A Dacia Dokker “at home” in Bulgaria.
The Bulgarian new light vehicle market is up 14.9% year-on-year in 2021 to 31,071 registrations. Dacia (+9.9%) retains the brands pole position for now but thaws slightly to 13%. Renault (+2.3%) loses one percentage point of share, going from 11.8% to 10.7% while Toyota (+27.3%) leaps up one spot to 10.4% share vs. 9.3% in 2020. As a result Skoda (-17.4%) is knocked down to 4th place above Peugeot (+20.3%) up one rank to #5. Citroen (+59.9%) scores the largest year-on-year gain in the Top 10 with Kia (+59.7%) and Ford (+33.8%) also posting stellar results. Below, Ssangyong (+300%), Haval (+124.2%), Subaru (+100%), Suzuki (+62.8%), Lexus (+37.9%), Mazda (+58.5%), Seat (+36.6%), Hyundai (+32.2%) and Mercedes (+31.6%) stand out in the remainder of the Top 30.
Model-wise, the Dacia Dokker (+18.8%) is up one rank to easily reclaims the top spot with 5.4% share, a smidge above its 2020 performance. However this is the last time we see the Dokker in pole position as it has now been discontinued. The Nissan Qashqai (-14%) is also up one spot to #2 while both the Dacia Duster (+12.4%) and Toyota Corolla (+28.8%) gain two ranks to end the year at #3 and #4. Leader last year, the Renault Clio (-30.7%) is down to #5 this year, above the Renault Master (+30.5%) and Citroen C3 (+46.1%) both posting fantastic gains. The Kia Sportage (+64.3%) lodges the largest uptick in the Top 10 and advances three places to #10. The Skoda Octavia (-41.4%) freefalls while the Dacia Sandero (+4.5%) edges up. The Renault Express, a natural successor of the Dacia Dokker, is the best-selling 2021 launch at #28 overall, peaking at #5 in December.
Previous month: Bulgaria November 2021: Citroen C3 tops market up 17%
Full December 2021 Top 45 All-brands and Top 215 All-models below.
Full Year 2021 Top 50 All-brands and Top 310 All-models vs. Full Year 2020 figures below.