Brazil October 2021: Jeep hits record share, Fiat Argo leads in market hit -26.9%
The Jeep Commander has landed in Brazil.
The Brazilian new light vehicle market sinks -26.9% year-on-year in October to 150.079 units, leading to a year-to-date tally up 7.7% to 1.619.905 units. As a result we have revised our Full Year 2021 forecast for Brazil down from 2.03 million to 1.99 million units (+2%). Fiat (-23.3%) remains the most popular carmaker in the country but drops to 19.6% share vs. 22.5% so far this year. It is followed by Volkswagen (-24.2%) at a strong 17.3% share vs. 15.6% YTD. After recovering from -68.9% in August to -43.4% in September, embattled Chevrolet (-44%) hits another plateau, but its share, at 12.7%, remains superior to its YTD level of 11.1%. Hyundai (-21.1%) is faithful to the 4th place it also holds year-to-date. Jeep (+8.3%) posts the only year-on-year gain in the Top 9 and breaks its market share record at 8.8% (previous best 8.5% last August). It climbs back to a record 5th place, a position it has now held five times this year but none beforehand. Toyota (-6.9%) also resists very well as does Nissan (-22.4%) to a lesser degree, but Renault (-43.4%) and Honda (-30.1%) underperform. Chery (+126.6%) equals its share record at 3% of the market and misses out on a record 9th place for just one unit. Below, Peugeot (+141.6%), Citroen (+79.1%), Land Rover (+13%) and BMW (+2.7%) are the only additional gainers in the remainder of the Top 20.
Model-wise, the Fiat Argo (+10.8%) scores its second ever monthly win after last July with 5.6% of the market. It distances the Jeep Renegade (+11.3%) up to a record 2nd place while the year-to-date leader, the Fiat Strada (-39.1%) is up one spot on last month to #3. The Jeep Compass (-1%) makes it two Jeeps in the Brazilian Top 4 while the VW T-Cross (+17%) rounds out the Top 5 like in September. The Hyundai Creta (+2.6%) is the only additional gainer in the Top 10 just as the Fiat Toro (-12.8%) is down six ranks on last month to #8 but resists fairly well year-on-year. In contrast, the VW Gol (-40.5%) and Hyundai HB20 (-34.4%) are in trouble, as for the Chevrolet Onix (-57.7%), it reclaims a spot inside the Top 10 at #9 but is still battered year-on-year. Among recent launches, the Toyota Corolla Cross remains at #18 and the VW Taos is up 10 spots on September to #28. Notice also Chery placing a record four nameplates inside the Top 50: the Tiggo 5X at #37, the Tiggo 8 at #38, the Tiggo 3X at #43 and the Tiggo 7 at #49, and the locally-made Jeep Commander landing at #57.
Previous month: Brazil September 2021: Sales implode -28.4%, first win for Hyundai HB20, first podium for Jeep Compass
One year ago: Brazil October 2020: Fiat (+11.3%), Strada (+44.7%) confirm momentum, market down -14.9%
Full October 2021 Top 20 brands and Top 125 models below.
