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Italy July 2019: Fiat sinks to lowest-ever share for 5th time in 12 months at 13.1%, Dacia up 53.6%, Sandero at highest ever #4

Fiat Tipo sales are down -53.4% at home in July despite a recent facelift.

New registrations in Italy edge down just -0.3% year-on-year in June to 153.535 units, leading to a year-to-date tally down -3.3% to 1.240.642. As we have observed in both France and Spain already, this is actually a solid result given July 2018 sales were artificially propped up by pre-WLTP stock clearances. Sales this month are up 4.8% on July 2017 which is a more realistic comparison set. Even more encouraging is the strength of private sales up a very sturdy 7.2% year-on-year to 94.219 and 61.4% share vs. 57% in July 2018, while rental sales also gain ground at +2.3% to 27.848 and 18.1% share vs. 17.7% including 21.462 leases (+2.5%) and 2.913 short-term rentals (-5.3%). Company sales are the sole responsible for the overall market drop at -19.3% to 31.468 and 20.5% share vs. 25.3% a year ago.

The year-to-date distribution is similar with private sales up 1.5% to 704.469 and 56.8% share vs. 54.1% over the same period in 2018, rental sales up 1% to 328.887 and 26.5% vs. 25.4% including 183.016 leases (-0.3%) and 121.818 short-term (+3.8%) while company sales dive -21.2% to 207.286 and 16.7% share vs. 20.5%. Petrol sales gain 35.1% for the month to 68.829 and 44.8% share vs. 33.1% in July 2018 while diesel registrations freefall -27.5% to 57.068 and 37.2% share vs. 51.1%, GPL is up 12.6% to 14.069, hybrids up 8.8% to 8.701 and EVs up 45.7% to 940. Year-to-date, petrol is up 25.8% to 539.306 and 43.5% vs. 33.4% over the same period last year, diesel is down -24.2% to 521.110 and 42% vs. 53.6%, GPL up 6.4% to 86.691 and 7%, hybrids up 27.1% to 66.828 and EVs up 103.8% to 5.912.

The Sandero is up 78% to a record #4, helping Dacia up 53.6%.

Brand-wise, Fiat’s tumbling descent into hell unfortunately shows now sign of abating: the once-mighty Italian carmaker implodes -24.3%, marking a 15th double-digit fall in the past 17 months. More significantly Fiat falls to its lowest-ever market share for the 2nd consecutive month and the third time this year at 13.1%. We only need to look back two years to understand the gravity of the situation: in August 2017, Fiat fell below 20% share at home for the first time in two years at 19.9%. It then dropped to its then lowest-ever share in November 2017 (16.5%) and has lowered this black mark a further 6 times since: in June 2018 (16%), August 2018 (15.5%), September 2018 (15%), January 2019 (14.8%), June 2019 (13.5%) and July 2019 (13.1%)… Bar the Panda (+37.9%) benefiting from the discontinuation of the Punto, all Fiat models come crashing down this month: the Tipo (-53.4%), 500X (-38.2%), 500L (-35.7%) and 500 (-34.7%) all lost over one-third of their July 2018 volumes. As a result, Fiat is now just 3.7 percentage points above Volkswagen (+11.7%) in excellent shape at #2 and 9.4%.

Dacia (+53.6%) aligns a 5th consecutive double-digit gain and is the largest gainer in the Top 15 for the 5th straight month, stuck at a record 7th place for the past 4 months and a record 5% share for the past two. It seems nothing can stop the low-cost brand’s progression in Italy. Opel (+17.6%) and Peugeot (+13.8%) are the other double-digit gainers in the Top 10 where Citroen (+7.6%) and Jeep (+3.3%) also defy the negative market. Seat (+69.4%), Skoda (+61.4%), Suzuki (+49.6%), Lancia (+24.9%), Audi (+16.1%) and Mercedes (+12.5%) all post stellar results in the Top 20 whereas Alfa Romeo (-55.8%), Nissan (-12.3%)  and Renault (-16.6%) pay the price of artificially-boosted sales a year ago. Among smaller brands, DR Motor (+337.1%) reaches its largest ever volume, share and ranking in Italy at 612 sales, 0.4% and #31, with Tesla (+943.8%), DS (+50.5%), Ferrari (+38.3%), Land Rover (+37.2%), Lexus (+32.3%), Lamborghini (+23.7%), Mitsubishi (+23.2%), Jaguar (+17.9%), Mazda (+15.5%) and Mini (+12%) also making waves.

