Germany July 2016: Audi A4 and VW Tiguan step up

VW Tiguan Germany July 2016. Picture courtesy largus.frThe VW Tiguan is up 13 spots on June to #5 in July. 

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The German new car market marks a pause in July with sales down 4% year-on-year to 278.866 units but the year-to-date total is still frankly in positive territory at +5% to 2.012.705. Once again, Volkswagen underperforms with deliveries down 13% to 56.958 and 20.4% share, while Audi resumes its premium market domination thanks to sales up 1% to 26.386 vs. 25.442 for Mercedes (-6%) and 19.924 for BMW (-3%). Ford (+12%) is up two spots on June to #4 with 7.7% share whereas Opel is down 9% at #6 and Skoda down 11% to #7. Renault (+8%), Dacia (+11%), Toyota (+12%), Fiat (+13%), Mini (+14%), Suzuki (+28%), Alfa Romeo (+30%), Jaguar (+36%), Maserati (+41%), Lexus (+83%) and Infiniti (+189%) all impress but Seat (-16%), Mitsubishi (-17%) and Porsche (-18%) disappoint.

Model-wise, the Volkswagen Group monopolises the Top 5 with the Golf (-28%), Passat (-35%), Audi A4 (+8%), VW Polo (-4%) and Tiguan (+8%) on top. The VW Touran (+205%) is up to #8, the VW Transporter up 46% to #12, BMW 3 Series up 36%, Ford Kuga up 30%, Audi Q3 up 38%, BMW X1 up 185% and Mercedes GLC up 608% on its predecessor the GLK’s sales a year ago.

Previous post: Germany First Half 2016: Volkswagen down 1% in market up 7%

Previous month: Germany June 2016: Opel Astra snaps first podium in over 4 years

One year ago: Germany July 2015: 2 Series BMW’s best-seller, closes in on Top 10

Full July 2016 Top 50 All-brands and Top 315 models below.

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Germany First Half 2016: Volkswagen down 1% in market up 7%

VW Tiguan Germany June 2016Volkswagen is counting on the Tiguan to return to growth at home over the remainder of 2016. 

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It’s a very robust First Half of the year for new car sales in Germany, up 7% or 116.000 units to 1.733.839. Market leader Volkswagen struggles with sales down 1% to 346.188 and loses almost two percentage points of market share, going from 21.7% to 20%. Even though the emissions scandal it has been embroiled in since last September hasn’t truly damage the opinion Germans have of the brand, the manufacturer has had to slow its release schedule to focus on fixing the affected engines and getting regulators’ approval, a process that is still far from being complete. This, more than any kind of boycott by consumers, explains the brand’s decline in market share at home so far this year.

Audi A4 Germany June 2016Audi (+13%) places the A3 at #4 and the A4 at #7. 

Audi for its part is stronger than ever at +13% to 159.501 sales and 9.2%, distancing Mercedes at 9% and BMW at 7.8%, both up 10%. Opel (+13%), Ford (+11%) and Renault (+15%) also beat the market in the Top 10, while Mazda (+17%), Kia (+11%), Mini (+10%) and Mitsubishi (+13%) do so in the Top 20. Among smaller brands, Lexus (+25%), Alfa Romeo (+29%), Land Rover (+30%), Honda (+50%), Ssangyong (+62%), Infiniti (+80%) and Jaguar (+100%) all post spectacular gains compared top the same period in 2015.

BMW 2 Series Active Tourer Germany June 2016. Picture courtesy largus.frBMW is up 10% and places the 2 Series at #11. 

The Volkswagen Group places four models in the Top 4 best-sellers over H1 2016: the VW Golf is unreachable at 128.932 sales despite dropping 5% and one full percentage point of market share to 7.4%, and is followed by the VW Passat (-9%) and VW Polo (+7%) while the Audi A3 gains 8% to overtake the Mercedes C-Class (-0.2%) and rank 4th overall. The VW Touran (+29%), Opel Astra (+26%) and Audi A4 (+21%) post the biggest gains in the Top 10, all helped by new models. Below, the BMW 2 Series still rides on the success of the Active and Gran Tourer MPV variants (+56%), the VW Tiguan drops 6 spots to #12 as the new generation slides into the starting blocks, and the Skoda Fabia (+16%) and Seat Leon (+15%) make it three “foreigners” in the Top 15 along with the Skoda Octavia (#8).

