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Germany March 2014: Mercedes C-Class up 31% to #4

April 6th, 2014 1 comment

Mercedes C Class Germany March 2014The arrival of the new model boosts the Mercedes C-Class up to 4th place.

* See the Top 293 best-selling models and Top 50 brands by clicking on the title! *

New car sales in Germany satisfy this month at +5% to 296,408 registrations, bringing the First Quarter total to 711,753 units, up 6% on 2013. Brand-wise, below Volkswagen unassailable at 19.8% share, Mercedes reclaims the #2 spot it held over the Full Year 2013 and year-to-date in 2014 off Audi thanks to 26,456 sales and 8.9% vs. 24,435 and 8.2% for Audi while BMW remains 4th at 23,724 units and 8%. Skoda is creeping up closer to Ford at #7 with 17,735 sales and 6% vs. 19,742 and 6.7%, Renault is strong at 3.9% share, as are Hyundai at 3.4% and Nissan at 3%.

Seat Leon Germany March 2014The Seat Leon breaks its monthly ranking record in Germany this month.

Volkswagen monopolises the models podium for the 5th consecutive month with the Golf in the lead at 6.9% share (-7%) ahead of the Passat at 2.3% (+7%) and the Tiguan at 2.2% (+12), equalling the best-ever ranking in the country it reached last month for the first time. But the big event in the Top 10 is the arrival of the Mercedes C-Class in 4th place, up 6 spots on February and 31% year-on-year to 6,424 units and 2.2% share, missing out on a podium ranking for only 62 sales, thanks to the new models now spreading across Mercedes dealerships all over the country. Its archenemy the BMW 3 Series suffers: down 17% to #6 this month.

Mercedes GLA Germany March 2014. Picture courtesy of autobild.deInstant success: the Mercedes GLA ranks #63 for its first full month of sales.

Mercedes V Class Germany March 2014. Picture courtesy of autobild.deFirst appearance in the German ranking for the new Mercedes V-Class at #225.

The analysis continues below.

Previous month: Germany February 2014: VW monopolises Top 4 for 2nd time in 77 year-history

One year ago: Germany March 2013: Skoda Octavia hits highest ever ranking

Full March 2014 analysis, Top 293 models and Top 50 brands Ranking Tables below.

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Categories: Germany

Germany Private Sales February 2014: Skoda Fabia up to #4

March 11th, 2014 8 comments

Skoda Fabia Germany February 2014. Picture courtesy of largus.frSkoda Fabia

* See the Top 135 best-selling models by clicking on the title! *

* See the overall Germany February 2014 post here *

As is the tradition on BSCB I share with you today detailed Private Sales (PS) data for Germany. These rankings are always a little controversial because of the definition of a ‘private sale’ in Germany. Are counted as private the cars sold to private buyers. Demo cars, rental cars and long-term leases are not counted as private along with cars sold to companies. This explains the fact that as cars become more expensive, their Private Sales ratio tends to drop: a lot of them are actually on a long-term lease, which can be argued is a private ‘sale’. In January 75,575 new vehicles were sold to private buyers in Germany, that’s a 36.1% PS ratio compared with 37.9% over the Full Year 2013. This month the VW Tiguan climbs to 2nd spot below the Golf and above the Polo.

Chevrolet Trax Germany February 201492.9% of Chevrolet Trax buyers in Germany are private this month.

In spite of its age, the Skoda Fabia is up 4 spots on January to land at an excellent 4th place with 1,644 private sales vs. #21 in the overall ranking. Like last month, the Dacia Sandero is the most popular “true” foreigner (meaning if we exclude Skoda and Seat) with German buyers, ranking #12 with an always outstanding 88.3% PS ratio. Other great performers at the PS ratio game include the Chevrolet Trax (92.9%), Dacia Duster (84.5%), Dacia Logan (83.4%), Honda CR-V (81.7%) and Chevrolet Captiva (81%). The success of Chevrolet can be explained by the hesitation of leasing companies to invest in a brand that will soon disappear from Europe.

Opel Astra Germany February 2014. Picture courtesy of autobild.deLess than 15% of Opel Astra buyers in Germany are private so far this year.

