Germany March 2017: Opel, Renault up, highest Q1 volume this decade

Opel sales are up 18% year-on-year in March. Picture autobild.de 

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It’s a very dynamic March for new car sales in Germany with volumes up 11% year-on-year to 359.683 units, lifting the first quarter total up 844.684 sales, up 7% on the same period in 2016 and the largest Q1 volume since 2009 (868.090) when scrappage schemes sent the market up 24% over the Full Year. Market leader Volkswagen struggles to keep up with the market’s fast pace with a timid 1% year-on-year improvement. Yet VW is still selling over double the amount as the next best-seller, Mercedes in great shape at +14% while just below, Audi (-2%) and BMW (+6%) both lose market share compared to a year ago.

Renault sales are up 39% in March and the new generation Koleos has landed.

Seat (+13%), Ford (+16%), Opel (+18%) and Renault (+39%) are the other carmakers posting double-digit gains inside the Top 10. Below, the list of high performing carmakers is long: Volvo (+22%), Peugeot (+25%), Mitsubishi (+27%), Fiat (+37%), Toyota (+37%), Citroen (+44%) and Dacia (+51%) post the largest improvements inside the Top 20, while among smaller brands, Jeep (+30%), Land Rover (+35%), Alfa Romeo (+90% thanks to the Giulia and the arrival of the Stelvio), Jaguar (+91%), Lotus (+144%), Tesla (+151%) and Bentley (+153%) are some of the best performers.

The Q2 is Audi’s best-selling crossover in March.

Model-wise, below the VW Golf in difficulty at -9%, the VW Polo rallies back up 39% year-on-year and four spots on last month to snap the 2nd position it now also holds year-to-date, but the VW Passat tubes down 43% to 4.471 and from #2 in February to #18 this month. The Opel Astra nudges up one spot to #3 thanks to sales up 19%, ahead of the VW Tiguan (+26%) and Mercedes C-Class (+18%) both also beating the market growth. Further down, notice the Ford Kuga (+35%), VW Touran (+41%), Mercedes E Class (+56%) and Renault Megane (+166% thanks to the new generation) all posting spectacular gains. The Audi Q2 is now Audi’s best-selling crossover at #33 ahead of the Q3 at #43 (-17%) and the Q5 at #65 (-26%). This month we welcome three new nameplates in the German sales charts: the Alfa Romeo Stelvio (#211), Subaru Outback (#251) and the new generation Renault Koleos  (#272).

Previous month: Germany February 2017: Audi snaps 10% share of falling market

One year ago: Germany March 2016: Volkswagen down, Audi up in flat market

Full March 2017 Top 48 brands and Top 321 models below.

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Germany February 2017: Audi snaps 10% share of falling market

Audi snaps 10% of the German new car market in February for only the second time this decade.

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German new car sales mark a pause in February at – 3% year-on-year to 243.602 registrations, yet thanks to a 5.5% improvement in January, the year-to-date tally is still in the black at +3.5% to 485.001 units. Market leader Volkswagen tumbles down 19% on an already weak February 2016 figure to 17.5% share vs. 19% year-to-date, and if last month Mercedes was the premium leader and crossed the 10% market share milestone for the third time in the past six months, this time it’s the turn of Audi. The Ingolstadt carmaker is up 4% to a round 10% share in February.

Alfa Romeo sales are up 83% thanks to the Giulia. 

This is only the second time Audi reaches a two-figure market share this decade – and potentially ever – along with January 2016. In the premium race, Audi comfortably distances Mercedes down 2% year-on-year at 8.9% while BMW sinks to #6 overall and 7.3% with deliveries down 9%, overtaken by mass-market Opel (-6%) and Ford (+1%). Year-to-date though, Mercedes remains above Audi for just 92 sales (46.137 vs. 46.045), both manufacturers commanding a 9.5% share of their home market.

Cadillac lodges the largest year-on-year improvement in market at +135% this month.