The T-Cross is now Volkswagen’s 2nd best-seller in Italy below the T-Roc.

In the models ranking, below the Fiat Panda the Lancia Ypsilon (+24.9%) and Jeep Renegade (+35.5%) also sport fantastic results, but none better than the Dacia Sandero (+78%) shooting up 3 spots on June to a new record 4th place, smashing its previous best of #6 established in November 2018. The Citroen C3 (+9.4%) returns to the #6 spot it holds year-to-date, the Dacia Duster (+25.4%) is down two to #7, meaning there are two Dacias in the Italian monthly Top 7 for the second month in history and in a row. The VW T-Roc (+78.6%) for its part stretches its consecutive run of Top 10 finishes to 7 months, confirming it is the only VW capable of being so regular at the top in Italy. Below, the VW T-Cross is up 5 spots to a new record #15, becoming the brand’s 2nd best-seller below the T-Roc and outselling the Polo for the first time. The Kia Stonic makes a 2nd ever appearance in the Top 50 at a record #37, the Opel Grandland X a 3rd one at a record #41 and the Ford Ka+ (+78.8%), Mercedes A-Class (+77.2%), Hyundai i10 (+73%), Toyota Aygo (+53%), Opel Karl (+51.9%), Opel Crossland X (+49.5%), Peugeot 2008 (+41.9%) and Renault Kadjar (+38.4%) post the largest upticks in the remainder of the Top 50.

Previous post: Italy First Half 2019: Dacia Duster shoots up to #4, T-Roc is VW’s best-seller at #8 in market down -3.8%

Previous month: Italy June 2019: Fiat falls to lowest ever share (13.5%), Dacia surges, Jeep Renegade up to record #2

One year ago: Italy July 2018: Jeep (+103%), Alfa Romeo (+45%) stir FCA up despite Fiat (-10%), Lancia (-19%)

Full July 2019 Top 45 All-brands and Top 50 models below.

Italy July 2019 – brands:

21Alfa Romeo2,1711.4%-55.8%2016,5771.3%-48.5%2118
25Land Rover1,4060.9%37.2%2510,5520.9%-10.7%2525
31DR Motor6120.4%337.1%342,1620.2%198.6%3336
41Great Wall390.0%n/a44410.0%1950.0%4245
43Aston Martin110.0%175.0%42380.0%153.3%4344
 –Others350.0%-14.6% –2710.0%16.8% – –

Italy July 2019 – models:

