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Japan June 2022: Mitsubishi (+52.6%), Mazda (+21.4%) stand out, 10th straight double-digit market drop (-10.8%)

The Mitsubishi eK Cross EV has landed in Japan. 

It’s a 10th straight double-digit year-on-year decline for the Japanese market in June at -10.8% to 327,896. The H1 tally is off -15.4% or almost 400,000 units to 2,086,178 units. Toyota (-25.2%) falls a lot faster than the market and sees it share drop to 27.6% vs. 30.6% over H1. In contrast Suzuki (+20.6%) and Honda (+1.6%) defy the market decline to round out the podium in positive fashion. Daihatsu (-17.9%) suffers while Nissan (+9.7%) is in great shape to close the Top 5. Mitsubishi (+52.6%) lodges the largest gain in the Top 10 followed by Mazda (+21.4%). Below, Mercedes (-29%) remains the most popular foreign brand at #9 despite a ghastly loss just as Maserati (+31%), Abarth (+27.9%), Ferrari (+18.2%), Porsche (+16.3%), Fiat (+11.3%), Mini (+9%) and Renault (+7%) shine in the remainder of the Top 30.

In the regular cars ranking, the Toyota Yaris/Cross (-12.3%) retains the lead it holds year-to-date ahead of the Toyota Corolla/Cross (-1%) resisting well thanks to the contribution of Corolla Cross sales. The Nissan Note (+23.4%) climbs back up two spots on May to #3, distancing the Toyota Roomy (-45.6%) in great difficulty and the Honda Freed (+33.3%) in great shape. The Honda Fit (+46.5%) and Toyota Noah (+1.6%) are the only additional gainers in the Top 10. Further down, notice the Toyota Aqua (+55%), Honda StepWGN (+38.2%), Toyota Land Cruiser W (+42.8%), Suzuki Solio (+27.1%), Suzuki Swift (+61.2%), Mazda CX-5 (+64.7%) and Mazda2 (+114.9%) all posting fantastic year-on-year upticks.

In the kei cars aisle, the Honda N-BOX (-13.3%) reclaims the top spot it holds YTD off the Suzuki Spacia (-7.7%) down to #2 this month. The Daihatsu Move (-8.2%) is followed by a very dynamic Suzuki Wagon R (+175%) with the Nissan Roox (+35%) also in outstanding shape. The Honda N-WGN (+23.3%) and Suzuki Alto (+4.4%) also make themselves notice in the Top 10. Below, the Suzuki Every Wagon (+76.7%), Suzuki Jimny (+66.7%), Daihatsu Cast (+14.5%) and Toyota Pixis (+12.1%) also go against the negative market. Launched last month, the Nissan Sakura is up 13 spots to #17 while we welcome the Mitsubishi eK Cross EV in the charts at #22.

As for foreign models, over Q2 the Mercedes C-Class topples the Mini lineup but remains #2 year-to-date. The VW Golf (+5.1%) climbs back up to the third step of the podium ahead of the Volvo 60-Series (+2.8%) and XC40 (+9.4%) The VW T-Cross (-5.2%) is up six spots on Q1 but remains down year-on-year while the Jeep Renegade (+20.2%) leaps up to #7 overall, a new record for the nameplate and its first time inside the Japanese foreign models Top 10. There are no other gainer in the remainder of the Top 10, however the Mercedes G-Class (-3.6%) and Fiat 500 (-9.2%) keep their losses to single-digits. The Jeep Wrangler shoots up to #11, the Mercedes GLB to #13 and the Peugeot 208 to #17.

Previous month: Japan May 2022: Mitsubishi (+34.9%), Honda Freed (+53%) impress in 9th straight double-digit market drop (-18.1%)

One year ago:

Full June 2022 Top 54 All-brands, Top 50 regular models, Top 35 All-kei cars and Q2 2022 Top 20 foreign models below.

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