Toyota RAV4 sales are up 20.4% in Fiji in 2019.
Fiji is a South Pacific archipelago composed of 332 islands and more than 500 islets located about 2.000 km (1.300 mi) north of New Zealand. Almost 90% of the 926.276 inhabitants live in the two major islands, Viti Levu and Vanua Levu. Fiji has one of the most developed economies in the Pacific due to an abundance of natural resources, and this translates into a more diverse new car market with no less than 17 manufacturers sharing official sales figures.
The Fijian new car market is in dire straits in 2019 with sales down a paltry -23.6% to 3.513 units. Toyota (-42.7%) almost falls twice faster than the market but remains the most popular brand with 27.2% share vs. 17.3% for Hyundai (-32.6%) also struggling. Below, Isuzu (-13%) and Nissan (-2%) limit their fall and improve their share to 15.5% and 9.6% respectively but the best performer in the Top 10 are Mitsubishi up 33.3% and Mazda up 30.1%. Chinese pickup maker Foton (+63%) also impresses at #11. Model-wise, the Toyota Hilux (-57.7%) implodes and cannot be guaranteed to be the #1 vehicle in the country anyone, this title could also lie with the Hyundai Tucson or Isuzu D-Max. The Toyota RAV4 (+20.4%), Fortuner (+61.1%) and new Rush (26) shine.
Two years ago: Fiji Full Year 2017: Hyundai and Isuzu catch up on Toyota
Full Year 2019 Top 17 All-brands and Top 14 Toyota models below.