Renault lodges the largest year-on-year improvement in the Top 10 at +16% to 8.769 sales and 3.6% share. Further down Kia (+16%), Fiat (+18%), Toyota (+24%), Dacia (+30%) and Suzuki (+56%) are the best performers among the 20 most popular marques in Germany. As far as smaller brands are concerned, Jaguar (+36%), Ssangyong (+49%), Lada (+70%), Alfa Romeo (+83%), Maserati (+120%), Tesla (+122%) and Cadillac (+135%) make themselves noticed.

 The Audi Q2 leaps up to a record 35th place in February at home.

Over in the models ranking, the VW Golf falls flat at -22% but remains by far the best-selling vehicle in the country with 15.028 sales vs. 5.225 (-27%) for the VW Passat at #2 and 5.093 (+1%) for the VW Tiguan at #3, the latter having seemingly ended its new generation honeymoon period. The Opel Astra (-5%) and Skoda Octavia (-9%) round up the Top 5, knocking the VW Polo (-20%) down to #6. Illustrating its record February share, Audi places the A4 at #8 (+19%), the A3 at #9 (-19%), the A6 at #13 (+7%), the Q5 at #22 (+84%), the A1 at #36 (-22%), the Q3 at #38 (-30%) and the A5 at #45 (-27%). But the real winner is the Q2, slicing its record ranking in more than half from #80 last month to an all-time high #35 in February thanks tho 1.840 sales.

The Lada Vesta makes its entrance onto the German market this month. 

Inside the Top 50, the greatest performers include the Mercedes E-Class up 24%, the Nissan Qashqai up 25%, Renault Captur up 57% and Toyota Yaris up 60%. Among recent launches, let’s single out the Toyota C-HR up 19 spots on January to #88, the Suzuki Ignis up 30 to #108, the Skoda Kodiaq up 102 to #125, the Alfa Romeo Giulia up 36 to #154 and the Fiat Talento up 24 to #214. We welcome one newcomer in the German sales charts in February: the Lada Vesta landing at #241 with 54 sales.

Previous month: Germany January 2016: Mercedes above 10%, BMW X1 up to record #7

One year ago: Germany February 2016: Volkswagen continues to lose share

Full February 2017 Top 50 brands and Top 315 models below.

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Germany January 2017: Mercedes above 10%, BMW X1 up to record #7

The BMW X1 smashes its ranking record at home from #19 to #7. 

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German new car sales are up 5.5% to 241.399 units in January thanks to two extra selling days compared to January 2016. Market leader Volkswagen follows the market at +5% to 20.5% share but Mercedes quadruples the market growth rate at +20% to 24.372 deliveries, crossing the symbolic 10% market share barrier for the second time in the past three months (10.3% in November 2016) and the third time in the past six months (10.1% in August 2016). Audi is stable at -0.3% to 9% share but BMW shoots up 19% to 8.4% share. Opel (+4%) and Ford (+6%) remain a fair distance away, followed by Skoda (+28%), Renault (+26%), Hyundai (+14%) and Seat (+11%). Outside the Top 10, Volvo (+11%), Mitsubishi (+14%), Mini (+15%), Smart (+18%), Peugeot (+22%), Suzuki (+22%), Dacia (+23%), Fiat (+25%), Toyota (+30%), Lada (+72%), Jaguar (+76%), Aston Martin (+87%), Cadillac (+90%), Maserati (+109%), Lexus (+148%), Bentley (+169%) and Tesla (+287%) are among the best performing manufacturers.

Mercedes E-Class sales are up 80% year-on-year in Germany in January. 

Model-wise, the VW Golf drops 13% to just 5.9% share vs. 7% over the Full Year 2016, with Volkswagen monopolising the Top 4 for the second time in the past 12 months alongside with last October. The VW Passat is up 12% to #2, the VW Tiguan up 51% to #3 and the Polo up 1% to #4, distancing the Mercedes C-Class up a robust 24% to #5 and the Opel Astra up 7% to #6. But the main headline in Germany this month is the stunning 7th place of the BMW X1 up 177% year-on-year to 5.120 sales, smashing its previous ranking record of #19 established back in November 2014. The X1 is BMW’s best-seller in Germany for the first time this month, accounting for 25% of the brand’s sales and well ahead the 2 Series (#11), 1 Series (#17) and 3 Series (#24). Even more impressive – and rare for luxury models: the success of the X1 is reliant on its popularity with private buyers: it shot from #50 to #13 in the private sales models ranking in 2016.

