The Tesla Model Y holds 9.1% of the Finnish market in September. It's another very…
Finland October 2026: Toyota bZ4X delivers first ever victory
The Toyota bZ4X is the best-selling vehicle in Finland for the first time.
It’s a disappointing month for new car sales in Finland, down a harsh -8.6% year-on-year in October to 5,685. Thanks to a solid volume in recent months, the year-to-date tally remains in positive at +4.1% to 62,618 units. Toyota (-36.7%) suffers from a particularly high year-ago performance but maintains itself in the lead with 14.9% share, yet this is way below its YTD level of 17.8%. Skoda (-9.7%) is back up three spots on last month to #2 despite falling faster than the market. It distances Volkswagen (-6.4%) and Kia (-15.1%). Mercedes (+26.6%) defies the negative market to return to the 5th place it holds year-to-date with Audi (+27.7%) and BMW (+10.3%) confirming the premium Germans are unaffected this month. Peugeot (+103.2%) delivers the biggest gain in the Top 10 while BYD (+8%) is up to a record #11 also reached in October 2025 and April 2026. Opel (+295.7%) and Cupra (+194.6%) post surreal gains below.
Model-wise, the Toyota bZ4X (+6925%) takes the lead for the first time after ranking #2 for two straight months, it ranks #3 year-to-date. The Toyota Yaris (-32%) is up to #2 but freefalls year-on-year. Two Skodas follow: the Elroq (+7.7%) up 9 spots on September to #3 and the Enyaq (-3.2%) up four to #4. The Mercedes GLC (+141.1%) brilliantly closes out the Top 5 thanks to its new BEV variant. The Audi Q4 (+106.7%) also impresses at #6 while the BMW iX3 scores a fourth Top 10 finish in the past 5 months at #10.
Previous month: Finland September 2026: Tesla Model Y at highest in 3 years
One year ago: Finland October 2025: Toyota at highest in almost 2 years, Yaris Cross distant leader
Full October 2026 Top 30 brands and Top 20 models below.
Note the following rankings feature the Top 30 brands and models year-to-date ordered based on their October sales and may therefore not be 100% accurate.
Finland October 2026 – brands:
| Pos | Brand | Oct-26 | % | /25 | Sep | 2026 | % | /25 | Pos | FY25 |
| 1 | Toyota | 847 | 14.9% | – 36.7% | 1 | 11,136 | 17.8% | + 17.3% | 1 | 1 |
| 2 | Skoda | 587 | 10.3% | – 9.7% | 5 | 5,555 | 8.9% | – 2.8% | 3 | 3 |
| 3 | Volkswagen | 568 | 10.0% | – 6.4% | 3 | 6,034 | 9.6% | – 11.1% | 2 | 2 |
| 4 | Kia | 423 | 7.4% | – 15.1% | 4 | 3,853 | 6.2% | – 22.3% | 6 | 5 |
| 5 | Mercedes | 419 | 7.4% | + 26.6% | 6 | 3,995 | 6.4% | + 42.2% | 5 | 7 |
| 6 | Volvo | 396 | 7.0% | – 26.8% | 8 | 4,415 | 7.1% | – 11.3% | 4 | 4 |
| 7 | BMW | 353 | 6.2% | + 10.3% | 7 | 3,628 | 5.8% | + 20.2% | 7 | 6 |
| 8 | Audi | 318 | 5.6% | + 27.7% | 10 | 3,049 | 4.9% | + 25.0% | 9 | 8 |
| 9 | Ford | 206 | 3.6% | – 10.4% | 9 | 2,265 | 3.6% | – 6.0% | 10 | 9 |
| 10 | Peugeot | 126 | 2.2% | + 103.2% | 19 | 799 | 1.3% | + 17.2% | 17 | 16 |
| 11 | BYD | 121 | 2.1% | + 8.0% | 13 | 1,044 | 1.7% | + 115.3% | 14 | 18 |
| 12 | Hyundai | 121 | 2.1% | + 19.8% | 18 | 1,196 | 1.9% | – 35.2% | 12 | 12 |
| 13 | Cupra | 109 | 1.9% | + 194.6% | 14 | 857 | 1.4% | + 106.5% | 16 | 23 |
| 14 | Polestar | 94 | 1.7% | – 11.3% | 12 | 1,060 | 1.7% | – 12.6% | 13 | 13 |
| 15 | Opel | 91 | 1.6% | + 295.7% | 28 | 654 | 1.0% | + 77.2% | 18 | 25 |
| 16 | Nissan | 87 | 1.5% | – 14.7% | 11 | 1,409 | 2.3% | – 31.3% | 11 | 11 |
| 17 | Tesla | 69 | 1.2% | + 46.8% | 2 | 3,282 | 5.2% | + 74.7% | 8 | 10 |
| 18 | Citroen | 63 | 1.1% | – 21.3% | 22 | 545 | 0.9% | – 6.2% | 21 | 19 |
