Norway May 2026: Tesla celebrates 100,000th Model Y sold in best market in 40 years

The Tesla Model Y holds 20.1% of the Norwegian market in May.

15,560 new cars hit Norwegian roads in May, a solid 9.1% year-on-year improvement and the biggest May tally in 40 years: since 1986. However the year-to-date volume remains in negative at -5.8% to 53,846. At 15,210 sales, BEVs account for 97.8% of the total market vs. 93.9% in May 2025, with the YTD level standing at 98% vs. 92.7% over the same period in 2025. Diesel is at 0.8%, HEVs at 0.7%, PHEV at 0.6% and petrol at 0.2%. Year-to-date, diesel is at 0.9%, PHEV at 0.5%, HEV at 0.3% and petrol at 0.2%.

Tesla (+28.7%) reclaims the brands top spot with 21.5% share vs. 20.7% year-to-date where it is up 51%. Toyota (+21%) is #2 once again with an improved 12.7% share, dislodging Volkswagen (-8%) down to #3. BMW (-14%) and Volvo (-13.8%) disappoint below while Skoda (-0.8%) is stable. XPeng (+74.4%) and Mercedes (+53.8%) lodge the biggest gains in the Top 10 with BYD (+9.7%) also up. Below, Smart (+25100%), Subaru (+13800%), Suzuki (+2350%), Honda (+396.6%) and Peugeot (+295.4%) spectacularly shoot up.

Model-wise, the Tesla Model Y (+33.2%) holds 20.1% of the market, well above its YTD level of 16.5%. This month marks a significant milestone for the nameplate, reaching 100,000 total sales in Norway. The new Toyota Urban Cruiser is #2 again above the new Toyota C-HR+, up three spots to lodge its first ever Norwegian podium finish. #1 last month, the VW ID.4 (+11.5%) falls to #4 which is still above the #5 rank it holds YTD. The VW ID.7 (+2.5%) rounds out the Top 5 ahead of the VW ID.3 (-14.7%). The new generation BMW iX3 (+3890.9%) confirms its instant blockbuster status at #8.

Previous month: Norway April 2026: Toyota Urban Cruiser #2, BMW iX3 #4

One year ago: Norway May 2025: Tesla (+212.5%) soars in best May since 1986

Full May 2026 Top 52 All brands and Top 183 All models below.