Thailand Pick-ups November 2012: Isuzu D-Max catches up
Isuzu D-Max
* See the Top 8 best-selling pick-ups by clicking on the title! Many thanks to Austin *
As is the tradition on BSCB, we are following the evolution of pick-up sales in Thailand, where they are all manufactured. And this month the Isuzu D-Max really impresses: one year after the launch of the 2012 model, it sells 19,234 units for a 35.9% market share vs. 19,617 and 36.6% for the Toyota Hilux. This is the closest the D-Max has come from pole position so far this year. These market shares are to be compared with 39.9% and 31.7% year-to-date for the Hilux and D-Max respectively. The Mitsubishi Triton regains some ground at 10.1% share thanks to 5,421 sales while the Chevrolet Colorado is back in 4th place at 2,986 units.
Previous month: Thailand Pick-ups October 2012: Toyota Hilux still above the pack
Previous year: Thailand 2011: Toyota Hilux and Isuzu D-Max maintain stranglehold
Full November 2012 Pick-ups Ranking Table below.
Thailand November 2012 – Pick-ups:
| Pos | Model | Nov-12 | % | Oct | 2012 | % | Pos |
| 1 | Toyota Hilux | 19,617 | 36.6% | 1 | 215,090 | 39.9% | 1 |
| 2 | Isuzu D-Max | 19,234 | 35.9% | 2 | 170,630 | 31.7% | 2 |
| 3 | Mitsubishi Triton | 5,421 | 10.1% | 3 | 54,754 | 10.2% | 3 |
| 4 | Chevrolet Colorado | 2,986 | 5.6% | 5 | 34,471 | 6.4% | 4 |
| 5 | Mazda BT-50 | 2,756 | 5.1% | 4 | 25,925 | 4.8% | 5 |
| 6 | Nissan Navara | 1,953 | 3.6% | 6 | 17,161 | 3.2% | 7 |
| 7 | Ford Ranger | 1,346 | 2.5% | 7 | 16,821 | 3.1% | 6 |
| 8 | Tata Xenon | 235 | 0.4% | 9 | 3,140 | 0.6% | 8 |
Source: Toyota. Many thanks to Austin for sharing the data!
Toyota Hilux sales dropped for Nov, was a surprise indeed. Maybe because D-Max launched their X-series.