The Seat Ateca hits a best-ever 41st place this month in Germany. 

Other strong performers near the top of the models charts include the Audi A4 (+35%), Skoda Octavia (+31%), Skoda Fabia (+45%), Mercedes E-Class (+80%), Audi Q5 (+117%), Ford Fiesta (+63%), Mercedes GLC (+29%), Opel Mokka (+37%) and Dacia Sandero (+32%). The Seat Ateca leaps up 14 spots on December to a record #41, overtaking the Hyundai Tucson (#45) as the best-selling recent launch in Germany (<12 months). The Fiat Tipo at #57 (+16), Audi Q2 at #80 (+9), Toyota C-HR at #107 (-9) and Ford Edge at #112 (+10) follow. Further down, the Suzuki Ignis is up 28 spots on last month to #138, the Jaguar F-Pace also up 28 to #149 and the Kia Niro up 24 to #169. This month we welcome the Skoda Kodiaq at #227 with 66 sales.

First appearance of the Skoda Kodiaq in the German sales charts. 

Previous post: Germany Full Year 2016: Volkswagen down, Mercedes up in strongest market this decade

One year ago: Germany January 2016: Volkswagen caught up by emissions scandal?

Full January 2017 Top 50 All-brands and Top 315 All-models below.

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Germany: Nameplates Records now updated with 2016 data

VW Golf IIIThe VW Golf sold 414,132 units in Germany in 1992 – a record year.

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We can now share with you an updated ranking of the the best-selling nameplates in Germany, ranked based on their record year in volume since data collection began in 1946. Only three nameplates managed to deliver at least one year above 300.000 sales over the entire period: the VW Golf, Beetle and Opel Astra, and only six were above 200.000: adding the Opel Kadett, VW Passat and Mercedes W123. One foreign model managed to crack the 100,000 annual unit-barrier: the Skoda Fabia.

Check out 70 years worth of German Historical data here

The VW Beetle’s record year was 1961 with 348,929 sales

Among foreign models, the Renault 19 is #2 with a record 97.262 units in 1991 but it never managed to break into the annual German Top 10, peaking at #11 in 1992. The legendary Renault 4 is #3 and was the best-selling import in Germany for a whopping 14 consecutive years between 1967 and 1980, peaking at 84.900 sales in 1970 for an estimated 5th place overall that year. This is estimated to the be the highest annual ranking ever hit by a foreign nameplate in Germany, equalled by the Skoda Fabia in 2009.

The Renault 4 was the best-selling import in Germany without interruption from 1967 to 1980 

Peugeot is also very well represented with the 206 holding the record for the brand’s highest single model annual sales volume at 63.426 units in 2003 (#12), ahead of the 205 (61.220 in 91) and 207 (58.222 in 09). Fiat’s highest seller is the Punto with 60.197 units in 1995. The Toyota Corolla leads all Japanese models with a high of 52.870 in 1991, followed by the Mazda 323 and 626.

Skoda Octavia Germany 2015. Picture courtesy autobild.deThe Skoda Octavia beats its annual volume record in Germany in 2016. 

Records beaten in 2016 include the Skoda Octavia’s volume (58.683) and the Seat Leon once again improving to 46.010 sales and #16 ranking.

Top 40 best-selling nameplates and Top 40 foreigners below.

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Germany Full Year 2016: VW down, Mercedes up, strongest market this decade

mercedes-e-class-germany-2016Mercedes hit an all-time high 10.3% share in Germany in November. 

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Check out 70 years worth of German Historical data here

The German new car market posts a third consecutive year of gains in 2016 at +4.5% to 3.351.607 units, its highest volume in seven years – since scrappage scheme-boosted 2009 (3.807.175). Low fuel prices and low interest rates have help fuelled this year’s dynamism in Germany, but most local analysts predict a slow-down of the growth in 2017 to around 2%, mainly thanks to sales incentives that have shot up by 25% since 2010. Traditionally desperately stable, the German brands ranking rises to new heights in 2016 with the Top 16 best-selling manufacturers unchanged on 2015. Market leader Volkswagen drops 4% and almost two percentage points of market share to 19.6%, one of only two carmakers in The Top 20 to lose volume year-on-year with Hyundai (-1%).

