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Norway September 2020: VW ID.3 lands in pole position, Polestar 2 on podium, electrified sales hit record 88.9% share, market up 39.4%

The VW ID.3 holds 12.8% of the Norwegian market in September.

In September the Norwegian new car market looks to put a dreadful 2020 so far in its rear view market, with volumes surging 39.4% year-on-year to 15.552, leading to a year-to-date tally down -13.8% to 95.350. Thanks to a handful of very impactful new launches as we’ll see further down, electrified vehicles hit a mind-boggling 88.9% share vs. 77.3% a year ago, an all-time record for Norway smashing the previous high of 82.2% hit last March, and of course for any country in the world, thanks to sales soaring 60.2% year-on-year to 13.819. In the detail, BEV is up 57.1% to 9.560 and 61.5% share vs. 54.5% in September 2019, PHEV is up 174.7% to 3.129 and 20.1% share vs. 10.2% a year ago and HEV is actually down -19.5% to 1.130 and 7.3% share vs. 12.6%. Year-to-date, electrified passenger car sales tilt into positive thanks to this month’s astounding result, at +1.5% to 76.213 and 79.9% of the market vs. 67.9% over the same period in 2019. BEV is down -2.6% to 48.175 and 50.5% share vs. 44.7% in 2019, PHEV is up 60.5% to 19.357 and 20.3% share vs. 10.9% and HEV tumbles down -36% to 8.681 and 9.1% share vs. 12.3% in 2019 YTD.

The Polestar 2 already climbs onto the Norwegian podium.

Thanks to the extraordinarily successful launch of its new star nameplate (see further down), Volkswagen shoots up 168.5% year-on-year, the largest gain in the Top 9, to reach 17.6% share vs. 13% so far in 2020. Toyota (+26.8%) climbs up two spots on August to #2 and 9.7% share despite trailing the market, while Tesla (-47.9%) rallies back up 9 ranks on last month to #3 thanks to a new shipment but can only muster roughly half of its year-ago volume. Polestar continues to fly up the Norwegian ranking, up 6 on August to #4 and a record 6% share. BMW (+24.2%) and Hyundai (+26.1%) are both up one spot to #5 and #6 respectively. MG is back up 7 spots to break into the Norwegian Top 10 for the first time at #8 with 672 sales and 4.3% share, all new records. Peugeot (+206%) closes the Top 10 with the largest gain in the Top 20, with Jeep (+1800%), Seat (+1580%), DS (+925%), Fiat (+800%), Porsche (+680%), Subaru (+450%), Mercedes (+98.4%), Mazda (+96.9%), Kia (+87.2%), Suzuki (+61.1%) and Renault (+59.7%) also impressive further down.

The MG ZS scores a second Top 5 finish in the past 3 months.

In the models ranking, the VW ID.3 manages an exploit even the Tesla Model 3 couldn’t pull out: ranking #1 in Norway for its first full month in market (one single sale was registered in August) with a gargantuan 12.8% share thanks to 1.989 registrations. The ID.3 has already seemingly killed the VW Golf (-51.1%) down 7 spots to #10 as the e-Golf, a volume engine in this market, is put to rest. The Tesla Model 3 (-52.3%) rallies back up 9 spots on August to #2, hitting its largest share since last March at 7.2%, while the Polestar 2 brilliantly climbs onto the podium with 6% share, the Toyota RAV4 (+85.1%) rides on the launch of its new PHEV variant to #4 and the MG ZS breaks into the Norwegian Top 5 for the second time in the past 3 months with a record 4.3% share. Leader last month and YTD, the Audi e-Tron (+13.9%) free falls to #6 in September, with the Mitsubishi Outlander (+80.2%) the only additional Top 10 model outpacing the market.

Previous month: Norway August 2020: Polestar 2 up to world best #4, Audi e-Tron and Mercedes EQC best-sellers, Electrified vehicles at 79% share, market back down (-10.5%)

One year ago: Norway September 2019: Tesla Model 3 soars to 21% share, eyes VW Beetle’s 50 year-old annual volume record

Full September 2020 Top 54 All-brands and Top 200 All-models below.