| 19 | Renault | 54 | 0.9% | – 57.5% | 15 | 926 | 1.5% | – 24.1% | 15 | 14 |
| 20 | Suzuki | 54 | 0.9% | – 23.9% | 20 | 502 | 0.8% | – 6.5% | 23 | 21 |
| 21 | Lexus | 53 | 0.9% | + 35.9% | 24 | 462 | 0.7% | + 24.9% | 26 | 26 |
| 22 | MG | 53 | 0.9% | + 15.2% | 23 | 493 | 0.8% | + 14.4% | 25 | 22 |
| 23 | Subaru | 53 | 0.9% | + 96.3% | 16 | 495 | 0.8% | + 54.2% | 24 | 28 |
| 24 | Dacia | 48 | 0.8% | – 44.8% | 17 | 542 | 0.9% | – 23.8% | 22 | 15 |
| 25 | Mitsubishi | 40 | 0.7% | – 11.1% | 26 | 454 | 0.7% | – 22.9% | 27 | 20 |
| 26 | Xpeng | 39 | 0.7% | + 333.3% | 25 | 256 | 0.4% | + 208.4% | 29 | n/a |
| 27 | Smart | 34 | 0.6% | – 34.6% | 27 | 642 | 1.0% | + 144.1% | 19 | 24 |
| 28 | Mazda | 33 | 0.6% | – 36.5% | 21 | 600 | 1.0% | – 4.5% | 20 | 17 |
| 29 | Porsche | 21 | 0.4% | + 0.0% | 29 | 313 | 0.5% | – 11.6% | 28 | 27 |
| 30 | Land Rover | 15 | 0.3% | + 7.1% | 30 | 224 | 0.4% | – 23.8% | 30 | 29 |
Finland October 2026 – models:
| Pos | Model | Oct-26 | % | /25 | Sep | 2026 | % | /25 | Pos | FY25 |
| 1 | Toyota bZ4x | 281 | 4.9% | + 6925.0% | 2 | 2,182 | 3.5% | + 437.4% | 3 | n/a |
| 2 | Toyota Yaris | 168 | 3.0% | – 32.0% | 9 | 2,028 | 3.2% | – 0.7% | 4 | 2 |
| 3 | Skoda Elroq | 153 | 2.7% | + 7.7% | 12 | 1,406 | 2.2% | + 18.1% | 8 | 11 |
| 4 | Skoda Enyaq | 150 | 2.6% | – 3.2% | 8 | 1,357 | 2.2% | – 3.6% | 9 | 6 |
| 5 | Mercedes GLC | 135 | 2.4% | + 141.1% | 10 | 920 | 1.5% | + 104.4% | 17 | n/a |
| 6 | Audi Q4 | 124 | 2.2% | + 106.7% | 7 | 768 | 1.2% | + 15.0% | 22 | 19 |
| 7 | VW ID.4 | 116 | 2.0% | – 31.8% | 18 | 1,194 | 1.9% | – 17.2% | 11 | 8 |
| 8 | Toyota C-HR | 114 | 2.0% | – 41.8% | 3 | 1,530 | 2.4% | + 26.9% | 6 | 12 |
| 9 | Volvo EX40 | 102 | 1.8% | + 3.0% | 20 | 960 | 1.5% | + 29.9% | 15 | 16 |
| 10 | BMW iX3 | 99 | 1.7% | n/a | n/a | 714 | 1.1% | + 5392.3% | 25 | n/a |
| 11 | Kia Stonic | 97 | 1.7% | + 27.6% | 11 | 762 | 1.2% | + 12.4% | 21 | 23 |
| 12 | Toyota Corolla | 97 | 1.7% | – 63.0% | 16 | 1,731 | 2.8% | + 0.2% | 5 | 3 |
| 13 | BMW i4 | 96 | 1.7% | + 29.7% | 13 | 1,004 | 1.6% | + 82.9% | 14 | 26 |
| 14 | Volvo XC60 | 85 | 1.5% | – 58.9% | 15 | 1,249 | 2.0% | – 17.0% | 10 | 7 |
| 15 | VW ID.7 | 81 | 1.4% | – 25.0% | n/a | 831 | 1.3% | – 27.4% | 18 | 13 |
| 16 | VW Golf | 76 | 1.3% | + 46.2% | n/a | 693 | 1.1% | – 3.1% | 24 | 21 |
| 17 | Mercedes CLA | 75 | 1.3% | – 9.6% | 14 | 1,379 | 2.2% | + 365.9% | 7 | n/a |
| 18 | Audi Q6 | 73 | 1.3% | + 46.0% | n/a | 711 | 1.1% | + 47.8% | 23 | n/a |
| 19 | Toyota Yaris Cross | 72 | 1.3% | – 84.4% | 19 | 2,732 | 4.4% | + 22.1% | 1 | 1 |
| 20 | Kia EV3 | 68 | 1.2% | – 38.7% | n/a | 743 | 1.2% | – 16.3% | 20 | 14 |
| n/a | Skoda Octavia | 63 | 1.1% | – 42.2% | n/a | 802 | 1.3% | – 0.7% | 19 | 15 |
| n/a | Volvo EX30 | 63 | 1.1% | + 3.3% | n/a | 644 | 1.0% | + 28.3% | 26 | 30 |
| n/a | Tesla Model 3 | 62 | 1.1% | + 520.0% | 4 | 897 | 1.4% | + 80.5% | 16 | 24 |
| n/a | Ford Explorer | 54 | 0.9% | + 17.4% | 17 | 592 | 0.9% | + 42.0% | 28 | n/a |
| n/a | VW Tiguan | 52 | 0.9% | – 21.2% | n/a | 546 | 0.9% | – 34.0% | 30 | 17 |
| n/a | Nissan Qashqai | 42 | 0.7% | – 37.3% | 5 | 979 | 1.6% | – 25.8% | 13 | 9 |
| n/a | VW T-Roc | 34 | 0.6% | + 183.3% | n/a | 1,072 | 1.7% | + 327.1% | 12 | n/a |
| n/a | Polestar 4 | 31 | 0.5% | – 47.5% | n/a | 603 | 1.0% | – 3.4% | 27 | 20 |
| n/a | Smart #5 | 31 | 0.5% | – 16.2% | n/a | 567 | 0.9% | + 455.9% | 29 | n/a |
| n/a | Tesla Model Y | 7 | 0.1% | – 81.1% | 1 | 2,373 | 3.8% | + 73.0% | 2 | 5 |
Source: AUT
Related Posts
Comments (0)