Europe November 2024: Peugeot (+17%), Renault (+13.2%), Toyota (+10.9%) stand out in negative market
Peugeot lodges the largest year-on-year gain among the Top 15 brands.
Figures by ACEA show a European market (EU+EFTA+UK) down a disappointing -2% year-on-year in November to 1,055,319. As a result the year-to-date tally is up a tepid 0.6% to 11,876,655. This is -18.3% or 2.66 million less than the same period in pre-pandemic 2019… Among the Top 5 markets, Spain is the only one in positive at +6.4%, Germany (-0.5%) is stable, the UK (-1.9%) matches the market but Italy (-10.8%) and France (-12.7%) struggle. Year-to-date, Spain is up 5.1%, the UK up 2.8%, Italy (-0.2%) and Germany (-0.4%) are almost immobile whereas France drops -3.7%. Among other markets in the region, for the month Estonia (+81.3%), Hungary (+28.4%), the Netherlands (+22%), Ireland (+21.4%), Lithuania (+19.1%) and Croatia (+18.3%) are the best performers, whereas at the other end of the scale Iceland (-61%), Belgium (-15.3%), Cyprus (-13.8%) and Switzerland (-10.5%) are all hit hard. Year-to-date, it’s Bulgaria (+16.2%), Poland (+14.5%), Croatia (+13%) and Hungary (+10%) that fare best, with Iceland (-41.6%), Finland (-17%) and Latvia (-9.7%) are at the bottom.
BEVs gain 0.5 percentage point (p.p.) to 17.5% share while PHEVs drop -0.6 p.p. to 7.9%. Year-to-date, BEVs drop -0.4 p.p. to 15.1% as do PHEVs to 7.2% share. In the detail by country, in the UK BEVs hold 25.1% share and PHEVs are at 10.2%, year-to-date BEVs hold 18.7% and PHEVs are at 8.5%. In France BEVs hold 17.4% with 8.4% for PHEVs in November while so far this year BEVs hold 17% and PHEVs 7.9%. Interestingly Germany does a worse, with BEVs at 14.4% and PHEVs at 8.4% and year-to-date BEVs are at 13.4% and PHEVs at 6.7%. Spain lags significantly behind with a BEV share at 6.9% and PHEV at 5.8% while the YTD figures are worse: BEV 5.3% and PHEV 5.7%. Finally Italy fares the worst of the Big Five with just 5.3% share for BEVs for November and 3.1% for PHEVs while year-to-date these figures are 4.1% and 3.3%.
In the groups ranking, the Volkswagen Group (+2.8%) is relatively solid in context, selling more than double its direct follower Stellantis (-10.8%) in a bad way again. The Renault Group (+9.2%) and Toyota Group (+12%) both post fantastic gains. Mercedes (+0.1%) and Volvo (+16.8%) are the only remaining groups in positive just as Ford Motor (-15.6%), Hyundai-Kia (-10.5%) and to a lesser extent the BMW Group (-4.3%) all disappoint.
Looking at brands, the Top 3 all defy the negative market with year-on-year gains. Volkswagen advances 5.4% to 11.2% share vs. 10.4% a year ago, Toyota soars 10.9% to 7.4% vs. 6.5% and Skoda is up 10% to 6.5% share vs. 5.7% in November 2023. BMW (-2.9%), which ranked #2 a year ago, is down to #4 this month. Mercedes (+4.3%) is solid at #5 while Renault (+13.2%) and Peugeot (+17%) both post excellent scores, the former improving from 5.1% to 5.9% share and the latter from 4.2% to 5%. Other Stellantis brands are not that lucky, with Fiat off -40.2%, Opel/Vauxhall down -19.6% and Lancia down -77.7%. Further down, notice Volvo (+16.8%), Cupra (+23.5%), Porsche (+28.3%) and Lexus (+27.1%).
Previous month: Europe October 2024: Skoda, Volvo, Volkswagen impress
One year ago: Europe November 2023: BMW up to #2, Skoda shines in market slowing down its growth
Full November 2024 Top 10 groups and Top 30 brands below.
Europe November 2024 – groups:
| Pos | Group | Nov-24 | /23 | 2024 | /23 | Pos | FY23 |
| 1 | Volkswagen Group | 286,552 | + 2.8% | 3,119,194 | + 2.2% | 1 | 1 |
| 2 | Stellantis | 142,425 | – 10.8% | 1,843,335 | – 7.4% | 2 | 2 |
| 3 | Renault Group | 111,697 | + 9.2% | 1,152,424 | + 1.9% | 3 | 3 |
| 4 | Toyota Group | 84,372 | + 12.0% | 919,074 | + 12.4% | 5 | 6 |
| 5 | BMW Group | 83,210 | – 4.3% | 839,770 | + 2.0% | 6 | 5 |
| 6 | Hyundai-Kia | 79,744 | – 10.5% | 984,541 | – 4.4% | 4 | 4 |
| 7 | Mercedes | 62,332 | + 0.1% | 629,529 | – 0.8% | 7 | 7 |
| 8 | Ford Motor | 32,729 | – 15.6% | 395,611 | – 17.3% | 8 | 8 |
| 9 | Volvo | 30,960 | + 16.8% | 336,813 | + 31.2% | 9 | 10 |
| 10 | Tesla | 26,191 | – 28.4% | 282,691 | – 13.7% | 11 | 9 |
Europe November 2024 – brands:
Note: BYD may appear in the Top 30 but figures were not available at the time of publishing.