Renault Megane Germany 2016. Picture courtesy autobild.deFrench carmaker Renault is the biggest gainer in the Top 20 at +14%. 

Reversely Mercedes outpaces the market with a splendid 9% gain to 311.286 sales and 9.3% share, even reaching an all-time high 10.3% of its home market in November. Its cements its domination of the luxury segment, with Audi (+8%) and BMW (+5%) with lodging weaker gains. Below, Opel (+6%) and Ford (+7%) gain marginal market share while Skoda (+3%) loses a smidgen. Renault (+14%) is the biggest gainer in the Top 20 and takes a comfortable advantage over Hyundai to remain in 9th position. Only Mini and Volvo (both at +11%) deliver double-dgit gains in the Top 20, with Fiat, Toyota, Mazda and Kia (+9%) coming close. Further down, Honda (+20%), Land Rover (+25%), Ssangyong (+37%), Lexus (+46%), Maserati (+51%), Alfa Romeo (+53%), Bentley (+73%), Jaguar (+75%) and Infiniti (+108%) all set the German sales charts on fire thanks to new offerings, almost uniquely SUVs.

VW Golf Germany 2016The VW Golf is #1 in Germany for the 36th consecutive year (no interruption since 1980).

The VW Golf is the best-selling model at home for the 36th year in a row and a total of 41 times: every year since 1975 apart from one interruption in 1980 by the Mercedes W123. For reference, the VW Beetle ‘only’ topped the Germany market for 29 consecutive years from 1946 to 1973. In fact, despite a harsh 13% decline, it now sells 2.92 times as much as the #2, the VW Passat itself down 17% vs. 2.78 times in 2015. The VW Polo (+3%) rounds up a podium 100% Volkswagen like last year and the Mercedes C-Class (-1%) remains in 4th place. Thanks to the new model the Opel Astra jumps 16% and 3 spots to return inside the annual Top 5 for the first time since 2012. The VW Tiguan, also lifted by a new generation, reaches a new all-time high for the nameplate at 63.979 sales, peaking at #2 from August to October.

Opel Astra Germany 2016. Picture courtesy autobild.deThe Opel Astra returns inside the annual German Top 5. 

The Audi A4 (+17%), VW Touran (+42%), Skoda Fabia (+11%), Mini (+11%) and Mercedes E-Class (+15%) also post double-digit gains inside the Top 20 while the BMW 2 Series soars another 12% to become the brand’s best-seller at home at #12 above the 1 Series (#15) and 3 Series (#18). The Seat Leon breaks its volume and ranking records thanks to deliveries up 9% to 46.010, lifting it to #16 overall. Other impressive performers indulge the BMW X1 up 73% thanks to the new model, the Mercedes GLC up 59% over the GLK, the Hyundai Tucson landing at #37 and the Skoda Superb up 55%. Among newcomers, notice also the Seat Ateca at #119, the Fiat Tipo at #127and the Ford Edge at #176. The Audi Q2 (#193) and Toyota C-HR (#216) have promising starts, respectively ranking #89 and #98 in December.

VW Tiguan Germany 2016The VW Tiguan posts a new annual volume record in 2016 and ranked #2 three times. 

Looking at the best-selling nameplates with private buyers, the podium is here again 100% Volkswagen but the Golf (28.8% private ratio) leads ahead of the Polo (56%) and Tiguan (45.7%) this time. The Skoda Fabia and BMW 1 Series complete a Top 5 unchanged on 2015 while the Mini impresses with private sales up 15% to land in 6th position overall. The BMW 2 Series is up 12% to #8, the Mercedes A-Class up 9% to #9, the Opel Astra up 17 s[pots to #12, the BMW X1 up 155% to #13, the Fiat Ducato up 18% to #14 thanks to RVs, the Dacia Sandero remains at an impressive 16th spot and the Hyundai i10 and i20 both gain 36% to rank within the Top 30.

