The Toyota Hilux tops an estimated 37 markets worldwide.
It’s time for an update on the best-selling nameplates in 177 markets around the planet, detailing how many countries in which a specific model ranked #1. In 2019, 64 nameplates have at least won one market in the world. This list is once again topped by the Toyota Hilux with an estimated 37 pole positions worldwide. This information is exclusive to BSCB, you won’t find it anywhere else. Note this article isn’t a reflection of the highest worldwide sales volumes which are the subject of a separate report for the Full Year 2018 with the Top 1300 models detailed. Our methodology is the following: when official data is available, First Half 2019 rankings are used. If no H1 2019 data is available, the most recent data is used and for the countries with no data at all, the #1 model is estimated based on thorough observations in these countries’ streets via local BSCB contacts and/or recent YouTube videos.
The Skoda Octavia is the most prolific winner in Europe with 8 markets conquered.
This time Toyota places 14 different nameplates in pole position in at least one country (vs. 13 in 2017), with no less than 82 markets, or 46% of all markets included in this study, having a Toyota as their best-seller. As it has been the case for over fifteen years now, the Toyota Hilux is the one model ranking #1 the most often with an estimated 37 countries falling under its spell this year (2017: 34). A caveat to this figure is the fact that 16 out of these 37 winning markets are estimated wins, but even when removing the estimates the Toyota Hilux is still by far the most prolific winner with 21 countries officially conquered (2017: 18, 2015: 21, 2014: 19, 2013: 8).
The Isuzu D-Max is the best-seller in 6 markets.
In second place we find the the world best-seller, the Toyota Corolla, with 9 wins including 4 confirmed, equal with the Toyota Land Cruiser 200 also with 9 wins including 8 confirmed and 6 in the Middle East. They are followed by the Skoda Octavia with 7 wins, all confirmed and all in Europe, the most of any nameplate on the continent. Then we have the Isuzu D-Max and Renault Clio both with 6 confirmed wins, the Toyota Prado with 6 wins including 3 confirmed and the VW Golf with 5 confirmed wins. The Dacia Sandero, Ford Ranger, Hyundai Accent and Toyota Land Cruiser 70/Pickup all win 4 markets, and 52 additional models win between one and three markets.
Previous post: World Full Year 2017: Discover the #1 models in 173 markets
See below for the First Half 2019 list of 64 top ranking models and where they are #1.
Number of countries in which the model ranks or is estimated to rank #1 (countries in italic are estimated):
Click on the country to see the detailed information, models ranked by alphabetical order in case of same number of #1 countries.