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Italy November 2019: Smart Fortwo snaps first ever podium finish at #3, rental sales (+40.3%) lift market up 2.1%

The Smart Fortwo is artificially lifted to #3 in Italy in November.

The Italian new car market edges up 2.1% year-on-year in November to 151.573 registrations, yet the year-to-date volume remains in negative at -0.8% to 1.784.492. This month’s growth is artificial and entirely triggered by rental sales shooting up 40.3% to 35.257 and 23.3% share vs. 16.9% in November 2018, with short term rentals up 37.9% to 4.693 and long term leases up 43.7% to 26.662. Company sales are also in outstanding shape in November, surging 26.1% to 34.268 and 22.6% share vs. 18.3% a year ago including 26.281 self-registrations (+37.8%). In contrast, private sales implode -14.6% to 82.048 and 54.1% share vs. 64.7% a year ago. Year-to-date, the picture is rather different, with private sales still edging up 0.4% to 1.019.341 and 57.1% share vs. 56.5% over the same period in 2018, rental sales up 4.7% to 434.158 and 24.3% vs. 23% including 134.193 short-term (+4.7%) and 263.166 leases (+5.6%) but company sales (-10.2%) fall off a cliff at 330.883 and 18.5% share vs. 20.5% in 2018.

Petrol sales soar 15.1% year-on-year in November to 69.437 and 45.8% share vs. 40.7% in November 2018 whereas diesel is down -16.4% to 55.949 and 36.9% share vs. 45.1%. GPL is also down at -8.2% to 9.717 but hybrids surge 40.1% to 11.371 and 7.5% vs. 5.5% a year ago and EVs shoot up 130.2% to 1.068 but a still very discreet 0.7% share. Year-to-date, petrol is up 25.2% to 784.697 and 44% vs. 34.8% over the same period in 2018, diesel is down -22.6% to 721.165 and 40.4% share vs. 51.8%, GPL is up 8.2% to 127.318, hybrids up 30.7% to 106.412 and EVs up 109.9% to 9.722. In terms of car silhouettes, sedans and hatches are down -5% to 69.674 and 46% share vs. 49.4% in November 2018 whereas crossovers surge 11.3% to 52.040 and 34.3% share vs. 31.5% and year-to-date, sedans and hatches drop -4% to 836.738 and 46.9% vs. 48.5% and crossovers gain 15.1% to 595.696 and 33.4% vs. 28.8%.

The Dacia Duster is now #4 year-to-date in Italy.

Fiat (-1.5%) contains its loss to the single-digits for the 2nd month running and manages to bounce back above 14% share for only the 2nd time in the past 6 months. Volkswagen (+5.2%) remains strong at 9.3% share in 2nd place ahead of Ford (+8.5%), Renault (+4.5%) and Peugeot (-7.9%) replicating the YTD Top 5. Citroen (+6.2%) is also strong at #7, but not as much as Smart (+238.1%) filling up on artificial sales (self-registrations and rentals) and up 9 spots on October to break into the Italian Top 10 for what is believed to be the first time in history at #10. Below, Porsche (+367.5%), Tesla (+300%), DS (+135.3%), Mazda (+60%), Ferrari (+57.1%), Seat (+44.1%), Lamborghini (+35.7%), Lexus (+26.6%), Audi (+19.5%), Kia (+16.1%) and Alfa Romeo (+10%) all impress.

In the models ranking, the Fiat Panda (-13.3%) is once again head and shoulders above the competition at 7.1% of its home market and the only nameplate managing to reach at least 3% share. The Lancia Ypsilon (-3.2%) follows as per the YTD order but we have a surprise in third place: the Smart Fortwo (+222.1%) up 25 spots on October to break into the Italian podium for the first time in its 21-year career after cracking the Top 5 for the first time last August. The Dacia Duster (+36.8%) is up 5 ranks on last month to secure an outstanding 4th place, advancing to the same spot YTD. The Duster is the best-selling SUV in Italy for the month just above the Fiat 500X (+2.9%) at #5, the latter now up to #3 YTD like in 2018. This section of the YTD models ranking is very tight as only 832 sales separate the #3 from the #7.

The Jeep Cherokee breaks into the Italian Top 50 for the first time.

The Renault Captur (+45.4%) is boosted by discounts on the outgoing first generation, the Ford Fiesta (+27.5%) is strong despite being dearer than the last model and the Citroen C3 (+9.2%) remains sturdy at #6. The VW T-Cross is down again on last month but at #8 it is the best-selling Volkswagen in Italy for the third month in a row. Surprisingly as it is now ageing, the Peugeot 3008 (+23.8%) is up 6 spots on October to smash its Italian ranking record at #11 vs. #16 in September 2018, the VW T-Roc (+54.1%) puts an end to 10 consecutive Top 10 finishes at #12, the Fiat Tipo (+41.8%) and 500L (+63.9%) both get a breath of fresh air, the Opel Astra scores its first Top 50 since June 2017 at #25 thanks to its station wagon variant accounting for 66% of its November sales and snapping the #1 spot in the segment, the Volvo XC40 eclipses its ranking record for the 3rd straight month at #32 and the Jeep Cherokee (+900.9%) posts its first Italian Top 50 finish at #43.

Previous month: Italy October 2019: Volkswagen above 10% share for the first time this decade

One year ago: Italy November 2018: Fiat marks 12 consecutive months of double-digit losses, market down -6.8%

Full November 2019 Top 45 brands and Top 50 models below.

