Romania January 2021: Ford (+29.1%), Toyota (+8.2%) ignore market down -51.9%, Ford Puma up to #2

The Ford Puma is up to a record 2nd place overall in Romania in January.

The Romanian new car market is the worst performing in Europe in January at -51.9% year-on-year to just 6.004 registrations. This appears to be mainly linked to the sales implosion of local behemoth Dacia (-74.4%) hitting its lowest ever share at 15.2% vs. 31.6% over the Full Year 2020. In contrast, Ford (+29.1%) is up to 12.7% share vs. 5.7% last year, Toyota (+8.2%) is up to 11.8% vs. 5.1% over FY2020 and Hyundai (-25.2%) is up to 11% vs. 5.4%. BMW (+2.1%), Suzuki (-17.3%) and to lesser extent Mercedes (-36.2%) also outpace the market in the remainder of a reshuffled Top 10. Skoda (-54.5%) and Volkswagen (-65.7%) face steeper falls however. Further down, Volvo (-7%) and Audi (-18.1%) stand out.

Over in the models ranking, the Dacia Logan (-75.8%) manages to retain the top spot but falls to its lowest ever market share at 6.1%, potentially due to the changeover to the new generation. The locally-produced Ford Puma (+1216.7%) celebrates one year in market by shooting up to a record 2nd place overall with 3.9% share, distancing the Ford Focus (-16%) and Hyundai i20 (-28.4%). The Dacia Sandero (-79.7%) falls to #5 and the Dacia Duster (-83%) to #9. The Toyota Corolla (+54.5%) and C-HR (+24.8%) both brave the depleted context with stunning year-on-year gains.

Previous post: Romania Full Year 2020: Dacia Logan at lowest share, Duster and Sandero at highest in market down -21.8%

One year ago: Romania January 2020: VW Touareg in Top 10 in market down -10.5%

Full January 2021 Top 40 All-brands and Top XXX All-models below.