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Argentina September 2019: Toyota Hilux, Etios lead, Ford Ranger up in market down -31.7%

Ford Ranger sales are up 15.9% in a market down -31.7%.

The new vehicle market in Argentina continues to freefall at -31.7% year-on-year in September to 35.781 units, leading to a year-to-date tally imploding down -44.5% to just 377.619 registrations, by far the lowest result at this stage of the year this decade. Volkswagen (-19.9%) somewhat contains its loss to reclaims the #1 brand spot it holds year-to-date for the first time since January, eclipsing Toyota (-20.1%), the leader of the past 4 months. Chevrolet (-30.7%) almost matches the market drop at #3 above Renault (-39.4%), Fiat (-35.4%), Ford (-45.4%) and Peugeot (-36.8%) all falling even faster than the market. JAC (+1100%), Haval (+800%), Jaguar (+200%), Ram (+36.1%), Mitsubishi (+22.2%), Mini (+21.4%), Alfa Romeo (+14.3%), Scania (+13.2%), Agrale (+5.4%) are the only 9 brands out of 60 showing a year-on-year gain this month but none holds more than 0.2% share. The new Argentinean EV brand Sero makes its entrance in its home charts at #46 with 3 sales.

The Toyota Hilux (-17.5%) easily remains the most popular vehicle in the country for the 13th consecutive month ahead of the Toyota Etios (-38%), the Japanese carmaker managing a 1-2 in Argentina for the 2nd consecutive  month and the 4th time in the past 13 months. The VW Gol (-20.9%) is up 3 spots on August to #3 while the Ford Ranger (+15.9%) at #4, the Chevrolet Tracker (+63.9%) at #8, the Toyota Yaris (+1070.1%) at #10 and the Chevrolet S10 (+15%) at #19 post the only year-on-year gains in the Top 20. The VW T-Cross is up one rank on last month to a record #16, dominating new launches.

Previous month: Argentina August 2019: Toyota #1 for 4th straight month, places Hilux and Etios on top in market imploding again (-32.7%)

One year ago: Argentina September 2018: Toyota Hilux, Etios top market down -33.6%

Full September 2019 Top 60 All-brands and Top 240 All-models below.

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