Switzerland Full Year 2021: Tesla Model 3 topples Skoda Octavia in market edging up 0.7%

The Tesla Model 3 is the best-selling vehicle in Switzerland in 2021.

Discover over 50 years worth of Switzerland Historical Data here.

New car sales in Switzerland edge up 0.7% year-on-year in 2021 to 238,481 units. 4×4 sales lose a bit of grip at -3.3% to 114,452 units and 48% share vs. 50% a year ago. Petrol sales are down -15.5% to 99,916 and 41.9% share vs. 50% a year ago, diesel implodes -37.4% to 32,416 and 13.6% share vs. 21.9% but HEV+MHEV soars 62.3% to 52,181 and 21.9% share vs. 13.6% in 2020, PHEV is up 51% to 21,790 and 9.1% share vs. 6.1% and BEV surges 63.2% to 31,823 and 13.3% share vs. 8.2% a year ago.

This year the Top 4 brands are all in negative. Volkswagen (-2.3%) remains in the top spot and ranked 1st nine times. It drops from 11.2% to 10.8% share. Mercedes (-5.4%) ends the year in 2nd place and topped the charts in January and October, while BMW (-1.7%) rounds out the podium and was #1 in November. Skoda (-0.3%) resists the best of all to stay #4. Audi (+14.6%) is up significantly but remains in 5th position while Toyota (+20.8%) gains three spots to #6. Hyundai (+28.8%) posts the largest gain in the Top 10 at #10. Below, Cupra (+612%), Kia (+33%), Honda (+17.2%) and Opel (+10.7%) impress.

We have a new leader in the Swiss models ranking: after four consecutive years of Skoda Octavia domination, the Tesla Model 3 (+0.5%) becomes the best-selling vehicle in the country for the first time. It happened in extremis, with the Octavia still leading the way after 11 months. The Model 3 was #1 in June, September, November and December. The Octavia (-15.6%) drops to #2, with these two nameplates the only ones above 2% share in the most fragmented market in the world. The Audi Q3 (-2%) advances two spots to #3, distancing the VW Tiguan (-22.6%) and Fiat 500 (+12.9%). The Toyota Yaris (+28.1%), BMW X3 (+15.3%) and Volvo XC40 (+1.9%) also snap positive results in the remainder of the Top 10. The Skoda Enyaq (#29) is the most popular 2021 launch and was #1 in October. 

Previous month: Switzerland November 2021: BMW leads, Tesla Model 3 and Y on podium in market off -17.6%

Previous year: Switzerland 2020: Skoda Octavia leads again, Tesla Model 3 up to #2 in market down -24%

Two years ago: Switzerland 2019: 4WDs above 50% share, Skoda Octavia 3peats at #1, Tesla Model 3 wins 2 months

Full December 2021 Top 55 All-brands and Top 325 All-models below.

Full Year 2021 Top 60 All-brands and Top 445 All-models below.