At the other end of the scale, less than 10% of BMW 5 Series buyers are private this month (9.8%), with models in a similar situation including the Audi A4 (10.4%), VW Passat (10.6%), Audi A6 (11.5%) and Ford Mondeo (11.7%). Finally Opel continues to struggle with private buyers in Germany, with the Corsa owing its surge to 5th place in the overall German ranking to non-private purchases (only 13.3% of buyers are private) while the Astra is at 13.4% and the Insignia at 13.7%.

Previous month: Germany Private Sales January 2014: Opel Mokka up to #4, Dacia Sandero #6

One year ago: Germany Private Sales February 2013: Renault Twingo in Top 10!

Full February 2014 Top 135 models Ranking Table below.

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Categories: Germany

Germany February 2014: VW monopolises Top 4 for 2nd month running and 2nd time ever in 77 year-history

March 9th, 2014 7 comments

VW Tiguan Germany February 2014. Picture courtesy of autobild.deThe VW Tiguan breaks into the German podium for the very first time this month.

* See the Top 280 best-selling models and Top 50 brands by clicking on the title! *

New car sales in Germany are up an encouraging 4% year-on-year in February to 209,349 registrations, bringing the year-to-date total to 415,345 units, up 6% on 2013. Whereas it had never achieved that feat in the brand’s 77 year history until last month, Volkswagen manages the impossible: a repeat of its monopoly of the Top 4 best-sellers! The VW Golf leads the way as usual in spite of sales down 4% year-on-year to 14,312 units, followed by the VW Polo (+16%), VW Tiguan achieving an all-time high third position thanks to sales up 15% to 4,933 and 2.4% share (previous best: #4 last month) and the VW Passat at #4 (-17%). First non-VW in the ranking, the Opel Corsa is up a huge 16 spots on January to #5.

Porsche Macan Germany February 2014. Picture courtesy of autobild.deVery first appearance of the Porsche Macan in the German ranking.

Further down, the Skoda Octavia drops out of the Top 10 at #12 after 5 consecutive months in it, the Ford Fiesta up 46% on February 2013 to #13, the Seat Leon up 9 ranks on January and 60% year-on-year to #23, the Nissan Qashqai up 21 to #29, “true” #1 foreigner (meaning excluding Skoda and Seat) and one of only 5 strangers in the Top 40 with the Renault Clio (#31), Fiat 500 (#34), Hyundai i30 (#38) and Toyota Yaris (#39). Finally, notice the Mitsubishi ASX up 101% to #65, the BMW X5 up 180% to #80, Dacia Logan up 139% to #88 and the Porsche Macan making its very first appearance in the ranking at #194 with 91 sales.

Previous month: Germany January 2014: Volkswagen monopolises Top 4 for first time in history

One year ago: Germany February 2013: VW Tiguan and Hyundai i30 impress

Full February 2014 Top 280 models and Top 50 brands Ranking Tables below.

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Categories: Germany

Germany Private Sales January 2014: Opel Mokka up to #4, Dacia Sandero #6!

February 23rd, 2014 9 comments

Opel Mokka Germany January 2014. Picture courtesy of largus.frThe Opel Mokka is the 4th best-seller with private buyers in Germany this month.

* See the Top 130 best-selling models by clicking on the title! *

As is the tradition on BSCB I share with you today detailed Private Sales (PS) data for Germany. As you know these rankings are always a little controversial because of the definition of ‘private’ in Germany. Are counted as Private Sales the cars sold to private buyers. Demo cars, rental cars and long-term leases are not counted as private. This explains the fact that as cars become more expensive, their Private Sales ratio tends to drop: a lot of them are actually on a long-term lease, which can be argued is a private ‘sale’. In January 72,511 new vehicles were sold to private buyers in Germany, that’s a 35.2% PS ration compared with 37.9% over the Full Year 2013. The podium is identical to the FY2013 ranking: the VW Golf dominates, followed by the Polo and Tiguan.

Ford Kuga Germany January 2014. Picture courtesy of autobild.deFord Kuga

It’s below that things get interesting: not only did the Opel Mokka become the brand’s best-seller in Germany overall for the first time this month, it is also up to a fantastic (and best-ever) 4th place with private buyers thanks to 1,632 sales and an outstanding 64.2% PS ratio. The Mercedes A-Class remains 5th ahead of the Dacia Sandero which continues to defy traditional purchase behaviours by ranking 6th with 1,435 units and 89.7% PS ratio. Other great performers this month include the Ford Kuga up to #10, the Dacia Duster up to #17 and the Mazda3 up to #25.

