Iran Full Year 2019: Saipa Pride resumes domination, Zamyad Z24 up 14.2% in market down -33.6%

The 50 year-old Zamyad Z24 is back inside the Top 10 in 2019.

After adding 12 new Iranian Historical Data articles, it is now time to catch up with the latest sales data. The Iranian government has stopped releasing complete monthly production data, with only reports from Iran Khodro, Saipa, Pars Khodro and Zamyad now available, sometimes with less model detail. These however represent at least 90% of the national production, as Peugeot and Renault-branded vehicles are actually produced by these manufacturers, so we have added estimates based on Q1 2019 volumes to complete the FY2019 picture. The return of economic sanctions under U.S. pressure means Iranian new light vehicle production is estimated to sink -33.6% year-on-year to 779.740. Chinese carmakers imploded -70.6% to just 7.7% of all Iranian production vs. 17.2% in 2018.

The Saipa Pride has topped annual Iranian charts 16 times since 2003.

International sanctions have benefitted local producers and as such Saipa (-7.2%) resists particularly well to cement its brand domination with a little under 330.000 units produced for the year, now easily distancing Peugeot (-26.1%) which falls below 250.000 vs. 336.000 in 2018. Iran Khodro (-31.7%) holds onto the third spot but drops to 86.000 units. Zamyad (+12.7%) swims upstream and gains 5 spots to land at #4 despite almost exclusively producing a 50 year-old pickup: the Nissan Junior renamed Zamyad Z24. JAC (-7.7%) is estimated to leap up to #5 overall, becoming the most popular Chinese brand in Iran and leapfrogging past Chery (-99.7%), Brilliance (-92.3%) and Dongfeng (-70.5%). Renault (-80.8%) drops two spots to #4 but Changan (-39.2%) and Haima (-56.9%) both break into the Top 10.

The Saipa Quick has landed in the Iranian production charts.

Model-wise, after being interrupted last year by the Saipa Tiba/Taina (-10.6%), the Saipa Pride (-1.8%) manages the impressive feat of a stable production to resume its reign, clocking in a 16th year at #1 since first taking control of the Iranian production charts in 2003. The Peugeot 206 (-32.3%), 405 (-23.2%) and Pars (-20.4%) follow like in 2018, with the Iran Khodro Samand (-31.5%) in tow. The Iran Khodro Dena (-38.9%) edges up to #7 overall while the Zamyad Z24 (+14.2%), JAC S5 (+11.4%) and Saipa 151 (-1.8%) all break into the Top 10. Notice also the arrival of the Citroen C3 at #27 and Saipa Quick at #28.

Previous post: Iran Q1 2019: Citroen C3 lands in market imploding down -54.4%

Previous year: Iran Full Year 2018: Saipa Tiba/Saina takes the lead in market hit down -21.2% by returning sanctions

Two years ago: Iran Full Year 2017: Peugeot #1, Saipa Pride threatened by Tiba/Saina, Chinese brands hold 15% of local production

Full Year 2019 Top 30 All-brands and Top 65 All-models vs. Full Year 2018 figures below.