Previous month: Germany November 2016: Mercedes hits high point at 10.3% share

Previous year: Germany Full Year 2015: VW Golf celebrates 40 years in pole position

Two years ago: Germany Full Year 2014: Audi A3, VW Tiguan & Skoda Octavia at all-time high

Full Year and December 2016 Top 50 brands, Top 380 models and Top 30 private sales below.

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Germany November 2016: Mercedes hits high point at 10.3% share

Mercedes E Class Germany November 2016The view from the luxury competition: Mercedes snaps 10.3% of the German market.

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New car sales in Germany are up 1.5% year-on-year to 276.567 units, with the year-to-date tally now up 4.6% to 3.095.074 deliveries with just one month to go in 2016. Volkswagen continues to deliver paltry performances at -7% to a still vastly dominant, however, 19.5% share. Mercedes takes a definitive advantage over its luxury rivals thanks to sales up 6% to 10.3% share, according to BSCB files the highest market share hit by the brand in Germany in at least 6 years – and potentially ever – and only the second time it breaks the 10% barrier after last August. Mercedes distances BMW at 8% (+8%) and Audi at 7.4% (-6%). Below, Opel (+2%), Ford (-5%) and Skoda (-1%) all disappoint, whereas Renault, up 17% thanks to the Mégane up 165% and Seat, up 33% thanks to the Leon up to #13 and the Ateca breaking into the Top 50 at #44, both impress. Further down, outstanding performers include Peugeot (+16%) thanks to the new 2008 and 3008, Volvo (+20%) thanks to the S/V90, Porsche (+24%) thanks to the Cayenne up 58%, Suzuki (+29%) thanks to the Vitara, Alfa Romeo (+80%) thanks to the Giulia, Infiniti (+112%) thanks to the Q30, Maserati (+114%) thanks to the Levante and Jaguar (+115%) thanks to the F-Pace.

toyota-c-hr-germany-november-2016The Toyota C-HR has landed in Germany. 

The VW Golf remains by far the most popular nameplate in the country despite sales dropping 16%, ahead of the Polo (+13%) and Passat (-28%) while the Mercedes C-Class is up two spots on October to land at #4 above the VW Tiguan already slowing down its new generation-induced growth (+24%). The Opel Astra does the same at a timid +15% in 6th place but the Mercedes E-Class soars 29% to break into the Top 10. Notice also the Audi A4 up 35%, the Renault Clio up 40%, BMW X1 up 64%, Skoda Superb up 42% and Hyundai i20 up 61%. Among recent launches, The Audi Q2 is up 29 spots to end November 50 sales off its first Top 100 ranking at #101 and the Ford Edge gains 32 ranks to #124. This month we welcome three all-new nameplates in the German charts: the Toyota C-HR lands directly at #138, the Suzuki Ignis arrives at #249 and the Nissan NV300 at #266.

Previous month: Germany October 2016: Volkswagen drops 20% but monopolises Top 4

One year ago: Germany November 2015: Volkswagen Group resists, 2 Skodas in Top 8

Full November 2016 Top 50 All-brands and Top 315 All-models below.

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Germany October 2016: VW down 20% but monopolises Top 4

VW Tiguan Germany October 2016. Picture courtesy autobild.deThe Tiguan helps Volkswagen monopolise the Top 4 models in October. 

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The German new car market is down 6% year-on-year in October to 262.724 units on less selling days, yet the year-to-date tally remains frankly in positive territory at 2.818.507 registrations, up 5% or 132.000 sales over the same period in 2015. Despite a harsh 20% decline, Volkswagen remains by far the market leader at home with 49.441 sales and 18.8% share, distancing Mercedes at 9.5% (-2%), Audi at 8.9% (-3%) and BMW at 7.8% (-3%). Below, Opel, Ford, Skoda, Renault, Hyundai and Seat make the Top 10 exactly in the same order as year-to-date. Double-digit+ gainers are rare and include Toyota, Peugeot, Land Rover (all at +12%), Jaguar (+116%), DS (+11%), Alfa Romeo (+79%), Lexus (+61%), Maserati (+36%) and Infiniti (+61%).

Audi Q2 Germany October 2016. Picture courtesy largus,frThe Audi Q2 ranks at #130 in October at home. 

