Thailand February 2020: Isuzu hits highest share in 2.5 years in freefalling market (-17.1%)

The new gen D-Max is helping Isuzu reach new heights in Thailand.

10/04 update: Now with Top 15 models and sales data for 53 nameplates.

New vehicle sales in Thailand fall harshly again in February at -17.1% year-on-year to 68.271 units, leading to a year-to-date tally down -12.7% at 139.959. Market leader Toyota (-27.2%) is hit particularly hard with the worst drop in the Top 5 but easily remains in pole position with 27.2% share. Isuzu (-2.1%) shows impressive resilience in 2nd place and 21.2% share – its highest and first time above 20% since September 2017 (21.6%), while Honda (+0.7%) posts the only year-on-year gain in the Top 7. If Mitsubishi (-15.6%) manages to lose slightly less ground than the market in 4th place, Mazda (-42.3%), Ford (-37.8%) and Nissan (-19.8%) all implode. MG (+6.4%) and Suzuki (+5.5%) are the heroes of the Top 10.

Model-wise, the Isuzu D-Max (+0.4%) repeats at #1 thanks to the new generation, extending its advantage over its archenemy the Toyota Hilux (-21.5%) to over 3.500 units for the month. The Honda City (+81.9%) soars year-on-year thanks to its facelift and remains in third place overall, by far the best-selling car in the country and outselling the #2 in the segment, the Nissan Almera (+44.2%) by 2.2 to 1. The Mitsubishi Triton (-13.7%) and Ford Ranger (-37.6%) leap up on January to round out the Top 5, making it 4 pickups in the February Top 5 models.

Previous month: Thailand January 2020: Isuzu D-Max leads, Honda City, Nissan Almera defy market down -8.2%

One year ago: Thailand January-February 2019: Toyota frankly outpaces surging market

Full February 2020 Top 25 All-brands and Top 15 models below.