Russia January 2026: Tenet up to 11.1% share, Mazda hits record ranking, Lada Iskra gears up
The Lada Iskra is up to #8 in January.
The Russian new car market falls -9.5% year-on-year in January to 80,604 units. Lada (-28.7%) collapses and fall from 30.9% share in January 2025 to just 24.4% now. Haval (-9.3%) follows the market to 13.3% share while newcomer Tenet smashes its share record from 8.9% in December to 11.1% this month. Tenet is a China-Russia joint venture which assembles rebadged Chery vehicles at the Kaluga plant, previously owned by Volkswagen. Geely (-24.1%) disappoints at #4 ahead of Belgee (+62.2%) up significantly year-on-year but down one spot on December to #5. Toyota (+79.2%) repeats at #7 and scores a 6th consecutive Top 10 finish. Surprise at #9: we have Mazda (+970.4%) which isn’t officially present in Russia… This is a record ranking for the brand, also hit in January 2021.
Model-wise, the Lada Granta (-33.5%) sinks but stays on top ahead of the Haval Jolion (+5.5%). The new Tenet T7, a localised version of the Chery Tiggo 7L, improves to 5.2% share in third place while the Tenet T4 (aka Chery Tiggo 4) is up to 5.1%. Below a freefalling Lada Vesta (-62.1%), the Niva Travel (-3.2%) contains its loss and is up two spots on last month to #6. The new Lada Iskra, slotting between the Granta and Vesta within the carmaker’s lineup, continues to gear up and progresses from #10 in December to #8 with 2.7%. Justifying the stunning performance of the Japanese brand, the Mazda CX-5 (+1449.2%) shoots up to #9, which is actually the nameplate’s very first incursion in the Russian Top 10, with its previous best being #14 in February 2021.
Previous post: Russia Full Year 2025: Market down -15.6%, Belgee (+96.5%), Solaris (+132%), newcomer Tenet impress
One year ago: Russia January 2025: Market slows down its growth to +11%
Full January 2026 Top 10 brands and models below.
Russia January 2026 – brands:
| Pos | Brand | Jan-26 | % | /25 | Dec |
| 1 | Lada | 19,644 | 24.4% | – 28.7% | 1 |
| 2 | Haval | 10,726 | 13.3% | – 9.3% | 2 |
| 3 | Tenet | 8,949 | 11.1% | new | 3 |
| 4 | Geely | 4,720 | 5.9% | – 24.1% | 5 |
| 5 | Belgee | 2,946 | 3.7% | + 62.2% | 4 |
| 6 | Changan | 2,380 | 3.0% | – 53.2% | 6 |
| 7 | Toyota | 2,118 | 2.6% | + 79.2% | 7 |
| 8 | Jetour | 2,113 | 2.6% | – 4.6% | 8 |
| 9 | Mazda | 2,098 | 2.6% | + 970.4% | n/a |
| 10 | Solaris | 1,536 | 1.9% | + 18.9% | 9 |
Russia January 2026 – models:
| Pos | Model | Jan-26 | % | /25 | Dec |
| 1 | Lada Granta | 7,597 | 9.4% | – 33.5% | 1 |
| 2 | Haval Jolion | 4,366 | 5.4% | + 5.5% | 2 |
| 3 | Tenet T7 | 4,169 | 5.2% | new | 3 |
| 4 | Tenet T4 | 4,123 | 5.1% | new | 4 |
| 5 | Lada Vesta | 3,037 | 3.8% | – 62.1% | 5 |
| 6 | Lada Niva Travel | 3,002 | 3.7% | – 3.2% | 8 |
| 7 | Lada Niva Legend | 2,388 | 3.0% | – 14.1% | 9 |
| 8 | Lada Iskra | 2,173 | 2.7% | new | 10 |
| 9 | Mazda CX-5 | 1,890 | 2.3% | + 1449.2% | n/a |
| 10 | Belgee X50 | 1,627 | 2.0% | + 63.7% | 7 |
Source: Manufacturers
This Post Has 4 Comments
I assume the Mazdas and Toyotas sold in Russia are parallel imports from China? Or are these brands returning to Russia despite the sanctions?
Toyota never left Russia. In Asia nobody cares about Ukraine, Asia does all the business with Russia now.
I wonder if russian people notice that some things are strange there ?
Like what?