Over in the models ranking, Volkswagen defies the odds and manages to monopolise the Top 4 for only the fifth time in history after January 2014February 2014, May 2015 and October 2015. The Golf is tops again but freefalls 36% as potential buyers await the nameplate’s facelift, the Tiguan is up 16%, the Passat down 33% and the Polo down 8%. The Opel Astra surges 44% year-on-year to land in 5th place, with other great gainers including the Ford Fiesta (+37%), VW Touran (+41%), VW Transporter (+26%), VW Caddy (+29%) and BMW X1 (+105%). Among recent launches, the Hyundai Tucson (#41) keeps the lead but the Seat Ateca is up 34 ranks on September to land at a very solid 56th place, while the Audi Q2 gains 35 spots to #130 and the Hyundai Ioniq is up 109 to #159.

Previous month: Germany September 2016: Mercedes soars 26% in market up 9%

One year ago: Germany October 2015: Top 4 is 100% Volkswagen despite crisis

Full October 2016 Top 50 brands and Top 316 All-models below.

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Germany September 2016: Mercedes soars 26% in market up 9%

Mercedes-AMG GT R ( C 190), 2016Mercedes sales are up 26% year-on-year at home in September. 

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German new car sales are up a very satisfying 9% year-on-year in September to 298.002 registrations, lifting the year-to-date tally up 6% or almost 150.000 units to 2.555.783. Market leader Volkswagen gains less ground than the market at +2%, resulting in a reduced 19.5% market share vs. 20% year-to-date. It distances Mercedes soaring 26% to 28.700 deliveries and 9.6% share, BMW up 9% to 8% and Audi up a disappointing 3% to just 7.6% share vs. 8.9% so far this year. Year-to-date, Mercedes widens the gap with Audi at 235.828 sales vs. 227.684 with BMW at a fair distance (196.193).

vw-tiguan-seat-ateca-germany-september-2016-picture-courtesy-autobild-esThe VW Tiguan is up 22% to #2 while its twin the Seat Ateca breaks into the Top 100. 

In the mass market brand fight, Opel (7%) is back above Ford (+18%) with Skoda slower at +4. Hyundai (-21%) disappoints and Renault surges up 47% to #9. Further down, Smart (+17%), Mitsubishi (+22%), Toyota (+23%), Kia (+23%), Dacia (+30%), Mini (+35%). Fiat (+36%) and Land Rover (+60%) take off, while among small-volume brands Alfa Romeo (+131%) gets a Giulia-induced boost, Tesla (+183%) is lifted by the Model X, Infiniti (+190%) by the Q30 and Bentley (+159%) by the Bentayga.

volvo-v90-germany-september-2016-picture-courtesy-autobild-deThe Volvo 90 Series is now just outside the German Top 150. 

Volkswagen monopolises the models podium for the 5th time this year but the first time since last May with the Golf plunging 17% to 22.244 sales ahead of the Tiguan up 22% to 7.660 and the Passat down 3% to 6.778, remaining above the Mercedes C-Class at 6.752 (+9%). The VW Polo (+22%) and Opel Astra (+10%) are solid just below whereas the Audi A4 disappoints at just +4% despite a new generation. The Skoda Fabia gains 13% to remain inside the Top 10, the Mini (all models) is up 35% year-on-year and 10 spots on last month to #11 with the BMW 3 Series up 13 to #12 and the brand’s best-seller above the 1 Series (#14) and 2 Series (#17).

audi-q2-germany-september-2016-picture-courtesy-autobild-deThe Audi Q2 makes its first appearance in the German charts. 

Spectacular gainers inside the Top 50 include the VW Touran up 165% to #13 thanks to a new generation, the Ford Kuga up 174% to #15, Mercedes A-Class up 69%, VW Transporter up 76%, Mercedes GLC up 92% on the GLK, BMW X1 up 15-fold on its September 2015 score, Hyundai i20 up 91%, Renault Mégane up 146% and Renault Clio up 93%. Among recent launches, the Seat Ateca breaks into the Top 100 for the first time at #90 (+82 on August), the Volvo S/V90 is up 79 ranks on August to #152, the Alfa Romeo Giulia is up 26 to #188, the Toyota Proace up 71 to #189 and the Tesla Model X up 55 to #195, all three making their first appearance inside the German Top 200. We welcome four newcomers in the German sales charts in September: the Audi Q2 leads the way at #165 but should climb much further up the ranking very shortly, the Citroen C-Elysee lands at #216, the Cadillac XT5 at #279 and the Cadillac CT6 at #291.