Hyundai Tucson Germany June 2016The Hyundai Tucson is by far the most successful new nameplate of 2016.

Outstanding and immediate success of the Hyundai Tucson landing directly at #36 with 13.454 sales and totally dominating new nameplate launches: the next bests are the Ford Mustang (#121), Fiat Tipo (#178) and Renault Talisman (#181). Notice also the Skoda Superb up 75% to #37, the Mercedes GLC up 61% on the GLK a year ago to #38, the Kia Sportage up 54% to #52, Audi Q7 up 124% to #82, Ford S-Max up 386% to #68, Mazda CX-3 up 721% to #72 and Renault Kadjar up 813% to #79, the latter two being only just over one year old.

Skoda Fabia Germany June 2016. Picture carkeys.co.ukThe Skoda Fabia is the third best-seller in Germany with private buyers.

Exclusive to BSCB, we can also share with you the best-selling models with private buyers over H1 2016. This is a very different ranking as the general one, given such strong sellers as the VW Passat (#3 overall) are purchased at 90% by fleet, and therefore don’t make it into the Top 50. The VW Golf remains on top despite a low 28.3% Private Sales ratio, ahead of the VW Polo (57.6%) and Skoda Fabia (53.4%). The Mini (48.2%) shoots up to #6, the BMW 1 Series is up to #7, the Fiat Ducato at #9, the Mercedes B-Class at #11 and the Mercedes A-Class at #12. The BMW X1 is up to #15, the Hyundai Tucson up to #17, Dacia Sandero up to #18 and Mitsubishi Space Star up to #19. Reversely the Opel Astra drops to #13, the Audi A3 to #14 and the Opel Corsa to #29.

Previous post: Germany June 2016: Opel Astra snaps first podium in over 4 years

One year ago: Germany 1st Half 2015: VW Golf, Passat and Polo further Volkswagen domination

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Full H1 2016 Top 30 best-selling models with private buyers below.

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Germany June 2016: Opel Astra snaps first podium in over 4 years

Opel Astra Germany June 2016. Picture courtesy autobild.deThe Opel Astra ranks #3 in Germany in June. 

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The German new car market gains a robust 8% year-on-year in June to 339.563 registrations, lifting the year-to-date total up 7% or 116.000 additional sales to 1.733.839. Last month, market leader Volkswagen was the only brand to lose ground in the Top 35, and this month the emissions scandal-embattled marque once again posts a disappointing result at +0.2% to 63.722 units and 18.8% share vs. 20.3% a year ago. Mercedes surges 13% to snap the overall 2nd spot away from Audi (+1%) while BMW displays even more dynamic growth at +17% in 4th place. Opel (+6%) holds Ford (+12%) at bay above Skoda, Renault (+30%), Hyundai (+13%) and Seat (-7%). Outside the Top 10 Suzuki (+21%), Dacia (+22%), Land Rover (+23%), Mazda (+24%), Jeep (+27%), Honda (+61%), Infiniti (+78%), Ssangyong (+81%), Jaguar (+101%) and Alfa Romeo (+119%) make themselves noticed, all improving at least twice as fast as the market.

VW Touran Germany June 2016. Picture courtesy autobild.deVW Touran sales are up 138% year-on-year this month.

The VW Golf unsurprisingly retains the models crown but drops a worrying 7% to 21.995 units while the VW Passat crumbles 26% to 7.006 but remains #2. Boosted by the new generation, the Opel Astra is up 6 spots on May to land in third position: this is the nameplate’s first podium ranking in Germany since May 2012. The Audi A4 continues to catch up on lost time with its new model, up 23% to #4, while the VW Touran (+138%) and BMW 2 Series (+50%) post fantastic gains inside the Top 10. Just below, notice the BMW 1 Series (+16%), Skoda Fabia (+20%) and VW Up (+51%) all in great shape while further down the Skoda Superb (+100%), Hyundai i30 (+147%) and Mercedes GLC (+248% on the GLK) make themselves noticed. The Captur (+62%) is Renault’s best-seller in Germany this month ahead of the Megane (+44%) and Clio (+13%).

Tesla Model X Germany June 2016. Picture courtesy auto-motor-und-sportThe Tesla Model X has landed in Germany. 