Italy November 2019 – brands:

24Alfa Romeo2,0371.4%10.0%2423,8581.3%-42.1%2218
26Land Rover1,2670.8%-11.0%2515,4940.9%-5.2%2525
34DR Motor1830.1%0.0%343,6360.2%173.6%3336
40Great Wall210.0%n/a40870.0%4250.0%4245
44Aston Martin00.0%-100.0%43490.0%88.5%4344
 –Others370.0%76.2% –4570.0%33.6% – –

Italy November 2019 – models:

1Fiat Panda10,7247.1%-13.3%1127,6937.2%12.3%11
2Lancia Ypsilon4,3202.9%-3.2%254,8353.1%24.1%24
3Smart Fortwo4,2972.8%222.1%2819,1321.1%23.3%2834
4Dacia Duster3,5402.3%36.8%939,7502.2%58.6%421
5Fiat 500X3,4322.3%2.9%439,7992.2%-15.4%33
6Citroen C33,2052.1%9.2%539,3592.2%1.2%56
7Renault Captur3,0172.0%45.4%828,3761.6%5.8%1717
8VW T-Cross2,9381.9%new619,6431.1%new27 –
9Ford Fiesta2,9021.9%27.5%1029,3241.6%-22.5%1410
10Toyota Yaris2,8851.9%-21.7%334,8442.0%-6.4%911
11Peugeot 30082,5701.7%23.8%1723,4411.3%1.8%2222
12VW T-Roc2,4761.6%54.1%737,5272.1%71.5%823
13VW Polo2,4191.6%4.5%1232,3321.8%-14.4%137
14Fiat 5002,4091.6%-3.6%1133,8511.9%-11.6%109
15Jeep Renegade2,3551.6%-34.8%1538,9672.2%1.2%75
16Fiat Tipo2,3221.5%41.8%3125,0541.4%-35.3%208
17Renault Clio2,3091.5%-37.8%2439,0502.2%-19.1%62
18Jeep Compass2,2891.5%-26.0%1932,7231.8%-9.1%1212
19Ford Ecosport2,2791.5%2.3%1428,7671.6%7.6%1620
20Dacia Sandero2,2091.5%-36.2%2632,7281.8%21.9%1119
21Toyota Aygo1,9311.3%45.1%2915,2320.9%18.0%3443
22Fiat 500L1,8491.2%63.9%2328,0121.6%-14.4%1814
23Nissan Qashqai1,8371.2%5.3%1624,2951.4%-12.1%2118
24VW Golf1,8261.2%-38.9%1825,6621.4%-23.6%1913
25Opel Astra1,7491.2%n/an/an/an/an/an/a88
26VW Tiguan1,7421.1%-40.4%2122,5081.3%-21.6%2316
27VW Up!1,7421.1%-25.2%2516,6350.9%0.7%3230
28Mercedes A Class1,7031.1%26.3%3217,6101.0%34.4%2940
29Peugeot 20081,6051.1%-17.0%2222,0781.2%9.7%2425
30Ford Ka+1,5781.0%103.1%3312,8580.7%28.3%3949
31Opel Crossland X1,4330.9%15.0%2717,3941.0%27.4%3037
32Volvo XC401,3510.9%n/a34n/an/an/an/a103
33Peugeot 2081,3500.9%-49.2%1329,1331.6%-7.2%1515
34Ford Kuga1,3340.9%-5.1%3014,9910.8%-9.0%3632
35Smart Forfour1,3120.9%n/an/a8,5940.5%35.0%5361
36Renault Kadjar1,2660.8%16.8%3516,2620.9%23.1%3339
37Citroen C3 Aircross1,2580.8%-18.3%3917,3051.0%5.3%3131
38Hyundai Kona1,2030.8%23.9%4511,1030.6%24.0%4452
39Hyundai i101,2020.8%17.7%4010,3940.6%-4.0%4947
40Peugeot 3081,1920.8%12.2%4713,9560.8%-3.3%3836
41Opel Corsa1,1890.8%-32.8%2021,6221.2%3.1%2524
42Mini Countryman1,1590.8%25.7%50n/an/an/an/a54
43Jeep Cherokee1,1410.8%900.9%n/an/an/an/an/an/a
44Kia Picanto1,1360.7%26.6%3611,9150.7%21.0%4150
45Toyota C-HR1,1350.7%-32.9%3814,6380.8%-17.9%3727
46BMW X11,1260.7%-1.7%4610,9470.6%-4.4%4646
47Ford Focus1,1230.7%-16.9%4214,9960.8%23.0%3544
48Audi Q31,0620.7%33.1%4910,9460.6%49.8%4768
49Hyundai Tucson1,0560.7%-25.6%4111,8990.7%-16.9%4235
50Mercedes B Class1,0100.7%115.8%n/a7,7260.4%3.0%n/a66

Source: UNRAE

This Post Has 3 Comments
  1. Hi Matt, I’m unable to access the majority of your posts beyond the first page, to the in depth/comments section due to a spam pop up telling me I’ve won an iPhone! Is this a problem with your site, or on my phone? Love the site, keep up the good work!

    1. Hi Darren, this is an issue with Google ads that serve the ads on the site. It should be sorted if you clear your cache.
      All the best,

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