Previous Germany post: Germany January 2014: Volkswagen monopolises Top 4 for first time in history

Previous Private Sales post: Germany Private Sales Full Year 2013: Mercedes A-Class up 67%

Full January 2014 Top 130 models Ranking Table below.

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Categories: Germany

Germany January 2014: Volkswagen monopolises Top 4 for first time in history

February 18th, 2014 11 comments

VW Polo Germany January 2014. Picture courtesy of autobild.deVW Polo sales are up 26% year-on-year in January.

* See the Top 270 best-selling models and Top 51 brands by clicking on the title! *

The German new car market starts the year with a bang: +7% on January 2013 to 205,996 registrations. First let’s thank KBA for a welcome change in methodology, now separating the Audi A6 and A7, VW Golf and Jetta and Seat Altea, Leon and Toledo among other nice new year presents. The big event this month is the record performance of Volkswagen: up 9% overall to 23% share vs. 21.8% over the Full Year 2013, the German powerhouse manufacturer manages to place 4 models in the Top 4 for the first time in the history of automobile in Germany! No less! The Golf is up 22% year-on-year at #1, followed by the Polo (+26%), Passat (-3%) and Tiguan (+11%)!

VW Up Germany January 2014Second ever Top 10 ranking in Germany for the VW Up.

But wait there’s more: the Audi A3 is up two spots on December to land in 5th place and deliver its 7th Top 5 month in the last 10, making the Top 5 100% VAG Group. With the VW Touran at #8, the Skoda Octavia at #9 and the VW Up lodging its 2nd month in a row (and ever) in the Top 10 at #10, VAG places 8 models in the Top 10 in January… The BMW 3 Series (#6) and Mercedes C-Class (#7) are the lonely two non-VAG models in the January Top 10.

Opel Mokka Germany January 2014The Mokka is Opel’s best-seller for the first time this month.

Another very interesting event illustrating a longer-term trend at play: for the first time ever, the Mokka is Opel’s best-seller in Germany, breaking into the monthly Top 20 for the first time to reach an all-time high #20 with 2,542 sales (previous best: #29 last April). The Corsa follows at #21 (-11%) while the Astra is down to a lowest-ever #25 (-40%). Far are the days when the Astra was fighting with the Golf for supremacy at the start of the nameplate’s career in the early nineties…

Mazda3 Germany January 2014. Picture courtesy of autobild.deThe Mazda3 is one of two Mazdas inside the Top 40 this month.

If we discard the Skoda Octavia (#9), Fabia (#23), Seat Ibiza (#31) and Leon (#32), the best-selling foreign model is the Fiat 500 at #33 with 1,683 sales, however this figure includes the 500L, so the real winners are in fact the Mazda CX-5 at #36, Dacia Sandero at #37, Renault Clio at #38 and Mazda3 at #39. Notice also the Dacia Duster up 34 spots on December to #43, the Peugeot 2008 up 16 to #56, only 15 units below the 208 and well above the Renault Captur (#67), the Chevrolet Trax up 59 to #86 and the BMW i3 up 43 to #147.

Previous post: Germany Full Year 2013: VW Golf marks 38 years in pole position

Previous month: Germany December 2013: VW Up inside Top 10 for the first time

One year ago: Germany January 2013: VW Tiguan breaks into Top 5 for the first time

Full January 2014 Top 270 models and Top 51 brands Ranking Tables below.

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Categories: Germany

Germany Full Year 2013: VW Golf marks 38 years in pole position, Audi A3 and Skoda Octavia reach new heights

January 11th, 2014 6 comments

Audi A3 Limousine Mercedes CLA Germany 2013. Picture courtesy of autobild.deThe Audi A3 Limousine and Mercedes CLA made waves in Germany in 2013.

* See the Top 315 best-selling models and Top 50 brands by clicking on the title! *

* Check out 1946-2013 Historical Data for Germany here (42 articles)! *

The German new car market is down 5% year-on-year in 2013 to 2,952,341 registrations, only the second time in the last 25 years (with 2010) it slips under 3 million annual units. Volkswagen evolves like the market at -5% to maintain its market share at 21.8% thanks to 642,190 sales, followed by the 3 German premium brands taking their distance with each other: Mercedes is #2 with 9.4% share (-2%) ahead of Audi at 8.5% (-5%) and BMW at 7.8% (-7%). After dramatically dropping over the past couple of years, Opel (-3%) and Ford (-4%) stabilise this year at #5 and #6 respectively while Skoda is up 9% at #7. Hyundai become the best-selling importer in the country with sales up 1% to 101,522 at #8, passing Renault down 7% to #9 and 98,922 units. Seat is up a splendid 22% and 3 spots year-on-year to round up the Top 10.