The Hyundai Tucson is by very far the most successful recent launch at #35 with 2.719 sales this month, distancing the Fiat Tipo at #122 (+65 on May), the Renault Talisman at #148 (+3) and the Ford Edge at #149 (+55). We welcome no less than seven new nameplates in the German ranking in June, led by the Seat Ateca at #126 with 652 units sold, above the Fiat 124 Spider (#191), Alfa Romeo Giulia (#205), Hyundai Ioniq (#253), Maserati Levante (#259), Infiniti QX30 (#267) and Tesla Model X (#271).

Previous month: Germany May 2016: Volkswagen only brand down in Top 35, Audi up 28%

One year ago: Germany June 2015: Mercedes C-Class and Skoda Octavia shoot up

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Germany May 2016: VW only brand down in Top 35, Audi up 28%

VW Passat Audi A4 Germany May 2016. Picture courtesy autobild.deVolkswagen and Audi are going in opposite directions in Germany.

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The German new car market is up an encouraging 12% or 30.000 units year-on-year in May to 286.931 registrations, leading to a year-to-date tally up 7% to 1.394.276 units after five months. Once again market leader Volkswagen frankly underperforms: it is the only brand in the Top 35 that loses ground year-on-year at -1% to 55.472 sales and 17.6%, as the manufacturer remains embroiled in a seemingly never-ending diesel emissions scandal that has triggered numerous political interventions and acute scrutiny on all manufacturers’ emissions levels.

Skoda Superb Germany May 2016. Picture courtesy autobild.deThe Skoda Superb is up 92% in Germany in May. 

It is however the only brand in the Volkswagen Group truly affected sales-wise, as Audi is up a flamboyant 27% to return to #2 overall with 26.713 sales and 8.5% share, overtaking Mercedes (+6%). Skoda and Porsche are up 8% and Seat up 6%, all losing share but still in positive. Opel (+26%) leapfrogs past BMW (+15%) and Ford (+14%) to reach 4th place overall. Renault (+38%), Peugeot (+21%), Kia (+24%), Mazda (+26%), Mini (+23%), Suzuki (+23%), Land Rover (+20%) and Honda (+43%) all post fantastic gains while further down Jaguar takes off at +156%.

Ford Edge Germany May 2016The Ford Edge has landed in Germany.

Model-wise, despite its drop Volkswagen monopolises the podium with the Golf (-2%), Passat (-4%) and Polo (+12%). The Audi A3 (+33%) and A4 (+45%) round up the Top 5 and both post spectacular gains. Not as spectacular though as the Opel Corsa (+70%) and VW Touran (+71%) inside the Top 10, whereas the Opel Astra posts a rather muted 13% increase. The Skoda Fabia (+32%) breaks into the German Top 10 for the first time since last November and the Seat Leon (+33%) is up 9 spots on April to hit #11, its second best-ever ranking below the #10 it reached last August.

BMW 7 Series Germany May 2016The new generation boosts BMW 7 Series sales up 254% at home.

Further down, the Skoda Superb gains 92% to #33, the BMW X1 is up 67% to #37, the Renault Captur takes off 113% to #40, the Hyundai Tucson holds strong at #41, the Kia Sportage is up 65% to #44 and the Mercedes GLC is up 45% on its predecessor’s score, the GLK, in May 2015. The Peugeot 2008 leaps 72% to become the brand’s best-seller in Germany, the Ford Ecosport is up 4-fold to 1.310 deliveries and the BMW 7 Series up 254% thanks to the new model. Among recent launches, the Renault Talisman is up 76 spots on April to #151 and the Suzuki Baleno up 42 to #158, while we welcome three new nameplates in the charts: the Ford Edge at #194, the Volvo S/V90 at #259 and the Rolls-Royce Dawn at #265.

Previous month: Germany April 2016: Market up 8%, Volkswagen up 3%

One year ago: Germany May 2015: VW monopolises Top 4 for third time ever

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Germany April 2016: Market up 8%, Volkswagen up 3%

VW Polo Germany May 2015. Picture courtesy flickrThe VW Polo is up 22% year-on-year in Germany in April.

