Italy Full Year 2024: Fiat outsold for 5 consecutive months

The Fiat Panda still manages a 13th consecutive year at #1.

Consult almost 100 years of Italian Historical Data here

Stable year for Italian new car sales in 2024 at -0.5% to 1,558,704 units. We remain 368,000 units (-19.1%) below pre-pandemic 2019 (1,925,535). Encouragingly, private sales beat the market at +3.7% to 915,216 and 58% share vs. 55.5% in 2023. Self registrations are up 10.2% to 178,182 and 11.3% share vs. 10.2% a year ago. In contrast long term leases sink -18.8% to 313,301 and 19.9% vs. 24.3%, but short term rentals are up 23.2% to 79,304 and 5% share vs. 4% last year. In terms of alimentation, petrol gains 2.1% to 457,829 and 29% share vs. 28.2%, diesel is off -22.7% to 218,542 and 13.9% vs. 17.8%, LPG is up 1.9% to 147,632 and 9.4% share vs. 9.1% and HEVs are up 10.2% to 633,796 and 40.2% share vs. 36.2%. This includes 186,601 full hybrids (+17.9%) and 447,195 mild hybrids (+7.2%). PHEVs disappoint at -27.5% to 52,720 and 3.3% share vs. 4.4% in 2023 while BEVs edge down -0.9% to 65,989 and an unchanged – and mediocre – 4.2% share.

What we thought was a blip in December 2023, when Volkswagen outsold Fiat, turned out to be a worrying trend over the 2nd half of 2024. Indeed the impossible happened, burdened by the discontinuation of the 500 ICE and 500X, Fiat ranked #4 in August, #3 from September to November and #5 with 5.9% share in December, by far its worst ever score at home. Fiat (-17.6%) holds onto the Full Year 2024 pole position but falls below 10% share at home for the first time in history at 9.2% and prospects for 2025 are dire. Instead Toyota was #1 in August and November and Volkswagen #1 in September, October and December. Over the Full Year, Toyota (+24.5%) and Volkswagen (-1.2%) exchange positions vs. 2023 to #2 and 7.9% share and #3 with 7.8% respectively.

Dacia (+13.7%) lodges an excellent score and stays in 4th place above Renault (+7.7%) and Peugeot (-2.1%) both up one spot on 2023. BMW (+17.4%) surges from #10 to #7, all three carmakers benefiting from the skidding of Ford (-15.9%) falling from #5 to #8. Jeep (-4.2%) and Audi (+1.3%) both drop one rank to round out the Top 10. Below, MG (+32%) reaches a record 16th place with 2.6% share, with Mitsubishi (+211.5%), Lexus (+61.8%), Volvo (+13.7%) and Skoda (+13.2%) also in great shape. Chinese fares Omoda+Jaecoo (+49800%) and BYD (+1189.3%) spend their first full year in market inside the Top 40 but only account for 0.2% share for now.

Model-wise, the Fiat Panda manages to edge down just -2.7% to 6.4% share, accounting for 72% of Fiat sales in December and 69% over 2024. It is the nameplate’s 13th consecutive annual win at home. The Dacia Sandero (+24.8%) cements its 2nd place overall with a stunning year-on-year gain, and it is followed this year but the Jeep Avenger (+85%) up to #3 for its fist full year of sales. The Citroen C3 (+24.3%) also shines and gains four spots on 2023 to #4. The Toyota Yaris Cross (+5.6%) is more shy but still lodges a positive result, falling one rank to #5. The next three models vastly outpace the market with the Renault Clio (+42%) up 7 spots to #6, the Peugeot 208 (+34.5%) also up 7 to #7 and the Toyota Yaris (+39.8%) up 8 to #8. Handicapped by a much more expensive new generation, the Lancia Ypsilon (-28.3%) is in freefall at #9 vs. #3 in 2023.

Previous year: Italy 2023: Market up 19%, Volkswagen topples Fiat in December

2 years ago: Italy 2022: Fiat falls to lowest ever share, Toyota, Dacia break records, market down -9.7%

Full December and 2024 Top 51 All brands and Top 50 models vs. Full Year 2023 data below.