Italy November 2023: Market up 16.2%, Nissan Qashqai at highest in close to 10 years

The Nissan Qashqai is inside the Italian Top 10 for the first time since August 2014.

139,278 new cars found a buyer in Italy in November, that’s a 16.2% year-on-year surge. As a result the year-to-date tally is up 20.1% to 1,455,271. Private sales advance 17.7% for the month to 80,342 and 56.7% share vs. 56.2% a year ago, self registrations soar 60.7% to 15,105 and 10.7% vs. 7.7% in November 2022, long term leases edge up 4.6% to 34,626 and 24.4% share vs. 27.2%, short-term rentals skid -27.2% to 2,298 and 1.6% vs. 2.6% and company sales climb 21.1% to 9,265. Year-to-date, private sales are up 13.4% to 818,519 and 55.4% share vs. 58.8% over the first 11 months of 2022, self-registrations are up 42.9% to 148,307 and 10% share vs. 8.4%, long term leases shoot up 29.2% to 361,091 and 24.4% share vs. 22.8%, short term rentals climb 23.6% to 61,411 and 4.2% share vs. 4% and company sales match the market at +19.9% to 87,743 and 5.9% share vs. 6%.

Petrol sales gain 20.5% to 39,387 units and 27.8% share vs. 26.9% in November 2022, Diesel is down -5.7% to 20,793 and 14.7% share vs. 18.1%, LPG edges up 1.1% to 13,776 and 9.7% share vs. 11.2%, HEVs advance 31.3% to 53,727 and 37.9% share vs. 33.7% a year ago, that includes 16,188 full hybrids (+45.3%) and 37,539 mild hybrids (+26%). PHEVs are down -13.9% to 5,770 and 4.1% share vs. 5.5% last year and BEVs shoot up 54.2% to 7,960 and 5.6% share vs. 4.2%. Over the first 11 months of the year, petrol is up 22.4% to 415,435 and 28.1% share vs. 27.6% over the same period in 2022, diesel is up 8.5% to 265,114 and 17.9% share vs. 19.9%, that’s still a very strong result compared with other main European markets. LPG is up 23.1% to 133,755 and 9.1% vs. 8.8%, HEVs are up 28.1% to 535,582 and 36.3% share vs. 34%, including 145,846 full hybrids (+32.1%) and 389,736 mild hybrids (+26.7%). PHEVs are up just 5.1% to 65,677 and 4.4% share vs. 5.1% and BEVs gain 33.1% to 59,839 and 4.1% share vs. 3.7% a year ago, still extremely low in the European context. 

Over in the brands ranking, Fiat (+7.3%) trails its home market, falling to its lowest share since last August at 10.8%. In fact the entire podium underperforms with Toyota up 10.4% yet scoring a strong 7.2% share vs. 6.3% year-to-date, and Volkswagen (-6.4%) enduring the only year-on-year loss in the Top 8. Dacia (+24.5%) is once again very solid, confirming it is now the #4 brand in Italy. Renault (+41.4%) is in even better shape at #5 while Ford (+13.8%) ensures the Top 6 order is unchanged on October. BMW (+40.3%) and Jeep (+26.9%) are also strong in the remainder of the Top 10 whereas Peugeot (-11.6%) and Audi (-6.4%) both suffer. Below, MG (+185.7%), Tesla (+144.6%) and Nissan (+134.9%) stand out.

The Top 5 models are unchanged on October: the Fiat Panda (+26.4%) for once improves its share year-on-year to 8.1% vs. 6.6% so far in 2023. It is followed by the Dacia Sandero (+19.1%) and Lancia Ypsilon (+11.1%) replicating the YTD podium. The Jeep Avenger repeats at a record 4th place with 7.5% of its November volume going to the BEV variant. The Toyota Yaris Cross (+56.5%) completes the November Top 5 and advances to the 4th place YTD as a result. All further models in the Top 13 outrace the market. The Nissan Qashqai (+273.5%) is the most dynamic at #9, returning to the Italian Top 10 for the first time in almost 10 years: since August 2014 (#10). The nameplate’s highest ranking remains #6 hit in March 2013. The MG ZS (+183.3%), Renault Clio (+47%) and Captur (+33.8%) also shine while the Toyota Aygo X (+34.9%) scores its second ever Top 10 finish at #10 alongside the #8 spot it held in September 2022. Below, the BMW X1 (+160.2%) surges to #15, a new ranking record for the nameplate, edging past the #16 spot it held in December 2021. Finally the Tesla Model 3 (+1875.8%!) breaks into the Italian Top 20 for the 2nd time only at #19, with its best remaining #15 hit in pandemic-plagued April 2020.

Previous month: Italy October 2023: Jeep Avenger up to #4, market up 20%

One year ago: Italy November 2022: Dacia Sandero up to #2, sales up 14.7%

Full November 2023 Top 46 All brands and Top 50 models below.