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April sales in Germany are up by a very robust 8% year-on-year to 315.921 units, lifting the year-to-date total up 6% to 1.107.345. As its emissions scandal draws into its 8th month with still a lot of finger pointing happening both internally at Volkswagen and externally in Germany and worldwide and a long way towards a resolution, VW continues to underperform but is in positive at +3% to 64.577 sales and 20.4% share vs. -2% and 20.5% so far in 2016. Mercedes overtakes Audi to rank #2 thanks to volumes up a striking 22% to 30.075, yet Audi also outperforms the market at +10% to 29.770. Fiat is up 19% to claw its way back inside the Top 10, with Toyota (+10%), Kia (+20%), Mini (+25%) and Mazda (+34%) also posting double-digit gains inside the Top 20. Further down and in ranking order, Volvo (+21%), Honda (+90%), Land Rover (+29%), Jaguar (+125% thanks to the F-Pace), Ssangyong (+81%), Infiniti (+181% thanks to the Q30) and Bentley (+98%) also shine.

Audi A4 Germany March 2016. Picture courtesy autobild.deThe all-new Audi A4 now leads its segment in Germany. 

Model-wise, the VW Golf is once again miles ahead of the competition but dips 1% to 24.927 units, with VW back to monopolising the podium as it did in 2015 and is doing so far in 2016 with the Passat (+2%) and Polo (+22%). The VAG Group even monopolises the Top 5 this month with the Audi A3 at #4 and the Audi A4 boosted 48% by the new model to #5 and 6,345 sales, now leading its segment. The Mercedes C-Class is not hit, and far from its: up 17% to #6, but the BMW 3 Series sinks 9% to #22. Also bolstered by a new generation, the Mercedes E-Class is up 68% to break into the Top 10 at #10 vs. #23 so far this year.

Infiniti Q30 Germany April 2016. Picture courtesy largus.frThe Infiniti Q30 is now the brand’s best-seller in Germany. 

The Skoda Octavia (+23%), Mini (+25%) and BMW 2 Series (+52%) also posts very strong results this month, as do the BMW X1 (+63%), Skoda Superb (+57%), Mercedes GLC (+49% on the GLK last year) and Kia Sportage (+96%). Among recent launches, the Hyundai Tucson leads the way at #37, the Honda HR-V (#106) and Ford Mustang (#108) are just outside the Top 100 and we welcome three new nameplates into the German Top 200 in April: the Infiniti Q30 is up 69 spots on last month to #175 with 241 sales, becoming the brand’s best-seller above the QX70 (#239), the Jaguar F-Pace is up 97 ranks to #179 and 221 units, already getting very close to the brand’s favourite the XF (#171) and outselling the XE (#190) and finally the Suzuki Baleno up 77 notches to #200 and 146 deliveries.

Previous month: Germany March 2016: Volkswagen down, Audi up in flat market

One year ago: Germany April 2015: Opel Karl and Renault Kadjar land

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Germany March 2016: Volkswagen down, Audi up in flat market

Audi A4 Germany March 2016. Picture courtesy autobild.deThe all-new Audi A4 is only 17 sales off leading its segment in March. 

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The German new car market is flat in March: down 0.04% year-on-year to 322.913 registrations but a strong start of the year lifts the first quarter result up 4.5% to 791.424 units. Once again Volkswagen, handicapped by a deepening emissions scandal, sees its sales drop at -6% to fall below the symbolic 20% market share at 19.5% and 20.5% year-to-date (-4%). Its luxury division Audi isn’t affected though: volumes are up 10% in March and 15% in the first quarter in 2nd place. Mercedes remains #3 despite sales down 1% just as BMW gains 8% in 4th position. Ford (+4%), Opel (+1%) and Skoda (+5%) post limited gains but Renault (+10%), Mini (+10%), Volvo (+11%), Honda (+13%), Nissan (+16%), Land Rover (+21%) and Mitsubishi (+23%) are more dynamic, with Jaguar lifted up 57% by the XE and Ssangyong pushed up 99% by the Tivoli. On the other hand, Hyundai (-10%), Peugeot (-10%), Toyota (-12%), Fiat (-13%), Citroen (-24%) and Suzuki (-26%) all struggle.

VW Polo Germany March 2016. Picture courtesy autobild.deThe VW Golf, Passat and Polo are all down in March at home. 

