New Zealand April 2026: GWM breaks into Top 5
The GWM Haval H6 is up to 6th place in April.
The New Zealand new vehicle market is up 11.6% year-on-year in April to 9,863 units. Passenger vehicles are up 16.7% to 7,110 sales while commercial vehicles are flat at +0.2% to 2,753. The year-to-date tally is now up a sturdy 13.6% to 46,593. Toyota (+4.9%) is at a strong 23.1% share, well above the 19.2% it commands year-to-date. Ford (+10.9%) on the other hand holds a 10.3% share, just below the 10.7% YTD level and despite a larger YoY gain. Mitsubishi (-3.1%) manages to stay #3 despite enduring the only YoY drop in the Top 8.
GWM (+130.7%) more than doubles its sales year-on-year to reach a record 5th place (previous best #6 last December), also hitting all-time high volumes at 489 (366 last December) and share at 5% (3.9%). GWM is the best-selling Chinese brand for the month, distancing BYD (+59%) down two spots on March to #6. MG (+22.3%) and Suzuki (+12.5%) also beat the market in the remainder of the Top 10. Below, Jaecoo (+125.4%) is up to a best ever 12th place, followed by newcomer Chery at #13. Fellow Chinese Zeekr cracks the Top 25 at #24.
Model-wise, the Ford Ranger (+11.7%) reclaims the top spot off the Toyota Hilux (-5.7%) which, as it also is the case in neighbouring Australia, doesn’t seem to benefit fully from the launch of the new generation as it is down -8.9% year-to-date. Also handicapped until now by a lengthy generation changeover, the Toyota RAV4 (-18.5%) climbs back up to #3 despite still falling sharply YoY. The Mitsubishi Triton (+79.9%) soars as do the GWM Haval H6 (+198.8%) and Toyota Corolla Cross (+121.9%). Notice also the Jaecoo J5 at #22 and the Zeekr 7X at #25, both delivering their first Top 25 finish.
Previous month: New Zealand March 2026: Toyota Hilux leads the way, Dongfeng Box lands at #12
One year ago: New Zealand April 2025: Toyota RAV4 back in charge in weak market
Full April 2026 Top 25 brands and Top 25 models below.
New Zealand April 2026 – brands:
| Pos | Brand | Apr-26 | % | /25 | Mar | 2026 | % | /25 | Pos | FY25 |
| 1 | Toyota | 2,276 | 23.1% | + 4.9% | 1 | 8,936 | 19.2% | – 5.9% | 1 | 1 |
| 2 | Ford | 1,017 | 10.3% | + 10.9% | 2 | 4,971 | 10.7% | + 26.5% | 2 | 2 |
| 3 | Mitsubishi | 816 | 8.3% | – 3.1% | 3 | 4,150 | 8.9% | + 0.8% | 3 | 3 |
| 4 | Kia | 650 | 6.6% | + 18.6% | 5 | 3,102 | 6.7% | + 5.8% | 4 | 4 |
| 5 | GWM | 489 | 5.0% | + 130.7% | 11 | 1,571 | 3.4% | + 41.0% | 8 | 11 |
| 6 | BYD | 388 | 3.9% | + 59.0% | 4 | 2,089 | 4.5% | + 79.8% | 5 | 10 |
| 7 | Suzuki | 378 | 3.8% | + 12.5% | 9 | 1,568 | 3.4% | – 5.4% | 9 | 5 |
| 8 | MG | 368 | 3.7% | + 22.3% | 7 | 1,759 | 3.8% | + 20.9% | 7 | 9 |
| 9 | Mazda | 247 | 2.5% | – 9.5% | 12 | 1,421 | 3.0% | + 4.3% | 11 | 6 |
| 10 | Hyundai | 204 | 2.1% | – 21.5% | 10 | 1,500 | 3.2% | + 44.1% | 10 | 8 |
| 11 | Honda | 186 | 1.9% | + 16.3% | 13 | 1,109 | 2.4% | – 17.6% | 12 | 12 |
| 12 | Jaecoo | 160 | 1.6% | + 125.4% | 19 | 160 | 0.3% | – 40.3% | 23 | 24 |
| 13 | Chery | 151 | 1.5% | new | 15 | 819 | 1.8% | new | 13 | 23 |
| 14 | Audi | 145 | 1.5% | + 61.1% | 25 | 471 | 1.0% | + 28.3% | 20 | 21 |
| 15 | BMW | 133 | 1.3% | + 22.0% | 17 | 631 | 1.4% | – 2.0% | 16 | 17 |
