Finland September 2020: VW ID.3 lands at #6 in 9th straight market drop (-1.2%)

The ID.3 is already Volkswagen’s best-seller in Finland.

Even though Finnish new car sales limit their fall to -1.2% year-on-year to 8.272 units in September, this is the 9th consecutive year-on-year decline for this market, meaning every single month of 2020 has been in negative so far. This catastrophic situation leads to a year-to-date tally down -17.1% to 71.658 units. Toyota (-6.8%) falls significantly faster than the market but easily remains the best-selling brand in the country with 14.3% share, in line with its YTD level. Volkswagen (-0.5%) is almost immobile at #2 and 9.5% share above Skoda (-16.4%) at 8.6% vs. 10.3% so far in 2020. Mercedes (+24.4%) and Kia (+21.8%) score the only gains in the Top 5 while BMW (+29.4%) is the best performer – and only additional gainer – in the Top 11. Below, Porsche (+1100%), Peugeot (+130.3%) Renault (+117.8%), Tesla (+56.4%), Mini (+23.5%), Suzuki (+14.4%) and Seat (+10.8%) stand out.

Model-wise, the Toyota Corolla (-9.3%) cements its domination with 6.6% share vs. 5.7% YTD and vs. 3.4% for the #2, the Nissan Qashqai (-7.5%). The Toyota RAV4 (+63.1%) surges year-on-year and repeats at a record #3 vs. #8 so far this year, distancing a plummeting Skoda Octavia (-51.4%) and a soaring Volvo XC40 (+194.4%). The hero of the month is just below: the VW ID.3 lands directly at #6 with over 200 sales and 2.4% share, instantly becoming the brand’s best-seller above the VW Polo (+107%) at #10. Note the VW Golf (-61.3%) literally implodes with the arrival of the ID.3, repeating a pattern we have seen in Norway where the ID.3 is also extraordinarily successful. The Toyota C-HR (+49.3%) and Tesla Model 3 (+27.3%) also shine inside the Top 10 while below, the Mercedes GLC (+372%), C-Class (+98.8%), Kia Ceed (+42.6%), Stonic (+38.7%) and Rio (+17.7%) make themselves noticed.

Previous month: Finland August 2020: Toyota monopolises podium for the first time in worsening market (-15.4%)

One year ago: Finland September 2019: Toyota Corolla 3peats at #1, Tesla Model 3 up to #13 in market up 29.8%

Full September 2020 Top 30 brands and models below.