| Pos | Brand | Nov-24 | /23 | 2024 | /23 | Pos | FY23 |
| 1 | Volkswagen | 117,994 | + 5.4% | 1,258,324 | + 1.3% | 1 | 1 |
| 2 | Toyota | 77,793 | + 10.9% | 849,628 | + 11.3% | 2 | 2 |
| 3 | Skoda | 68,119 | + 10.0% | 700,748 | + 12.0% | 4 | 7 |
| 4 | BMW | 67,783 | – 2.9% | 707,527 | + 7.8% | 3 | 4 |
| 5 | Mercedes | 62,232 | + 4.3% | 617,901 | + 1.4% | 6 | 5 |
| 6 | Renault | 62,057 | + 13.2% | 626,719 | + 1.8% | 5 | 6 |
| 7 | Peugeot | 52,803 | + 17.0% | 595,867 | – 0.5% | 8 | 8 |
| 8 | Audi | 52,576 | – 14.7% | 612,540 | – 9.5% | 7 | 3 |
| 9 | Dacia | 49,352 | + 4.8% | 522,013 | + 2.0% | 9 | 10 |
| 10 | Kia | 40,152 | – 8.4% | 494,725 | – 8.1% | 10 | 9 |
| 11 | Hyundai | 39,592 | – 12.5% | 489,816 | – 0.4% | 11 | 11 |
| 12 | Ford | 32,729 | – 15.6% | 395,611 | – 17.3% | 12 | 12 |
| 13 | Volvo | 30,960 | + 16.8% | 336,813 | + 31.2% | 14 | 18 |
| 14 | Opel/Vauxhall | 28,492 | – 19.6% | 387,360 | – 9.3% | 13 | 13 |
| 15 | Tesla | 26,191 | – 28.4% | 282,691 | – 13.7% | 18 | 16 |
| 16 | Citroën | 25,101 | – 9.6% | 335,386 | – 3.5% | 15 | 15 |
| 17 | Nissan | 22,294 | – 11.9% | 283,207 | + 5.3% | 17 | 17 |
| 18 | Cupra | 20,115 | + 23.5% | 198,615 | + 10.4% | 21 | 21 |
| 19 | MG | 19,536 | – 3.4% | 217,209 | + 6.0% | 20 | 20 |
| 20 | Seat | 17,708 | – 6.9% | 244,224 | + 7.6% | 19 | 19 |
| 21 | Fiat | 17,092 | – 40.2% | 290,354 | – 18.6% | 16 | 14 |
| 22 | Mini | 15,426 | – 9.7% | 132,243 | – 20.7% | 24 | 23 |
| 23 | Suzuki | 14,374 | – 8.5% | 189,367 | + 10.0% | 22 | 22 |
| 24 | Mazda | 12,381 | – 16.6% | 156,770 | – 6.6% | 23 | 24 |
| 25 | Land Rover | 10,783 | + 2.9% | 118,444 | + 7.0% | 26 | 26 |
| 26 | Jeep | 10,625 | – 1.3% | 121,495 | + 3.3% | 25 | 25 |
| 27 | Porsche | 9,439 | + 28.3% | 97,257 | + 5.5% | 27 | 27 |
| 28 | Lexus | 6,579 | + 27.1% | 69,446 | + 27.3% | 29 | 29 |
| 29 | Honda | 4,403 | – 19.6% | 70,115 | + 24.9% | 28 | 28 |
| 30 | Alfa Romeo | 4,285 | – 2.7% | 40,829 | – 12.4% | 31 | 30 |
Source: ACEA
This Post Has 6 Comments
Nice to see Tesla drop. Elons political bullshit is showing results 👌
The european economy has always been fragile, except in colonial times, and it always will be. Europe is in sharp decline on all levels.
Fiat off -40.2%, Opel/Vauxhall down -19.6% and Lancia down -77.7%.
Among the Top 5 markets, Spain is the only one in positive.
Do you really think Europe is in good shape??? We are sinking like that big boat that crashed into an iceberg. The iceberg’s name is China + Euro CO2 emissions 2035
Citroen, FIAT and Opel will steadily increase the availability of their new models, 6 in H1 2025.
Ramp-up of the Ypsilon suffers from the model’s pricing, especially in Italy. The new Yp is between €4000 and €6000 more expensive compared with the previous model, so a price drop is essential. Also, the Yp still isn’t available in EU largest market Germany.
I don’t see a sinking ship. European cars are on the rise. The Japanese and Koreans are suffering even though they have free access to the market.
Toyota is a miracle. It will have a problem in the BEV markets. Here in CZ, Toyota won a tender for 515 BEV cars for government institutions with the BZ4X model. Costs €32,000/car. The gigantic discount shows that this model isnt sales hit.
Very positive result. Europe is in good shape.
China is giving the market a sip of whiskey, but the waiter always comes with the bill.
I miss more effort from the bottom of the table to get up. Especially with global players like Suzuki, Nissan and Honda. They can do something about the prices. Especially Honda is very expensive.
Mitsubishi lost 25% of sales. I expected some better result. I hope new Outlander will break the trend. A return to GB is necessary too.
Results from Bulgaria are missing. Great dynamics. Does Toyota still hold its position or Dacia took the lead?