| 16 | Isuzu | 129 | 1.3% | + 37.2% | 16 | 656 | 1.4% | + 12.3% | 14 | 16 |
| 17 | Subaru | 128 | 1.3% | – 19.0% | 22 | 646 | 1.4% | – 15.2% | 15 | 14 |
| 18 | Nissan | 122 | 1.2% | – 69.4% | 6 | 1,942 | 4.2% | + 2.6% | 6 | 7 |
| 19 | Volkswagen | 114 | 1.2% | – 37.7% | 23 | 608 | 1.3% | – 27.3% | 18 | 13 |
| 20 | Mercedes | 113 | 1.1% | – 22.1% | 21 | 617 | 1.3% | – 11.6% | 17 | 15 |
| 21 | Lexus | 106 | 1.1% | – 1.9% | 20 | 532 | 1.1% | + 3.7% | 19 | 19 |
| 22 | Dongfeng | 102 | 1.0% | new | 14 | n/a | n/a | new | n/a | 56 |
| 23 | Land Rover | 92 | 0.9% | – 12.4% | 18 | n/a | n/a | n/a | n/a | 22 |
| 24 | Zeekr | 83 | 0.8% | n/a | n/a | n/a | n/a | n/a | n/a | 57 |
| 25 | Porsche | 79 | 0.8% | + 182.1% | n/a | n/a | n/a | n/a | n/a | 33 |
New Zealand April 2026 – models:
| Pos | Model | Apr-26 | % | /25 | Mar | 2026 | % | /25 | Pos | FY25 |
| 1 | Ford Ranger | 753 | 7.6% | + 11.7% | 2 | 3,238 | 6.9% | + 31.6% | 1 | 2 |
| 2 | Toyota Hilux | 607 | 6.2% | – 5.7% | 1 | 2,303 | 4.9% | – 8.9% | 2 | 3 |
| 3 | Toyota RAV4 | 568 | 5.8% | – 18.5% | 8 | 1,873 | 4.0% | – 40.4% | 3 | 1 |
| 4 | Mitsubishi Triton | 268 | 2.7% | + 79.9% | 4 | 1,175 | 2.5% | + 1.8% | 6 | 7 |
| 5 | Mitsubishi Outlander | 257 | 2.6% | + 1.6% | 14 | 1,076 | 2.3% | – 13.6% | 7 | 5 |
| 6 | GWM Haval H6 | 245 | 2.5% | + 198.8% | 16 | 803 | 1.7% | + 81.3% | 13 | 17 |
| 7 | Toyota Corolla Cross | 213 | 2.2% | + 121.9% | 10 | 975 | 2.1% | + 84.7% | 10 | 20 |
| 8 | Toyota Hiace | 207 | 2.1% | + 27.0% | 6 | 1,060 | 2.3% | + 81.8% | 8 | 10 |
| 9 | Kia Sportage | 204 | 2.1% | n/a | 15 | 769 | 1.7% | n/a | 14 | 21 |
| 10 | Mitsubishi ASX | 182 | 1.8% | – 44.7% | 11 | 1,252 | 2.7% | – 0.7% | 4 | 4 |
| 11 | MG ZS | 176 | 1.8% | + 16.6% | 9 | 903 | 1.9% | + 29.9% | 11 | 12 |
| 12 | Kia Stonic | 152 | 1.5% | + 46.2% | n/a | n/a | n/a | n/a | n/a | 24 |
| 13 | Toyota Prado | 138 | 1.4% | + 45.3% | n/a | n/a | n/a | n/a | n/a | 18 |
| 14 | Hyundai Tucson | 125 | 1.3% | + 27.6% | 7 | 1,002 | 2.2% | + 922.4% | 9 | 15 |
| 15 | Suzuki Swift | 120 | 1.2% | – 15.5% | 22 | 599 | 1.3% | – 20.8% | 17 | 16 |
| 16 | Toyota Corolla | 114 | 1.2% | + 21.3% | 21 | n/a | n/a | n/a | n/a | 13 |
| 17 | GWM Haval Jolion | 103 | 1.0% | n/a | n/a | n/a | n/a | n/a | n/a | n/a |
| 18 | Toyota Yaris | 101 | 1.0% | n/a | n/a | n/a | n/a | n/a | n/a | n/a |
| 19 | Mitsubishi Eclipse Cross | 99 | 1.0% | n/a | 20 | 516 | 1.1% | n/a | 18 | n/a |
| 20 | Toyota Yaris Cross | 97 | 1.0% | n/a | 25 | 653 | 1.4% | n/a | 16 | 11 |
| 21 | Ford Everest | 95 | 1.0% | + 3.3% | 18 | 861 | 1.8% | + 46.9% | 12 | 6 |
| 22 | Jaecoo J5 | 89 | 0.9% | new | n/a | n/a | n/a | new | n/a | – |
| 23 | Mazda CX-5 | 89 | 0.9% | – 16.8% | 26 | 505 | 1.1% | – 6.1% | 19 | 19 |
| 24 | Ford Transit | 84 | 0.9% | + 6.3% | n/a | 403 | 0.9% | + 4.7% | n/a | 25 |
| 25 | Zeekr 7X | 83 | 0.8% | new | n/a | n/a | n/a | n/a | n/a | – |
| n/a | BYD Shark 6 | 78 | 0.8% | – 34.5% | 17 | 481 | 1.0% | – 26.9% | 20 | 14 |
| n/a | Isuzu D-Max | 78 | 0.8% | n/a | n/a | 447 | 1.0% | n/a | n/a | n/a |
| n/a | Kia Tasman | 55 | 0.6% | new | n/a | n/a | n/a | new | n/a | n/a |
| n/a | GWM Cannon | 44 | 0.4% | n/a | n/a | 220 | 0.5% | n/a | n/a | n/a |
| n/a | Geely Riddara RD6 | 38 | 0.4% | new | n/a | n/a | n/a | new | n/a | – |
Source: Manufacturers
