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Thailand March 2020: Isuzu D-Max 3peats at #1 in market down -41.7%

The Isuzu D-Max holds a round 20% of the Thai market in March.

24/07 update: Now with Top 62 All-models.

With 1.651 confirmed COVID-19 cases as of March 31 (and 2.931 at the time of writing), Thailand seems to have been relatively spared by the pandemic, however low testing levels might not show the entire picture. A curfew was instigated on April 3. The Thai new car market was already in delicate posture before the coronavirus (-12.7% over the first two months of 2020), and March sinks further at -41.7% year-on-year to 60.105, leading to a Q1 2020 down -24.1% to 200.064.

MG breaks its all-time market share record at 3.6%.

Brand leader Toyota (-49%) is hit even harder but still easily tops the charts at 28.8% share, while Isuzu (-21.8%) resists very well at 22.7% share, hitting its highest level since January 2017 (23%) and remaining above the 20% share mark for two consecutive months for the first time since February 2016. Honda (-31.9%) also loses less ground than the market but Mitsubishi (-50.2%) and Nissan (-57.7%) both implode in the remainder of the Top 5.

The new Captiva (aka Baojun 530) keeps Chevrolet in positive in March.

MG (-9.3%) breaks its all-time share record at 3.6% while Chevrolet (+4.8%) manages the only year-on-year gain in the Top 20 alongside Lexus (+11.1%). Propelled by a new generation, the Isuzu D-Max (-19.7%) manages a third straight month atop the Thai models charts, something it hadn’t done in two years, since April 2018. The Toyota Hilux (-41.4%) almost exactly follows the market but that means it falls to 2nd place, almost 5 percentage points below the D-Max at 15.6% share vs. 20%.

Previous month: Thailand February 2020: Isuzu hits highest share in 2.5 years in freefalling market (-17.1%)

One year ago: Thailand March 2019: Toyota and Hilux reign in market up 8.5%

Full March 2020 Top 25 All-brands and Top 62 All-models below.

Thailand March 2020 – brands:

PosBrandMar-20%/19Feb2020%/19PosFY19
1Toyota17,28228.8%-49.0%156,05328.0%-34.9%11
2Isuzu13,62922.7%-21.8%242,39821.2%-5.6%22
3Honda7,50612.5%-31.9%328,67814.3%-4.4%33
4Mitsubishi4,9988.3%-50.2%416,9748.5%-29.2%44
5Nissan3,2365.4%-57.7%513,5046.7%-28.8%55
6Mazda3,1135.2%-49.2%610,1525.1%-38.8%66
7Ford2,2073.7%-60.5%77,2093.6%-49.7%77
8MG2,1873.6%-9.3%96,1293.1%-0.9%98
9Chevrolet1,9733.3%4.8%103,8381.9%-13.7%1010
10Suzuki1,7672.9%-20.9%86,5293.3%15.1%89
11Hino7121.2%-35.4%132,0781.0%-27.2%1213
12BMW5721.0%-55.9%121,9481.0%-27.1%1312
13Mercedes3740.6%-69.5%112,1911.1%-33.3%1111
14Hyundai2260.4%-56.3%147840.4%-44.4%1414
15Subaru850.1%-52.8%164500.2%-21.1%1515
16Kia740.1%-42.6%182960.1%-31.3%1717
17Porsche580.1%-25.6%171880.1%-9.6%1818
18Lexus500.1%11.1%201080.1%-6.1%1920
19Volvo170.0%-92.1%153360.2%-36.6%1616
20Peugeot170.0%n/a21870.0%n/a2123
21Tata120.0%-76.5%19990.0%-33.1%2019
22Ssangyong60.0%-40.0%22190.0%-17.4%2222
23JAC40.0%100.0%2480.0%300.0%2326
24Daewoo00.0%n/a2370.0%75.0%2428
25Proton00.0%n/a2510.0%-85.7%2527

Thailand March 2020 – models:

