* See all 62 market-topping nameplates in the world by clicking on the title *
After a one-year hiatus, today we can share with you the #1 best-selling nameplates in 173 markets around the planet, a list topped once again by the Toyota Hilux with an estimated 34 pole positions worldwide. This list is exclusive to BSCB, you won’t find it anywhere else. To refresh your memory you can see the 2015 Report here. Note this is not a reflection of the highest worldwide sales volumes which will be the subject of another report very shortly, only how many countries a specific model ranked #1 in. If no FY2017 data is available, the most recent data is used, and for about 40 countries (mostly in Africa) the #1 spot is estimated based on thorough observations of the streets of those countries via local BSCB contacts and/or recent YouTube videos.
In 2017 Toyota places 13 different nameplates in pole position in at least one country (vs. just 10 in 2015), with no less than 72 markets having a Toyota as their best-selling nameplate. As it has been the case for almost fifteen years now, the Toyota Hilux is the one model ranking #1 the most often with an estimated 34 countries falling under its spell this year (2015: 42). A caveat to this figure is the fact that 22 out of these 34 winning markets are located in Africa where the volumes are still extremely low, and 16 are estimated wins. However even when ditching the estimates the Toyota Hilux is still by far the most prolific winner with 18 countries officially conquered (2015: 21, 2014: 19, 2013: 8). In terms of continents, the Hilux wins in Africa, Latin America and Oceania.
The Toyota Land Cruiser comes in second place for the first time since we started tracking worldwide wins by nameplate in 2013. It has an estimated 11 wins (same figure as in 2015) including 7 confirmed (vs. 6 in 2015) spanning Africa (7), Asia (3) and Oceana (1). Note this figure also includes the LC70 station wagon, particularly popular in Papua New Guinea and estimated to be the best-seller in very small African markets such as Chad and Somalia where the military, United Nations and NGOs are virtually the only purchasers of new vehicles.
Toppled from the second spot for the first time by the Land Cruiser, the Toyota Corolla arrives in third place with 8 wins but only three confirmed (vs. 8 in 2015), a clear stumble for the world’s best-seller. The Corolla is estimated to win in Asia (5), Africa (2) and the Caribbean (1). Soaring from just two wins in 2015 to 7 this year is the Isuzu D-Max, sometimes sold as a Chevrolet and called TFR or Isuzu KB. A stunning 5 wins are confirmed and span Africa (6) and Asia (1).
Two nameplates follow with 6 wins each, all confirmed for both: the Renault Clio dominating at home but also in Bosnia, Netherlands, Portugal and Slovenia as well as French Guiana in South America, and the Skoda Octavia adding Finland and Switzerland to its traditionally Eastern European-skewed hunting board. Three models have 5 wins, with the VW Golf showing 4 confirmed vs. 9 two years ago, the Ford Ranger has 3 confirmed and the Toyota Prado two. The Toyota Yaris and Maruti Suzuki Alto follow with 4 wins each, but only the Yaris has all wins confirmed vs. just 2 for the Alto. All other nameplates win 3 or less countries.
See below for the Full Year 2017 list of 63 top ranking models and where they are #1.