Finland July 2026: Toyota at 23.4% share, BMW places i4 and ix3 inside Top 5
The BMW i4 is up to a record 4th place in Finland in July.
The Finnish new car market is up a splendid +11.9% year-on-year in July to 5,915 units, leading to a YTD volume up 1.5% to 42,502. Toyota (+51.4%) surges to 23.4% share, its highest since hitting 23.5% in January 2024. Volkswagen (+13%) is up one spot on last month to #2 with 11.3% share while BMW (+60.7%) surges to #3 vs. #7 so far this year. Volvo (-11.8%), Kia (-12.5%) and most strikingly Skoda (-46.6%) all crater. In contrast Cupra (+248.8%) breaks into the Finnish Top 10 for the first time at #10, with BYD (+253.1%), Polestar (+80%), Mercedes (+75.6%) and Audi (+44.6%) also impressive.
As for models, the Toyota Yaris Cross (+240.9%) more than triples its sales year-on-year to 7.3% share, which is double the #2 and best since last November. It grabs the YTD top spot in the process, dislodging the Tesla Model Y (+44.7%) down to #11 for the month. Toyota monopolises the podium with the Yaris (+82.1%) and bZ4X (+933.3%) both also in outstanding shape. BMW brilliantly places the i4 (+351.3%) and iX3 inside the Top 5. Other great performers include the VW ID.7 (+64%), Mercedes CLA (+1160%), VW T-Roc (+214.3%), Audi Q6 (+157.1%) and Mercedes GLC (+122.2%).
Previous month: Finland June 2026: Toyota bZ4X and BMW iX3 break records
One year ago: Finland July 2025: Toyota RAV4, Skoda Enyaq and Elroq on top
Full July 2026 Top 30 brands and Top 20 models below.
Note: These rankings feature the Top 30 brands and models year-to-date ordered based on their July volume and may therefore not be 100% accurate.
Finland July 2026 – brands:
| Pos | Brand | Jul-26 | % | /25 | Jun | 2026 | % | /25 | Pos | FY25 |
| 1 | Toyota | 1,385 | 23.4% | + 51.4% | 1 | 7,673 | 18.1% | + 21.3% | 1 | 1 |
| 2 | Volkswagen | 668 | 11.3% | + 13.0% | 3 | 4,358 | 10.3% | – 15.1% | 2 | 2 |
| 3 | BMW | 474 | 8.0% | + 60.7% | 6 | 2,423 | 5.7% | + 19.1% | 7 | 6 |
| 4 | Volvo | 428 | 7.2% | – 11.8% | 7 | 3,220 | 7.6% | – 11.6% | 4 | 4 |
| 5 | Skoda | 394 | 6.7% | – 46.6% | 2 | 3,965 | 9.3% | – 1.0% | 3 | 3 |
| 6 | Kia | 365 | 6.2% | – 12.5% | 8 | 2,536 | 6.0% | – 29.2% | 6 | 5 |
| 7 | Mercedes | 346 | 5.8% | + 75.6% | 4 | 2,574 | 6.1% | + 35.4% | 5 | 7 |
| 8 | Audi | 292 | 4.9% | + 44.6% | 9 | 2,059 | 4.8% | + 14.5% | 9 | 8 |
| 9 | Ford | 176 | 3.0% | – 27.3% | 10 | 1,473 | 3.5% | – 13.9% | 10 | 9 |
| 10 | Cupra | 143 | 2.4% | + 248.8% | 15 | 525 | 1.2% | + 69.4% | 17 | 23 |
| 11 | Tesla | 125 | 2.1% | + 17.9% | 5 | 2,309 | 5.4% | + 111.4% | 8 | 10 |
| 12 | BYD | 113 | 1.9% | + 253.1% | 16 | 710 | 1.7% | + 243.0% | 14 | 18 |
| 13 | Nissan | 102 | 1.7% | – 23.9% | 13 | 996 | 2.3% | – 37.1% | 11 | 11 |
| 14 | Hyundai | 91 | 1.5% | – 21.6% | 17 | 873 | 2.1% | – 40.0% | 12 | 12 |
| 15 | Polestar | 72 | 1.2% | + 80.0% | 11 | 727 | 1.7% | – 19.4% | 13 | 13 |
| 16 | Dacia | 68 | 1.1% | – 17.1% | 22 | 339 | 0.8% | – 25.8% | 23 | 15 |
| 17 | Citroen | 59 | 1.0% | – 31.4% | 27 | 369 | 0.9% | – 17.4% | 21 | 19 |
| 18 | Renault | 56 | 0.9% | – 24.3% | 12 | 666 | 1.6% | – 30.8% | 15 | 14 |
| 19 | Opel | 53 | 0.9% | + 23.3% | 23 | 456 | 1.1% | + 72.7% | 20 | 25 |
| 20 | MG | 52 | 0.9% | + 23.8% | 20 | 331 | 0.8% | + 11.1% | 24 | 22 |