PosModelMar-20%/19Feb2020%/19PosFY19
1Isuzu D-Max11,99420.0%-19.7%137,85718.9%-2.5%12
2Toyota Hilux9,38715.6%-41.4%229,41314.7%-29.3%21
3Honda City2,7854.6%-11.6%312,2146.1%47.9%37
4Mitsubishi Triton2,1573.6%-46.7%47,2093.6%-29.0%46
5Mazda21,9433.2%-57.7%86,7333.4%-46.0%54
6Toyota Yaris1,8933.1%-55.6%76,4393.2%-40.2%65
7Ford Ranger1,7873.0%-63.7%55,9033.0%-52.5%83
8Honda Civic1,4992.5%-44.4%95,8482.9%-23.1%99
9Chevrolet Captiva1,4022.3%new242,0151.0%new2064
10Toyota Yaris Ativ1,3902.3%-63.1%114,4122.2%-53.2%108
11Honda Jazz1,2922.1%-34.2%144,2542.1%-25.8%1211
12Mitsubishi Xpander1,2522.1%-31.7%124,0562.0%-8.2%1315
13Nissan Navara1,1701.9%-58.0%104,2632.1%-36.7%1112
14Nissan Almera1,0781.8%-51.0%66,2373.1%23.6%714
15MG ZS1,0661.8%-26.7%222,3961.2%-30.1%1817
16Toyota Fortuner9621.6%-69.7%153,3201.7%-56.9%1510
17Toyota Corolla9011.5%-42.8%133,8151.9%-6.9%1413
18Mitsubishi Pajero Sport7731.3%-49.3%162,6261.3%-30.2%1618
19Honda HR-V7501.2%-42.8%182,5601.3%-26.0%1716
20Suzuki Swift6541.1%-50.0%172,2321.1%-27.6%1922
21Isuzu MU-X6401.1%-49.0%191,7630.9%-36.5%2225
22Nissan Note5801.0%-40.3%251,5480.8%-45.7%2426
23MG HS5460.9%new211,7730.9%new2145
24Mitsubishi Attrage4770.8%-69.3%201,7200.9%-48.2%2319
25Suzuki Ertiga4630.8%100.4%321,2680.6%90.7%3240
26Mazda CX-304410.7%new –4410.2%new45 –
27Honda CR-V4330.7%-64.3%311,3960.7%-54.7%2624
28Ford Everest4190.7%-34.5%301,2980.6%-29.6%3032
29Toyota C-HR3680.6%-76.7%281,3540.7%-58.7%2820
30Toyota Majesty3550.6%new351,2560.6%new3347
31MG 33490.6%-56.5%231,4380.7%-38.1%2531
32Toyota Vios3440.6%-66.2%291,2230.6%-35.2%3428
33Chevrolet Colorado3430.6%-77.7%271,2790.6%-63.8%3123
34Mitsubishi Mirage3390.6%-68.3%261,3630.7%-41.4%2727
35Suzuki Celerio2830.5%135.8%331,0140.5%220.9%3554
36Nissan March2770.5%-75.8%378320.4%-67.2%3829
37Honda BR-V2530.4%-26.7%397630.4%-19.2%3936
38Toyota Sienta2520.4%-37.9%388430.4%-25.5%3737
39Chevrolet Trailblazer2280.4%-33.3%425440.3%-40.7%4341
40Mazda32180.4%-40.8%369450.5%6.5%3634
41Hyundai H-12090.3%-55.9%417400.4%-45.0%4035
42MG Extender2040.3%new454560.2%new4465
43Mazda BT-501640.3%-72.7%406670.3%-59.6%4133
44Suzuki Ciaz1600.3%-55.6%341,3030.7%25.3%2939
45Mazda CX-81590.3%new435750.3%new4258
46Mazda CX-51190.2%-69.0%483760.2%-63.2%4642
47Kia Grand Carnival740.1%-40.3%542780.1%-31.9%5048
48Mazda CX-3690.1%-62.3%463220.2%-41.9%4744
49Nissan Terra590.1%-63.1%442890.1%-48.8%4846
50Subaru Forester550.1%-36.8%472800.1%-7.9%4943
51Honda Mobilio490.1%-60.5%491860.1%-46.1%5249
52Toyota Avanza280.0%154.5%511010.1%134.9%5467
53Subaru XV250.0%-72.2%501370.1%-44.5%5350
54Nissan Sylphy250.0%-74.7%59360.0%-90.5%5752
55Nissan X-Trail170.0%-90.4%522090.1%-56.7%5151
56Peugeot 3008100.0%new55550.0%new5670
57Tata Xenon90.0%-78.0%53760.0%-34.5%5566
58MG V8080.0%new60290.0%new5977
59Peugeot 500870.0%new56320.0%new5873
60Ssangyong Rodius60.0%new57150.0%new6175
61MG 550.0%-91.4%58160.0%-90.8%6061
62Honda Brio Amaze50.0%-82.1%6190.0%-89.5%6259

Source: Manufacturers

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