier landing directly at #155 with 235 sales, ahead of the Nissan Pulsar at #160 and 220 units. The Lexus NX300h instantly becomes the brand’s best-seller in Germany thanks to 57 units sold at #227, the Mercedes AMG GT arrives at #255 (25 sales) and at the complete opposite end of the price scale the Suzuki Celerio ranks 264th with 19 units sold.

Previous month: Germany August 2014: Hyundai i10 best-selling ‘true’ foreigner

One year ago: Germany September 2013: Skoda Octavia up to all-time high #5

Full September 2014 Top 311 models Ranking Table below.

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Categories: Germany

Germany Private Sales September 2014: BMW X1 shoots up

October 14th, 2014 No comments

BMW X1 Germany September 2014. Picture courtesy of largus.frBMW X1

* See the Top 100 best-selling models by clicking on the title! *

As an appetiser for overall German sales data, I give you the Private Sales rankings. German Private Sales (PS) data is always a little controversial, as the definition of a private sale isn’t 100% accurate. Are counted as private the cars sold to private buyers, not the ones actually used by private buyers. Long-term leases for example are counted as non-private, and it explains the fact that as cars become more expensive, their PS ratio tends to drop: a lot of them are on a long-term lease, so used privately but not counted as a private sale. In September there were 88,941 new Private Sales in Germany, a 34.2% PS ratio, in sharp decline compared to August (37.8%) and year-to-date (37%).

Below the traditional leaders  – VW Golf at 24.6% PS ratio and VW Polo at 54.5%, the BMW 1 Series jumps 7 spots on August to round up the podium with 2,804 private sales for a 54.1% PS ratio. The Skoda Fabia is up one spot to #4, the Mercedes C Class up 3 to #5 and the B Class up one to #6. Other great performers this month include the Mini up to #11 vs. #21 year-to-date, the BMW X1 up to #13 vs. #31, Mazda CX-5 up to #16 vs. #35, Hyundai i30 up to #19 vs. #32 and the Mitsubishi Space Star up to #29 vs. #69.

Previous post: Germany Private Sales July 2014: Ford Fiesta up to 4th place

One year ago: Germany Private Sales September 2013: 3 Skodas in Top 8

Full August-September 2014 Top 100 models Ranking Table below.

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Categories: Germany

Germany August 2014: Hyundai i10 best-selling ‘true’ foreigner

September 20th, 2014 2 comments

Hyundai i10 Germany August 2014. Picture courtesy of autobild.deHyundai i10

* See the Top 300 best-selling models and Top 50 brands by clicking on the title! *

The locomotive of European new car sales, Germany is still not frankly on the road to recovery with a market down down 0.4% year-on-year in August to 213,092 registrations. This brings the year-to-date total to 2,021,609 units, up 3% on 2013.  We have an extremely stable manufacturer ranking this month: the entire Top 7 is identically to July and year-to-date, with Volkswagen (21.6%) leading the way ahead of Mercedes (9%), Audi (8.2%), BMW (8%) and Opel (7%). The biggest year-to-date gainers in the Top 15 are Mazda (+20%), Nissan (+18%), Skoda (+15%) and Seat (+10%).

Dacia Duster Germany August 2014. Picture courtesy of autobild.deDacia Duster – Dacia outsells Peugeot and Citroen this month.

Further down, we witness an interesting move: for the second time in the past 12 months after last December, Renault’s budget brand Dacia manages to outsell both Peugeot and Citroen in 16th place with 3,900 sales and 1.8% vs. 3,510 and 3,472 respectively, In the models ranking, the VW Golf is boosted by the new Sportsvan (included by the KBA in the nameplate total) with sales up 27% year-on-year to reach 9.2% share vs. 7.7% year-to-date, while the Passat is up 30% to 5,367 sales, potentially thanks to runout prices on the current gen mixed with the first dealer units of the new gen being delivered. This surge earns the Passat a spot inside the European Top 10 for the first time in almost two years.

Seat Leon Germany August 2014. Picture courtesy of autobild.deThe Seat Leon outsells the Opel Astra for the first time in Germany this month.

The VW Polo rounds up the podium, making it 100% Volkswagen for the first time since last March, the Opel Corsa delivers an excellent result: up 24% to #4 and the Ford Focus is up an outstanding 53% on August 2013 and 6 spots on last month to #6. Below we have a historical milestone unfolding before our eyes: the Seat Leon is up a further 4 spots on July to reach #15 (its 2nd best ever ranking below the #13 it reached last May), meaning it outsells its competitor the Opel Astra for the very first time in history this month. Gven the Astra used to be the Golf’s main competitor, the fact that it is now below the Golf’s premium (the A3), budget (Skoda Octavia) and sporty twins speaks volumes. This event seemed unthinkable only a year ago: the Leon ranked #35 vs. #6 for the Astra in February 2013, but it is now done and the long-term trend is in favour of the Leon so chances are it will happen again.

Mercedes GLA Germany August 2014. Picture courtesy of autobild.deThe Mercedes GLA smashes its ranking record in Germany this month.

The Hyundai i10 delivers a remarkable performance at #25: it doubles its sales year-on-year and is up 16 spots on July to become the country’s best-selling ‘true’ foreigner (discarding Skoda and Seat), just above the Fiat 500 down 12% to #26. Notice also the BMW X1 up 20 ranks to #28, the Toyota Auris up 23 to #34, the Mercedes GLA smashing its ranking record at #38 (previous best: #48 last May), the Dacia Duster up 24 to #44, Mitsubishi Space Star up 22 to #60 vs. #104 year-to-date and the BMW 2 Series beating its ranking record for the 2nd month in a row at #83 (+16).

Smart Forfour Germany August 2014First appearance of the new Smart Forfour in the German ranking this month.

Among recent launches, let’s salute the Citroen C4 Cactus up 163 spots on July to #119 with 366 sales and already #4 for the brand below the C4 (#748, C3 (#81) and Berlingo (#93), the BMW i8 up a shy 4 ranks to #224 and the new Smart Forfour making its very first appearance in the German ranking at #255 with 22 sales.

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Full August 2014 Top 300 models and Top 50 brands Ranking Tables below.

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Categories: Germany