VW Golf Germany 2013. Picture courtesy of autobild.deThe VW Golf has now been #1 in Germany for 38 of the last 40 years.

Unsurprisingly, the VW Golf is the most popular vehicle in Germany this year thanks to sales up 1% to 244,249 and 8.3% share, even reaching 10% in December for the first time in 4 years. It is the 33rd consecutive year that the Golf is #1 in Germany, (no interruption since 1981!) with the nameplate holding the #1 spot at home for 38 of the 40 years since it launched in 1974: the only times it didn’t reach #1 was for its firest year of sales (incomplete) and in 1980 when the Mercedes W123 took the lead. The Golf even reinforces its domination this year, selling 3.4 times the amount of the next best-seller (the VW Passat) vs. 2.7 times in 2012.

BMW 3 Series Germany 2013The BMW 3 Series climbs onto the year-end podium for the first time since 2007.

For the first time since 2007, the BMW 3 Series is on the German year-end podium with sales up 11% to 69,486 thanks to the new model, passing the VW Polo (-11%). In 5th place we have one of the two superstars of the year in Germany: the Audi A3. With the new generation launched late last year and the “Limousine” sedan version spreading into dealerships during the second half of 2013, the A3 is up a fantastic 33% and 13 spots on 2012 to 60,978 sales and 2.1% share. This is the A3′s best-ever year-end ranking since the nameplate launched in 1996, beating the #8 it reached in 2006 and 2010. It notably ranks #2 in its category and above the Opel Astra (#9) for the very first time and ranked inside the monthly podium for the very first time in the nameplate’s 17 year-career in August (#2) and October (#3)…

Skoda Octavia Germany 2013The Skoda Octavia lifted its German monthly ranking record to #5 this year.

The VW Tiguan, up 4% and 5 ranks to #6 at 57,838 units and 2%, also hits its best-ever annual scores this year, and is particularly successful with private buyers (#3). The other 2013 superstar is the Skoda Octavia, up 7% and 6 spots to #11 with 49,495 sales and 1.7% and missing out on a very first year-end Top 10 ranking by just 100 sales! The Octavia already reached its best-ever annual ranking in 2011 and 2012 (#17) so this is pushing it in a totally different class. The Octavia ranked inside the monthly Top 10 five times this year: March (#9)September (#5), October (#7), November (#8) and December (#5), whereas it had only done in once in the last 17 years before 2013, in September 2012 (#9)! I told you, new heights…

Opel Adam 2013. Picture courtesy of autozeitung.deOpel Adam

Further down, the Mercedes E-Class is up 7 spots to #12 thanks to its facelift, the A-Class up 53% and 12 ranks to #13 and 49,034 sales, the Seat Leon/Altea/Toledo is up 63% to hit a record #31 and 31,027 units, the Hyundai i30 is back to the #1 ‘true’ foreign model spot at #27 with 30,569 sales and 1% share ahead of the Fiat 500 up 45% to #29 (including the 500L) and the Nissan Qashqai down 8% to #31. The Opel Adam is the best-performing all-new model at #37 and 21,122 units, followed by the Mercedes CLA at #74 and 10,373 sales, the Renault Captur at #95 and 7,374 units and the Peugeot 2008 at #102 and 6,736 sales. Notice also the BMW 4 Series at #178, BMW i3 at #231, Mercedes GLA-Class at #267 and BMW 2 Series at #269.

Private Sales post: Germany Private Sales Full Year 2013: Mercedes A-Class up 67%

Previous post: Germany December 2013: VW Up inside Top 10 for the first time

Previous year: Germany Full Year 2012: Mercedes B-Class and VW Tiguan break records

Two years ago: Germany Full Year 2011: VW Golf, Passat and Polo on podium

Full Year 2013 Top 315 models and Top 50 brands Ranking Tables below.

