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Thailand April 2020: Toyota up to 36.7% share, Hilux back to #1 in market down -65%

The Toyota Hilux is the #1 vehicle in Thailand for the first time this year.

The March article has been updated with a Top 15 models and data for over 50 selected models.

Thailand has by and large squashed the coronavirus for now, with just 3.037 confirmed cases as of May 20 vs. 2.931 when we published the March update on April 28. To achieve this figure, the country had to implement strict curfews from early April on, and the new car market logically suffered at -65% year-on-year to 30.109 units, pulling the year-to-date tally down -34.2% to 230.173.

Toyota (-58.9%) improves to a whopping 36.7% share vs. 29.2% so far this year with Isuzu (-55.4%) at 22.8% vs. 21.4%, meaning these two manufacturers account for almost 60% of the entire Thai market in April. The Top 5 brands are unchanged on March, with Honda (-76.6%), Mitsubishi (-69.7%), Nissan (-62.2%) and Ford (-73.1%) in tow but freefalling. MG (-48.2%) once again breaks its market share record at 3.8% with Lexus (-22.5%), Suzuki (-46.1%) and Kia (-52.7%) among the best performers further down.

Preliminary segment sales show the Toyota Hilux is back above the Isuzu D-Max in the models ranking for the first time this year. Models data will be uploaded onto this post when made available to us.

Previous month: Thailand March 2020: Isuzu D-Max 3peats at #1 in market down -41.7%

One year ago: Thailand April 2019: Isuzu D-Max reclaims top spot, Mazda2 up 60.3% to #3 in market up 8.7%

Full April 2020 Top 25 All-brands ranking below.

Thailand April 2020 – brands:

PosBrandApr-20%/19Mar2020%/19PosFY19
1Toyota11,05336.7%-58.9%167,10629.2%-40.6%11
2Isuzu6,86522.8%-55.4%249,26321.4%-18.3%22
3Honda2,6488.8%-76.6%331,32613.6%-24.2%33
4Mitsubishi2,0196.7%-69.7%418,9938.3%-38.1%44
5Nissan1,8046.0%-62.2%515,3086.7%-35.5%55
6Ford1,2074.0%-73.1%78,4163.7%-55.3%77
7MG1,1563.8%-48.2%87,2853.2%-13.4%98
8Suzuki1,1143.7%-46.1%107,6433.3%-1.2%89
9Mazda1,0123.4%-83.4%611,1644.9%-50.8%66
10Hino5241.7%-35.2%112,6021.1%-29.0%1113
11Chevrolet4761.6%-62.1%94,3141.9%-24.3%1010
12Kia610.2%-52.7%163570.2%-36.3%1617
13Hyundai580.2%-89.7%148420.4%-57.3%1414
14Lexus310.1%-22.5%181390.1%-10.3%1920
15Porsche290.1%-67.4%172170.1%-26.9%1818
16Subaru270.1%-91.2%154770.2%-45.5%1515
17Tata90.0%-82.0%211080.0%-45.5%2019
18Peugeot70.0%n/a20940.0%n/a2123
19Ssangyong40.0%-66.7%22230.0%-34.3%2222
20JAC40.0%n/a23120.0%500.0%2326
21Proton10.0%n/a –20.0%-71.4%2527
22Mercedesn/an/an/a132,1911.0%-54.2%1211
23BMWn/an/an/a121,9480.8%-47.8%1312
24Volvon/an/an/a193360.1%-58.9%1716

Source: Manufacturers

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