Brazil June 2022: VW Gol teases Fiat Strada for #1 in market off -2.4%
The VW Gol hits its highest ranking in Brazil since November 2018.
New light vehicle sales in Brazil edge down -2.4% year-on-year in June to 165,470 units, leading to a year-to-date tally off -15.4% to 851,444. Brand-wise, Fiat (-21.6%) is in difficulty but sports a strong 21.1% share vs. 22% YTD and 13.2% at home in Italy. Volkswagen (+9.3%) is up one spot on May to land in 2nd place and is now #3 year-to-date while Chevrolet (+64.3%) ranks 3rd, coming from a very low year-ago base. Hyundai (-0.5%) and Toyota (stable) complete a Top 5 entirely outpacing the market. Peugeot (+64.2%) and Nissan (+7.6%) also shine in the remainder of the Top 10 whereas Honda (-37.8%), Renault (-14.8%) and Jeep (-14.2%) all struggle. Further down, Citroen (+54.8%), Iveco (+23.1%), Mitsubishi (+21.6%) and BMW (+10.5%) stand out with double-digit gains. Chery (-8.5%) seems to have plateaued now.
Over in the models aisle, the Fiat Strada (+1.5%) edges up to sign a 6th consecutive month at #1 with 5.9% share. The VW Gol (+99%) ends the month just 405 sales below and is up to #2, its best ranking since November 2018 when it also ranked #2, but a slow start of the year has it only #13 year-to-date. The Hyundai HB20 (+4.3%) is down one spots on May to #3 ahead of the VW T-Cross (+90.1%), Jeep Compass (+1%) and Fiat Cronos (+11.9%). In fact the entire Top 8 defies the market with positive year-on-year evolutions, with the Hyundai Creta (+0.4%) and Chevrolet Tracker (+436.6%) in tow. Below the Renault Kwid (-17.1%), the Fiat Pulse (#10) makes a second appearance in the Brazilian Top 10 after ranking #5 in April. Among other recent launches, the Ford Maverick is up 9 spots on last month to #59 and the Ford Bronco is up 13 to #62.
Previous month: Brazil May 2022: Peugeot (+76.1%), Chevrolet (+46.7%) shine in stabilised market (-0.3%)
One year ago: Brazil June 2021: Fiat, Toyota, Jeep and Chery stun in market up 38.2%
Full June 2022 Top 25 brands and Top 140 models below.
