Uruguay March 2026: BYD now #1 year-to-date in record market
BYD tops the Uruguayan market both in March and YTD.
Another very impressive month for new light vehicle sales in Uruguay with March volumes up 12.1% year-on-year to 6,506 units, understood to be a new record for the month. The Q1 tally is up 13.9% to 17,625. BYD (+81.2%) lodges another stunning result at 12.8% share and snaps the YTD lead for the first time at 12% of the market, dislodging Fiat (-21.7%) in great difficulty again this month. Chevrolet (-3.5%) and Renault (-5.2%) are weak and distance Volkswagen (+7%). Geely (+223.4%) and Jetour (+142.9%) post the biggest YoY gains in the Top 10 and rank #9 and #10 respectively. Overall, the 35 active Chinese brands are up 93% to 38.9% share vs. 22.6% a year ago in March 2025.
Previous month: Uruguay February 2026: Chinese up 88.9% to 42.5% share vs. 23.1% a year ago
One year ago: Uruguay March 2025: Fiat (+44.9%) stays #1, BYD up 72.2% in market up 25.2%
Full March 2026 Top 66 All brands ranking below.
Uruguay March 2026 – brands:
| Pos | Brand | Mar-26 | % | /25 | Feb | 2026 | % | /25 | Pos | FY25 |
| 1 | BYD | 830 | 12.8% | + 81.2% | 2 | 2,117 | 12.0% | + 66.0% | 1 | 3 |
| 2 | Fiat | 673 | 10.3% | – 21.7% | 1 | 1,969 | 11.2% | – 28.5% | 2 | 1 |
| 3 | Chevrolet | 657 | 10.1% | – 3.5% | 5 | 1,475 | 8.4% | – 15.3% | 3 | 2 |
| 4 | Renault | 460 | 7.1% | – 5.2% | 6 | 1,203 | 6.8% | – 10.9% | 6 | 5 |
| 5 | Volkswagen | 457 | 7.0% | + 7.0% | 4 | 1,205 | 6.8% | – 4.2% | 5 | 4 |
| 6 | Suzuki | 434 | 6.7% | – 11.8% | 3 | 1,262 | 7.2% | + 13.5% | 4 | 6 |
| 7 | Hyundai | 311 | 4.8% | – 35.9% | 7 | 808 | 4.6% | – 30.9% | 7 | 7 |
| 8 | Nissan | 228 | 3.5% | – 10.6% | 14 | 477 | 2.7% | – 15.7% | 11 | 11 |
| 9 | Geely | 207 | 3.2% | + 223.4% | 13 | 473 | 2.7% | + 142.6% | 12 | 14 |
| 10 | Jetour | 204 | 3.1% | + 142.9% | 9 | 562 | 3.2% | + 150.9% | 9 | 15 |
| 11 | Toyota | 202 | 3.1% | + 51.9% | 11 | 459 | 2.6% | + 18.6% | 13 | 13 |
| 12 | Dongfeng | 161 | 2.5% | + 33.1% | 8 | 721 | 4.1% | + 258.7% | 8 | 12 |
| 13 | Omoda | 138 | 2.1% | + 102.9% | 16 | 333 | 1.9% | + 175.2% | 14 | 16 |
| 14 | Chery | 136 | 2.1% | – 23.2% | 10 | 501 | 2.8% | + 33.2% | 10 | 8 |
| 15 | Peugeot | 128 | 2.0% | – 24.7% | 21 | 291 | 1.7% | – 29.7% | 16 | 10 |
| 16 | JAC | 109 | 1.7% | + 127.1% | 17 | 320 | 1.8% | + 158.1% | 15 | 17 |
| 17 | JMC | 100 | 1.5% | + 185.7% | 15 | 283 | 1.6% | + 262.8% | 17 | 19 |
| 18 | GAC | 84 | 1.3% | + 950.0% | 12 | 268 | 1.5% | + 1065.2% | 18 | 39 |
| 19 | Ford | 70 | 1.1% | + 100.0% | 20 | 185 | 1.0% | + 83.2% | 20 | 22 |
| 20 | GWM | 66 | 1.0% | + 69.2% | 26 | 147 | 0.8% | + 67.0% | 24 | 23 |
| 21 | Foton | 63 | 1.0% | + 103.2% | 32 | 136 | 0.8% | + 30.8% | 26 | 21 |
| 22 | Citroen | 60 | 0.9% | – 70.0% | 23 | 184 | 1.0% | – 61.0% | 21 | 9 |
| 23 | Honda | 56 | 0.9% | + 9.8% | 30 | 120 | 0.7% | – 29.0% | 27 | 20 |
| 24 | BAW | 51 | 0.8% | + 88.9% | 19 | 200 | 1.1% | + 300.0% | 19 | 31 |
| 25 | Victory | 50 | 0.8% | n/a | 18 | 183 | 1.0% | + 98.9% | 22 | 18 |