Model-wise, the VW Golf (-5%) and Passat (-9%) lead but lose ground, while just below the Audi A3 (+7%), Skoda Octavia (+23%) and most impressively the BMW 2 Series (+80%) all gain ground. The VW Polo (-9%) drops three spots to #6, the Opel Astra (+21%) ranks 7th and the Audi A4, up 14% to 5.811 sales, is already teasing its direct competitor the Mercedes C-Class, down 8% to 5.827 units whereas the BMW 3 Series has already lost the battle: down 21% to 4.028 deliveries. The Seat Leon gains 28% to #12, its second best-ever monthly ranking in Germany below the #10 it hit last August, the Fiat Ducato is up 30 ranks on February to #20 now that rental companies are starting to purchase camping cars in preparation for summer – a German sales specialty.

Seat Leon Germany March 2016. Picture courtesy autobild.deThe Seat Leon ranks at a high #12 in March in Germany. Picture autobild.de

The Nissan Qashqai (+30%) is the most popular ‘true’ foreign model (Skoda and Seat excluded), followed by the Hyundai Tucson at a splendid #35 with 2.403 sales. Notice also the BMW X1 up 97% to #34 and the Skoda Superb up 64% to #47, the Ford Mustang getting ever closer to the German Top 100 (#107), the Jaguar XE up 34 spots on last month to #136. Three new nameplates make their first appearance in the German sales charts in March: the Fiat Tipo lands at #173 with 270 sales, the Jaguar F-Pace arrives at #276 with 10 units sold and Suzuki Baleno comes in at #277 with 8 deliveries.

Previous month: Germany February 2016: Volkswagen continues to lose share

One year ago: Germany March 2015: Opel Corsa and Mazda3 impress

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Germany: Nameplates Records now updated with 2015 data

The VW Golf sold 414,132 units in Germany in 1992 – a record year.

* Click on the title for the Top 40 best-selling nameplates & Top 40 foreign nameplates *

We can now share with you an updated ranking of the the best-selling nameplates in Germany, ranked based on their record year in volume, since records began in 1946. Only 28 nameplates managed to sell upwards of 100,000 units in a single year over the entire period, among them only one foreign model: the Skoda Fabia. Only three nameplates delivered at least one year above 300,000 sales: the VW Golf, Beetle and Opel Astra, and only six were above 200,000: adding the Opel Kadett, VW Passat and Mercedes W123.

Check out 70 years worth of German Archived data here *

The VW Beetle’s record year was 1961 with 348,929 sales

Among foreign models, the Renault 19 is #2 with a record 97,262 units in 1991 but it never managed to break into the annual German Top 10, peaking at #11 in 1992. The legendary Renault 4 is #3 and was the best-selling import in Germany for a whopping 14 consecutive years between 1967 and 1980, peaking at 84,900 sales in 1970 for an estimated 5th place overall that year. This is estimated to the be the highest ranking ever hit by a foreign nameplate in Germany, equalled by the Skoda Fabia in 2009.

The Renault 4 was the best-selling import in Germany without interruption from 1967 to 1980 

Peugeot is also very well represented with the 206 holding the record for the brand’s highest single model annual sales volume at 63,426 units in 2003 (#12), ahead of the 205 (61,220 in 91) and 207 (58,222 in 09). Fiat’s highest seller is the Punto with 60,197 units in 1995. The Toyota Corolla leads all Japanese models with a high of 52,870 in 1991, followed by the Mazda 323 and 626.

Skoda Octavia Germany 2015. Picture courtesy autobild.deThe Skoda Octavia beats its annual volume and ranking records in Germany in 2015. 

Records beaten in 2015 include the Skoda Octavia stepping up both its volume (57.907) and ranking (#6) bests, the Seat Leon improving to 42,125 sales and the Fiat 500 to 33,908 sales and #24, making its entrance within the Top 40 most successful foreign nameplates in Germany at #35.

Top 40 best-selling nameplates and Top 40 foreigners below.

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Germany February 2016: Volkswagen continues to lose share

VW Passat Germany February 2016. Picture courtesy wheelsmag.com.auVolkswagen sales are up just 4% in a home market up 13%. Picture wheelsmag.com.au

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New car sales in Germany are up by a strong 12% year-on-year in February to 250.146 registrations, lifting the year-to-date total to 468.511 units, up 8% on the same period in 2015. After stalling in January at -9%, the market leader embroiled in a seemingly never-ending emissions scandal, Volkswagen, is back in the black in February. But with sales up just 4% year-on-year, the German carmaker loses share at 20.9% vs. 22.5% in February 2015, now standing at 21.2% share so far in 2016 (-2%) vs. 23.4% at the same stage in 2015. The end of the tunnel is in no way in sight for Volkswagen, still struggling with finding out how long the tunnel is in the first place…

Hyundai Tucson Germany February 2016. Picture courtesy autobild.deThe Hyundai Tucson is already the third best-selling foreign nameplate in Germany.

