The Subaru Forester ends the month on the podium.
The Icelandic new car market drops -12.3% year-on-year in August to 1,166 sales, leading to a year-to-date volume off -12.8% to 12,702. Tesla (+2275%!) is ultra dominant at 24.4% share, its highest level since the 34.1% of September 2021. Tesla sells almost as much as the next three carmakers combined. Toyota (-39.6%) and Kia (-52.4%) suffer devastating losses to round out the podium above Volkswagen (-1.3%) holding ok and a freefalling Dacia (-56%). Polestar (+3000%), Subaru (+1500%), Volvo (+371.4%) and Mazda (+200%) stand out below.
Model-wise, the Tesla Model Y climbs to a record 23.5% share, eclipsing its previous best of 21.2% hit last November. It holds 13.3% of the market year-to-date. Despite finishing 2nd for the month, the Dacia Duster is down to 2.8% share vs. 6.6% so far this year. The Subaru Forester skyrockets to third place vs. #63 year-to-date, it distances the Polestar 2, Toyota Prado and Kia EV6. The VW Kombi, Toyota bZ4X, Dacia Sandero and Hyundai i20 complete the Top 10.
Full August 2023 Top 40 All brands and Top 20 models below.