Previous month: Germany August 2016: Mercedes > Audi but A4 beats Passat and C-Class

One year ago: Germany September 2015: Podium 100% VW, Hyundai Tucson shoots up

Full September 2016 Top 50 brands and Top 322 All-models below.

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Germany August 2016: Mercedes > Audi but A4 beats Passat and C-Class

Mercedes C Class Audi A4 Germany August 2016. Picture courtesy autobild.deMercedes passes Audi to snap the YTD luxury crown in Germany. 

* See the Top 50 brands, Top 322 models and Top 10 private sales by clicking on the title *

New car sales in Germany are up by a robust 8% year-on-year in August to 245.076 units, lifting the year-to-date tally up 5.7% to 2.257.781. For once market leader Volkswagen advances at double the pace of the market with deliveries gaining 16% to reach 48.851 and 19.9% share, just below the round 20% it holds year-to-date. Mercedes also shines with sales up 13% to 24.817 and crossing the symbolic 10% share mark at 10.1%. This score enables Mercedes to reclaim the #1 spot in the 2016 luxury race thanks to 207.128 units so far (+8%) vs. 205.125 (+11%) for Audi and 172.286 (+7%) for BMW. Ford (+8%) is back down to #5, followed by Opel (-3%) and Skoda (-7%), having now graduated into a mass market brand as we detail below. Just outside the brands Top 10, Fiat (+33%), Toyota (+27%) and Dacia (+29%) take off, while among smaller brands Land Rover (+27%), Jeep (+28%), Tesla (+32%), Alfa Romeo (+60%), Lexus (+60%), Ssangyong (+67%), Lada (+93%) and Maserati (+178%) step up on the gas.

Auto Bild Skoda OpelAuto Bild 19/08/2016. Top to bottom: Opel Monza, Skoda Kodiaq Coupé, Skoda Polar. 

Whereas only a decade ago the mass market race clearly opposed Volkswagen, Opel and Ford with the Golf always pitted against the Astra and Focus, the situation is a lot different now. Opel, a favourite of business fleets, has lost a lot of its shine with private customers. Meanwhile, Czech brand Skoda, once a mocked low-cost lilliputian, has spectacularly stepped up its game in recent years. To the point when #1 car mag Auto Bild regularly pits it against Opel, now its true enemy, as it was the case in the August 19 issue (see above). In the article, titled Fight for mass market, Auto Bild details the 10 models the two brands are launching by 2020, setting the next gen Skoda Octavia vs. the next Opel Insignia, the next Citigo vs. the next Adam, the Polar (Fabia-based crossover) vs. the Adam X crossover, the Kodiaq Coupé vs. the Monza and the Meriva-replecement Corsa X vs. the next Yeti… Check out the Auto Bild online video article here.

VW Tiguan Germany August 2016. Picture courtesy auto.ndtv.comThe new generation pushes VW Tiguan sales up 117% in August. 

Over in the models aisle the VW Golf continues to reign supreme at 18.665 sales, three times the level of its closest opponent which this month is a very impressive VW Tiguan boosted up 117% year-on-year to 6.135 units by its new generation and now back in positive year-to-date (+4%). The next three nameplates are all mid-size sedans fitting in all competing for bragging rights in the segment. The Audi A4 (+24%) manages to outsell the traditional segment leader, the VW Passat (-17%), for the first time since August 2013 but by just 10 units, with the Mercedes C-Class (-2%) only 17 units below that. The new generation is working well for the A4 which ranked #24 last December when the Passat was #2.