Read more…

Categories: Germany

Germany Private Sales Full Year 2013: Mercedes A-Class up 67%

January 11th, 2014 1 comment

Mercedes A Class Germany Full Year 2013. Picture courtesy of autobild.deMercedes A-Class

* See the Top 100 best-selling models by clicking on the title! *

As is now the tradition on BSCB I share with you today detailed Private Sales (PS) data for Germany. As you know these rankings are always a little controversial because of the definition of ‘private’ in Germany. Are counted as Private Sales the cars sold to private buyers. Demo cars, rental cars and long-term leases are not counted as private. This explains the fact that as cars become more expensive, their Private Sales ratio tends to drop: a lot of them are actually on a long-term lease, which can be argued is a private ‘sale’. In any case, 72,778 new vehicles were sold to private buyers in Germany in December, that’s a 33.8% PS ratio, down from 35.5% in November and 38% in October. In the Full Year, the German Private Sales total stands at 1,118,971 units, a 37.9% PS ratio to be compared to roughly 50% in France, an all-time low for that market.

Dacia Sandero Germany 2013. Picture courtesy of Auto Motor und SportThe Dacia Logan is among the 10 most popular vehicles in Germany in December.

Great December performers include the BMW 1 Series up to third position with 2,268 sales, the Dacia Sandero up 14 spots on November to #8 at 1,343 units and 91.1% PS ratio, the BMW X1 up 30 to #15, Opel Mokka up 26 to #17 and the brand’s best-seller with private buyers, the Mercedes GLK up 30 to #26, the Renault Captur beating the Clio at #38 vs. #44 and the Peugeot 2008 beating the 208 at #42 vs. #52. Other high PS ratios include 82.8% for the Dacia Logan, 76.6% for the Fiat Punto, 72.5% for the Dacia Logdy, 68% for the Toyota Auris and 63.8% for the Mazda3.

VW Tiguan Germany 2013. Picture courtesy of autobild.deThe VW Tiguan is up to #3, enabling Volkswagen to monopolise the podium.

Over the Full Year 2013, the VW Golf remains the preferred choice of private buyers in Germany thanks to sales up 8% to 82,312 and despite a PS ratio still shy at 33.7%. It is followed like in 2012 by the VW Polo down 13% to 40,801 units and 59.6% PS ratio, while the VW Tiguan is up one spot to make the Private Sales podium 100% Volkswagen, passing the Mercedes B-Class (-26%). The best performance in the Top 20 is delivered by the Mercedes A-Class up a fantastic 67% and 10 spots on 2012 to #5 with 27,557 sales and 56.2% PS ratio.

Ford Fiesta Germany 2013. Picture courtesy of autobild.deThe Ford Fiesta sees its PS ratio go from 28% to 43.2% in 2013.

Other great gainers include the Skoda Fabia up 15% to #6, Ford Fiesta up 37% to #8 and seeing its PS ratio go from 28% to 43.2%, the Audi A3 up 59% and 20 ranks to #12, Ford Focus up 15% to #16, Dacia Sandero up 33% to #17, and the Toyota Auris, Opel Mokka and Seat Leon making their appearance inside the Top 30.

Previous month: Germany Private Sales November 2013: VW Tiguan in third place

One year ago: Germany Private Sales Full Year 2012: Toyota Yaris and VW Up shine

December and Full Year 2013 Top 100 models Ranking Tables below.

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Categories: Germany

Germany December 2013: VW Up inside Top 10 for the first time

January 10th, 2014 7 comments

VW Up Fiat 500 Germany December 2013. Picture courtesy of autobild.deFirst Top 10 ranking for the VW Up at home this month.

* See the Top 300 best-selling models and Top 50 All-brands by clicking on the title! *

New car sales in Germany are up 5% year-on-year in December to 215,320 registrations, bringing the final 2013 total to 2,952,431 units, down 4% on 2012. Brand-wise, Volkswagen is lifted by the success of the Golf (see below), up an impressive 30% on December 2012 to 22.8% share, Opel and Ford are both up 27%, Skoda up 23% and Renault up 19%. For the first time ever, French-Romanian brand Dacia is above the two there major French manufacturers: it ranks #15 with 3,612 sales (+17%), above Peugeot at #16 and 3,535 (-13%) and Citroen at #17 and 2,654 (-15%).

Skoda Octavia Germany December 2013. Picture courtesy of autobild.deThe Skoda Octavia ranks at a highest-ever #5 this month in Germany.

