Norway Full Year 2025: Record market (+39.5%), Tesla and Model Y at all time high

The Tesla Model Y holds 15.4% of the Norwegian market in 2025.

Discover 70 years of Norwegian Historical Data here.

Boosted towards the end of the year by pulled forward sales linked to a VAT increase in January 2026, the Norwegian new car market is up 39.5% to 179,550 units in 2025. This is a new annual volume record, eclipsing the previous best of 176,276 in 2021. Norway is the world capital of BEV sales, holding 95.9% share vs. 88.9% over the Full Year 2024. This is thanks to sales up 50.3% to 172,233. They peaked at 98.3% in September. Meanwhile PHEVs drop -21.2% to 2,751 and 1.5% share, HEVs are off -66.4% to 2,306 and 1.3% share, diesel is at 1% share and petrol at 0.3%. Chinese carmakers hold 13.7% share vs. 10.4% in 2024.

Tesla (+41.3%) roughly matches the overall growth rate to remain the most popular carmaker in the country with 19.1% share. It hits the highest ever annual volume reached by a single brand at 34,285. Volkswagen (+71%) improves much faster and lifts its market share from 10.9% to 13.3%. Volvo (+26.2%), although weak in context, overtakes a struggling Toyota (-24.2%) handicapped by availability issues of its best-selling bZ4X. BMW (+45.5%) and Skoda (+43.1%) camp on their 2024 ranking at #5 and #6 respectively. BYD (+122.1%) and Ford (+100%) both lodge fantastic scores in the remainder of the Top 10 while below, Kia (+158.5%), XPeng (+127.6%) and Renault (+100.4%) stand out while Zeekr (+6013%) ends its first full year in market at #23.

Over in the models charts, the Tesla Model Y (+63.8%) is the best-seller for the 4th consecutive year, vastly outpacing the market to 15.4% share. It breaks the all-time annual volume record for any model in the country at 27,621, smashing its own previous record of 17,350 reached in 2022. The VW ID.4 (+21.9%) and Toyota bZ4X (+21.1%) are both up two spots to #2 and #3 respectively despite trailing the market, while the VW ID.7 (+236.5%) climbs 10 ranks to #4. #2 last year, the Tesla Model 3 (-9%) suffers and is down to #5. Excellent scores by the VW ID.3 (+53.3%) and Volvo EX40 (+291.7%). Just outside the Top 10, the BYD Sealion 7 (+2868.1%) and Ford Explorer (+253%) shine. The Skoda Elroq is the best-selling new launch at #13, followed by the MG S5 at #30 and the Mazda 6e at #37.

Previous year: Norway 2024: Tesla 1-2 in weak market

Two years ago: Norway 2023: Tesla Model Y up to 18.2% share, BEVs at 82.4% of devastated market

Full December 2025 Top 55 All brands and Top 208 All models, Full Year 2025 Top 69 All brands and Top 309 All models vs. Full Year 2024 figures below.