Norway September 2020 – brands:

PosBrandSep-20%/19Aug2020%/19PosFY19
1Volkswagen2,73617.6%168.5%112,17213.0%-17.9%11
2Toyota1,5169.7%26.8%48,1718.8%-29.9%33
3Tesla1,4399.3%-47.9%123,8934.2%-76.7%112
4Polestar9406.0%new101,4581.6%new19 –
5BMW8895.7%24.2%66,0906.5%-18.4%44
6Hyundai7975.1%26.1%75,8646.3%1.5%67
7Volvo6814.4%1.9%116,0696.5%-12.7%55
8MG6724.3%new152,1322.3%new1643
9Audi6684.3%22.3%28,5229.1%63.5%28
10Peugeot6614.3%206.0%54,2034.5%44.8%912
11Mercedes6194.0%98.4%35,5726.0%127.2%713
12Skoda5463.5%49.2%85,4445.8%5.7%89
13Nissan5333.4%-21.0%134,1134.4%-29.6%106
14Mitsubishi4552.9%76.4%172,9073.1%-25.1%1210
15Kia4102.6%87.2%142,8313.0%2.2%1314
16Suzuki3192.1%61.1%211,5641.7%-18.1%1819
17Ford2811.8%-3.1%92,6102.8%-10.6%1411
18Mazda2501.6%96.9%201,3731.5%-25.4%2016
19Renault2061.3%59.7%182,1642.3%-3.9%1517
20Opel1881.2%-4.6%191,6231.7%-13.3%1718
21Porsche1170.8%680.0%161,3481.4%386.6%2125
22Citroen1080.7%9.1%247750.8%-38.2%2320
23Mini1050.7%-1.9%236700.7%-17.0%2521
24Seat840.5%1580.0%298400.9%109.0%2226
25Subaru660.4%450.0%226900.7%58.6%2424
26Honda660.4%57.1%263100.3%-54.7%2923
27DS410.3%925.0%253960.4%450.0%2832
28Jeep380.2%1800.0%35450.0%-18.2%3433
29Lexus360.2%-56.6%274320.5%-42.1%2722
30Jaguar250.2%-86.6%285740.6%-79.6%2615
31Dacia110.1%-52.2%31680.1%-47.3%3128
32Fiat90.1%800.0% –640.1%-21.0%3231
33Land Rover60.0%-68.4%301220.1%-44.0%3027
34Alfa Romeo40.0%-69.2%32410.0%-65.5%3529
35Maxus40.0%300.0%33190.0%850.0%3844
36Smart30.0%-57.1%34600.1%-32.6%3330
37Ssangyong30.0%-25.0%39200.0%42.9%3734
38Sprintcar10.0%n/a –290.0%n/a3650
39Bygg Bil10.0%0.0%4080.0%14.3%4239
40Amatør Bil10.0%n/a4170.0%n/a44 –
41Chevrolet10.0%0.0%3760.0%50.0%4541
42Aston Martin10.0%n/a –50.0%-16.7%4640
43Morgan10.0%n/a4250.0%150.0%4746
44Lamborghini10.0%0.0% –30.0%-70.0%4838
45Bentley00.0%n/a –160.0%300.0%3937
46Nilsson00.0%-100.0%36150.0%50.0%4036
47Bus00.0%n/a –90.0%800.0%4148
48Maserati00.0%-100.0% –80.0%0.0%4335
49Dodge00.0%n/a –20.0%n/a49 –
50Navvya00.0%n/a3820.0%n/a5047
51Alpine00.0%-100.0% –10.0%0.0%5151
52Ferrari00.0%n/a –10.0%-66.7%5242
53Iveco00.0%n/a –10.0%n/a53 –
54LEVC00.0%n/a –10.0%0.0%5445

Norway September 2020 – models:

PosModelSep-20%/19Aug2020%/19PosFY19
1VW ID.31,98912.8%new2081,9902.1%new12 –
2Tesla Model 31,1167.2%-52.3%113,1973.4%-76.9%51
3Polestar 29376.0%new41,4531.6%new20 –
4Toyota RAV47855.0%85.1%62,2312.4%-44.0%86
5MG ZS6724.3%new72,1322.3%new9263
6Audi e-Tron5423.5%13.9%17,6908.2%107.6%14
7Hyundai Kona4863.1%25.6%53,7844.1%33.8%38
8Nissan Leaf4733.0%-19.1%103,3933.6%-28.8%43
9Mitsubishi Outlander4542.9%80.2%122,8903.1%-19.4%65
10VW Golf3232.1%-51.1%34,8695.2%-38.5%22
11BMW i33222.1%-19.1%211,8842.0%-53.6%147
12Peugeot 20082991.9%1007.4%99251.0%148.7%3160
13Hyundai Ioniq2971.9%52.3%151,9122.0%-22.6%139
14Mercedes EQC2861.8%495.8%22,4232.6%4006.8%7141
15Kia Niro2541.6%195.3%191,0381.1%-28.1%2723
16Volvo XC602521.6%21.7%271,7081.8%-0.1%1613
17Skoda Citigo2491.6%24800.0%241,2711.4%4136.7%23173
18Toyota Corolla2331.5%13.7%201,7051.8%0.9%1716
19BMW X12281.5%470.0%238580.9%48.2%3445
20Peugeot 2082261.5%2411.1%81,5661.7%891.1%19105
21Toyota C-HR2041.3%11.5%161,7411.9%-11.6%1515
22Toyota Yaris1971.3%-9.2%581,3951.5%-36.8%2112
23Renault Zoe1861.2%84.2%142,0212.2%2.5%1017
24Tesla Model X1811.2%-42.9%534320.5%-75.3%5519
25Suzuki Across1581.0%new851780.2%new87 –
26Tesla Model S1420.9%37.9%602640.3%-75.5%7229
27Volvo V601400.9%-25.1%311,2331.3%-27.9%2414
28VW Up!1380.9%245.0%251,2231.3%53.6%2539
29BMW X51290.8%1333.3%227880.8%492.5%3646
30Kia Soul1260.8%207.3%421,2961.4%257.0%2252
31Volvo XC901130.7%27.0%597360.8%-10.2%3928
32Skoda Superb1050.7%56.7%281,0061.1%42.7%2836
33Mazda MX-30980.6%new –980.1%new108 –
34Mercedes GLE960.6%585.7%1044910.5%655.4%53133
35Ford Kuga950.6%251.9%179531.0%360.4%2980
36Skoda Kodiaq950.6%3.3%367160.8%-39.2%4124
37Volvo XC40940.6%291.7%291,5671.7%100.6%1834
38Mini Countryman940.6%-2.1%834310.5%-37.5%5637
39Mazda CX-30850.5%new467190.8%new4058
40Opel Corsa830.5%4050.0%333410.4%1905.9%68195
41Porsche Taycan820.5%4000.0%139421.0%47000.0%30279
42Peugeot 3008770.5%57.1%349071.0%-0.4%3230
43Citroen C5 Aircross730.5%52.1%793040.3%27.2%6368
44Ford Explorer720.5%new304060.4%new58 –
45Skoda Octavia690.4%-48.5%182,0062.1%-12.7%1110
46Seat Mii670.4%new728070.9%new35 –
47Volvo V90660.4%-49.6%555180.6%-59.3%5222
48BMW 3 Series650.4%-4.4%375920.6%82.2%4438
49Mercedes E Class650.4%47.7%714430.5%-19.6%5442
50Toyota Prius640.4%-40.2%437460.8%4.2%3832
51VW T-Roc590.4%-30.6%398730.9%-48.9%3318
52VW Polo580.4%28.9%265390.6%-50.8%4827
53Opel Astra580.4%625.0%821150.1%-11.5%99104
54Suzuki Swift490.3%4.3%515270.6%-15.3%5043
55Mercedes A Class470.3%42.4%413920.4%-20.3%5948
56Ford Puma470.3%new453160.3%new62291
57Ford Focus450.3%-55.4%385660.6%-59.2%4621
58VW Passat430.3%-46.9%351,0631.1%5.6%2620
59VW Transporter420.3%31.3%563850.4%6.6%6165
60Mazda CX-5420.3%-6.7%443630.4%-58.6%6431
61BMW X3410.3%36.7%407800.8%193.2%3774
64Mercedes GLC410.3%24.2%545840.6%265.0%4591
65Suzuki SX4 S-Cross400.3%8.1%773440.4%3.3%6766
66BMW X2400.3%263.6%125900.1%-62.2%11583
67Suzuki Vitara390.3%-61.4%863540.4%-48.2%6640
68Nissan Qashqai370.2%-5.1%573870.4%-18.4%6044
69Opel Grandland X360.2%80.0%523340.4%5.0%6955
70Audi Q5350.2%94.4%1271660.2%-14.0%8976