Model-wise, the VW Golf more than doubles its sales year-on-year (+102%) to hit a round 10% market share this month thanks to 21,552 sales. Even though this figure includes sales of Golf Plus and Jetta, these models only account for a tiny portion of its volume, which is higher than any other manufacturer this month, let alone model. This is the first time since February 2010 that the Golf manages to grab 10% of the German new car market.  Volkswagen monopolises the podium for the 2nd month running with the Polo at #2 and the Passat at #3, but the other great performer atop the ranking this month is the Skoda Octavia, lodging its 2nd ever month inside the Top 5 in the nameplate’s 17 years at #5 with 4,251 sales and 2%.

The Hyundai i30 reaches the highest ever monthly ranking by a Korean model this month.

Further down, the VW Up breaks into the German monthly Top 10 for the very first time, up 6 spots on November and 27% year-on-year to #9 with 3,746 sales and 1.7%. Its previous best was #11 hit last January and June. The Hyundai i30 also reaches new heights: up 19 ranks on last month and 8% on December 2012 to #12 with 3,406 units and 1.6% which is the nameplate’s highest ever ranking in the country, beating the #13 it hit in cash-for-clunkers-crazy February 2009. This is also the highest monthly ranking ever reached by a Korean model in Germany.

Previous month: Germany November 2013: VW Golf hits highest share in 4 years

One year ago: Germany December 2012: BMW 1 Series up to best-ever #2!

Full December 2013 Top 300 models and Top 50 All-brands Ranking Tables below.

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Categories: Germany

Germany November 2013: VW Golf hits highest share in 4 years

December 6th, 2013 41 comments

VW Golf Germany November 2013. Picture courtesy of autobild.deThe VW Golf grabs just under 10% of the German market this month.

* See the Top 300 best-selling models and Top 50 brands by clicking on the title *

* There is now also a Top 130 Private Sales ranking available here *

The German new car market is back into negative in November at -2% year-on-year to 254,651 registrations, bringing the year-to-date total to 2,737,111 sales, down 5% or 140,000 units on 2012. For the first time since last July, Volkswagen monopolises the models ranking podium, with each vehicle delivering very solid results: the Golf sells 25,233 units for a massive 9.9% market share, its strongest since March 2010! In fact the last time the Golf broke past the 10% share barrier was just one month before in February 2010 (10.1%). Keep in mind Golf figures include the Golf Plus and Jetta in Germany, however these two models account for a tiny portion of sales. The Polo is also under the spotlight: up two spots on October to #2 and 2.7%, its best ranking and share in Germany since last April. The Passat rounds up the podium with 2.5% of the market which is also its year-to-date level.

Audi A3 Limousine Germany November 2013. Picture courtesy of autobild.deAudi A3 Limousine

With the “Limousine” sedan variant now spreading in Audi dealerships across the country, the Audi A3 delivers another bumper month: it is #4 with 6,239 sales and 2.5%. This is the 6th time since the nameplate was introduced back in 1996 that the A3 ever ranks inside the German Top 4, including 5 times in 2013: December 2010 (#4), April 2013 (#4), June 2013 (#4), August 2013 (#2), October 2013 (#3) and November 2013 (#4). Definitely a striking long-term upwards trend for Audi’s compact car, and it should continue this way as the Limousine version settles in.

Skoda Octavia Germany November 2013Third consecutive month inside the German Top 10 for the Skoda Octavia.

Another model on an impressive curve up is the Skoda Octavia. Launched in 1996 also, the Octavia delivers a third consecutive month inside the German Top 10 at #8 with 5,244 sales and 2.1% share, after ranking #5 in September and #7 in October. What’s astounding in this stat is that before September, the Octavia only managed to break into the Top 10 twice in the last 17 years, both also achieved in the past year or so: September 2012 (#9) and March 2013 (#9)… As for the A3, the current generation has definitely lifted the Octavia to brand new heights in Germany, and in the whole of Western Europe by the same token.

Seat Leon Germany November 2013. Picture courtesy of autoplenum.deThe Seat Leon is up to an all-time high #20 this month.

Other noticeable moves include the Ford Fiesta up 10 spots on October to #6, the Seat Leon up 3 ranks to equal its highest ever ranking in Germany at #20 (also reached last August) – bear in mind Leon sales include Altea and Toledo figures, the Fiat 500 up 5 to #23 – including the 500L and the only ‘true’ foreign model inside the Top 30 this month if we consider Skoda and Seat as kind of German. The Hyundai i10 is up 15 spots to #34, the Renault Scenic up 13 to #38, Renault Captur up 5 to #60 (the Clio is #47), Peugeot 2008 up 10 to #61 (the 208 is #54), Toyota RAV4 up 47 to #72 and Dacia Logan up 10 to #78.

