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Denmark Full Year 2023: Tesla ultra dominant, places Model Y at #1 and Model 3 at #4

The Tesla Model Y is by far the most popular model in Denmark in 2023.

Discover over 40 years of Denmark Historical Data here.

The Danish new car market gains 16.5% year-on-year in 2023 to 172,763 sales. After a drastic fall in 2022, volumes have yet to get back above 2021 levels. 2023 is the year Tesla became ultra-dominant in Denmark. The American brand is up a surreal 642.5% this year and goes from #18 to #1 brand in the country with 12.9% share. It peaked at 21.2% share in December. Volkswagen (-1.8%) can’t capitalise on the market growth and drops one spot to #2. It is followed by a soaring Audi (+55.7%) up four spots on last year to round out the podium. Strikingly the next 10 carmakers all trail the market. Skoda (+8%), Peugeot (+5.4%) and BMW (+1.4%) manage a positive score whereas Mercedes (-10.3%), Hyundai (-6.6%), Toyota (-6.4%) and Ford (-2.8%) all fall.

Model-wise, the Tesla Model Y (+675.1%) leaps up 11 spots on 2023 to land as a clear leader, selling almost 3 times as much as the #2. The Model 3 peaked at 17.8% share in March and held the monthly top spot no less than 10 times this year. The Peugeot 208 (+54%) is knocked out of the pole position it held in 2022 despite a significant uptick. The Ford Kuga (+17.5%) is also down one spot to #3. Tesla also places the Model 3 (+563%) at #4 vs. #82 over the Full Year 2022. The Skoda Enyaq (+26.4%) jumps up four ranks to a record 5th place, distancing the Citroen C3 (-3.1%) and Toyota Aygo X (-10%) both struggling. The Opel Corsa (+54.8%), Nissan Qashqai (+19.9%) and Volvo XC40 (+27.7%) round out the Top 10 in solid fashion while below, the Audi Q2 (+99.5%) is up 29 spots to #11 and the Cupra Formentor (+73.1%) is up 19 to #14.

Previous year: Denmark 2022: Peugeot 208 reclaims lead in market freefalling -20%

Two years ago: Denmark 2021: Ford Kuga takes charge in market off -6.5%

Full December 2023 Top 60 All brands and Top 255 All models below.

Full Year 2023 Top 80 All brands and Top 372 All models vs. Full Year 2022 figures below.

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