Norway October 2019: Audi e-Tron signs first pole position in the world

The Audi e-Tron is the best-selling vehicle in Norway in October.

New car sales in Norway slide down -10.1% year-on-year in October to 10.479 units, leading to a year-to-date tally down -1.7% to 121.096. Volkswagen (-5.9%) reclaims the top spot in the brands ranking at 14.7% share with Toyota (+9%) in tow at 12.5%. Audi (+685.6%) posts a spectacular surge and lands at #3 vs. #8 so far this year, this is entirely due to the new e-Tron as we’ll see further down. Volvo (-15.6%), BMW (-12.6%) and Nissan (-54.1%) follow, all losing a lot more ground than the market itself. Mitsubishi (+41.8%) and Hyundai (+39.4%) post the largest gains in the Top 10 (and Top 22) while further down, Dacia (+1500%), Land Rover (+416.7%), Porsche (+92.1%), Opel (+32.5%) and Lexus (+19.4%) impress. Now that Q3 deliveries are complete in time for Financial Reports, Tesla implodes -94% (!) on September to go from #1 and 24.8% share last month to #15 and 1.6% in October, demonstrating once again that Tesla sales have nothing to do with actual customers walking into dealerships and purchasing cars, rather they are deliveries or year-long orders. Finally, we welcome Chinese carmaker Chery in the charts with one unit of the Arrizo 5e EV.

In the models ranking, after 7 consecutive months spent inside the Top 5, the Audi e-Tron manages its first ever monthly win in Norway and the world thanks to a flamboyant 8.3% share, and now ranks #4 year-to-date. The VW Golf (-34.1%) remains at #2, ahead of the Mitsubishi Outlander (+55.4%) up 6 ranks on September, the Nissan Leaf (-60%) in total freefall and a very solid Hyundai Ioniq (+52.4%). The Volvo V60 (+565.5%), VW Passat (+180.5%) and Toyota RAV4 (+50.5%) also post spectacular gains inside the Top 10. Among recent launches (<12 months), the Toyota Corolla remains at #12, the Tesla Model 3 is down 20 spots on last month to #21, the Toyota Camry is up 7 to #46, the Citroen C5 Aircross down 14 to #51, the VW T-Cross up 45 to #56 and the Mazda CX-30 lands directly at #60.

Previous month: Norway September 2019: Tesla Model 3 soars to 21% share, eyes VW Beetle’s 50 year-old annual volume record

One year ago: Norway October 2018: Jaguar i-Pace up to world-best 5th place

Full October 2019 Top 40 All-brands and Top 200 All-models below.