Its premium division Audi remains #2 and goes with the market (+14%), followed by Mercedes (+23%) and BMW (+8%). Mass market brands Opel (+28%) and Ford (+16%) both beat the market thanks to a slew of new offerings. Further down, let’s single out the solid performances of Renault (+22%), Mazda (+16%), Mitsubishi (+41%), Honda (+60%), Volvo (+35%), Land Rover (+47%), Subaru (+32%) and Jaguar (+96%) in order of ranking. Model-wise, despite its troubles, Volkswagen still monopolises the podium with the Golf (+4%), Passat (+5%) and Polo (-6%) leading the way, ahead of the Audi A3 (+8%) and Skoda Octavia (+20%), making the Top 5 100% VAG Group and marking the Octavia’s third incursion inside the German Top 5 in the past 12 months.

Mazda CX-3 Germany February 2016The Mazda CX-3 outsells such behemoths as the Renault Captur and Peugeot 2008.

Great gainers also include the Opel Astra at #6 (+45%), Opel Corsa (+29%), BMW 3 Series (+18%), BMW 2 Series (+20%), VW Transporter (+28%), Ford Kuga (+31%), Audi Q3 (+52%), Mercedes A-Class (+48%), Audi A5 (+56%) and Mercedes CLA (+187%). The Hyundai Tucson is up to an outstanding 35th position with 2.116 sales, placing it as the third best-selling ‘true’ foreigner below the Nissan Qashqai (#31) and Fiat 500 family (#34) – this ranking excludes Skoda and Seat models. Finally, note the stunning 61st place of the Mazda CX-3 with 1.204 sales, positioning it above European competitors the Renault Captur (1.114) and Peugeot 2008 (1.057) themselves posting frank year-on-year gains. In the same category, the Honda HR-V breaks into the German Top 100 for the first time at #90 with 786 deliveries.

Previous month: Germany January 2016: Volkswagen caught up by emissions scandal?

One year ago: Germany February 2015: BMW 2 Series breaks into Top 20

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Germany January 2016: Volkswagen caught up by emissions scandal?

VW Golf Germany January 2016. Picture courtesy autoexpress.co.ukVolkswagen sales drop 9% at home in January. 

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The German new car market starts 2016 in a very healthy way: up 3% 218.365 registrations in January. After resisting fairly well over the past few months, local behemoth Volkswagen stalls in January: down 9% to 21.6% share. Are German consumers starting to lose patience in the face of continuing (worsening?) emissions scandal? The January 2015 base was particularly high (24.5% share) so we won’t come to rushed conclusions just yet. If Seat (-2%) and Skoda (-7%) are also in difficulty, Audi recovers from a paltry 6th place in December with sales up 22% year-on-year to 21.741 and 10% share, distancing Mercedes (9.3%) and BMW (7.9%). Opel (+22%) and Ford (+19%) confirm their return to form, joining Mazda (+20%), Mitsubishi (+22%), Land Rover (+47%), Jaguar (+68%), Honda (+81%) and Ssangyong (+86%) among carmakers posting double-digit gains in January.

Opel Astra Germany January 2016. Picture courtesy autobild.deThe Opel Astra hits its highest ranking in almost four years.

Despite losing significant ground for the first time since the emissions scandal, Volkswagen monopolises the models podium as it did over the Full Year 2015 with the Golf (-21%), Passat (-16%) and Polo (+21%) in the lead. Big news in 4th place: the Opel Astra takes full advantage of the new generation to double its sales year-on-year (+98%) to 4.818. This is the Astra’s best ranking in Germany since May 2012, but the real test will be to see whether the Astra can break into the Volkswagen-ruled podium, and stay there.

Infiniti Q30 Germany January 2016. Picture courtesy autobild.deThe Infiniti Q30 makes its first appearance in the German sales charts this month.

Lifted up 96% by the Active/Gran Tourer, the BMW 2 Series is up to #9, with the Audi Q3 at #19 (+33%), the Audi A1 at #24 (+40%) and the Mercedes GLC at #27 (+68% on the GLK a year ago) also posting strong results. The Mercedes CLA (+120%) and Audi Q7 (+624%) take off, while further down the Ford Mustang is up 65 spots on December to #109 and we welcome the Infiniti Q30 in the German sales charts at #279.

