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Indonesia September 2021: Toyota Rush scores first win in market up 73.2%

The Toyota Rush is the best-selling vehicle in Indonesia for the first time.

The Indonesian new wholesales market is up 73.2% year-on-year in September to 84.113 units on Covid-affected year-ago volumes, leading to a year-to-date tally up 68.7% to 627.537. Note September 2021 is down -9.5% on pre-pandemic September 2019 and off -16.7% year-to-date vs. 92.900 and 753.620 units respectively. The retail market is up 67.5% year-on-year for the month at 72.648 units and up 47.4% year-to-date to 600.344.

In the wholesales brand ranking, Toyota (+158.9%) more than doubles the market’s growth rate to reach a splendid 40.5% share vs. 33.1% year-to-date. In 2nd place, Daihatsu (+56.5%) underperforms slightly but remains at a solid 20.8% share vs. 18.5% so far this year, that’s more than double any other carmaker in the country. Mitsubishi (+94.6%), Isuzu (+101.5%) and Wuling (+350.1%) also outpace the market in the remainder of the Top 10 whereas Nissan (-63.5%) and Honda (-41%) both freefall. Notice also Hyundai (+456.3%), Kia (+325.4%) and Tata (+146.7%) shooting up further down. In the retail ranking, Toyota (+111.2%), Mitsubishi (+106.6%) and Fuso (+79.7%) perform best at the top while Wuling (+246%), Mazda (+100.5%), Hyundai (+387.9%) and Kia (+377.8%) also impress below.

Model-wise, the Toyota Rush (+81.2%) scores its first monthly win in Indonesia with 7.1% share thanks to the new GR Sporty variant, and is now up to #4 year-to-date. The Toyota Avanza (+167.9%) drops to 2nd place but remains the best-seller so far this year at 7% share. The Daihatsu Gran Max Pikap (+83.8%) rallies back up 10 spots on August to land on the third step of the podium with 6% share, distancing the Suzuki Carry Pikap (+17.9%) down two ranks to #4 but up to #2 year-to-date. The Daihatsu Sigra (+45.6%) rounds out the Top 5 like last month while the Toyota Kijang Innova (+378%) manages the largest gain in the Top 10. The Mitsubishi Xpander (+138.7%) and L-300 Pikap (+105.7%) also shine in the remainder of the Top 10 while the Toyota Raize edges up one spot on last month to #8. The Toyota Veloz is now counted separately from the Avanza as it is now a standalone nameplate, and appears at #13.

Previous month: Indonesia August 2021: Toyota Avanza reclaims top spot in market down -7.9% on pre-pandemic

One year ago: Indonesia September 2020: Honda Brio takes YTD lead, market down another -47.7%

Full September 2021 Top 25 All-brands wholesales and retail and Top 120 All-models wholesales below.

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