62BMW 5 Series340.2%-20.9%705190.6%2.6%5141
63Suzuki Ignis330.2%153.8%751600.2%-41.0%9072
71VW T-Cross310.2%210.0%503330.4%70.8%7073
72VW Tiguan270.2%-30.8%476490.7%-50.0%4325
73Subaru Forester270.2%n/a492920.3%2146.2%7197
74Mercedes CLA250.2%4.2%782000.2%77.0%79109
75Honda E250.2%new97700.1%new125 –
76Peugeot 5008240.2%-67.6%324080.4%-49.2%5733
77DS 3 Crossback230.1%2200.0%691860.2%1760.0%82208
78Peugeot 508220.1%-29.0%611980.2%-21.7%8063
79Jaguar i-Pace210.1%-88.3%645370.6%-79.7%4911
80Porsche Cayenne210.1%600.0%872170.2%471.1%7682
81Subaru XV210.1%2000.0%622150.2%64.1%7798
82Honda Jazz210.1%162.5%95850.1%4.9%120138
83Audi Q7200.1%n/a101590.1%110.7%132181
84Mazda3190.1%-5.0%981220.1%-39.3%9579
85Jeep Compass190.1%n/a –190.0%-48.6%171172
86DS 7 Crossback180.1%500.0%672100.2%517.6%78168
87Subaru Outback180.1%63.6%661830.2%-31.5%8377
88Audi A6180.1%125.0%91990.1%-12.4%106108
89Jeep Renegade180.1%1700.0%156250.0%733.3%156245
90Skoda Karoq170.1%-60.5%681970.2%-59.5%8147
91Lexus UX170.1%-61.4%811780.2%-40.7%8667
92Mercedes C Class160.1%-57.9%765410.6%60.5%4754
93BMW 2 Series160.1%-83.2%1053590.4%-68.2%6526
94VW Caddy160.1%100.0%731080.1%-8.5%102116
95Kia Ceed150.1%0.0%651800.2%-33.3%8575
96Toyota Proace150.1%25.0%116900.1%-50.0%11494
97Lexus NX140.1%-41.7%1281350.1%-46.0%9162
98Mercedes Vito140.1%75.0%1181200.1%11.1%97110
99Citroen Berlingo140.1%180.0%1581090.1%1.9%101119
100Honda CR-V140.1%-48.1%115950.1%-76.9%11053
101Audi Q8140.1%366.7%150300.0%-6.3%147171
102Nissan NV200130.1%-69.8%842440.3%-52.6%7449
103Mercedes Sprinter130.1%-48.0%1001290.1%-5.8%9396
104Ford Fiesta120.1%-67.6%631820.2%-63.3%8450
105Audi A4120.1%-7.7%90990.1%-69.7%10561
106Skoda Kamiq110.1%new1211320.1%new92174
107Dacia Duster110.1%-52.2%124680.1%-47.3%126107
108Volvo S60100.1%-47.4%1062460.3%485.7%73123
109Mini100.1%42.9%482310.2%126.5%75127
110Kia Sportage100.1%-37.5%1021150.1%-36.5%9888
111Opel Crossland X100.1%-63.0%891120.1%-69.9%10064
112Citroen C3 Aircoss100.1%11.1%93910.1%-46.2%112102
113Hyundai Tucson100.1%-65.5%112860.1%-67.9%11969
114Mercedes B Class90.1%-66.7%1081240.1%-38.6%9493
115Citroen C4 Cactus90.1%200.0%119950.1%-56.0%10992
116Audi Q290.1%50.0%99920.1%-55.6%11186
117Citroen C4 Spacetourer90.1%12.5%110800.1%-48.4%121103
118Seat Ibiza90.1%200.0% –90.0%-94.0%202113
119Toyota Camry80.1%-78.9%801730.2%-27.6%8871
120VW Touran80.1%-33.3%92980.1%-55.5%10789
121BMW 1 Series80.1%-33.3%122900.1%233.3%113162
122Renault Captur80.1%-46.7%144700.1%-16.7%124121
123Nissan X-Trail80.1%60.0%123670.1%109.4%128159
124Toyota Aygo80.1%0.0%107560.1%-67.1%13499
125Porsche 91170.0%75.0%941020.1%15.9%104135
126Audi A170.0%40.0%138530.1%-73.1%13690
127Renault Clio70.0%-30.0%146350.0%-50.0%143130
128Citroen C360.0%-53.8%114880.1%-63.8%11881
129Audi Q360.0%50.0%129770.1%-43.8%123100
130Peugeot 30860.0%100.0%145590.1%-55.6%131106
131Fiat Tipo60.0%n/a –400.0%73.9%139186
132Honda HR-V60.0%100.0%141330.0%-73.8%145115
133Volvo S9050.0%-37.5%131560.1%-50.4%133120
134Porsche Panamera50.0%66.7%126360.0%-58.6%142132
135Peugeot Traveller50.0%400.0%148290.0%-37.0%148151