| 21 | Peugeot | 52 | 0.9% | + 15.6% | 24 | 474 | 1.1% | – 13.0% | 18 | 16 |
| 22 | Porsche | 51 | 0.9% | + 37.8% | 26 | 230 | 0.5% | – 16.4% | 28 | 27 |
| 23 | Suzuki | 47 | 0.8% | + 123.8% | 29 | 341 | 0.8% | – 3.9% | 22 | 21 |
| 24 | Smart | 45 | 0.8% | + 40.6% | 18 | 526 | 1.2% | + 275.7% | 16 | 24 |
| 25 | Mazda | 41 | 0.7% | – 22.6% | 19 | 459 | 1.1% | + 2.0% | 19 | 17 |
| 26 | Subaru | 40 | 0.7% | + 42.9% | 28 | 313 | 0.7% | + 29.9% | 26 | 28 |
| 27 | Mitsubishi | 31 | 0.5% | – 18.4% | 25 | 327 | 0.8% | – 23.1% | 25 | 20 |
| 28 | Lexus | 30 | 0.5% | + 3.4% | 21 | 312 | 0.7% | + 20.0% | 27 | 26 |
| 29 | Land Rover | 20 | 0.3% | + 17.6% | 30 | 174 | 0.4% | – 17.9% | 30 | 29 |
| n/a | Seat | 6 | 0.1% | – 14.3% | 14 | 184 | 0.4% | – 31.3% | 29 | 30 |
Finland July 2026 – models:
| Pos | Model | Jul-26 | % | /25 | Jun | 2026 | % | /25 | Pos | FY25 |
| 1 | Toyota Yaris Cross | 433 | 7.3% | + 240.9% | 5 | 1,942 | 4.6% | + 33.6% | 1 | 1 |
| 2 | Toyota Yaris | 306 | 5.2% | + 82.1% | 2 | 1,505 | 3.5% | + 13.1% | 3 | 2 |
| 3 | Toyota bZ4x | 248 | 4.2% | + 933.3% | 3 | 1,413 | 3.3% | + 271.8% | 4 | n/a |
| 4 | BMW i4 | 176 | 3.0% | + 351.3% | 13 | 638 | 1.5% | + 83.3% | 15 | 26 |
| 5 | BMW iX3 | 154 | 2.6% | n/a | 10 | 416 | 1.0% | + 3100.0% | 28 | n/a |
| 6 | VW ID.7 | 146 | 2.5% | + 64.0% | n/a | 566 | 1.3% | – 31.1% | 18 | 13 |
| 7 | Toyota C-HR | 131 | 2.2% | – 22.9% | 6 | 1,004 | 2.4% | + 28.1% | 7 | 12 |
| 8 | VW ID.4 | 131 | 2.2% | – 8.4% | n/a | 869 | 2.0% | – 12.6% | 12 | 8 |
| 9 | Volvo XC60 | 127 | 2.1% | – 13.0% | 20 | 946 | 2.2% | – 11.8% | 9 | 7 |
| 10 | Mercedes CLA | 126 | 2.1% | + 1160.0% | 7 | 1,060 | 2.5% | + 881.5% | 6 | n/a |
| 11 | Tesla Model Y | 123 | 2.1% | + 44.7% | 4 | 1,698 | 4.0% | + 133.9% | 2 | 5 |
| 12 | Toyota Corolla | 114 | 1.9% | – 40.0% | 1 | 1,330 | 3.1% | + 15.8% | 5 | 3 |
| 13 | VW T-Roc | 110 | 1.9% | + 214.3% | 9 | 921 | 2.2% | + 360.5% | 11 | n/a |
| 14 | Skoda Enyaq | 103 | 1.7% | – 47.2% | 18 | 942 | 2.2% | – 9.0% | 10 | 6 |
| 15 | Skoda Elroq | 96 | 1.6% | – 50.0% | 12 | 982 | 2.3% | + 28.7% | 8 | 11 |
| 16 | Audi Q6 | 90 | 1.5% | + 157.1% | n/a | 488 | 1.1% | + 41.9% | 21 | n/a |
| 17 | Mercedes GLC | 80 | 1.4% | + 122.2% | 17 | 457 | 1.1% | + 38.1% | 24 | n/a |
| 18 | Volvo EX30 | 80 | 1.4% | + 66.7% | n/a | 450 | 1.1% | + 55.2% | 26 | 30 |
| 19 | Kia EV3 | 79 | 1.3% | + 38.6% | n/a | 487 | 1.1% | – 17.6% | 22 | 14 |
| 20 | Volvo EX40 | 71 | 1.2% | – 15.5% | n/a | 679 | 1.6% | + 33.7% | 14 | 16 |
| n/a | VW Golf | 68 | 1.1% | + 47.8% | 14 | 514 | 1.2% | – 9.2% | 19 | 21 |
| n/a | VW Tiguan | 65 | 1.1% | – 5.8% | n/a | 444 | 1.0% | – 31.8% | 27 | 17 |
| n/a | Skoda Octavia | 59 | 1.0% | – 42.2% | 11 | 623 | 1.5% | + 5.6% | 16 | 15 |
| n/a | Kia Stonic | 55 | 0.9% | – 24.7% | n/a | 496 | 1.2% | + 6.2% | 20 | 23 |
| n/a | Polestar 4 | 52 | 0.9% | + 160.0% | 16 | 452 | 1.1% | – 2.4% | 25 | 20 |
| n/a | Nissan Qashqai | 49 | 0.8% | – 25.8% | n/a | 712 | 1.7% | – 30.0% | 13 | 9 |
| n/a | Audi Q4 | 48 | 0.8% | – 21.3% | n/a | 403 | 0.9% | – 20.2% | 29 | 19 |
| n/a | Skoda Fabia | 43 | 0.7% | + 104.8% | 15 | 381 | 0.9% | + 65.7% | 30 | n/a |
| n/a | Smart #5 | 33 | 0.6% | + 135.7% | n/a | 469 | 1.1% | + 2133.3% | 23 | n/a |
| n/a | Tesla Model 3 | 1 | 0.0% | – 95.3% | 8 | 599 | 1.4% | + 68.3% | 17 | 24 |
Source: AUT
