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Italy Full Year 2022: Fiat falls to lowest ever share, Toyota, Dacia break records, market down -9.7%

The Dacia Sandero is the best-selling foreign model in Italy in 2022.

Consult over 90 years of Italian Historical Data here.

New car sales in Italy drop -9.7% year-on-year in 2022 to 1,316,702 units, its lowest annual volume since 2013. This is down -31.7% on pre-pandemic 2019. Private sales fall -15.6% to 778,697 units and 58.3% share vs. 62.6% last year, self-registrations are down -22.6% to 113,213 and 8.5% share vs. 9.9% a year ago, but long term leases surge 18.8% to 308,108 and 23.1% share vs. 17.6% in 2021 and 15.4% in 2020. Short term rentals skid -17% to 52,493 and 3.9% share vs. 4.3% and company sales edge down -1% to 82,976 and 6.2% share vs. 5.7%. Looking at sales by propulsion, petrol is down -16.2% to 366,822 and 27.5% share vs. 29.7% in 2021, diesel falls -20.1% to 266,667 and 20% share vs. 22.6%, LPG braves the negative market and is up 10.2% to 118,791 and 8.9% share vs. 7.3% a year ago as does HEV up 6.4% to 454.989 and 34.1% share vs. 29%. This includes 333,627 MHEV, up 2.6% and 121,362 full hybrids, up 18.5%. PHEV edges down -2.7% to 67,947 and 5.1% share vs. 4.7% and surprisingly BEV slumps -26.6% to 49,536 and 3.7% share vs. 4.6% last year.

The Yaris Cross helps Toyota reach a new share record in Italy.

In the brands ranking, Fiat (-20%) falls twice as fast as its home market to its lowest ever share at 13.6% as well as both its lowest volume and first time below 200,000 annual sales since 1958. The podium is unchanged on 2021 with Volkswagen (-16.8%) in difficulty whereas Toyota (+8.6%) scores the only year-on-year gain in the Top 5, staying at a record third place and smashing its share record at 7%. Ford (-8.5%) and Peugeot (-17.7%) follow and exchange positions compared to 2021. Dacia (+9.2%) is up three spots on last year to post a new record ranking at #6, outselling sister brand Renault (-19.9%) for the first time in Italian history. Citroen (-13.9%) and Jeep (-19.1%) are also in trouble in the remainder of the Top 10 while Audi (stable) is up one rank to #9. DR Motor, up a spectacular 192.8% year-on-year, is the only additional gainer in the Top 20. MG (+697.9%), Lynk & Co (+310.2%), Cupra (+81.3%), Maserati (+78%), Alfa Romeo (+27.4%) and DS (+25.5%) shine below.

The Fiat Panda enjoys an 11th consecutive year at #1.

Model-wise, the Fiat Panda (-6.2%) improves its share to 8% to lodge an 11th straight year atop the charts. The Lancia Ypsilon (-6.3%) also progresses slightly to 3.1% share and returns to the 2nd spot it held back in 2020. It dislodges the Fiat 500 (-24.1%) freefalling to just 2.6% share. The Dacia Sandero (+16.6%) enjoys the benefits of the new generation to climb four spots on 2021 to a new record 4th place and becomes the best-selling foreigner for the first time. The Citroen C3 (+2.8%) is up two ranks to #5 ahead of the Jeep Renegade (-15.2%) down two to #6. The Ford Puma (+3.2%) breaks its ranking record at #7, distancing the Toyota Yaris (-14.8%) and Yaris Cross (+245.4%) managing a splendid 9th place overall for its first full year in market. The Peugeot 208 (+9.5%) also impresses at #10, up 8 spots on last year. The Toyota Aygo X is the only 2022 launch in the Top 50, landing directly at #21. Notice also the DR 4.0 breaking into the Top 50 at #31 and up to #10 in August, the first DR model to manage these milestones.

Previous year: Italy 2021: Fiat Panda and 500 dominate in market up 5.5%

Two years ago: Italy 2020: Market falls -27.7% to lowest since 2014, Fiat hits lowest volume since 1959

Full Year 2022 Top 45 brands and Top 50 models vs. Full Year 2021 figures below.

Full December 2022 Top 45 brands and Top 50 models below.

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