Bentley Bentayga Germany August 2016. Picture courtesy autobild.deBentley Bentayga 

Below the Skoda Octavia at #6 (+5 on July), the Opel Astra disappoints at -14% despite the new model, while the VW Touran is up 5-fold to #8 overall. The Opel Corsa (+23%), Ford Kuga (+87%), Fiat 500 family (+24%), VW Transporter (+99%), Hyundai i20 (+78%), Audi Q5 (+61%), BMW X1 (+392%), Mercedes GLC (+235% on the GLK) and Dacia Sandero (+40%) are among the best performers inside the Top 50. Beyond, notice the Mercedes GLE up 88% on the M-Class, the Toyota RAV4 up 118%, Ford Ecosport up 183% and BMW i3 up 273% thanks to new legislation in favour of green cars.

Toyota Proace Germany August 2016. Picture courtesy welt.deToyota Proace

Among recent launches (<12 months), the Hyundai Tucson is far ahead at #41 with 1.681 sales, distancing the Fiat Tipo at #94 with 722 , the Renault Talisman at #159 with 267 and the Jaguar F-Pace at #162 and 262 units. Both the Kia Niro (#170) and Seat Ateca (#172) break into the German Top 200 for the very first time, while the Fiat 124 Spider (#224) and Maserati Levante (#225) slowly creep up the charts. We welcome two new nameplates in Germany in August: the Bentley Bentayga at #253 with 30 deliveries and the Toyota Proace at #260 with 27.

Volkswagen Beetle DuneThe VW Beetle remains a favourite of German private buyers (#8).

German Private Sales

Only 35.3% of all new cars sold in Germany so far in 2016 were purchased by a private person, one of the lowest ratios in Europe. Although it went up to 38.1% in August, that’s still just 93.374 private sales and 796.997 year-to-date. The thing is, ‘real’ people tend to buy vastly different cars than businesses. If the VW Golf remains in the lead with 6.514 private sales followed by the Tiguan (3.227) and Polo (2.197), the Skoda Fabia manages a flamboyant 4th place and the Dacia Sandero an even more impressive 6th position. The Hyundai i20 and VW Beetle are also among the 10 vehicles favoured by German private buyers in August.

Previous month: Germany July 2016: Audi A4 and VW Tiguan step up

One year ago: Germany August 2015: BMW 2 Series shoots up to third place

Full August 2016 Top 50 brands, Top 322 models and Top 10 private sales below.

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Germany July 2016: Audi A4 and VW Tiguan step up

VW Tiguan Germany July 2016. Picture courtesy largus.frThe VW Tiguan is up 13 spots on June to #5 in July. 

* See the Top 50 All-brands and Top 315 models by clicking on the title *

The German new car market marks a pause in July with sales down 4% year-on-year to 278.866 units but the year-to-date total is still frankly in positive territory at +5% to 2.012.705. Once again, Volkswagen underperforms with deliveries down 13% to 56.958 and 20.4% share, while Audi resumes its premium market domination thanks to sales up 1% to 26.386 vs. 25.442 for Mercedes (-6%) and 19.924 for BMW (-3%). Ford (+12%) is up two spots on June to #4 with 7.7% share whereas Opel is down 9% at #6 and Skoda down 11% to #7. Renault (+8%), Dacia (+11%), Toyota (+12%), Fiat (+13%), Mini (+14%), Suzuki (+28%), Alfa Romeo (+30%), Jaguar (+36%), Maserati (+41%), Lexus (+83%) and Infiniti (+189%) all impress but Seat (-16%), Mitsubishi (-17%) and Porsche (-18%) disappoint.

Model-wise, the Volkswagen Group monopolises the Top 5 with the Golf (-28%), Passat (-35%), Audi A4 (+8%), VW Polo (-4%) and Tiguan (+8%) on top. The VW Touran (+205%) is up to #8, the VW Transporter up 46% to #12, BMW 3 Series up 36%, Ford Kuga up 30%, Audi Q3 up 38%, BMW X1 up 185% and Mercedes GLC up 608% on its predecessor the GLK’s sales a year ago.

Previous post: Germany First Half 2016: Volkswagen down 1% in market up 7%

Previous month: Germany June 2016: Opel Astra snaps first podium in over 4 years

One year ago: Germany July 2015: 2 Series BMW’s best-seller, closes in on Top 10

Full July 2016 Top 50 All-brands and Top 315 models below.

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