Toyota remains by far the most popular brand in Thailand but drops to 34.1% share. Q1 vehicle sales in Thailand soar 22% year-on-year to 201,033 units. Market leaders Toyota (+5.3%) and Honda (+2.9%) perform poorly at 34.1% and 11.3% share respectively vs. 39.5% and 13.3% a year ago over Q1…
The Dolphin, #3 in January, helps BYD reach a record 14.2% share. It's an exceptional month for Thai new light vehicle sales, with January volumes up 41.9% year-on-year to 90,283. Brand leader Toyota (+0.5%) doesn't benefit from the market's euphoria and sees its share thaw to 26.1% vs. 33.6% last…
The Toyota Yaris Ativ overtakes the Isuzu D-Max to #2 in 2025. Discover over 35 years of Thai Historical Data here The Thai new light vehicle market edges up 0.6% year-on-year in 2026 to 595,611 units. We however remain light years below the country's record of 1.44 million units reached…
The Jaecoo 5 EV is up to #6 in Thailand in November. 43,503 new light vehicles hit Thai roads in November, a solid 8.4% year-on-year increase. The year-to-date tally now stands at 554,341, down -1.4% over a year ago. Toyota (-6.7%) is in difficulty at 36% share vs. 38.4% so…
The Toyota Yaris Ativ holds 10.6% of the Thai market in November. The Thai new light vehicle market jumps up 13.3% year-on-year in October to 46,050 sales. The year-to-date volume adds up to 510,838. Atop the brands charts, Toyota (+3.8%) and Honda (+4.4%) both trail the market to a still…
The Changan Deepal S05 is up to #13 in October. Excellent month for new light vehicle sales in Thailand with October figures up 10.6% year-on-year to 48,209. The year-to-date tally stands at 464,788. Strikingly, the Top 4 brands all go against the positive market with year-on-year losses. Toyota (-0.7%) resists…
The MG 4 ranks #7 in Thailand in August. New light vehicle sales in Thailand are off -4.8% year-on-year in August to 46,365. The year-to-date tally now stands at 416,579. The Top 4 brands all trail the market with harsh double-digit losses. Toyota (-12.2%) resists best above Isuzu (-15.3%), Honda…
TANK is inside the Thai Top 10 brands for the first time. The Thai new car market stands at 50,587 units in July and 370,214 after 7 months. Toyota improves its share to 39% vs. 38.6% year-to-date. After being overtaken by a euphoric BYD in June, Honda (11.2% share) and…
The Dolphin helps BYD to a record 2nd place in Thailand in June. 53,535 new cars hit Thai roads in June, leading to a H1 volume standing at 319,627. Toyota remains by far the most popular brand in the country with 36.4% share, albeit below its H1 level of 38.6%.…
BYD places three models inside the Thai Top 10 for the first time, including the Sealion 7. 54,942 new cars found a buyer in Thailand in May, with the year-to-date volume now standing at 266,092. Toyota leads the way with 36.7% share above Honda at 12.3%, both below their YTD…
BYD is above 10% share in Thailand for the first time 46,347 new cars hit Thai roads in April, leading to a year-to-date tally standing at 211,150. Toyota remains ultra dominant in this market at 40.2% share, distancing Honda at 12.9% and Isuzu at 12.5%. BYD repeats at #4 but…
The BYD Sealion 6 ends the month at #11. 52,643 new light vehicles hit Thai roads in March, leading to a year-to-date volume standing at 164,803. Toyota remains the dominant force in the market with 40.4% share vs. 39.5% so far this year. Honda holds onto the 2nd spot with…
The Toyota Hilux Revo is the most popular vehicle in Thailand in February. 48,546 new light vehicles found a buyer in Thailand in February, leading to a year-to-date tally at 112,160. Toyota remains the overwhelming leader with 41.8% share vs. 39% so far this year. Honda overtakes Isuzu to reclaim…
The BYD Sealion 7 is an instant blockbuster in Thailand. 63,614 new light vehicles found a Thai home in January, compared to 29,966 in December. Toyota remains ultra dominant at 36.8% share, however this is markedly below its FY2024 level of 40.3%. Isuzu shows signs of recovery and climbs back…
The Toyota Hilux returns to the annual pole position in Thailand. Discover 35 years of Thai Historical Data here The Thai new light vehicle market continues to collapse in 2024 at -21.6% year-on-year to just 592,234 units. The Top 2 manufacturers improve their share however: Toyota (-10.3%) is up from…