Sweden Full Year 2023: Tesla Model Y topples Volvo XC40

The Tesla Model Y is the best-selling vehicle in Sweden in 2023.

Discover over 70 years of Swedish Historical Data here

The Swedish new car market edges up 0.6% year-on-year in 2023 to 289,665 units. BEVs are up 18% to 38.7% share vs. 33% last year while PHEVs down -8.4% to 20.9% share vs. 23% in 2022. As a result, the market share of rechargeable vehicles is up to 60% this year vs. 56% last year. The Top 3 manufacturers trail the market with year-on-year losses. Volvo (-10%) retains the top spot with 14.3% share, a full 1.6 percentage point below its 2022 level. Volkswagen (-2.8%) resists better at 11.3% share and was #1 in the monthly ranking from June to September. Kia (-18.3%) is hit hard at 8.4% share vs. 10.4% in 2022 and didn’t manage any monthly win unlike in 2021 and 2022. Toyota (+0.7%) manages a tiny uptick to remains in 4th place. The best performer in the Top 10 by far is Tesla (+121.4%), up five spots to #5 and even topping the ranking outright in March. Audi (+33.6%) and Skoda (+19%) also shine in the remainder of the Top 10. Below, BYD (+217.1%) cracks the Top 20 at #19. We welcome NIO (#38), Hongqi (#41), Ineos (#47) and Wey (#56) in the charts.

Model-wise, the Tesla Model Y (+150.6%) obliterates the competition, ranking #1 in March, May, June, August and September. It peaked at 10.8% share in September. This is only the 2nd time in over 60 years that a Volvo doesn’t hold the annual pole position after the VW Beetle was #1 1962 and the VW Golf led in 2016. As a result the Volvo XC40 (-4.5%) and XC60 (-3.1%) are downgraded to #2 and #3 respectively. The XC40 was #1 in January, February, October, November and December while the XC60 led in April and July. The VW ID.4 (+24%) is up one spot on 2022 to #4 while the Skoda Enyaq (+45%) is up 9 to #5. The rest of the Top 10 post losses, with the Kia Ceed (-39.3%), Volvo S/V60 (-36.1%) and Kia Niro (-31.6%) hit the hardest. Notice also the Audi Q4 e-Tron (+103.3%) up to #11 and the BMW i4 (+196%) up to #14. The BYD Atto 3 (+202.3%) is up 58 ranks to #20 and was up to an extraordinary 2nd place in July.

Previous year: Sweden 2022: Volvo XC40 signs first ever win, VW ID.4 up to #4

One year ago: Sweden 2021: Kia scores monthly win, Volvo S/V60 3peats at #1 in market up 3.1%

Full December 2023 Top 60 All brands and Top 272 All models below.

Full Year 2023 Top 60 All brands and Top 353 All models vs. Full Year 2022 figures below.