| 26 | Changan | 48 | 0.7% | + 140.0% | 25 | 137 | 0.8% | + 153.7% | 25 | 30 |
| 27 | BMW | 42 | 0.6% | – 4.5% | 28 | 118 | 0.7% | – 3.3% | 28 | 24 |
| 28 | Geely Riddara | 42 | 0.6% | + 740.0% | 22 | 151 | 0.9% | + 655.0% | 23 | 38 |
| 29 | Karry | 41 | 0.6% | + 51.9% | 31 | 116 | 0.7% | + 43.2% | 29 | 28 |
| 30 | Jaecoo | 29 | 0.4% | + 262.5% | 27 | 79 | 0.4% | + 393.8% | 35 | 46 |
| 31 | MG | 26 | 0.4% | + 62.5% | 24 | 89 | 0.5% | + 196.7% | 31 | 40 |
| 32 | Mercedes | 25 | 0.4% | + 31.6% | 36 | 84 | 0.5% | + 23.5% | 34 | 29 |
| 33 | Mitsubishi | 25 | 0.4% | + 1150.0% | 37 | 56 | 0.3% | + 143.5% | 38 | 26 |
| 34 | Ram | 24 | 0.4% | + 0.0% | 41 | 64 | 0.4% | – 5.9% | 37 | 32 |
| 35 | Deepal | 23 | 0.4% | + 283.3% | 29 | 90 | 0.5% | + 221.4% | 30 | 36 |
| 36 | Kia | 22 | 0.3% | + 15.8% | 43 | 47 | 0.3% | – 11.3% | 41 | 33 |
| 37 | Jeep | 21 | 0.3% | – 46.2% | 39 | 69 | 0.4% | – 40.5% | 36 | 27 |
| 38 | Soueast | 18 | 0.3% | new | 38 | 86 | 0.5% | new | 33 | – |
| 39 | Lynk & Co | 16 | 0.2% | + 433.3% | 34 | 53 | 0.3% | + 307.7% | 39 | 41 |
| 40 | Leapmotor | 15 | 0.2% | + 650.0% | 33 | 47 | 0.3% | + 1466.7% | 42 | 47 |
| 41 | Maxus | 14 | 0.2% | + 180.0% | 42 | 37 | 0.2% | + 131.3% | 43 | 44 |
| 42 | Audi | 13 | 0.2% | – 40.9% | 40 | 48 | 0.3% | – 14.3% | 40 | 34 |
| 43 | BAIC | 13 | 0.2% | n/a | – | 13 | 0.1% | n/a | 52 | – |
| 44 | Volvo | 12 | 0.2% | + 20.0% | 46 | 30 | 0.2% | + 7.1% | 45 | 35 |
| 45 | Bestune | 11 | 0.2% | + 0.0% | 44 | 30 | 0.2% | – 25.0% | 44 | 37 |
| 46 | DFSK | 10 | 0.2% | – 71.4% | 35 | 88 | 0.5% | – 28.5% | 32 | 25 |
| 47 | Mazda | 10 | 0.2% | – 37.5% | 47 | 23 | 0.1% | – 42.5% | 48 | 42 |
| 48 | Mini | 10 | 0.2% | + 100.0% | 45 | 25 | 0.1% | + 19.0% | 47 | 45 |
| 49 | Xpeng | 8 | 0.1% | new | 49 | 19 | 0.1% | new | 50 | 53 |
| 50 | Dongfeng Forthing | 5 | 0.1% | new | 51 | 29 | 0.2% | new | 46 | 51 |
| 51 | Opel | 5 | 0.1% | + 25.0% | – | 7 | 0.0% | – 12.5% | 58 | 49 |
| 52 | Porsche | 5 | 0.1% | n/a | 55 | 15 | 0.1% | n/a | 51 | 67 |
| 53 | Smart | 5 | 0.1% | new | 53 | 8 | 0.0% | new | 56 | 58 |
| 54 | Subaru | 5 | 0.1% | + 0.0% | 48 | 19 | 0.1% | – 9.5% | 49 | 43 |
| 55 | Farizon | 4 | 0.1% | + 300.0% | 58 | 6 | 0.0% | – 33.3% | 59 | 52 |
| 56 | Land Rover | 4 | 0.1% | + 100.0% | 50 | 11 | 0.1% | + 83.3% | 53 | 55 |
| 57 | LMI | 4 | 0.1% | + 33.3% | 52 | 10 | 0.1% | + 233.3% | 54 | 56 |
| 58 | Tesla | 4 | 0.1% | + 300.0% | 56 | 8 | 0.0% | + 300.0% | 57 | 60 |
| 59 | Zeekr | 3 | 0.0% | – 50.0% | 57 | 10 | 0.1% | – 44.4% | 55 | 50 |
| 60 | Jinpeng | 2 | 0.0% | n/a | 54 | 4 | 0.0% | + 33.3% | 60 | 54 |
| 61 | New Gonow | 2 | 0.0% | new | 60 | 3 | 0.0% | new | 61 | 71 |
| 62 | Jinma | 1 | 0.0% | #DIV/0! | – | 1 | 0.0% | #DIV/0! | 65 | 64 |
| 63 | Kaiyun | 1 | 0.0% | new | – | 1 | 0.0% | new | 66 | 69 |
| 64 | Keyton | 1 | 0.0% | n/a | – | 1 | 0.0% | – 66.7% | 67 | 63 |
| 65 | Today Sunshine | 1 | 0.0% | + 0.0% | – | 1 | 0.0% | – 50.0% | 69 | 62 |
| 66 | Voltbike | 1 | 0.0% | + 0.0% | 62 | 2 | 0.0% | – 75.0% | 63 | 59 |
Source: Autodata