1Fiat Panda10,7797.0%37.9%190,7857.3%20.6%11
2Lancia Ypsilon4,3152.8%24.9%438,9973.1%27.4%24
3Jeep Renegade4,2582.8%35.5%228,5402.3%3.8%45
4Dacia Sandero3,9072.5%78.0%724,2522.0%32.2%919
5Fiat 500X3,2762.1%-38.2%1127,6532.2%-23.3%73
6Citroen C33,2712.1%9.4%927,9032.2%-0.6%66
7Dacia Duster3,1612.1%25.4%528,0242.3%57.3%521
8Renault Clio3,1392.0%-38.9%331,0672.5%-9.1%32
9VW T-Roc3,0672.0%78.6%827,0382.2%101.5%823
10Jeep Compass2,9591.9%-19.5%1323,9391.9%-7.7%1112
11Peugeot 2082,7651.8%23.6%1720,9901.7%-4.2%1515
12Renault Captur2,5551.7%-7.1%619,3631.6%-1.1%1717
13Ford Ecosport2,5361.7%6.1%1419,1931.5%10.0%1820
14Opel Karl2,5231.6%51.9%1015,9121.3%51.1%2229
15VW T-Cross2,5211.6%new208,6140.7%new39 –
16Ford Fiesta2,4161.6%-16.3%2119,6791.6%-30.8%1610
17Toyota Yaris2,3141.5%-33.6%1523,6861.9%-3.5%1211
18VW Polo2,2451.5%-30.4%1624,1291.9%-13.4%107
19Peugeot 20082,1661.4%41.9%2315,1881.2%9.2%2625
20VW Tiguan2,0951.4%-30.7%1915,2391.2%-28.6%2516
21Peugeot 30081,8381.2%-22.0%3015,8071.3%1.7%2322
22Fiat 5001,8221.2%-34.7%2423,5511.9%-20.3%139
23VW Golf1,7501.1%-24.1%1818,3811.5%-31.1%1913
24Fiat Tipo1,7271.1%-53.4%2518,3691.5%-42.5%208
25Nissan Qashqai1,7221.1%-29.0%2616,5121.3%-16.9%2118
26Smart Fortwo1,6291.1%20.0%389,7470.8%-8.2%3634
27Renault Kadjar1,6191.1%38.4%2211,5420.9%18.5%3039
28Fiat 500L1,5391.0%-35.7%1221,2391.7%-20.6%1414
29VW Up!1,4751.0%10.9%2811,0780.9%7.9%3130
30Mercedes A Class1,4671.0%77.2%2712,0821.0%37.0%2940
31Opel Crossland X1,4020.9%49.5%4412,2191.0%23.1%2837
32Toyota Aygo1,3860.9%53.0%299,4890.8%9.7%3843
33Opel Corsa1,3540.9%-12.6%3415,5321.3%2.7%2424
34Citroen C3 Aircross1,2920.8%-0.9%3212,7931.0%10.8%2731
35Ford Kuga1,2770.8%-19.9%3110,2420.8%-9.2%3432
36Toyota C-HR1,2650.8%-25.6%4610,6240.9%-13.5%3327
37Kia Stonic1,2150.8%n/an/a6,4630.5%34.8%5171
38Audi A31,2080.8%30.7%378,5630.7%-12.5%4042
39Ford Ka+1,1640.8%78.8%598,1940.7%11.9%4149
40Hyundai i101,1230.7%73.0%426,4300.5%-8.2%5247
41Opel Grandland X1,1080.7%n/an/a6,7250.5%43.5%5067
42Opel Mokka X1,0990.7%-30.1%529,6270.8%-24.6%3728
43Hyundai Tucson1,0630.7%-24.2%537,9890.6%-19.4%4235
44Alfa Romeo Stelvio1,0480.7%-11.0%497,3920.6%-17.2%4545
45Peugeot 3081,0350.7%19.9%4710,2350.8%-3.8%3536
46Audi Q31,0350.7%n/a457,4270.6%38.0%4468
47Kia Picanto1,0090.7%-9.0%357,7360.6%21.1%4350
48Mercedes B Class1,0080.7%n/an/a4,7810.4%-6.4%6466
49Audi Q29710.6%-23.7%436,2060.5%-15.0%5348
50Ford Focus9060.6%33.4%3310,7040.9%21.1%3244

Source: UNRAE

This Post Has 6 Comments
  1. It seems VW’s polo isn’t doing good and it’s only 1 year old yet other old models like the Clio and 208 seem to be fairing better despite their age with their suv counterparts: 2008 and Captur. Moreover, I wonder when the Italians will stop purchasing the old Lancia yplison

  2. What’s going on with the Opel Karl everywhere ? Is Opel just giving them away for free ? Or are People trying to secure themselves one of the last “real” Opels before all is rebadged PSA stuff ?

      1. Likely, or so one would think. However, PSA has become Europe’s BEST performing car manufacturer in terms of operating profit. Its H1 2019 margin (as announced last week) is 8,7%, up from an already fantastic 8,2% in 2018. This despite a €350 mio loss in China where PSA is wiped-out. PSA’s leading performance is party due to its hardcore pricing policy: “No / hardly discounting!”. This strategy quickly led to Opel / Vauxhall’s return to profitablilty in 2018 (after 20 years and 20 bn in accumulated losses). So as to why the Karl (in run-out mode), old Corsa and fresh Crossland perform so well during the past months, no idea. If it is discounting after all, then an amount PSA easily can swallow.

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