Previous post: Germany Full Year 2015: VW Golf celebrates 40 years in pole position

Previous month: Germany December 2015: Audi down 6% to #6 in market up 8%

One year ago: Germany January 2015: Mercedes B-Class and Mini up

Full January 2016 Top 48 All-brands and Top 300 All-models below.

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Germany Full Year 2015: VW Golf celebrates 40 years in pole position

VW Golf 1974 2014 Germany 2015The VW Golf nameplate originally launched in 1974.

* See the Top 50 brands and Top 375 models by clicking on the title *

* Check out 70 years worth of German Archived data here *

New car registrations in Germany are up a comfortable 6% year-on-year in 2015 to 3.206.042 units, the highest annual figure since scrappage scheme-boosted 2009 (3.807.175). The brands ranking is a model of stability, with the entire Top 10 unchanged on 2014. Volkswagen (+4%), Mercedes (+5%), Audi (+4%) and BMW (+4%) continue to dominate but all lose scraps of market share, followed by Opel (+5%), Ford (+7%) and Skoda (+4%). Renault (110.039) retains the title of best-selling ‘true’ foreigner but the fight was intense with Hyundai (108.434) up 9% this year. Nissan (+12%) and Mazda (+11%) are the only carmakers posting double-digit gains in the Top 15.

Skoda Octavia Germany 2015. Picture courtesy autobild.deThe Skoda Ocatvia is up to an all-time high 6th place in 2015.

There is a lot more movement further down in the ranking, with Suzuki (+11%), Volvo (+13%), Porsche (+17%), Jaguar (+18%) and Mini (+20%) posting dynamic improvements, while Land Rover (+24%), Lexus (+27%), Mitsubishi (+43%), Jeep (+44%), Smart (+69%) take off. One step further, Tesla (+94%) and SsangYong (+129%) double their sales year-on-year. A testimony to the great health of the German market, only four carmakers lose ground in the Top 30: Toyota (-6%), Honda (-6%), Dacia (-7%) and DS (-29%).

The Mercedes W123: the last model to outsell the VW Golf in Germany (in 1980).

This year the VW Golf celebrates 40 years spent atop the German sales charts thanks to sales up 6% to 270.952 units including the Sportsvan variant. That’s 2.8 times the volume of the 2nd best-seller vs. 3.5 in 2014, 3.4 in 2013 and 2.7 in 2012. This is the Golf’s strongest annual volume since 2009, to be compared with an all-time record of 414,132 units in 1992 and an all-time low of 148,879 in 2006. The Golf has now been the best-seller in Germany for 35 consecutive years (no interruption since 1981) and a grand total of 40 years: almost continuously since 1975 with the Mercedes W123 the only model to break its rule in 1980. A little-known fact is that the Golf reign in Germany is already a lot longer than that of the VW Beetle, #1 for ‘only’ 29 consecutive years from 1946 to 1973.

VW Passat Germany 2015. Picture courtesy caranddriver.comThe new generation boosts VW Passat sales up 35%.

The Golf distances the VW Passat boosted up 35% by the new model to 97.586 sales, the VW Polo (+3%) and the Mercedes C-Class also lifted by its new generation up 12% to 4th place. The VW Tiguan (-5%), Skoda Octavia up 10% to a record-breaking 6th place, and Audi A3 (-11%) make it six VAG models in the Top 7 best-sellers. The Opel Astra (+21%) returns to being the brand’s best-seller at #8 and should finish 2016 much higher thanks to the new model. The best performer in the Top 50 is without contest the BMW 2 Series whose MPV variants lift up 5-fold to #17 overall, even hitting an incredible third place overall in August.

BMW 2 Series Active Tourer Germany July 2015. Picture courtesy autobild.deHero of the year: the BMW 2 Series Tourer. 

Previous post: Germany December 2015: Audi down 6% to #6 in market up 8%

Previous year: Germany Full Year 2014: Audi A3, VW Tiguan & Skoda Octavia at all-time high

Two years ago: Germany Full Year 2013: VW Golf marks 38 years in pole position

Full Year 2015 Top 50 brands and Top 375 models vs. Full Year 2014 figures below.

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