Ford Ecosport Germany November 2013Ford Ecosport

As far as new launches are concerned, the BMW 4 Series is slowing gearing up: from #118 in October to #103 and 551 sales this month, the BMW 2 Series is up 110 spots to #166 at 162 units, the BMW i3 down 21 ranks to #181, Mercedes GLA down 3 to #201 but we’re still talking about demo models, the Maserati Ghibli ranks #254 with 16 sales and we welcome the Ford Ecosport in the ranking at #229 with 37 sales for now. Brand-wise, notice Volkswagen at 23.8% vs. 21.7% year-to-date, Skoda up 32%, Seat up 11% (+23% year-to-date!), Nissan up 17% and Mazda up 20%.

Previous month: Germany October 2013: Audi A3 and Skoda Octavia impress again

One year ago: Germany November 2012: Ford Fiesta and Audi Q5 impress

Full November 2013 Top 300 models and Top 50 brands Ranking Tables below.

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Categories: Germany

Germany Private Sales November 2013: VW Tiguan in third place

December 6th, 2013 8 comments

VW Tiguan Germany November 2013VW Tiguan

* See the Top 130 best-selling models by clicking on the title! *

For the second time in the history of BSCB I can share with you today a detailed ranking for Private Sales in Germany, up to #130! Much better than the Top 30 we are used to… As you know these rankings are always a little controversial because of the definition of ‘private’ in Germany. Are counted as Private Sales the cars sold to private buyers. Demo cars, rental cars and long-term leases are not counted as private. This explains the fact that as cars become more expensive, their Private Sales ratio tends to drop: a lot of them are actually on a long-term lease, which can be argued is a private ‘sale’. In any case, the overall Private Sales ratio for the German new car market in November is 35.5%, down from 38% in October which is extremely low compared to France for example, currently flirting with 50%, an all-time low for that market…

Mercedes B Class Germany November 2013. Picture courtesy of largus.fr55.9% of Mercedes B-Class customers are private buyers this month.

As in the overall market, Volkswagen monopolises the podium, albeit with one model change: the Golf and Polo lead the way again but the Tiguan climbs onto the third step thanks to a strong 49.9% private sales ratio (PSR). The Ford Fiesta jumps 14 spots on October to land at #4, followed by the Skoda Octavia and Fabia at a stellar 65.3% PSR. The VW Up! continues its excellent showing at #8 and a solid 48.9% PSR. Mercedes has another splendid month with German private buyers, placing 4 models inside the Top 12, as many as Volkswagen! The B-Class ranks #7, ahead of the A-Class (#9), E-Class (#11) and C-Class (#12).

Mazda3 Germay November 2013Great start for the new Mazda3 with 75.1% private buyers this month.

As usual, Dacia shines at the PSR game: the Sandero is #22 at 89.6%, the Logan #37 at 82.6% and the Lodgy #108 at 68.3%. Other great performers with private buyers in Germany this month include the Mazda3 at #34 and 75.1%, Toyota RAV4 at #36 and 73,9%, Fiat Punto at #85 and 75.9% and Toyota Verso-S at #125 and 78.7%. Notice also the Renault Captur up to #31 and 65.6% (vs. #61 for the Clio) and the Peugeot 2008 up to #39 and 55% (vs. #53 for the 208).

VW Passat Germany November 2013Only 7.1% of VW Passat German customers were private buyers this month.

At the other end of the scale, the VW Passat lags last once again at #54 vs. #3 overall with just 7.1% of private buyers. The Audi A4 (11.5%), Hyundai i10 (12.4%), BMW 5 Series (13.8%), Audi A6 (13.9%), Opel Insignia (14.7%), BMW X5 (15.2%), Ford S-Max (16.7%), Opel Corsa (17.8%), Mercedes ML-Class (18%), BMW 3 Series (18.3%) and Renault Megane (19.5%) also struggle with German private buyers.

General Germany post: Germany November 2013: VW Golf hits highest share in 4 years

Previous month: Germany Private Sales October 2013: Mercedes A-Class on podium

Full November 2013 Top 130 models Ranking Table below.

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Categories: Germany