136Seat Ateca50.0%150.0% –90.0%-90.8%201137
137Hyundai i2040.0%-81.0%113790.1%-40.2%122111
138Mercedes GLS40.0%n/a181280.0%2700.0%150259
139Mazda640.0%-76.5%142230.0%-88.2%16295
140Maxus EV8040.0%300.0%136190.0%850.0%170264
141Lexus RX30.0%-72.7%111670.1%-31.6%127117
142Mercedes GLB30.0%new130380.0%new141 –
143Fiat 500X30.0%200.0% –230.0%360.0%161237
144Ssangyong Korando30.0%-25.0%183200.0%400.0%168256
145Seat Tarraco30.0%n/a190110.0%-26.7%194201
146Ford Tourneo Connect30.0%50.0%192100.0%-41.2%197185
147Polestar 130.0%new –50.0%new222 –
148Audi A320.0%-83.3%1171200.1%-40.0%9684
149Kia Stonic20.0%-80.0%96660.1%-54.2%129112
150Alfa Romeo Stelvio20.0%-84.6%140330.0%-56.6%144126
151Lexus CT20.0%100.0%177280.0%-30.0%149157
152Range Rover20.0%-71.4%147270.0%-50.9%152144
153Porsche Macan20.0%-33.3%179270.0%-34.1%153145
154Kia Picanto20.0%-77.8%160250.0%-72.2%155136
155Nissan Micra20.0%-33.3%162220.0%-45.0%164161
156Smart ForFour20.0%-66.7% –210.0%-46.2%165164
157BMW X620.0%n/a163200.0%1900.0%166215
158Mazda220.0%-77.8% –200.0%-79.6%167128
159Renault Kadjar20.0%-33.3%164190.0%-62.0%169156
160Audi A720.0%n/a184160.0%33.3%176206
161Jaguar F-Pace20.0%-50.0%186140.0%-85.6%181134
162Toyota Supra20.0%0.0%187140.0%-12.5%182204
163Ford Tourneo Custom20.0%100.0% –140.0%-17.6%183179
164Range Rover Velar20.0%n/a170110.0%-50.0%193188
165Alfa Romeo Giulia20.0%n/a17180.0%-81.4%208166
166Renault Koleos20.0%n/a19860.0%-68.4%213197
167Opel Ampera-e10.0%-99.2%1036650.7%-17.4%4235
168Kia Optima10.0%-97.3%109890.1%-55.1%11687
169Ford Mondeo10.0%-98.6%74880.1%-68.9%11759
170Peugeot Partner10.0%-87.5%176600.1%-3.2%130143
171Range Rover Sport10.0%-90.0%137510.1%-52.8%137114
172Ford S-Max10.0%-95.5%120450.0%-78.4%13885
173Smart Fortwo10.0%0.0%139390.0%-22.0%140146
174Peugeot Rifter10.0%-66.7%133320.0%-52.9%146131
175BMW X710.0%-66.7%135230.0%-43.9%159152
176BMW X410.0%-80.0%182230.0%-59.6%160147
177BMW Z410.0%0.0%149180.0%-40.0%172177
178Mitsubishi i-MiEV10.0%-80.0%151170.0%-76.7%173142
179Ford Mustang10.0%0.0% –130.0%-31.6%185198
180VW Amarok10.0%0.0% –130.0%-27.8%186178
181VW Crafter10.0%-50.0%153120.0%0.0%188200
182Ford Galaxy10.0%0.0%167110.0%-21.4%192203
183Land Rover Defender10.0%new154100.0%new195 –
184Jaguar XF10.0%0.0%169100.0%-73.7%196170
185Citroen SpaceTourer10.0%0.0%16890.0%-43.8%198205
186Mini Clubman10.0%-75.0%19580.0%-46.7%207192
187Jaguar E-Pace10.0%n/a19370.0%-56.3%210202
188Chevrolet Bolt10.0%0.0%17260.0%50.0%212242
189Sprintcar Sprinter10.0%n/a –50.0%n/a214292
190Audi TT10.0%n/a –50.0%66.7%220240
191Volvo V4010.0%-66.7% –50.0%-99.0%22151
192Ford Transit Custom10.0%n/a20040.0%300.0%230266
193Renault Mégane10.0%n/a –40.0%-88.2%231175
194Morgan Plus 610.0%n/a –30.0%n/a236 –
195Lamborghini Urus10.0%0.0% –20.0%-75.0%251226
196Aston Martin DBX10.0%new –10.0%new256 –
197Amatør Bil Hotrod10.0%new –10.0%new260 –
198Bygg Bill Roadster10.0%new –10.0%new261 –
199BMW 6 Series10.0%n/a –10.0%-83.3%282234
200Jeep Wrangler10.0%0.0% –10.0%-80.0%283250

Source: AFV OS

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